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AboutCompany–www.premast.com
MANAGERIALACCOUNTING
FMCG
INDUSTRY
Financial
Analysis
INTRODUCTION
Introduction
FMCG include non-
durable goods such as
packaged foods,
beverages, over-the-
counter drugs and
many other
consumables.
Profit margin on FMCG
products is relatively
small, they’re generally
sold in large quantities
& is a classic case of
low margin-high
volume business.
FMCG sector is the 4th
largest contributor to
Indian economy with a
market size of more
than US$ 51.4 billion
in 2017.
Fast-moving consumer
goods or Consumer
Packaged Goods (CPG)
are products that are
sold quickly and at
relatively low cost
India’s FMCG Sector at a Glance
51.4 billion $India’s FMCG Market size in 2017
20.6%Indian FMCG market is expected to grow at a CAGR of
29.7 billion $Rural FMCG Market size in 2017
3.1%FMCG Sector’s Contribution to India’s GDP in 2017
103.7 billion $ By 2020 it is expected to reach
CAGR
Market Breakup
*Data of FY 2016-17
COMPANY ANALYSIS
SANDHYA
02
ADITYA SIDDHARTH
04 05
Presenters
ELISSA
01
NAVITHA
03
Introduction
Listed amongst the
most trusted &
valuable brands by
Millward Brown,
WPP Group
Estimated market share of
38% & annual revenues
in excess of 9000 Cr.
Britannia Ind. Ltd. is
an Indian food-
products corporation
with a legacy of over
100 years
5 million retail outlets
across the country and
a reach over 50% of
Indian homes
Timeline
Established with an
investment of ₹295
in Kolkata
Name changed
from Britannia
Biscuits Co. to
Britannia
Industries Ltd.
Voted in top 300 small
companies by Forbes
Global
Awarded the Global
Performance
Excellence Award by
Asia Pacific Quality
Organization
Entered a JV with
Chipita S.A for
manufacture and
sale of RTE Croissants
1892
1979
2000
2012
2017
Products
01
02
03
04
Biscuits
Breads
Cake & Rusk Products
Dairy Products
Company Analysis
227%Increment in Shareholder’s Fund from 2012-2016
37%Increment in Current Liabilities from 2012-2016
88% Decrement in Non-Current Liabilities from 2012-2016
65%Increment in Current Assets from 2012-2016
103% Increment in Non-Current Assets from 2012-2016
Company Analysis
2012 2013 2014 2015 2016
Current Assets 857.98 826.09 860.06 1429.31 1417.39
Current Liabilities 979.26 1120.81 958.43 1202.45 1342.70
Current Ratio 0.88 0.74 0.90 1.19 1.06
Total Liabilities 1152.30 1332.71 990.98 1226.37 1367.10
Total Assets 1672.34 1883.47 1844.44 2461.99 3067.26
Debt Ratio 0.69 0.71 0.54 0.50 0.45
Total Revenue 5032.72 5670.96 6946.30 7263.52 8046.11
Total Assets 1672.34 1883.47 1844.44 2461.99 3067.26
Asset Turnover (times) 3.01 3.01 3.77 2.95 2.62
Total Debt 1152.30 1120.81 1844.44 2461.99 3067.26
Total Equity 520.04 550.76 853.46 1235.62 1700.16
Debt-Equity Ratio 2.22 2.04 2.16 1.99 1.80
Company Analysis
0.00%
10.00%
20.00%
30.00%
40.00%
HUL
ITC
NESTLE
BRITAN…
DABUR
OTHERS
MARKET SHARE
MARKET SHARE
BCG Matrix
GROWTH
SHARE
Introduction
Revenues of over Rs
7,680 Cr & Market
Capitalization
of over Rs 48,800 Cr
Available in over 120
countries & it's overseas
revenues are over 30% of
the total turnover
India’s most trusted name
and the world’s largest
Ayurvedic and Natural
Health Care Company
Dabur was founded
in 1884 by
S.K.Burman &
Sidharth Burman
Timeline
Birth of Dabur:
Launches health
care products
Dabur becomes
a full-fledged
company: Dabur
India (Dr. S. K.
Burman) Pvt.
Ltd
Dabur India Ltd’s
turnover crosses the
Rs 1,000 Crore mark
Dabur makes its first
overseas acquisition
Market Capitalization
crosses the $5-Billion
mark
1884
1936
2000
2010
2013
Products
01
02
03
04
Food
Personal Care Brands
Healthcare Brands
Homecare Brands
Company Analysis
134%Increment in Shareholder’s Fund from 2013-2017
4%Increment in Current Liabilities from 2013-2017
372%Increment in Non-Current Liabilities from 2013-2017
4%Decrement in Current Assets from 2013-2017
263% Increment in Non-Current Assets from 2013-2017
Company Analysis
2013 2014 2015 2016 2017
Current Assets 1852.56 1969.85 1590.22 1834.16 1784.44
Current Liabilities 1158.54 1136.68 1064.69 1208.21 1207.00
Current Ratio 1.60 1.73 1.49 1.52 1.48
Quick Assets 1352.24 1411.65 1039.62 1218.60 1185.17
Current Liabilities 1158.54 1136.68 1064.69 1208.21 1207.00
Quick Ratio 1.17 1.24 0.98 1.01 0.98
Net Sales 6146.00 7073.00 7806.00 7851.00 7680.00
Net Working Capital 694.02 833.17 525.53 625.95 577.44
Wor. Cap. Turnover (times) 8.86 8.49 14.85 12.54 13.30
Total Debt 1232.84 1219.46 1179.56 1335.44 1557.97
Total Equity 1565.61 1902.34 2516.04 3094.29 3657.88
Debt-Equity Ratio 0.79 0.64 0.47 0.43 0.43
Company Analysis
Net Sales0
5,000
10,000
FY13 FY14 FY15 FY16 FY17
Net Sales
0 1,000 2,000 3,000 4,000 5,000
FY13
FY14
FY15
FY16
FY17
Shareholders Funds
0.00
2,000.00
4,000.00
6,000.00
FY13 FY14 FY15 FY16 FY17
Total Revenue
0
100
200
300
400
FY13 FY14 FY15 FY16 FY17
Income
BCG Matrix
GROWTH
SHARE
Introduction
Company has
about 18,000
employees
Over 35 brands
spanning 20 distinct
categories
It is a subsidiary of Unilever, a
British-Dutch company
HUL is an
Indian consumer
goods company
based in Mumbai
Unilever set up its
first Indian
subsidiary,
Hindustan Vanaspati
Manufacturing
Company
Lever Brothers
India Limited
was
Incorporated
United Traders
Limited was set up
These three
companies merged
to form Hindustan
Lever Limited
The Company name
was formally
changed to
Hindustan Unilever
Limited
1931
1933
1935
1956
2007
Timeline
Products
01
02
03
04
Food
Personal Care Brands
Water Purifier Brand
Homecare Brands
Company Analysis
142%Increment in Shareholder’s Fund from 2013-2017
5%Decrement in Current Liabilities from 2013-2017
10% Decrement in Non-Current Liabilities from 2013-2017
2%Increment in Current Assets from 2013-2017
35% Increment in Non-Current Assets from 2013-2017
Company Analysis
2013 2014 2015 2016 2017
Current Assets 7,569.99 8,852.47 9,263.55 9,552 9,411
Current Liabilities 7,655.86 8,603.84 8,782.82 6,652 7,202
Current Ratio 0.99 1.03 1.05 1.44 1.31
Quick Assets 5,043.00 6,104.94 6,660.87 7,024 7,049
Current Liabilities 7,655.86 8,603.84 8,782.82 6,652 7,202
Quick Ratio 0.66 0.71 0.76 1.06 0.98
Cost of Goods Sold 26,680 28,947 32,086 32,929 33,895
Average Inventory 2187.16 2637.26 2675.11 2565.34 2445
Stock Turnover (times) 12.20 10.98 11.99 12.84 13.86
Total Debt 1182.59 1117.51 1126.46 989 1059
Total Equity 2,674.02 3,277.05 3,724.78 6,279.00 6,490.00
Debt-Equity Ratio 0.44 0.34 0.30 0.16 0.16
Company Analysis
GROSS SALES
RESERVES & SURPLUSTOTAL REVENUE
PROFIT FOR THE YEAR
BCG Matrix
GROWTH
SHARE
Introduction
Major FMCG Co. due
to expansion of
product portfolio
40 brands with over 400
industrial and
consumer products
Name changed to PDI Ind.
after merger with
Kondivita Industries
Established as
Parekh DyeChem
Ind.
Fevicol was born
Pidilite
established as a
brand
Fevicol listed among
Top-15 Indian brands
Records 1000 Cr.
turnover
Awarded most
promising company
of the year
1959
1990
1997
2004
2016
Timeline
Products
01
02
03
04
Adhesives
Maintenance Products
Stationary Products
Construction
Company Analysis
110%Increment in Shareholder’s Fund from 2013-2017
118%Increment in Current Liabilities from 2013-2017
130% Increment in Non-Current Liabilities from 2013-2017
14%Increment in Current Assets from 2013-2017
39% Increment in Non-Current Assets from 2013-2017
Company Analysis
2017 2016 2015 2014 2013
Current Liabilities 3133.99 2148.24 1670.68 1641.6 1435.97
Current Assets 1022.41 961.44 958.04 885.92 896.64
Current Ratio 3.07 2.23 1.74 1.85 1.6
Current Liabilities 2413.13 1519.24 1029.64 1041.92 912.4
Quick Assets 1022.41 961.44 958.04 885.92 896.64
Quick Ratio 2.36 1.58 1.07 1.18 1.02
Sales 5298.65 5066.53 4681.45 3878.24 3331.69
Stock 720.86 629 641.04 599.68 523.57
Stock Turnover (times) 7.79 8.54 7.56 7.14 7.03
Total Debt 97.51 84.28 58.42 45.93 50.99
Total Equity 3470.91 2782.91 2270.58 1952.62 1651.53
Debt-Equity Ratio 0.03 0.03 0.03 0.02 0.03
Company Analysis
GROSS SALES
BCG Matrix
GROWTH
SHARE
Introduction
Nestle India is a
subsidiary of Nestle
SA, set up its first
factory in Moga &
has 8 factories in
India
Started trading in India as
The Nestle Anglo-Swiss
condensed company.
Ranked #33 on the 2016
edition of Forbes Global
2000 list of largest
public companies.
Nestle SA is a Swiss
Co. and is World’s
largest & most
diversified food Co.
Inception of Nestle
SA
Started trading
in India as The
Nestle Anglo-
Swiss
condensed
company
Nestle India’s First
factory in Moga,
Punjab
Latest factory in
Tahiwal, HP
Ranked #33 on the
Forbes Global 2000
list of largest public
companies
1905
1912
1961
2012
2016
Timeline
Products
01
02
03
04
Infant Product Brands
Beverages
Ready to Cook
Products
Confectionary Brands
Company Analysis
68%Increment in Shareholder’s Fund from 2012-2016
43%Increment in Current Liabilities from 2012-2016
3% Decrement in Non-Current Liabilities from 2012-2016
120%Increment in Current Assets from 2012-2016
4% Decrement in Non-Current Assets from 2012-2016
Company Analysis
2016 2015 2014 2013 2012
Current Liabilities 16,327.00 14,816.00 13,554.50 13,471.80 11,387.30
Current Assets 32,789.90 24,854.80 19,636.70 23,017.20 14,901.20
Current Ratio 2.01 1.68 1.45 1.71 1.31
Current Liabilities 16,327.00 14,816.00 13,554.50 13,471.80 11,387.30
Quick Assets 23,358.10 16,646.70 11,195.70 15,657.90 7,445.40
Quick Ratio 1.43 1.12 0.83 1.16 0.65
Sales 91,592.80 81,232.70 98,062.70 90,619.00 83,022.60
Stock 9,431.80 8,208.10 8,441.00 7,359.30 7,455.80
Stock Turnover (times) 9.71 9.9 11.62 12.31 11.14
Total Debt 21,595.70 17,868.90 16,268.40 25,983.40 22,267.80
Total Equity 30,018.70 27,896.20 28,291.00 23,588.10 17,915.60
Debt-Equity Ratio 0.72 0.64 0.58 1.1 1.24
Company Analysis
BCG Matrix
GROWTH
SHARE
Maggi Issue
Presence of MSG
Presence of lead
Release of a non-
standardized
food
0203
01
INDUSTRY ANALYSIS
Porter’s 9 Forces
Supplier’s
Bargaining
Power
Threat of
Substitutes
Threat
to/of New
Entrant
Political
Shift
Buyer’s
Bargaining
Power
Economical
Shift
Socio-Cultural
Shift
Technological
Shift
Industry
Competition
Critical Success Factors
Innovation01
02
03
04
05
06Operating Efficiency
Differentiation
Brand Equity
Pricing Power
Market Share
Critical Success
Factors
Growth Rate: Past & Future
Expected to grow at a
CAGR of nearly 21%
between 2016 and
2020
Rural market is
estimated to grow at a
CAGR of 14.6% during
the period 2016-2025
Penetration of modern
retail is expected to rise
at a CAGR of 24.6% by
2020
Over the last decade
grown at an annual
average of 15%
Fluctuations due to
inflation, demonetization
and GST from the past 3-
5 years
Latest growth figure
was 5.1 % in the urban
market and 6.9% in
the rural market
Growth Rate in the Past Expected Growth Rate
Effect of Demonetization & GST
01
The sales growth in value terms decelerated from a
high of 9.9% in October’16 to around 3% in the rest
of the quarter.
02
20-40% fall in sales of biscuits, salty snacks,
shampoos and washing powders while sales of
refined oil, beverages and packaged tea fell about 3-
4%
Effect of Demonetization on FMCG Industry
01
The total current tax rate for the FMCG industry was
around 22-24% under GST, the tax rate comes to an
average of 18-20%
02
Higher tax rates for shampoos and detergents
impacted the firms negatively as these products
are mass consumption items and are used daily.
Effect of GST on FMCG Industry
Revision of Tax Rates after GST
Product Pre GST Post GST
Soaps 27% 18%
Hair Oils 27% 18%
Sugar Confectionery 21% 18%
Toothpaste 27% 18%
Toothpowder 17% 12%
Wheat 2.5% 0%
Rice 2.75% 0%
Unbranded Flour 3.5% 0%
Mineral Water 27% 18%
Vegetable Oils 6% 5%
Milk Powder 6% 5%
Sugar 6% 5%
Tea 6% 5%
*CST, Octroi, entry tax has not been considered in the pre-GST rate
Comparison of Industry & Company Ratios
Ind. Avg. Pidilite Nestle Dabur HUL Britannia
Current
Ratio
1.90 3.07 2.01 1.48 1.31 1.06
Quick
Ratio
1.19 2.36 1.43 0.98 0.98 0.48
Debt-
Equity
Ratio
0.46 0.03 0.72 0.43 0.16 1.80
Stock
Turnover
(times)
8.49 7.79 9.71 8.83 13.86 13.96
CONCLUSION
Conclusion
Lorem ipsum dolor sit amet, duis
eu. Metus tortor. Eu ut lorem, est
sodales amet.
This sector will continue to see growth as it depends on an
ever-increasing internal market for consumption, and
demand for these goods remains more or less constant,
irrespective of recession or inflation.
Availability of key raw materials, cheaper labor costs and
presence across the entire value chain gives Indian FMCG
industry a competitive advantage.
Penetration level as well as per capita consumption in most
product categories like jams, toothpaste, skin care, hair
wash etc. in India is low, indicating the untapped market
potential.
Increasing Indian population, particularly the middle class
and the rural segments, presents an opportunity to makers
of branded products to convert consumers to branded
products.
REFERENCES
• https://www.ibef.org/industry/fmcg.aspx
• http://www.careratings.com/upload/NewsFiles/SplAnalysis/FMCG_July%
202017.pdf
• https://www.ibef.org/download/FMCG-July-2017.pdf
• https://www.nestle.in/investors/stockandfinancials/annualreports
• https://www.hul.co.in/investor-relations/annual-reports/
• https://www.dabur.com/in/en-us/investor/financial-
information/reports/annual-reports
• http://www.pidilite.com/annual-reports/
• http://britannia.co.in/investors
THANK
YOU

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Financial Analysis of the Indian FMCG Industry

  • 3. Introduction FMCG include non- durable goods such as packaged foods, beverages, over-the- counter drugs and many other consumables. Profit margin on FMCG products is relatively small, they’re generally sold in large quantities & is a classic case of low margin-high volume business. FMCG sector is the 4th largest contributor to Indian economy with a market size of more than US$ 51.4 billion in 2017. Fast-moving consumer goods or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost
  • 4. India’s FMCG Sector at a Glance 51.4 billion $India’s FMCG Market size in 2017 20.6%Indian FMCG market is expected to grow at a CAGR of 29.7 billion $Rural FMCG Market size in 2017 3.1%FMCG Sector’s Contribution to India’s GDP in 2017 103.7 billion $ By 2020 it is expected to reach
  • 9.
  • 10. Introduction Listed amongst the most trusted & valuable brands by Millward Brown, WPP Group Estimated market share of 38% & annual revenues in excess of 9000 Cr. Britannia Ind. Ltd. is an Indian food- products corporation with a legacy of over 100 years 5 million retail outlets across the country and a reach over 50% of Indian homes
  • 11. Timeline Established with an investment of ₹295 in Kolkata Name changed from Britannia Biscuits Co. to Britannia Industries Ltd. Voted in top 300 small companies by Forbes Global Awarded the Global Performance Excellence Award by Asia Pacific Quality Organization Entered a JV with Chipita S.A for manufacture and sale of RTE Croissants 1892 1979 2000 2012 2017
  • 13. Company Analysis 227%Increment in Shareholder’s Fund from 2012-2016 37%Increment in Current Liabilities from 2012-2016 88% Decrement in Non-Current Liabilities from 2012-2016 65%Increment in Current Assets from 2012-2016 103% Increment in Non-Current Assets from 2012-2016
  • 14. Company Analysis 2012 2013 2014 2015 2016 Current Assets 857.98 826.09 860.06 1429.31 1417.39 Current Liabilities 979.26 1120.81 958.43 1202.45 1342.70 Current Ratio 0.88 0.74 0.90 1.19 1.06 Total Liabilities 1152.30 1332.71 990.98 1226.37 1367.10 Total Assets 1672.34 1883.47 1844.44 2461.99 3067.26 Debt Ratio 0.69 0.71 0.54 0.50 0.45 Total Revenue 5032.72 5670.96 6946.30 7263.52 8046.11 Total Assets 1672.34 1883.47 1844.44 2461.99 3067.26 Asset Turnover (times) 3.01 3.01 3.77 2.95 2.62 Total Debt 1152.30 1120.81 1844.44 2461.99 3067.26 Total Equity 520.04 550.76 853.46 1235.62 1700.16 Debt-Equity Ratio 2.22 2.04 2.16 1.99 1.80
  • 17.
  • 18. Introduction Revenues of over Rs 7,680 Cr & Market Capitalization of over Rs 48,800 Cr Available in over 120 countries & it's overseas revenues are over 30% of the total turnover India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company Dabur was founded in 1884 by S.K.Burman & Sidharth Burman
  • 19. Timeline Birth of Dabur: Launches health care products Dabur becomes a full-fledged company: Dabur India (Dr. S. K. Burman) Pvt. Ltd Dabur India Ltd’s turnover crosses the Rs 1,000 Crore mark Dabur makes its first overseas acquisition Market Capitalization crosses the $5-Billion mark 1884 1936 2000 2010 2013
  • 21. Company Analysis 134%Increment in Shareholder’s Fund from 2013-2017 4%Increment in Current Liabilities from 2013-2017 372%Increment in Non-Current Liabilities from 2013-2017 4%Decrement in Current Assets from 2013-2017 263% Increment in Non-Current Assets from 2013-2017
  • 22. Company Analysis 2013 2014 2015 2016 2017 Current Assets 1852.56 1969.85 1590.22 1834.16 1784.44 Current Liabilities 1158.54 1136.68 1064.69 1208.21 1207.00 Current Ratio 1.60 1.73 1.49 1.52 1.48 Quick Assets 1352.24 1411.65 1039.62 1218.60 1185.17 Current Liabilities 1158.54 1136.68 1064.69 1208.21 1207.00 Quick Ratio 1.17 1.24 0.98 1.01 0.98 Net Sales 6146.00 7073.00 7806.00 7851.00 7680.00 Net Working Capital 694.02 833.17 525.53 625.95 577.44 Wor. Cap. Turnover (times) 8.86 8.49 14.85 12.54 13.30 Total Debt 1232.84 1219.46 1179.56 1335.44 1557.97 Total Equity 1565.61 1902.34 2516.04 3094.29 3657.88 Debt-Equity Ratio 0.79 0.64 0.47 0.43 0.43
  • 23. Company Analysis Net Sales0 5,000 10,000 FY13 FY14 FY15 FY16 FY17 Net Sales 0 1,000 2,000 3,000 4,000 5,000 FY13 FY14 FY15 FY16 FY17 Shareholders Funds 0.00 2,000.00 4,000.00 6,000.00 FY13 FY14 FY15 FY16 FY17 Total Revenue 0 100 200 300 400 FY13 FY14 FY15 FY16 FY17 Income
  • 25.
  • 26. Introduction Company has about 18,000 employees Over 35 brands spanning 20 distinct categories It is a subsidiary of Unilever, a British-Dutch company HUL is an Indian consumer goods company based in Mumbai
  • 27. Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company Lever Brothers India Limited was Incorporated United Traders Limited was set up These three companies merged to form Hindustan Lever Limited The Company name was formally changed to Hindustan Unilever Limited 1931 1933 1935 1956 2007 Timeline
  • 29. Company Analysis 142%Increment in Shareholder’s Fund from 2013-2017 5%Decrement in Current Liabilities from 2013-2017 10% Decrement in Non-Current Liabilities from 2013-2017 2%Increment in Current Assets from 2013-2017 35% Increment in Non-Current Assets from 2013-2017
  • 30. Company Analysis 2013 2014 2015 2016 2017 Current Assets 7,569.99 8,852.47 9,263.55 9,552 9,411 Current Liabilities 7,655.86 8,603.84 8,782.82 6,652 7,202 Current Ratio 0.99 1.03 1.05 1.44 1.31 Quick Assets 5,043.00 6,104.94 6,660.87 7,024 7,049 Current Liabilities 7,655.86 8,603.84 8,782.82 6,652 7,202 Quick Ratio 0.66 0.71 0.76 1.06 0.98 Cost of Goods Sold 26,680 28,947 32,086 32,929 33,895 Average Inventory 2187.16 2637.26 2675.11 2565.34 2445 Stock Turnover (times) 12.20 10.98 11.99 12.84 13.86 Total Debt 1182.59 1117.51 1126.46 989 1059 Total Equity 2,674.02 3,277.05 3,724.78 6,279.00 6,490.00 Debt-Equity Ratio 0.44 0.34 0.30 0.16 0.16
  • 31. Company Analysis GROSS SALES RESERVES & SURPLUSTOTAL REVENUE PROFIT FOR THE YEAR
  • 33.
  • 34. Introduction Major FMCG Co. due to expansion of product portfolio 40 brands with over 400 industrial and consumer products Name changed to PDI Ind. after merger with Kondivita Industries Established as Parekh DyeChem Ind.
  • 35. Fevicol was born Pidilite established as a brand Fevicol listed among Top-15 Indian brands Records 1000 Cr. turnover Awarded most promising company of the year 1959 1990 1997 2004 2016 Timeline
  • 37. Company Analysis 110%Increment in Shareholder’s Fund from 2013-2017 118%Increment in Current Liabilities from 2013-2017 130% Increment in Non-Current Liabilities from 2013-2017 14%Increment in Current Assets from 2013-2017 39% Increment in Non-Current Assets from 2013-2017
  • 38. Company Analysis 2017 2016 2015 2014 2013 Current Liabilities 3133.99 2148.24 1670.68 1641.6 1435.97 Current Assets 1022.41 961.44 958.04 885.92 896.64 Current Ratio 3.07 2.23 1.74 1.85 1.6 Current Liabilities 2413.13 1519.24 1029.64 1041.92 912.4 Quick Assets 1022.41 961.44 958.04 885.92 896.64 Quick Ratio 2.36 1.58 1.07 1.18 1.02 Sales 5298.65 5066.53 4681.45 3878.24 3331.69 Stock 720.86 629 641.04 599.68 523.57 Stock Turnover (times) 7.79 8.54 7.56 7.14 7.03 Total Debt 97.51 84.28 58.42 45.93 50.99 Total Equity 3470.91 2782.91 2270.58 1952.62 1651.53 Debt-Equity Ratio 0.03 0.03 0.03 0.02 0.03
  • 41.
  • 42. Introduction Nestle India is a subsidiary of Nestle SA, set up its first factory in Moga & has 8 factories in India Started trading in India as The Nestle Anglo-Swiss condensed company. Ranked #33 on the 2016 edition of Forbes Global 2000 list of largest public companies. Nestle SA is a Swiss Co. and is World’s largest & most diversified food Co.
  • 43. Inception of Nestle SA Started trading in India as The Nestle Anglo- Swiss condensed company Nestle India’s First factory in Moga, Punjab Latest factory in Tahiwal, HP Ranked #33 on the Forbes Global 2000 list of largest public companies 1905 1912 1961 2012 2016 Timeline
  • 44. Products 01 02 03 04 Infant Product Brands Beverages Ready to Cook Products Confectionary Brands
  • 45. Company Analysis 68%Increment in Shareholder’s Fund from 2012-2016 43%Increment in Current Liabilities from 2012-2016 3% Decrement in Non-Current Liabilities from 2012-2016 120%Increment in Current Assets from 2012-2016 4% Decrement in Non-Current Assets from 2012-2016
  • 46. Company Analysis 2016 2015 2014 2013 2012 Current Liabilities 16,327.00 14,816.00 13,554.50 13,471.80 11,387.30 Current Assets 32,789.90 24,854.80 19,636.70 23,017.20 14,901.20 Current Ratio 2.01 1.68 1.45 1.71 1.31 Current Liabilities 16,327.00 14,816.00 13,554.50 13,471.80 11,387.30 Quick Assets 23,358.10 16,646.70 11,195.70 15,657.90 7,445.40 Quick Ratio 1.43 1.12 0.83 1.16 0.65 Sales 91,592.80 81,232.70 98,062.70 90,619.00 83,022.60 Stock 9,431.80 8,208.10 8,441.00 7,359.30 7,455.80 Stock Turnover (times) 9.71 9.9 11.62 12.31 11.14 Total Debt 21,595.70 17,868.90 16,268.40 25,983.40 22,267.80 Total Equity 30,018.70 27,896.20 28,291.00 23,588.10 17,915.60 Debt-Equity Ratio 0.72 0.64 0.58 1.1 1.24
  • 49. Maggi Issue Presence of MSG Presence of lead Release of a non- standardized food 0203 01
  • 51. Porter’s 9 Forces Supplier’s Bargaining Power Threat of Substitutes Threat to/of New Entrant Political Shift Buyer’s Bargaining Power Economical Shift Socio-Cultural Shift Technological Shift Industry Competition
  • 52. Critical Success Factors Innovation01 02 03 04 05 06Operating Efficiency Differentiation Brand Equity Pricing Power Market Share Critical Success Factors
  • 53. Growth Rate: Past & Future Expected to grow at a CAGR of nearly 21% between 2016 and 2020 Rural market is estimated to grow at a CAGR of 14.6% during the period 2016-2025 Penetration of modern retail is expected to rise at a CAGR of 24.6% by 2020 Over the last decade grown at an annual average of 15% Fluctuations due to inflation, demonetization and GST from the past 3- 5 years Latest growth figure was 5.1 % in the urban market and 6.9% in the rural market Growth Rate in the Past Expected Growth Rate
  • 54. Effect of Demonetization & GST 01 The sales growth in value terms decelerated from a high of 9.9% in October’16 to around 3% in the rest of the quarter. 02 20-40% fall in sales of biscuits, salty snacks, shampoos and washing powders while sales of refined oil, beverages and packaged tea fell about 3- 4% Effect of Demonetization on FMCG Industry 01 The total current tax rate for the FMCG industry was around 22-24% under GST, the tax rate comes to an average of 18-20% 02 Higher tax rates for shampoos and detergents impacted the firms negatively as these products are mass consumption items and are used daily. Effect of GST on FMCG Industry
  • 55. Revision of Tax Rates after GST Product Pre GST Post GST Soaps 27% 18% Hair Oils 27% 18% Sugar Confectionery 21% 18% Toothpaste 27% 18% Toothpowder 17% 12% Wheat 2.5% 0% Rice 2.75% 0% Unbranded Flour 3.5% 0% Mineral Water 27% 18% Vegetable Oils 6% 5% Milk Powder 6% 5% Sugar 6% 5% Tea 6% 5% *CST, Octroi, entry tax has not been considered in the pre-GST rate
  • 56. Comparison of Industry & Company Ratios Ind. Avg. Pidilite Nestle Dabur HUL Britannia Current Ratio 1.90 3.07 2.01 1.48 1.31 1.06 Quick Ratio 1.19 2.36 1.43 0.98 0.98 0.48 Debt- Equity Ratio 0.46 0.03 0.72 0.43 0.16 1.80 Stock Turnover (times) 8.49 7.79 9.71 8.83 13.86 13.96
  • 58. Conclusion Lorem ipsum dolor sit amet, duis eu. Metus tortor. Eu ut lorem, est sodales amet. This sector will continue to see growth as it depends on an ever-increasing internal market for consumption, and demand for these goods remains more or less constant, irrespective of recession or inflation. Availability of key raw materials, cheaper labor costs and presence across the entire value chain gives Indian FMCG industry a competitive advantage. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc. in India is low, indicating the untapped market potential. Increasing Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products.
  • 59. REFERENCES • https://www.ibef.org/industry/fmcg.aspx • http://www.careratings.com/upload/NewsFiles/SplAnalysis/FMCG_July% 202017.pdf • https://www.ibef.org/download/FMCG-July-2017.pdf • https://www.nestle.in/investors/stockandfinancials/annualreports • https://www.hul.co.in/investor-relations/annual-reports/ • https://www.dabur.com/in/en-us/investor/financial- information/reports/annual-reports • http://www.pidilite.com/annual-reports/ • http://britannia.co.in/investors