Mohtisham Complexes is a very well known Real Estate Firm in the construction Field. The Firm is famous for its unique concept that they transform into marvelous structures, for the betterment of the people.

1. PROJECT REPORT ON
“ MARKET LEADERSHIP IN OPINION TO
REAL ESTATE ”
PRESENTED BY: HAJIRA VIHAJ
2AB17MBA05
INTERNAL GUIDE:
PROF:
KISHAN SHETTY
PROFESSOR @
DEPT. OF MBA, AITM
EXTERNAL GUIDE:
MR. S.M. ARSHAD
PROPRIETOR
MANGALORE

2. CONTENTS:
 Company Profile
 Research Gap
 Need for the study
 Statement Of The Problem
 Objectives
 Research Methodology
 Theoretical Background
 Analysis And Interpretation
 Findings
 Suggestions
 Conclusion

3. S.M. Arshad
Managing Director
S.M. Sawood
Executive Director
Dharmaraj
CEO
COMPANY PROFILE:
NAME OF THE FIRM Mohtisham Complexes Pvt.Ltd
ADDRESS 6th and 7th Floor, “Empire Mall”,
M.G.Road, Mangalore – 575003
YEAR OF ESTABLISMENT 1991
NO. OF EMPLOYESS 200+
FORM OF BUSINESS Sole Proprietor
TYPE OF BUSINESS Real Estate

4. RESEARCH GAP:
As per the literature review it is
examined that a market leadership is
achieved with respect to competitors
through real estate agents and brokers
but from this study it is found that
market leadership is achieved by the
market value of the property location
which stimulates customers to make a
successful real-estate transaction.
Market value, professional and trade
publications, social meetings and
knowledge about the real estate service
to invest into real estate property.

5. NEED FOR THE STUDY:
The major need to examine was to
differentiate and merge the results of diverse
studies that has been conducted on how
market experts influence the nature of
customers and other opinion seekers with
regard to product purchases.

6. STATEMENT OF THE PROBLEM:
The firm is finding difficult to be a
market leader among other
competitors due to the non-usage of
trade publication, advertisement,
organizing client meetings which
can be a negative impact on the
firm business activity.

7. OBJECTIVES:
To understand the market leadership of the
firm.
To understand the preferences of the
customer with respect to selection of
property.
To evaluate how customers, behave to
information provided to them by market
experts.

8. RESEARCH METHODOLOGY:
PRIMARY DATA
Questionnaire
(50 Sample size)
(Simple Random Sampling)
Face to Face interview
Manager/supervisor interaction
SECONDARY DATA
 Database
 Books and periodicals  Company website
 Internet  Dump list

9. THEORETICAL BACKGROUND:
Goodwill, products or the organization that has the
huge number of shares of total revenue of the
market. A leader often has a power on its
competitor in distribution, brand image, value of the
goods and services revenue and promotional
activity.
Role of market leadership:
 Revenue generation
 Team building
 Smart accessibility

10. ANALYSIS AND INTERPRETATION
Real Estate Experience
Real Estate Experience No. of Respondent Percentage
0 Year to 2 Years 30 60 %
3 Years to 6 Years 19 38 %
7 Years to 10 Years 1 2 %
10 Years and Above 0 0 %
50 100 %
60%
38%
2% 0
0%
10%
20%
30%
40%
50%
60%
70%
0 Year to 2 Years 3 Years to 6 Years 7 Years to 10
Years
10 Years and
Above
NO.
OF
RESPONDENTS
REAL ESTATE EXPERIENCE
CHART SHOWING REAL
ESTATE EXPERIENCE
Chart showing real estate experience

11. What is the reason to visit our firm?
Purpose of house hunting No. of Respondent Percentage
First home 27 54 %
Multiple home 5 10 %
Investment 16 32 %
Other 2 4 %
50 100 %
0%
10%
20%
30%
40%
50%
60%
First home Multiple home Investment Other
NO.
OF
RESPONDENTS
HOUSE HUNTING
CHART SHOWING HOUSE
HUNTING
Chart showing House Hunting

12. What is the type of property composition you
are looking for?
Interested in No. of Respondent Percentage
2BHK 30 60 %
3BHK 14 28 %
4BHK 6 12 %
Penthouse 0 0 %
50 100 %
0%
10%
20%
30%
40%
50%
60%
70%
2BHK 3BHK 4BHK Penthouse
NO.
OF
RESPONDENTS
INTERESTED IN ROOM PREFERRENCES
CHART SHOWING CUSTOMER
INTERESTED IN
Chart showing customer Intereted in

13. Which facing of the property is preferred by
you to purchase?
Preferred facing No. of Respondent Percentage
East facing 22 44 %
West facing 15 30 %
North facing 13 26 %
South facing 0 0 %
50 100 %
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
East facing West facing North facing South facing
NO.
OF
RESPONDENTS
FACING
CHART SHOWING PREFERRED
FACING
Chart showing preferred facing

14. Area preference for property purchase
Preferred area in Mangalore No. of Respondent Percentage
Attvar 12 24 %
Bejai 10 20 %
Kadri 18 36 %
Urwa 10 20 %
50 100 %
0%
5%
10%
15%
20%
25%
30%
35%
40%
Attavar Bejai Kadri Urwa
NO.
OF
RESPONDENTS
LOCATION
CHART SHOWING PREFERRED
LOCATION IN MANGALORE
Chart showing preferred location in Mangalore

15. From where did you heard about Mohtisham
Builder?
Heard about Mohtisham Builder Respondent Percentage
Media 15 30 %
Website 15 30 %
Channel partner 17 34 %
Other 3 6 %
50 100 %
0%
5%
10%
15%
20%
25%
30%
35%
40%
Media Website Channel Partner Other
NO.
OF
RESPONDENTS
AWARENESS
CHART SHOWING AWARENESS
ABOUT MOHTISHAM BUILDER
Chart Showing awareness about Mohtisham Builder

16. What is the required time frame for making
closure?
Time needed to close the sales No. of Respondent Percentage
Less than a month 1 2 %
More than a month 3 6 %
Based on loan eligibility 15 30 %
Not sure 31 62 %
50 100 %
0%
10%
20%
30%
40%
50%
60%
70%
Less than a month More than a month Based on loan
eligibility
Not sure
NO.
OF
RESPONDENTS
TIME
CHART SHOWING TIME TO
CLOSE THE SALES
Chart showing time to close the sales

17. FINDINGS:
 It was noticed that majority of respondents are hunting for their
first home.
 2BHK is the most preferred room selection for the customer.
 East facing is the most accepted facing as the customer believe
in Vaastu complaint.
 As per the responses, it has been noticed that kadri is the
location where most of the customers want to purchase
property in Mangalore.
 Channel partner, media and website is the major source that
customers are aware of Mohtisham Builders.
 Its been witness that most of the customers are not sure when
they are supposed to close their sales and some customers also
depend on loan eligibility.

18. SUGGESTIONS:
 Mohtisham builders need to expand their businesses with new projects at different metro cities like
Bangalore, Chennai, Mumbai and many other cities of India.
 It is found that Mohtisham Builders rely on different sources such as brokers, channel partners to
generate sales.
 Higher percentage of brokerage to broker, channel partner and referrals will help business to grow
into the market.
 Subvention scheme and other offers will attract the greater number of customers.
 2% Initial payment of total agreed value for booking of unit would help customer to invest more into
the property.
 Mohtisham Builder are mainly involved in residential projects. Therefore, stepping into commercial
can generate greater sales revenue.

19. CONCLUSION:
 Real estate is one of the fastest growing industry compared to all other sector.
 Mohtisham Builders also stay updated on continuous basis about the competitors.
 To stay as a market leader in real estate industry Mohtisham builders should segment their products as
per the customer requirement.
 It is made very much convenient to purchase any property with loan offered by various bank like SBI,
HDFC and different financial institution like Indiabull.
 As Mangalore is the fastest growing city in Karnataka with limited land area, plenty of competitors
and which consist of many lakes, rivers and sea.

20. THANK YOU