1. Summer Training Project Company: HSBC Invest Direct and HSBC Bank Advisor: Mrs. Shilpa Jain Presenter: Vikram Jain MBA 2A

2. Market Penetration Of Different Stock Broking Firms And a Look Into The Services Offered By Them

3. The HSBC GROUP Hong Kong And Shanghai Banking Corporation

4. Group History Established in 1865 Trade Between China and Europe Fonder Mr. Thomas Sutherland Head Office In LONDON

5. Making Headlines World`s Largest Bank ( Forbes 2010) World`s Third Largest Company (Forbes2010) 9500 Offices In 88 Countries( Widest Presence) 302000 Employees

6. OFFERRINGS Finance And Insurance Consumer Banking Corporate Banking Investment Banking Investment Management Mortgages Credit Cards

7. Figures Speak Revenue: $ 103.74 billion Operating Income: $ 7.079 billion Profit: $ 5.834 Billion Total Assets : $ 2.364 Trillion Total Equity : 128.299 billion

8. Increasing Online Trading

9. Industry Insight 45 Equity Brokerage Houses Listed In Stock Exchanges 394 Broking Firms More Than 9000 Brokers But 80% Of Turnover Is From 100 Brokers In Cash Market, Majority Of Branches Are In North.

10. Indian Stock Market 23 recognized Stock exchanges Bombay Stock Exchange is 128 years old Sensex: A basket of 30 constituent stocks National Stock Exchange incorporated in 1992 NSE towers all the other Stock exchanges in the country

11. Stock Trading Installable Software based on stock trading terminal Web based trading application

12. Installable Software…… Advantages: Direct orders to stock exchanges Provides information on single screen Disadvantages: You can not trade if you are not on computer It requires high speed internet connection Beyond the access of low volume traders

13. Web Based…… Advantages: Real time stock trading Check balance any time Provide online tools, like graphs Disadvantages: Websites are too slow Tough for people not much habitual with computers

14. Major Players ICICI Direct Angel Broking Religare Share Khan Reliance Money HSBC Invest Direct

15. IL&FS IL&FS India`s leading infrastrucure company Started in 1980 Got “National Best Performing Advisor” for two years in a row (06-07 & 07-08) by CNBC TV 18

16. Vision & Mission Statement Vision: To become the preferred long term financial partner to wide base of customers Mission: To establish a base of 1 Million Satisfied customers by 2010

17. Why Invest with IL & FS Customization Expertise One stop Shopping Trust Personalized Service Extensive Research Unbiased Advice

18. From IL&FS Securities to HSBC ID IL&FS sold 29.36 % share to HSBC Cost $ 96.9 Million Signed non compete agreement Market capitalization of $ 300 Million

19. Online Trading Smart start Smart invest Smart trade

20. Smart Start Freedom of information Control of investor`s money Access to market Offers greater transparency Live analysis Access to BSE and NSE

21. Smart Invest Instant loading Single order form for cash and FO Multiple watch lists Market depth window Live steaming quotes

22. Smart Trade Fully customizable display Real time market data Advanced alert capabilities Track your orders real time Dynamic buying power

23. Advisory Services Mutual Fund Advisory Services Portfolio Management Services IPO Advisory Services Insurance Advisory Services Investment Advisory Services

24. SWOT

25. Strength Customization Expertise One stop shop for all investments needs Extensive reach Brand Image Competitive pricing Unbiased advice

26. Weakness Expensive products Tedious procedures Fund transfer Attrition Unattractive offers

27. Opportunities Right time to invest, as recession is over Increasing trainees of B schools Untapped market of rural areas Tie up with banks for wider coverage

28. Threats Stiff competition Aware customer Changes in Govt. policies Recession has turned many investors out of market

30. Financial Analysis

34. Trend Analysis of Net Sales

35. Trend analysis of Expenses

36. Trend analysis of net profit

37. Statement Of Title Market Penetration Of Different Stock Broking Firms And a Look Into The Services Offered By Them

38. Objectives To compare service offerings of HSBC Invest Direct with Competing Firms To do comparative analysis of different stock broking houses in context to services To find out the most common i.e. most preferred broking firm

39. Research Methodology Research Design: Descriptive DATA Collection Primary and Secondary Sample Size: 100

40. Sampling Plan Universe – All Demat a/c holders Population- All Demat a/c holders in Ludhiana Sampling Unit – Any individual having Demat a/c in Ludhiana Sampling Size – 100 Respondents Sampling Technique- Convenience Technique

41. Data analysis & Discussions Income

42. Profession of the Respondent

43. Percentage Of Investment

44. Broking Firm`s Name

45. Informative Parameters About This Brokerage House

46. Brokerage Paid

47. Way of trading in stock market

48. Well informed investors keeping a look at the market alternatives available

49. Different Rating Parameters

50. Client Satisfaction Level

51. Major Factors Considered Before Investing

52. Persons Willing To Shift Their Brokerage House

53. Percentage of people, satisfied with certain services at their brokerage house

54. Facts and findings ICICI Invest Direct has the maximum share in the market Brokerage is a major concern for clients of all the broking firms North is the booming place for all stock brokers Online trading is becoming very popular After sale services of the concern have major role to play in ascertain the satisfaction level of the clients

55. UPSHOT Vast Scope Of Financial companies in India Money charged must be competitive Something new is needed which is different from the league Customer fetches customer Realizing time value

56. Bibliography Reference to magazines Smart update (HSBC Invest Direct) Business Outlook Reference to web pages http://www.moneycontrol.com/ http://www.nseindia.com/ http://www.bseindia.com/ http://www.hsbc.com/ http://www.finance.indiamart.com/markets/nse/ http://www.google.com/