Angel Broking is one of India's largest retail brokerage firms. It was started in 1987 by Dinesh Thakkar as a sub-broker with 3 employees and 25 clients. Some of Angel Broking's achievements include being the first to focus on retail-centric research, adopting a branch model for personalized services, and launching web-enabled back office software. Angel Broking has the largest number of registered sub-brokers on NSE and has received several awards for being a major volume driver on BSE. The presentation highlighted Angel Broking's five pillars of operations, membership and distribution model, USPs, awards, products and services, and results from projects analyzing sectors, competing brokers, and client feedback.

1. Risk
Management &
Surveillance
Dp
Demat Banking
Dealing
Dispatch &
Contract
Notes
KYC
Accounts
Membership
Management
QA
IT KYC
M
arketing&
Sales
Advisory
Branding
Research
PERSONALIZED
SERVICE
Legal &
Compliance
PRESENTATION ON ANGEL BROKING
PRESENTED BY : PRESENTED TO:
RAHUL SINGLA Dr. KIRAN MEHTA
CUN120550069 (MENTOR)
1

2. CONTENT
• Company Introduction
• Achievements
• Five Pillars
• Membership & Distribution Model
• USP’s of Angel
• Awards & Recognition
• Specialized Products & Value Added Services
• Projects Undertaken
 Budget Report
 Analysis of different sectors
 Survey on different broking firms
 Feedback from clients
 Frequency of Trading
Angel Broking Ltd 2

3. Angel Broking – A JOURNEY IN TIME
 MR DINESH THAKKAR, CHAIRMAN & MANAGING
DIRECTOR, ANGEL GROUP, Started this Journey as a SUB-
BROKER in 1987 With 3 Employees and 25 Clients.
Our Motto
To have complete harmony
between quality-in-process
and continuous improvement
to deliver exceptional service that will delight our Customers and
Clients.
The Journey continues……….
Angel Broking Ltd 3

4. Angel Broking Ltd 4
THE MOST TRUSTED RETAIL CENTRIC BROKERAGE HOUSE WITH
SERVICE TRULY PERSONALIZED
1st
to
concentrate
on on
retail-
centric
research
…….with
a focus on
small &
mid-cap
segments
1st to
adopt the
Branch
concept ...
. so that it
could
offer
personaliz
ed
services to
all retail
clients
across
India
1st to
launch the
web-
enabled
Back
office
software ..
. so that
customers
can track
their stock
holdings
24x7
Highest
number of
registered
sub-
brokers on
NSE
Awarded
the 'Major
Volume
Driver'
trophy by
the BSE
for 5 years
- 2004-05,
2005-06,
2006-07,
2007-08 &
2008-09.
Awarded
as Best
Retail
Broking
House and
Broking
House
with the
Largest
Distributio
n Network
at D&B
Equity
Broking
Awards
2009

5. Five Pillars
Angel Broking Ltd 5

6. Angel Broking Ltd 6

7. Angel Broking Ltd 7
ANGEL BROKING LIMITED LUDHIANA BRANCH
ADDRESS: Shanghai Tower 1st
Floor
Feroz Gandhi
Market Ludhiana
TEAM:
REGIONAL MANAGER - Mr. EJAZ MOHYI
BRANCH MANAGER - Mr. DEEPAK CHAUDHARY
SALES MANAGER - Mr. ASEEM DODA (Left)
TRADING DEALERS - 15 MEMBERS
SALES TEAM - 10 MEMBERS
PUNJAB RANKING
Chandigarh 1st
Ludhiana 2nd
Jalandhar 3rd
Ambala 4th

8. Angel Broking Ltd 8
Our Memberships
Angel Group Memberships:
BSE- Cash and F&O
NSE- Cash and F&O
NCDEX & MCX – Commodities & Currency
Futures
Angel has the largest no. of sub-brokers registered
on NSE
Angel has the largest volume on BSE
Angel has the highest number of Trading Terminals.

9. Angel Broking Ltd 9
Our Distribution Model:
Hub & Spoke
RO
CSO RORO
RO
Branches
Clients
Clients
Clients
SB
Branches Clients
Clients
Clients

10. Angel Broking Ltd
10
Our Business

11. Angel Broking Ltd 11
USP’s of Angel E-broking
 Multiple exchanges on a single screen- BSE,NSE, NSE - F&O, MCX
& NCDEX
 Hot keys similar to broker’s terminal
 Products / Software / Back office training for all E-Broking Clients
 In-depth research & technical charts, Intra-day calls
 24x7 Back-office
 Viewing Ledger, Bills, Contracts, Sauda Summary, Open position,
Holdings, DP Transactions, Auction Details
 Auto pay-in of shares & Online Securities Pay-out
 Instant transfer of funds & Online Funds pay-out request
 Highly secure & confidential

12. THE MOST TRUSTED RETAIL CENTRIC BROKERAGE HOUSE WITH
SERVICE TRULY PERSONALIZED
Awarded the coveted 'Major Volume Driver‘
trophy by the BSE for 6 years
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
Awards & Recognition
Angel Broking Ltd 12

13. Broker with Best Commodity Research of
the Year
(Angel Commodities Broking Pvt. Ltd.)
Best Contribution in Investor Education &
Category Enhancement of the Year
(Angel Broking Ltd.)
Bloomberg UTV Financial Leadership Awards 2011
Angel Broking Ltd 13

14. Zee Business Financial
Market Conclave
Award 2010
 Special Contribution
 Best Sector Analyst
 Best Technical Analyst
Zee Business Financial Market Conclave Award 2010 | 2011
 Best Sector Analyst
Zee Business Financial
Market Conclave Award
2011
Angel Broking Ltd 14

15. Margin Funding
 Facility to allow clients to take higher
exposure
 Instant Liquidity for Clients
 Margin is deposited in Cash as well as Cheque
Pre-Paid Brokerage
 Zero Account Opening Charges
 Attractive Brokerage Rates
 Free AMC for 1 year
 Assured gifts worth thousands with every account
 Easy & Fast Recharge
Specialized Products
Angel Broking Ltd 15

16. M-Connect Service
 Market News/Analysis &
Expert Views 24X7
 Stock Updates & Market
Statistics
 Real time Equity, F&O,
Commodities and MF rates on a
single screen
 Back-office Data i.e. Ledger,
Open Positions, Holdings, PMS
Value Added Services
Angel Broking Ltd 16

17. SWOT Analysis
17
SWOT ANALYSIS

18. SWOT Analysis 18
STRENGTH:
Experience player in market
Brand Image
Customer Orientation
Well maintained infrastructure
 Known for transparent functioning
 Large retail customer products
 Best research & reports
WEAKNESS:
Software problem
 Less penetration in rural areas

19. SWOT Anaylsis 19
OPPORTUNITIES:
Growing Rural Market
 Emerging new technology
THREATS:
Entry of Foreign Firms
Decrease the rates of brokerage by competitors
 Less awareness of technology (Computers)

20. Projects 20
Projects Undertaken During Internship Period
1) Highlights Of Budget 2013-2014 (28
Feb)
2) Analysis of different sectors
3) Survey on different broking houses
4) Feedback from clients
5) Currency Derivatives
6) Frequency of Trading among people

21. Budget 2013-2014 21
1. Highlights of BUDGET 2013-2014
*No change in income tax slabs
*Relief of Rs 2,000 for tax payers in tax bracket of
Rs 2-5 lakh
*10 pc surcharge on persons with taxable income of
over Rs 1 crore
*Tobacco products, SUVs and mobile phones to
cost more
*Income limit under Rajiv Gandhi Equity Savings
Scheme raised to 12 lakh from Rs 10 lakh

22. Budget 2013-2014 22
*New taxes to collect Rs 18,000 crore for
government
*Commodity transaction tax of 0.01 per cent
*Duty free limit of gold import increased to Rs
50,000 for male passengers and Rs 1 lakh for female
passengers
*India's first women's bank to be set up by October
*Securities Transaction Tax brought down to 0.01 per
cent

23. Analysis of Different Sectors 23
2. Analysis of different sectors
Major sectors that are being studied for the purpose of analysis are
as follows –
 Auto sector
 Cement sector
 Construction sector
 Banking sector
 FMCG sector
 IT sector
 Media sector
 Metals and Mining sector
 Oil and Gas sector
 Pharmaceutical sector
 Healthcare sector
 Power sector
 Real Estate sector
 Telecom sector

24. Analysis of Different Sectors 24
Recommended sectors with analysis and
comparison
In my view following are the sectors which are and will be
growing and must be taken into consideration for investment
purposes.
A comparison is also being made with the peer sectors for a
better and overall view.
Recommended sectors in preferential order –
1. FMCG sector
2. Banking sector
3. Auto sector
4. Information Technology sector

25. Analysis of Different Sectors 25
Sector YTD 1 year 2years
FMCG 40.14% 34.70% 60.50%
Banking 50.04% 17.60% 11.20%
Auto 33.02% 10% 23.70%
IT 22.73% 14.20% 12.60%
YTD (year-to-date) – Return so far for this year, beginning
January 1 until today’s date.

26. Analysis of Different Sectors 26
Sectoral closing values on 12-03-2013
 S & P BSE FMCG – 5655.10
o 52 week high – 6176
o 52 week low – 4143
 S & P BSE Bank – 13733.93
o 52 week high – 14865
o 52 week low – 10386
 S & P BSE Auto – 10832.79
o 52 week high – 11868
o 52 week low – 8542
 S & P BSE IT – 7059
o 52 week high – 7069
o 52 week low – 5134

27. Analysis of Different Sectors 27
Conclusion
Since there is a negative correlation between
Information Technology sector and the other
three sectors, thus one must look for a good
composition of IT sector stocks along with the
stocks of other sectors.
This will make one’s portfolio a bit more
stable even in crisis like conditions.

28. Survey on Broking Firms 28
3. Survey on Broking Houses
Objectives
To know the customers preference in
different sector of investment and to
know what are the factors consider
most important in order to choose
their broking firm.
To know the different companies
Activation and Other charges.

29. Survey on Broking Firms 29
Different Players in the Industry

30. Survey on Broking Firms 30
Findings
According to the data that have been collected all the broking
houses give their best services to clients .
Survey shows that the nearly 79% people prefer the online trading
rather than offline trading through broker.
People like to invest more in equity rather than other investment
sectors.
The best preferred broking firm among the people is Angel broking
ltd than other broking firms.
Friends, News paper and Internet are the most preferred mode for
awareness of the broking firms and share trading.

31. Feedback from Clients 31
4. Feedback from Clients
 Clients not doing trading from last 6 or more months
 Purely feedback on calls ( Telephonic Survey)
 Sample size was 500 clients
 Given Ludhiana region
 Completed the survey in 5 days doing 100 calls each day
 Very unsatisfied got from clients

32. Frequency Of Trading 32
5. Frequency of Trading ( Primary Data)
OBJECTIVE:
The objective is to know the frequency of investors to trade
in stock market.
 Sample Size 150
 Males – 106 Females – 44

33. Frequency Of Trading 33
Demat A/c

34. Frequency Of Trading 34
When Demat A/c was Opened

35. Frequency Of Trading 35
What are you?????

36. Frequency Of Trading 36
Where Investment is done (Stock Market)

37. Frequency Of Trading 37
Frequency of Trading

38. Frequency Of Trading 38
Company

39. Frequency Of Trading 39
Reason for low frequency

40. Recommendation 40
Recommendations
 Services should be improve by broking houses
 Priority should be given to clients
 Proper installation of PC & Mobile Software
 Should call client twice a day for market
updation
 Should provide software training to their clients
 Should give required Research reports to clients

41. Conclusion 41
Conclusion
Investment is made in physical form of gold
 Poor Services from broking houses
 No market updation is given
 Not giving proper reports
 Lack of knowledge
 Investment made for long term period (FD)

42. END 42
THANK YOU