Brett Steiger from Travelocity's presentation from Digiday's Agency Innovation Camp in Vail, CO - August 25, 2015.

1. TRAVELOCITY “TAKES A BITE” OUT OF
SHARK WEEK

2. Goals & Objectives
Overarching Goal: Leverage Shark Week buzz to drive awareness and
engagement with consumers
Program Objectives:
Ø Drive more earned media than paid/owned
Ø Drive high social engagement with
consumers on Twitter

3. Program Details

4. 3%! 2%!
95%!
Impressions!
Paid! Owned! Earned!
Performance…We “Earned” It

5. 3 Key Takeaways
1. Keep it Simple
2. Work Together
3 Always Be Authentic

6. Thank You!
Brett.Steiger@Travelocity.com!