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A Motorcycle Ride to the
Land Of Nonprofit Impact
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Before we get started »
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https://bloomerang.co/demo/video
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Our guest presenter »
Larry C. Johnson
• founder of The Eight Principles
• internationally recognized fundraising
and philanthropy coach
• Author of the award-winning book, The
Eight Principles of Sustainable
Fundraising
• Outstanding Development Executive -
AFP, 2010.
• Top 15 Fundraising Consultants in the
USA (Wall Street Business Network)
• graduate of Yale University
LARRY C. JOHNSON NOVEMBER 8, 2018
©2018 The Eight Principles
Welcome!
Motorcycle Ride
For Impact
IMPACT
How do you get it?
Sustained,
growing revenue
Money is the Fuel
Source: Giving USA 2018
Living
Individuals
70%
Corporations
5%
Foundations
16%
Bequests
9%
$410 Billion
(v)philios (n)anthropos
brotherly love mankind
(v)philios (n)anthropos
philanthropy
“For the love of humankind.”
Elastic
50%
30%
30%
8%
”No Money” is just a crutch!
What’s REALLY
holding you back?
Resistance to
Change
Baseless FearBaseless Fear
Same Party
Same Mediocre Results
Nutty Ideas About Money
Disconnected
What’s Needed:
A Change In Mindset
PROCESS
PARADIGM
PRINCIPLES
The unchanging truths which govern
all philanthropy.
THE EIGHT PRINCIPLES
OF
SUSTAINABLE FUNDRAISING®
Principle 1:
Donors are the Drivers®
Donors drive philanthropy through
their desire to actualize their
personal values and beliefs.
Get Over It!
It Ain’t About You.
Principle 6
Divide & Grow™
The principle of treating different
people differently.
It’s The Key to Growth
Donors Are on a Journey
You’re the Guide
They’re the Hero
What the hell
is a “major gift”?
A meaningless self-
serving moniker
TYPE
NOT
SIZE
Five-Year Revenue Comparison
Annual Cash vs. The Eight Principles
0
50
100
150
200
250
300
350
400
450
$100K-$500K $500K-$1M $1M-$2M $2M-$3M $3M-$5M $5M-$10M
History of 200,000 Organizations with 1M Data Records
% Growth C % Growth 8P
Never a One Time Effort
It’s a Way of Life
Success is
Fundraising is about people,
not money.
When you focus on people,
however, you raise more money than ever.
Where do you go from here?
1. Internalize The Eight Principles
2. Develop Your Paradigm
3. Choose & Execute
4. Rinse & Repeat
Complimentary “Resources”
• Eight Principles Summary
• The Three P’s
• Growing with Assets
info@TheEightPrinciples.com
Four Corners “Profile”
In 20 minutes
tells you exactly
where you are.
Gives you a 3-5
step plan.
info@TheEightPrinciples.com
Questions?
https://bloomerang.co/resources
•Nonprofit Wrap-Up
•Bloomerang TV
•Bloomies
•eBooks
•Daily blog post
•Weekly webinars
•Templates
•Guides
Upcoming free webinars »
11/19, 1pm eastern
Building a High-Performing Major Gifts Program:
Overcome the 5 Hurdles That Are Holding You Back
Gail Perry
https://bloomerang.co/resources/webinars

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