Muhammad Asif CV Updated on 20-Jun-2011

1. Muhammad Asif
59-C 3rd floor, 12th Commercial Street, Phase-2 Ext, D.H.A, Karachi
Cell: 0321-2117068
Email: masif.linkedin@gmail.com
Web: http://pk.linkedin.com/in/masif002
CAREER OBJECTIVE : Marketing and Business Planning Management: A position utilizing experience
in Business Planning and Marketing management
CORE SKILL’S : Overall 11 years in marketing research, business and product planning
including new product development and planning, Sales forecasting and
budgeting, market analyzing and segmentation
SPECIALTIES : ♦ Business modeling ♦ Key indicator performance measuring
♦ Business case development ♦ Market research
♦ Budgeting ♦ Competitive analysis
♦ Pricing strategies ♦ Market segmentation
♦ Tariff planning ♦ Consumer insight
♦ Subscribers evaluation ♦ Market intelligence
forecast
♦ Sales forecasting
PROFESSIONAL WORK EXPERIENCE
Associate Manager Principle Accountabilities
(Business Planning) • Budgeting and forecasting for assigned products and incorporate them in
TeleCard Limited annual strategic and operating plan
http://telecard.com.pk/ • Coordinate in preparing growth strategy and annual marketing plans for the
Telecom Service Provider
business, including investment budgets and expenditures to ensure the
April, 2006 to date
Reported to: COO overall achievement of target share and profitability
• Sales Forecast: Forecasted the sales and the profitability of new products
As part of the core operational based on the data about similar products launched in the past
team within the WLL business • Conduct quarterly SWOT analysis for assigned products to be fully aware of
unit, I am responsible to assist competitors activities and areas of weakness/strength
the COO and business heads of • Supervise market intelligence function. Monitor industry statistics and
all the major product lines in produce competitor’s activity report including new strategies and market
regards to business planning
share/trends
and forecasting, new product
feasibilities, product enrichment,
• Review, assess & quantify potential growth opportunities (both product &
segment dimensioning, tariff market driven) as identified by zonal/sales leadership across Pakistan
planning & regular business • Track and monitor monthly KPI measures of all product segments which
updates/reviews. I provide both include sales, activation and churn, traffic analysis, consumption and
quantitative and qualitative monthly collection depicting variation and running
recommendations with regards • Pricing: Forecasted the sales of each product for each tier group at the end
to the aforementioned. of each month to estimate the gross margin; calculate the gross margin for
different price increase scenarios and present the results to the marketing
manager, operations director and general manager and COO
• Business Review: Prepared and presented weekly, monthly, quarterly and
yearly marketing reports to the COO and the Board of Directors
• Responsible for developing and conducting primary and secondary market
research projects for identify the customer’s needs and wants for launching
of new product or recommend improvements accordingly in existing
products.
• Obtaining periodic feedback from existing customers and lost customers and
analyzing the company’s perceived areas of strength and weakness as per
this feedback
• Coordinate with team in product selection & provide feedback as per market
situation for best possible choice
Current Activities:
Micro-Business Package:
Responsible for Market segmentation, Tariff, Package Designing, Sale
Forecast and Budgeting and performance review)
SME (Small and Medium Enterprise) solution:
Responsible for (Budgeting and monthly performance review)
Hajj-Umrah Package:
Responsible for Market segmentation, Tariff, Package Designing, Sale
Forecast and Budgeting and performance review
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2. Research Executive : Principle Accountabilities
Oasis International
Marketing Research Services
My scope of engagement at Oasis included the following:
May, 2005 to March, 2006
Reported to: Director Research
• Research Project Planning and control
Oasis is known for its use of • Review and finalization of sampling and sample design
advanced statistical tools and in- • Review and finalization of research design & methodology
depth analysis and handling
• Final over view of field control guides
difficult and complex researches.
It provides marketing • Review of Analysis and Tabulation plan
consultancy to a wide variety of • Report writings / Review of reports and finalization
organizations such as Nestle, • Review and preparation of client presentation
Ufone, PTCL, Shell, and Pakistan
Tobacco. • Client servicing & liaison
Research Executive : Principle Accountabilities
Opinion Research Group
Marketing Research Service
Managed all quantitative research projects about customer profiles, monthly
Feb, 2001 to May, 2005:
Reported to: Director Research mystery shopper research, research about new products and price sensitivity
research
• My scope of engagement at ORG included the following:
• Development of research ideology
• Development of research design & methodology
• Planning data collection through field work
• Data cleaning, analyzing and analyses
• Report writing & executive summary presentations
EDUCATION & : Master in Economics
QUALIFICATION Karachi University, Pakistan
Class of 1998
EMBA
PIMSAT, Pakistan
Class of 2011
Diploma in Computer Science
Petroman Institute
Class of 2000
COMPUTER PROFICIENCY : Excellent Excel spreadsheet skills and competent Microsoft Word and Power
Point skills.
Knowledge and skill of data mining with SPSS
PERSONAL : Marital status Single
INFORMATION
REFERENCE : a) Deputy Managing Director at SMAR International Pvt. Ltd (Mr. Sibghatullah
Husaini)
b) General Manager at TeleCard Limited (Mr. Masood Koreshi)
I am solely responsible and confirm that all the given information on this CV is true and correct and hope that all information will
be treated as confidential
Last Updated
June 20, 2011
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