This document outlines the key responsibilities and tasks of a marketing role. It discusses developing strategies and plans, engaging customers and employees, and implementing marketing activities and tools. Some specific tasks mentioned include conducting research, managing budgets, creating branding and identity, producing content, running campaigns, and monitoring and evaluating results to drive growth, competitive advantage, and customer loyalty.

1. The Marketing Role
Marketing
Role
Think Feel Do
Process Strategy and Planning Consumer and
employee
Engagement
Implement Activity
Tools Data, Analytics and
Insight
Research
Long V Short Term
Assess risks
Budgeting
Social Physics
Customer Journey
Branding identity
Employee
engagement
Content
production
Social media
Web content
Campaigns
End Game Growth strategies that
create an active plan
Monitor results
Evaluate and refine
Brand preference
by employees and
customers
Competitive
advantage
Awareness
Lead Generation
Conversion
Loyalty
Referral

2. The Marketing Role
Insight Think Feel Do
Brand Brand Audit Brand Identity
Brand preferences
Bench marked
Style Guide
Visual Library
Brand touch points
Customer Segmentation Audit
Ideal Customer Profile
Customer Journey
Mapping
Mystery Shopping
Customer touch
points (CX design)
Customer
satisfaction and
Customer Focus
Groups
Customer
Advocate
Lifecycle mapping
New services and
products to meet
needs
Capture data
Benchmark
satisfaction
Staff Employee Insight
Feedback group
Advisory
Employee
satisfaction
Culture
Values
Employee
Empowerment
Reward and
recognise
Improve
employee
onboarding,
experience and
benchmark