The document discusses the tableware industry in Italy, which consists of 3,500 companies and nearly 20,000 employees. It faces several problems, including increased competition from emerging markets, rising costs, and changes in consumption patterns. Some of the causes of the industry's decline are distorted marketing strategies, a decline in exports and rise in imports, a lack of innovation, and changes in retail that favor standardized low-cost products. Potential solutions proposed include vocational training for young people, positioning brands as luxury goods, promoting cultural appreciation, and including tableware in tourism promotions.
The exposition is supported by the Ministry of Industrial Politics, Development of Entrepreneurship and Trade of Kaliningrad Region, the Ministry of Construction, Builders' Union, Architects' Union.
It is a presentation which i created for a client based out of India. They were pitching a german investor to set a ceramic tableware plant in India. The client is already a leading player in the Indian market.
I request everyone to please view it and share your comments and if you need any such presentation, please let me know, i can definitely assist you
The exposition is supported by the Ministry of Industrial Politics, Development of Entrepreneurship and Trade of Kaliningrad Region, the Ministry of Construction, Builders' Union, Architects' Union.
It is a presentation which i created for a client based out of India. They were pitching a german investor to set a ceramic tableware plant in India. The client is already a leading player in the Indian market.
I request everyone to please view it and share your comments and if you need any such presentation, please let me know, i can definitely assist you
World Furniture – International Market Review is published by CSIL, Centre for Industrial Study
www.worldfurnitureonline.com
www.csilmilano.com
World Furniture – International Market Review is a quarterly
review of economic information and market analysis. This magazine offers contributions on international furniture and furnishing markets, demand and supply, retail and consumption, business trade country profiles trade, profiles, competitive systems, international events,
fairs and exhibitions.
Print issue is mailed to a selected target of 2000 manufacturers and suppliers in the world's main producing, exporting and consuming countries. World Furniture is also circulated at major international sector fairs.
Back in 2007, this article on the situation of Textiles was forecasting what time has proven to be true. China has moved from a low cost producer to a major consumer market of the finest Textile manufacturers in the World, mainly from Europe.
Conference: Social Capital and Industrial Districts. Approaching the issue. Gabaldón-Estevan, D.; ECSR Euro Summer School “Integrating Sociological Theory and Research in Europe” Nijmegen (The Netherlands) 21-28 August 2005.
Sensemaking as market driven innovation in Lorraine contemporary manufacturin...Marco Fontana
French industry suffers from a strong image deficit in recent years. Companies closing
down their production sites and firing off are making the headlines on national and regional
news. (RICARD & BORNE Adrien, 2014). However, the French industry benefits from a positive
dynamic, adapts to societal expectations and needs and innovates. In 2017, 125 plant openings
were registered compared to 90 in 2013. In addition, plant closures decreased from 204 in 2013
to 100 in 2017. (MALIGORNE, 2018). Also, 591000 companies were created in France in 2017.
This is 7% more than in 2016, yet already the highest level since 2010, and the highest level ever
recorded by INSEE. (BONNETETE, 2018). This new entrepreneurship in the contemporary
manufacturing industry faces a double challenge: to stand out and make a difference versus the
historic manufacturing industry while successfully developing and sustaining their activity in a
highly competitive and globally competitive global market crisis. A multi-layered strategy
encountered is sensemaking. It includes a corporate and ethical dimension and a business
dimension with specific marketing and product strategies. This post-crisis strategy is a corporate
innovation and by its nature allows the emergence of various subsidiaries innovations on the
layers addressed. It is by means of these innovations in the mode of operation and the strategic
corporate and business vision of companies that we find this differentiation and this
dynamization of the economic fabric facing the historic French manufacturing industry. This
strategy, which I define as market-driven, creates a bond, sympathy and even commitment and
changes the behavioral perception of the consumer.
Rec2Furn sells furniture created from recyclable household objects. The idea is to upcycle common household items into unique pieces of furniture. The furniture is made from items such as antique furniture, soda cans, plastic bottles, and old clothes. The startup sells its products online and through select retailers.
This project was provided by Vizologi, a Generative AI business model tool.
Presentation IDF 03 Singapore Creative Industries in 2003Virtu Institute
This presentation was developed for the Singapore International Design Forum (IDF) in 2003 by Professor Ron Newman. Professor Newman was, at the time, Director and Dean of Sydney College of the Arts a Faculty of the University of Sydney
A second chapter: Kitchen Bathroom Appliances Market researchCSIL Kitchen
-Kitchen Furniture: World Market Outlook
-The European Market for Kitchen Furniture, Part I
-The Kitchen furniture Market in Central-Eastern Europe
-The Kitchen Furniture Market in Russia
-Il Mercato Italiano dei mobili da Cucina
-Distribuzione dei Mobili per la Cucina in Italia ed Indici di Gradimento delle Marche
-Processo di Acquisto dei Mobili da Cucina in Italia
...
CSIL presence at the 20th edition of Furniture China and FMC Exhibition organized by UBM Sinoexpo and China National Furniture Association. Top Chinese furniture companies and 307 overseas exhibitors for a total of 2,685 exhibitors displayed their latest products, design and technology at Shanghai New International Expo Centre (SNIEC) and Shanghai World Expo Exhibition & Convention Centre (SWEECC).
Conference: How Does Structure Affect Industrial Districts Innovation? Gabaldón-Estevan, D., Fernández de Lucio, I., Tortajada-Esparza, E.; Danish Research Unit for Industrial Dynamics Summer Conference. Copenhagen, (Denmark) 18-20 June 2007.
Misurazione delle pressioni plantari per la risoluzione dei problemi di postura; Brevetto per invenzione di plantare con la tecnologia delle resine bicomponenti.
World Furniture – International Market Review is published by CSIL, Centre for Industrial Study
www.worldfurnitureonline.com
www.csilmilano.com
World Furniture – International Market Review is a quarterly
review of economic information and market analysis. This magazine offers contributions on international furniture and furnishing markets, demand and supply, retail and consumption, business trade country profiles trade, profiles, competitive systems, international events,
fairs and exhibitions.
Print issue is mailed to a selected target of 2000 manufacturers and suppliers in the world's main producing, exporting and consuming countries. World Furniture is also circulated at major international sector fairs.
Back in 2007, this article on the situation of Textiles was forecasting what time has proven to be true. China has moved from a low cost producer to a major consumer market of the finest Textile manufacturers in the World, mainly from Europe.
Conference: Social Capital and Industrial Districts. Approaching the issue. Gabaldón-Estevan, D.; ECSR Euro Summer School “Integrating Sociological Theory and Research in Europe” Nijmegen (The Netherlands) 21-28 August 2005.
Sensemaking as market driven innovation in Lorraine contemporary manufacturin...Marco Fontana
French industry suffers from a strong image deficit in recent years. Companies closing
down their production sites and firing off are making the headlines on national and regional
news. (RICARD & BORNE Adrien, 2014). However, the French industry benefits from a positive
dynamic, adapts to societal expectations and needs and innovates. In 2017, 125 plant openings
were registered compared to 90 in 2013. In addition, plant closures decreased from 204 in 2013
to 100 in 2017. (MALIGORNE, 2018). Also, 591000 companies were created in France in 2017.
This is 7% more than in 2016, yet already the highest level since 2010, and the highest level ever
recorded by INSEE. (BONNETETE, 2018). This new entrepreneurship in the contemporary
manufacturing industry faces a double challenge: to stand out and make a difference versus the
historic manufacturing industry while successfully developing and sustaining their activity in a
highly competitive and globally competitive global market crisis. A multi-layered strategy
encountered is sensemaking. It includes a corporate and ethical dimension and a business
dimension with specific marketing and product strategies. This post-crisis strategy is a corporate
innovation and by its nature allows the emergence of various subsidiaries innovations on the
layers addressed. It is by means of these innovations in the mode of operation and the strategic
corporate and business vision of companies that we find this differentiation and this
dynamization of the economic fabric facing the historic French manufacturing industry. This
strategy, which I define as market-driven, creates a bond, sympathy and even commitment and
changes the behavioral perception of the consumer.
Rec2Furn sells furniture created from recyclable household objects. The idea is to upcycle common household items into unique pieces of furniture. The furniture is made from items such as antique furniture, soda cans, plastic bottles, and old clothes. The startup sells its products online and through select retailers.
This project was provided by Vizologi, a Generative AI business model tool.
Presentation IDF 03 Singapore Creative Industries in 2003Virtu Institute
This presentation was developed for the Singapore International Design Forum (IDF) in 2003 by Professor Ron Newman. Professor Newman was, at the time, Director and Dean of Sydney College of the Arts a Faculty of the University of Sydney
A second chapter: Kitchen Bathroom Appliances Market researchCSIL Kitchen
-Kitchen Furniture: World Market Outlook
-The European Market for Kitchen Furniture, Part I
-The Kitchen furniture Market in Central-Eastern Europe
-The Kitchen Furniture Market in Russia
-Il Mercato Italiano dei mobili da Cucina
-Distribuzione dei Mobili per la Cucina in Italia ed Indici di Gradimento delle Marche
-Processo di Acquisto dei Mobili da Cucina in Italia
...
CSIL presence at the 20th edition of Furniture China and FMC Exhibition organized by UBM Sinoexpo and China National Furniture Association. Top Chinese furniture companies and 307 overseas exhibitors for a total of 2,685 exhibitors displayed their latest products, design and technology at Shanghai New International Expo Centre (SNIEC) and Shanghai World Expo Exhibition & Convention Centre (SWEECC).
Conference: How Does Structure Affect Industrial Districts Innovation? Gabaldón-Estevan, D., Fernández de Lucio, I., Tortajada-Esparza, E.; Danish Research Unit for Industrial Dynamics Summer Conference. Copenhagen, (Denmark) 18-20 June 2007.
Misurazione delle pressioni plantari per la risoluzione dei problemi di postura; Brevetto per invenzione di plantare con la tecnologia delle resine bicomponenti.
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1. Consulting & Promotion 1
Tableware household
Problems and future of a sector
of Italian industry
2. Consulting & Promotion 2
The sector
Is one of the most popular and famous expressions
of Italian made domestically, because it is spread
fairly uniform from north to south;
Its consists of 3500 companies (many handmade),
nearly 20,000 employees (almost 50% women)
approximately 1 billion €the turnover of the sector -
but is aggregated with that of ceramic art.
3. Consulting & Promotion 3
The main problems
The industry has grown up to a decade ago, when the
performance on foreign markets were still dynamic and the
internal market by facilitating business development. The
fragmentation of the distribution system for even if he
preferred the flexibility of companies and not oblige them too
at a competitive price.
Competition from emerging markets, rising energy costs and
the workforce (keep in mind that the incidence of the cost of
labor is at least 50% with peaks of 70% for the arts sector)
have, however, subsequently made to contract the
consumption and weakened the industry.
4. Consulting & Promotion 4
Causes
If many cases must be sought in the processes of increasing competition from emerging
countries (which in cheaper electricity, labor and raw materials have created a competition,
"unfair" in the field), the fact remains that have been several reasons for the collapse :
Suddenly, some marketing strategies in promotion (selling at a premium), had been
distorted;
The decline in exports and strong growth in imports caused the collapse of the industry
rapidly minimum of 30%;
A lack of policy innovation (quality, design, technological innovation and process)
The change in consumption patterns (trivially, lunch less and less with the table set and
increased significantly over the last decade the field of "Fast Food" and people who travel
needs dine outside the home)
The strengthening of large scale retail trade to the detriment of the store, which has led to a
demand for products standartizzati with low prices (low quality)
The lack of knowledge of basic material by the consumer before he was ennobled by the
specialist trader (now confuses the porcelain and ceramic decals with the decorations by
hand ....)
The labor factor is no longer rewarded for creating value and indeed can be said that the
problem of vocational training has greatly contributed to removal of young people from this
sector, largely as a size scale.
5. Consulting & Promotion 5
What are the possible solutions
A few steps back would not be good, in our opinion, together with a decisive action policies in
favor of perhaps the lower cost of labor in industry,
Vocational training of young people, first, in area of manual labor, would allow companies to
have a key to success with positive effects on the retraining of old crafts;
The positioning of the sector in some niche strategic fashion and luxury brand, for example. It
was shown that those who have gone down this road has had and still has sales success;
A strong effort to promote the culture of the product. Investing in knowledge for future
generations who will again appreciate the porcelain.
The inclusion in the Italian tourism sector tableware: Just remember that in DOCCIA - Sesto
Fiorentino (FI) there is the most important Porcelain Museum Art:
The collection begins with the objects in ceramic, porcelain and earthenware, made by the
ManufactureManufacture GinoriGinori 1737 to 1895, until then the objects of RichardRichard--GinoriGinori.
The exhibits are of high quality and emphasize the combination of the latest forms of traditional
Florentine sequentially through the development of European decorative arts.
Stand decorated pottery of the first period, or the fireplace in porcelain with copies of
Michelangelo's statues, copies of classical statues of Gaspero Bruschi and paintings of the
Florentine Renaissance, or the models and molds for sculptures taken from works by Giovan
Battista Foggini and Massimiliano Soldani Benzi.
Among the latest works, fine ceramics designed by Giò Ponti.
6. Consulting & Promotion 6
About Us
We are a senior consultant at the Department for Development and
Competitiveness of Tourism in the Italian Ministry;
We have the expertise to help you in promoting your product, be it a
service or a structure, in Italy and abroad;
We also deal with the disclosure of your advertising, not only through the
"usual" channels, but check the possible variants of distribution with new
methodologies in co-partnership and paying attention to new marketing
techniques;
We study the Marketing Plan and in agreement with you will follow the
correct application;
…