The document discusses McDonald's performance based on the triple bottom line of being environmentally, economically, and socially sustainable. It finds that McDonald's has room for improvement environmentally by changing cattle feed, reducing plastic packaging, and increasing recycling. Economically, McDonald's has been profitable but it is unclear if it works sustainably. Socially, McDonald's food has low nutritional value and contributes to obesity, though providing healthier options and nutrition information could help. The document provides solutions like sustainable cattle grazing and packaging along with increasing recycling, healthier menu items, and transparency around nutrition to improve McDonald's triple bottom line performance.

1. Triple Bottom Line of McDonald’s: How Great Is It?Preethi Umashanker and Katie Abbott

2. Triple Bottom LinesTriple Bottom Lines are a reporting system that businesses use (not anymore) that gives a sense of how your business is doing in 3 ways:

3. EnvironmentallyIs your company helping the environment?Is your company sustainable?EconomicallyCan your company work sustainably and make a profit?SociallyAre you affecting society in a good way?

4. Environmental Impact-Not such a good impact-Cattle are fed corn (naturally are grass eaters)-Uses Styrofoam (Plastic 6: polystyrene) packaging-Doesn’t recycle everything that can be recycled

5. Economic ImpactMade a profit past 3 years2009: 9% increaseDoes McDonald’s work sustainably?

6. Social ImpactHow does McDonald’s impact its consumers?Nutritional Value: Not Very HighMcDonald’s continues to sell unhealthy food and the people are paying the priceAmerican people are facing one of their biggest problems: OBESITY!!!

7. Environmental SolutionsCattle should be fed grass and should be allowed to grazeInstead of Styrofoam (Plastic 6), there are bioplastics (derived from plant starches and oils) that biodegrade that can be used for packagingMany waste materials that aren’t being recycled can be recycled

8. Economical SolutionsNot very many solutionsMcDonald’s is doing pretty well in its profits and losses but if they tried harder to be more sustainable their budget might increase and it might be harder to make a profit

9. Social SolutionsHealthier Options:Salads with oil and vinegar based dressingGrilled chicken (rather than fried)Whole wheat buns/breadEtc.Have Nutrition Facts presentPeople can know what they are eating; if they knew, they might not want to eat it

10. Our Creativity PieceA McDonald’s Model: but Sustainable!

11. THANKYOU!!!