This document discusses corporate social responsibility and provides examples. It defines CSR and explains its importance in the Asia Pacific region. It also notes that while many large corporations undertake CSR programs, implementation of strategies remains a challenge. The document references studies on the business benefits of CSR and outlines initiatives by the World Economic Forum. Finally, it provides short case studies of CSR programs implemented by various companies.
Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.
Microfinancing is a type of banking service provided to unemployed or low-income individuals or groups who otherwise would have no other access to financial services. The objective is uplifting the economic activity at the lowest strata of the population. The generation of economic activity would alleviate poverty through the creation of income and employment opportunities.
Corporate social responsibility (CSR) promotes a vision of business accountability to a wide range of stakeholders, besides shareholders and investors. Key areas of concern are environmental protection and the wellbeing of employees, the community and civil society in general, both now and in the future.
CSR Collaboration Lab - Partnering on Best Case Practices, Procceding Beyond ...GlobalHunt Foundation
Â
GlobalHunt Foundation has conducted such CSR Collaboration Hub among leading businesses and among diverse stakeholders. The outcome report is a compliation of the proceedings that took place in partnerships with Hindustan Power Projects Limited and the MoserBaer Trus. It encourages a match making platform wherein as a respective stakeholder receives an opportunity to review anotherâs ongoing or upcoming CSR initiatives and through mutual channels of communication. One of the highlighting aspects of the hub is to seek those areas of interventions that remain unexplored and require immediate attention. The hub are beyond the capacity of an event or a programme, but were conducted
in project series and received active engagement from diverse stakeholders. The main objective is to bring together business leaders, technology solution providers, civil society organizations, sustainability experts to form key collaborations and develop key projects which can be implemented within their respective zones. The other dimension of the hub was focused on imparting essential learnings to the personnel on the upcoming developments in the realm of sustainability and more so encourage an environment of sharing cross sector experiences, challenges and to align the principles of sustainable practices within their operational frameworks.
CSR Practices by Private University-A Study on Leading University Sylhet, Ban...IOSRJBM
Â
The main purpose of doing business for any organization is to earn profit. But only profit motive does not make a firm or organization long term sustainable. Now- a- dayâs organization does not only busy with profit making but they are more concern for social development also. In that case as an institution education sector also not sit idle they are also involve in social development. They think themselves as a valuable member of the society. As are doing their business activities within the society and the entire stakeholder are from society, so it is impossible to ignore their contribution. The aim of this paper is to explore how academic institutions practices Corporate Social responsibilities in Bangladesh. For this Leading University has been chosen in this case because it does not only provide the quality education and fulfill the academic needs not only in Sylhet but also across the Sylhet. Leading university think along with providing quality education, social development is essential. In keeping with global evolution CSR has gained a lot of attention. It is one of the important mechanisms that affect society positively and develop relationship with stakeholders. CSR not only help leading university to gain the competitive advantages but also help to gain good image. As well as students also gain practical experience of their study of CSR course.
The effect of CSR performance on NGO activism in the Fashion IndustryDaisy Altelaar
Â
Companies in the fashion industry are increasingly pressured by NGOs to behave in a more socially responsible manner. Consequently, fashion companies proactively adjust their policies and invest in CSR under the assumption that their likelihood to become the target of NGO activism is reduced. In this study we propose that companies where the level of CSR performance is low are more likely to become the target of NGO activism. We tested this with data from 41 company reports of Sustainalytics. Contrary to our expectations, results of this study reveal that companies with a good CSR performance are actually experiencing more NGO activism than companies with a poor CSR performance. Similar results are found in the relation between CSR performance and NGO activism for the social performance of fashion companies in the contractor & supply chain (C&S) and no
relationship is found for environmental performance in the C&S. An explanation of the findings can reside in stakeholder scepticism, the perceived motive from the companyâs communicated CSR message and in a potential two-way causality of the NGO activism-CSR performance relationship. Nevertheless, managers of fashion companies should be aware that good CSR performance by itself does but not take away the likelihood to become targeted by NGO activists. Therefore, companies should carefully manage their multiple identities and work together to address issues related to the society and environment.
Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.
Microfinancing is a type of banking service provided to unemployed or low-income individuals or groups who otherwise would have no other access to financial services. The objective is uplifting the economic activity at the lowest strata of the population. The generation of economic activity would alleviate poverty through the creation of income and employment opportunities.
Corporate social responsibility (CSR) promotes a vision of business accountability to a wide range of stakeholders, besides shareholders and investors. Key areas of concern are environmental protection and the wellbeing of employees, the community and civil society in general, both now and in the future.
CSR Collaboration Lab - Partnering on Best Case Practices, Procceding Beyond ...GlobalHunt Foundation
Â
GlobalHunt Foundation has conducted such CSR Collaboration Hub among leading businesses and among diverse stakeholders. The outcome report is a compliation of the proceedings that took place in partnerships with Hindustan Power Projects Limited and the MoserBaer Trus. It encourages a match making platform wherein as a respective stakeholder receives an opportunity to review anotherâs ongoing or upcoming CSR initiatives and through mutual channels of communication. One of the highlighting aspects of the hub is to seek those areas of interventions that remain unexplored and require immediate attention. The hub are beyond the capacity of an event or a programme, but were conducted
in project series and received active engagement from diverse stakeholders. The main objective is to bring together business leaders, technology solution providers, civil society organizations, sustainability experts to form key collaborations and develop key projects which can be implemented within their respective zones. The other dimension of the hub was focused on imparting essential learnings to the personnel on the upcoming developments in the realm of sustainability and more so encourage an environment of sharing cross sector experiences, challenges and to align the principles of sustainable practices within their operational frameworks.
CSR Practices by Private University-A Study on Leading University Sylhet, Ban...IOSRJBM
Â
The main purpose of doing business for any organization is to earn profit. But only profit motive does not make a firm or organization long term sustainable. Now- a- dayâs organization does not only busy with profit making but they are more concern for social development also. In that case as an institution education sector also not sit idle they are also involve in social development. They think themselves as a valuable member of the society. As are doing their business activities within the society and the entire stakeholder are from society, so it is impossible to ignore their contribution. The aim of this paper is to explore how academic institutions practices Corporate Social responsibilities in Bangladesh. For this Leading University has been chosen in this case because it does not only provide the quality education and fulfill the academic needs not only in Sylhet but also across the Sylhet. Leading university think along with providing quality education, social development is essential. In keeping with global evolution CSR has gained a lot of attention. It is one of the important mechanisms that affect society positively and develop relationship with stakeholders. CSR not only help leading university to gain the competitive advantages but also help to gain good image. As well as students also gain practical experience of their study of CSR course.
The effect of CSR performance on NGO activism in the Fashion IndustryDaisy Altelaar
Â
Companies in the fashion industry are increasingly pressured by NGOs to behave in a more socially responsible manner. Consequently, fashion companies proactively adjust their policies and invest in CSR under the assumption that their likelihood to become the target of NGO activism is reduced. In this study we propose that companies where the level of CSR performance is low are more likely to become the target of NGO activism. We tested this with data from 41 company reports of Sustainalytics. Contrary to our expectations, results of this study reveal that companies with a good CSR performance are actually experiencing more NGO activism than companies with a poor CSR performance. Similar results are found in the relation between CSR performance and NGO activism for the social performance of fashion companies in the contractor & supply chain (C&S) and no
relationship is found for environmental performance in the C&S. An explanation of the findings can reside in stakeholder scepticism, the perceived motive from the companyâs communicated CSR message and in a potential two-way causality of the NGO activism-CSR performance relationship. Nevertheless, managers of fashion companies should be aware that good CSR performance by itself does but not take away the likelihood to become targeted by NGO activists. Therefore, companies should carefully manage their multiple identities and work together to address issues related to the society and environment.
Nowadays, most of firms in the world focus on CSR strategies in their operations. However, it is seem to be new in Vietnam. Because of some limitations, especially in financial, there are only some companies considered CSR as their strategies in sustainable development. FPT is a highlight case for CSR activities. This assignment focus on analyze the CSR activities of FPT and their results as well. Some theories also were applied to analyze CSR model in FPT. Besides, the recommendations for CSR strategy of FPT also were mentioned as the final part of the study.
Identifying key stakeholders of CSR & their roles
Role of Public Sector in Corporate government programs that encourage voluntary responsible action of corporations
Role of Nonprofit & Local Self Governance in implementing CSR
Contemporary issues in CSR & MDGs
Global Compact Self Assessment Tool
National Voluntary Guidelines by Govt. of India
Understanding roles and responsibilities of corporate foundations
This study examines empirically the relationship between corporate social responsibility and financial performance of some selected banks in Nigeria with the use of secondary data, sourced from six (6) selected banks annual reports and accounts using Judgemental sampling in a population of fifteen (15) Banks. Financial summary between â2002-2011â i.e. ten (10) years period and NSE FACT Book were used to obtain data. The objective of this study is to examine the impact of banks financial performance on Corporate Social Responsibility. The study utilized multiple regressions for the analysis of collected data, findings from the analysis of selected banks show that financial performance (PAT, ROCE, EPS) have significant positive impact on corporate social responsibility, and the collinearity test show that there is no Multicollinearity between the independents variables. The Independent Variables are PAT, ROE, ROA, EPS and ROCE which constitute indicators of banks financial performance while the Dependent variables are Philanthropic, Economic, Legal and Ethical Responsibilities (CSR). It is recommended that Nigerian banks should embrace the culture of CSR and government should established laws and regulations to oblige financial institutions or rather banks in Nigeria to give adequate attention to social responsibility, social accounting and put in place strong mechanisms and institutions to monitor compliance and if possible determine the quantum amount of charitable contribution to be reported in their annual reports and accounts by providing index or range.
Corporate Social Responsibility Definition, CSR, Corporate Social Responsibility Scope, Scope of Corporate Social Responsibility, Scope of CSR, CSR Scope, Activities Under Corporate Social Responsibility, Activities under CSR, Difference Between Corporate Social Responsibility and Charity, Difference Between CSR & Charity
A Handbook on Corporate Social Responsibility in India developed by CII and PWC has been released at the CII National CSR- CSO Bridge 2013. The Handbook, brought out against the backdrop of the recently passed Companies Bill, which necessitates the provision of 2 percent spend on CSR, is a guidance document for industry for (a) Facilitate development of CSR mandate within organisations and help streamline dialogue within the industry (b) Provide a framework that companies can use to plan and implement CSR activities by addressing the âwhy CSRâ and âHow to put CSR into action.â (c) Help industry in identifying NGO partners for CSR implementation.
In this presentation, given to a roundtable of 25 senior executives, I discussed some of the China centric trends that are catalyzing maturing in CSR. Followed by
Corporate Social Responsibility (CSR) is about how companies manage their business processes to produce an overall positive impact on society. It covers sustainability, social impact and ethics on business interests and objectives. This presentation also gives a balancing view of the commercial interests of businesses and social & environmental obligations of a business enterprise.
The ISO 26000 standard defines CSR as:
an organization's responsibility for the impacts of its decisions and activities on society and the environment, through transparent and ethical behavior that:
- contributes to Sustainable Development, including health and the welfare of society;
- takes into account the expectations of stakeholders;
- is in compliance with applicable law and consistent with international norms of behavior;
- and is integrated throughout the organization and implemented in its relations.
The 6 core subjects listed by ISO 26000 are:
1. Human rights
2. Labor practices
3. The environment
4. Fair operating practices
5. Consumer issues
6. Community involvement and development
The presentation covers all aspects of CSR and provide adequate guidance on the principles and practices of CSR.
Nowadays, most of firms in the world focus on CSR strategies in their operations. However, it is seem to be new in Vietnam. Because of some limitations, especially in financial, there are only some companies considered CSR as their strategies in sustainable development. FPT is a highlight case for CSR activities. This assignment focus on analyze the CSR activities of FPT and their results as well. Some theories also were applied to analyze CSR model in FPT. Besides, the recommendations for CSR strategy of FPT also were mentioned as the final part of the study.
Identifying key stakeholders of CSR & their roles
Role of Public Sector in Corporate government programs that encourage voluntary responsible action of corporations
Role of Nonprofit & Local Self Governance in implementing CSR
Contemporary issues in CSR & MDGs
Global Compact Self Assessment Tool
National Voluntary Guidelines by Govt. of India
Understanding roles and responsibilities of corporate foundations
This study examines empirically the relationship between corporate social responsibility and financial performance of some selected banks in Nigeria with the use of secondary data, sourced from six (6) selected banks annual reports and accounts using Judgemental sampling in a population of fifteen (15) Banks. Financial summary between â2002-2011â i.e. ten (10) years period and NSE FACT Book were used to obtain data. The objective of this study is to examine the impact of banks financial performance on Corporate Social Responsibility. The study utilized multiple regressions for the analysis of collected data, findings from the analysis of selected banks show that financial performance (PAT, ROCE, EPS) have significant positive impact on corporate social responsibility, and the collinearity test show that there is no Multicollinearity between the independents variables. The Independent Variables are PAT, ROE, ROA, EPS and ROCE which constitute indicators of banks financial performance while the Dependent variables are Philanthropic, Economic, Legal and Ethical Responsibilities (CSR). It is recommended that Nigerian banks should embrace the culture of CSR and government should established laws and regulations to oblige financial institutions or rather banks in Nigeria to give adequate attention to social responsibility, social accounting and put in place strong mechanisms and institutions to monitor compliance and if possible determine the quantum amount of charitable contribution to be reported in their annual reports and accounts by providing index or range.
Corporate Social Responsibility Definition, CSR, Corporate Social Responsibility Scope, Scope of Corporate Social Responsibility, Scope of CSR, CSR Scope, Activities Under Corporate Social Responsibility, Activities under CSR, Difference Between Corporate Social Responsibility and Charity, Difference Between CSR & Charity
A Handbook on Corporate Social Responsibility in India developed by CII and PWC has been released at the CII National CSR- CSO Bridge 2013. The Handbook, brought out against the backdrop of the recently passed Companies Bill, which necessitates the provision of 2 percent spend on CSR, is a guidance document for industry for (a) Facilitate development of CSR mandate within organisations and help streamline dialogue within the industry (b) Provide a framework that companies can use to plan and implement CSR activities by addressing the âwhy CSRâ and âHow to put CSR into action.â (c) Help industry in identifying NGO partners for CSR implementation.
In this presentation, given to a roundtable of 25 senior executives, I discussed some of the China centric trends that are catalyzing maturing in CSR. Followed by
Corporate Social Responsibility (CSR) is about how companies manage their business processes to produce an overall positive impact on society. It covers sustainability, social impact and ethics on business interests and objectives. This presentation also gives a balancing view of the commercial interests of businesses and social & environmental obligations of a business enterprise.
The ISO 26000 standard defines CSR as:
an organization's responsibility for the impacts of its decisions and activities on society and the environment, through transparent and ethical behavior that:
- contributes to Sustainable Development, including health and the welfare of society;
- takes into account the expectations of stakeholders;
- is in compliance with applicable law and consistent with international norms of behavior;
- and is integrated throughout the organization and implemented in its relations.
The 6 core subjects listed by ISO 26000 are:
1. Human rights
2. Labor practices
3. The environment
4. Fair operating practices
5. Consumer issues
6. Community involvement and development
The presentation covers all aspects of CSR and provide adequate guidance on the principles and practices of CSR.
Analysis of the effects of economic corporate social responsibility on financ...inventionjournals
Â
The purpose of this study was to analyze the effect economic corporate social responsibility on Financial performance. The study was guided by the following objectives: To analyze the effect of innovational CSR cost on financial performance, to examine the effect of social quality practices spending on financial performance ,to find out the effect of corporate entrepreneurship spending on financial performance and to examine the effect of financial literacy expenditure CSR on financial The study was guided by Stakeholders theory, Shareholder theory and Shareholder-Based Financial Performance theory. This study used quantitative research approaches. Quantitative research is generally associated. Collecting and converting data into numerical form so that statistical calculations can be made and conclusions drawn. This study will employ descriptive research design. The target population used was 100 and sampling procedure used was stratified. The study used primary (collected using questionnaires) and secondary data (trend analysis). To test the validity of the research instruments the questionnaires prepared and submitted to the supervisor and other research experts. In order to test the reliability of the instrument used in this study, the researcher used test retest method. Descriptive and inferential statistics method was used for data analysis and interpretation regression model was used to analyze the effect between variables. The study recommended that companies should ensure effective sustainability programs which include social responsibility, They should also ensure effective social programs are accomplished through cause-related marketing and corporate philanthropy, they should also create initiative which has beneficial relationship between the corporation and society, they should also should ensure corporate governance which is the framework of rules and practices by which a board of directors and embrace accountability, fairness, and transparency in a company's relationship with its stakeholders. For further research the study suggests that more studies should be done on economic social responsibility and corporate governance, economic social responsibility and financial literacy.
EVALUATION OF CORPORATE SOCIAL RESPONSIBILITY AND ETHICS OF WIPROSudharshanE1
Â
The following evaluates the degree of organizational ethics and examines the various techniques and strategies through which WIPRO is fulfilling their responsibilities to key stakeholders. CSR can be defined as âA company's sense of responsibility towards the community and environment (both ecological and social) in which it operates.
The objective of the study is to examined Corporate Social Responsibility Disclosure in quoted money deposit
Banks in Nigeria. The research design used for this study is historical research design. The design was used so as to
capture relevant information from annual financial statement of quoted companies. The population of the study
consists of Twenty one (21) deposit money banks in Nigeria and a sample of eight commercial banks was randomly
selected using convenient sampling technique. Data were analyzed using ordinary least squares regression. The
findings of this research indicate an existence of negative relationship between firm complexity and environmental
disclosed in the Nigerian banking sector. It also indicates the existence of positive relationship between earnings and
CSR disclosure in the Nigerian banking sector and that bank size was negatively related to the extent of corporate
social responsibility disclosure by Nigerian banks. The implication of these findings is that as bank increase its
activities they should also be concern with the well-being of the environment which they operate. Finally, the study
recommends that banks should focus on activities that will synchronize its corporate goals with the sustainability of
the environment
In todayâs increasing challenging world, it is not enough for brands to just take care of the bottom line. Social and environmental issues have developed over the years that has
impact lives all over the world.
Companies needs to walk the talk, by infusing a deep-seeded promise into their brands that goes beyond traditional platitudes of âbuilding shareholder valueâ or by greenwashing.
Brands for Good aims to recognize businesses that have not only made a difference but also commits as stewards for positive impact.
Essay on Corporate Social Responsibility CSR
Essay On Csr
Corporate Social Responsibility
Csr : Corporate Social Responsibility Essay
Reflection On Corporate Social Responsibility
Corporate Social Responsibility in GRI
Csr Essay
What is Corporate Responsibility Essay
Corporate Social Responsibility : Csr Essay
Corporate Social Responsibility ( Csr ) Essay
Corporate Social Responsibility : Csr Essay
Corporate Social Responsibility Of Unilever
Bmw s Corporate Social Responsibility
Corporate Social Responsibility
Corporate Social Responsibility : Csr
Corporate Social Responsibility Essay
Social Enterpreneurship: A Form of Social Responsibility in Indiaprofessionalpanorama
Â
The social and economic hardships in India can be overcome through the innovation and
promotion of best practices and positive models as well as by spreading good examples of
social entrepreneurship and social responsibility. A major future challenge is not the proper
implementation of 2% Corporate Social Responsibility mandate but to ensure contribution of
businesses to reduce the problems and work for the betterment of the society by sustainable
means. The paper highlights the importance of social entrepreneurial ideas for improving the
business climate in the country. Social entrepreneurship is becoming a popular form of social
responsibility and a way to solve a variety of urgent social problems. In order for a society to
boost social entrepreneurship, it needs a specific environment where such ideas can emerge
and develop into an active business models. This paper aims to provide a comprehensive
literature review of terms social responsibility and social entrepreneurship. It also examines
the current social entrepreneurship activities in India. The paper concludes that social
entrepreneurship has a better impact and more desirable than Corporate Social
Responsibility.
Corporate Social Responsibility (CSR), can be described as, the continuous commitment by corporations towards the economic and social development of communities in which they operate.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
Â
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasnât one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Embracing GenAI - A Strategic ImperativePeter Windle
Â
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Â
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Â
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Model Attribute Check Company Auto PropertyCeline George
Â
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Â
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2. Table of Contents
1 CORPORATE SOCIAL RESPONSIBILITY ........................................................... 2
1.1 What is corporate social responsibility? ........................................................ 2
1.2 Asia Pacific Perspective ................................................................................ 2
1.3 Corporate Social Responsibility: Unlocking the value................................... 3
1.4 World Economic Forum & CSR ..................................................................... 3
1.5 Case Studies ................................................................................................. 4
1.6 Should ASOCIO have a role? ....................................................................... 5
3. CORPORATE SOCIAL RESPONSIBILITY
ASOCIO Policy Paper June 2004
1 CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility (CSR) is becoming an increasingly important activity to
businesses nationally and internationally. As globalisation accelerates and large
corporations serve as global providers, these corporations have progressively recognised the
benefits of providing CSR programs in their various locations. CSR activities are now being
undertaken throughout the globe.
1.1 What is corporate social responsibility?
The term is often used interchangeably for other terms such as Corporate Citizenship and is
also linked to the concept of Triple Bottom Line Reporting (TBL), which is used as a
framework for measuring an organisationâs performance against economic, social and
environmental parameters.
The rationale for CSR has been articulated in a number of ways. In essence it is about
building sustainable businesses, which need healthy economies, markets and communities.
The key drivers for CSR are1:
Enlightened self-interest - creating a synergy of ethics, a cohesive society and a
sustainable global economy where markets, labour and communities are able to
function well together.
Social investment - contributing to physical infrastructure and social capital is
increasingly seen as a necessary part of doing business.
Transparency and trust - business has low ratings of trust in public perception.
There is increasing expectation that companies will be more open, more accountable
and be prepared to report publicly on their performance in social and environmental
arenas
Increased public expectations of business - globally companies are expected to
do more than merely provide jobs and contribute to the economy through taxes and
employment.â
1.2 Asia Pacific Perspective
Corporate social responsibility is represented by the contributions undertaken by companies
to society through its core business activities, its social investment and philanthropy
programmes and its engagement in public policy. In recent years CSR has become a
fundamental business practice and has gained much attention from chief executives,
chairmen, boards of directors and executive management teams of larger international
companies. They understand that a strong CSR program is an essential element in
achieving good business practices and effective leadership. Companies have determined
that their impact on the economic, social and environmental landscape directly affects their
relationships with stakeholders, in particular investors, employees, customers, business
partners, governments and communities.
1 Source: Positive Outcomes website http://www.positiveoutcomes.com.au
Page 2
4. CORPORATE SOCIAL RESPONSIBILITY
ASOCIO Policy Paper June 2004
The Asia Pacific context is distinct. On the one hand, there are long-standing traditions of
respect for family and social networks, and high value placed on relationships, social stability
and education. Diverse religions and cultures also bring distinct attitudes towards community
social behaviour and engagement as well as support and philanthropic contributions.
Governments in the region also play distinct roles â often stronger in terms of influence on
economic and social priorities, yet not as advanced in terms of social safety nets. This has
resulted in the drivers for corporate citizenship being very different from those in other
regions.
Many of the large corporations in Asia Pacific are private, and many do not have the same
public pressures on corporate behaviour that public companies in Europe and North America
have for progress on corporate social responsibility, although this is changing. Yet many of
the larger companies in Asia Pacific have strong localized philanthropic programmes. Also,
regional companies that are engaged in supply chains of major global corporations, and local
affiliates of global corporations from Europe and America have significant pressures and a
strong business case to develop corporate citizenship policies and practices within the
region, not least on the environment, human rights and labour standards.
1.3 Corporate Social Responsibility: Unlocking the value
According to the results of a global survey in 2002 by Ernst & Young, 94 per cent of
companies believe the development of a Corporate Social Responsibility (CSR) strategy can
deliver real business benefits, however only 11 per cent have made significant progress in
implementing the strategy in their organisation. Senior executives from 147 companies in a
range of industry sectors across Europe, North America and Australasia were interviewed for
the survey.
The survey concluded that CEOs are failing to recognise the benefits of implementing
Corporate Social Responsibility strategies, despite increased pressure to include ethical,
social and environmental issues into their decision-making processes.
Research found that company CSR programs influence 70 per cent of all consumer
purchasing decisions, with many investors and employees also being swayed in their choice
of companies.
"While companies recognise the value of an integrated CSR strategy, the majority are failing
to maximise the associated business opportunities," said Andrew Grant, Ernst & Young
Environment and Sustainability Services Principal. "Corporate Social Responsibility is now a
determining factor in consumer and client choice which companies cannot afford to ignore.
Companies who fail to maximise their adoption of a CSR strategy will be left behind."
http://www.ey.com/Global/content.nsf/Australia/News_Release_-
_Corporate_Social_Responsibility_26Aug02
1.4 World Economic Forum & CSR
The World Economic Forum has recognised the importance of corporate social responsibility
by establishing the Global Corporate Citizenship Initiative. The Initiative hopes to increase
businesses' engagement in and support for corporate social responsibility as a business
strategy with long-term benefits both for the companies themselves as well as society in
general. http://www.weforum.org/site/homepublic.nsf/Content/Global+Corporate+Citizenship+Initiative
Page 3
5. CORPORATE SOCIAL RESPONSIBILITY
ASOCIO Policy Paper June 2004
At the Forum's Annual Meeting 2002, the Initiative launched a joint CEO statement, Global
Corporate Citizenship: The Leadership Challenges for CEOs and Boards. This joint
statement recommends a framework for action that business executives can use to develop
a strategy for managing their company's impact on society and its relationships with
stakeholders. http://www.weforum.org/pdf/GCCI/GCC_CEOstatement.pdf . This statement was
endorsed by the CEOs of over 40 multinational companies, including the CEOs of Accenture,
Deloitte Touche Tohmatsu, Deutsche Bank, Rio Tinto, Siemens, Renault, McDonaldâs,
Infosys Technologies, Coca-Cola, DHL and PricewaterhouseCoopers.
1.5 Case Studies
The case studies below demonstrate how diverse company activities can be for businesses
of all sizes.
SAP
Here for Life is a not-for-profit public benevolent organisation focusing on education,
awareness and research aimed at the prevention of youth suicide. The organization provides
resources, education and school based life skills programs to help prevent suicide amongst
young people. Through its charity sponsorship program SAP Australia supports Here for Life
with monetary contributions, volunteering and staff involvement in the agency's programs
Sun Microsystems
In 1998, Sun became Musica Viva's first and only principal sponsor. By associating itself
with a leader in the IT industry, Musica Viva gains networking opportunities within the
corporate sector, resulting in further sponsorship openings. It gains access to Sun's staff and
customer base to increase awareness of Musica Viva's activities and performances, enabling
it to achieve its own aims of taking the beauty of music into the lives of ordinary Australians
and forging meaningful links between the arts and the corporate world. The exchange of
expertise helps both partners. Sun provides its technological know-how and assists with
market reach for Musica Viva, which in turn provides opportunities to give something back to
Australia's cultural life through supporting and engaging with music in various ways.
IBM
IBM - Japanâs âe-elderâ initiative is a national program using training materials and other
support from IBM Japan which will hire and train seniors as instructors for other seniors in an
effort to help elder citizens (expected to make up one-fifth of Japanâs population by 2008)
more fully participate in a Web-based society.
HP
In Singapore, HP staff raised nearly $295,000 for charity in 2003 and received a SHARE
Gold Award from the Community Chest of Singapore for employee participation exceeding
50%. One event was Gladiathon, a fundraiser in support of the President's Challenge 2003.
Leading by example was the Managing Director from HP Asia Pacific, who wore a gladiator
costume and competed with other IT industry leaders in the battle for charity. HP was the
largest corporate donor of this event, raising a total of $121,000.
Microsoft
Microsoft works closely with international organizations such as the World Food Programme,
Save the Children, and Mercy Corps to provide technology-based development assistance
through the HEART (Humanitarian Empowerment and Response through Technology)
program. More and more, global organizations rely on technology to improve the
effectiveness of their humanitarian efforts around the world.
Page 4
6. CORPORATE SOCIAL RESPONSIBILITY
ASOCIO Policy Paper June 2004
1.6 Should ASOCIO have a role?
Increasingly, for many organisations, CSR is an integral part of the way they operate and a
key element in productivity and competitiveness, particularly through managing their impact
on society and engaging stakeholders.
Many business leaders wish to have a beneficial impact on the societies in which they
operate, and offer some accountability to their stakeholders. CSR takes place at the level of
the individual company, which has to take decisions on priorities, purpose and values,
strategy and engagement with its stakeholders.
By engaging in dialogue with industry and government, ASOCIO can assist in:
supporting and stimulating collaboration and greater understanding between the
corporate, Government and community sectors regionally;
raising awareness of the positive contributions that ICT industry makes towards key
social and environmental issues relevant to the ICT industry; and
developing a network of representatives across the ASOCIO membership to shape
and drive this program on CSR.
Adopted as ASOCIO Position Paper on 1st December 2004
Page 5