This case study examines Macy's strategies for attracting millennial customers, specifically looking at their Mstylelab department which targets women ages 13-22. It analyzes Mstylelab's current product assortments, pricing, branding, and marketing strategies. It suggests increasing the bottoms selection and visibility of top brands. Celebrity collaborations and trend-focused collections are recommended. Competitors like Target and Nordstrom are also examined.
Merchandise Strategies: Macy's Case StudyQuinn Nevares
This case study examines Macy's current merchandising strategies and initiatives, their top competitors and suggested actionable points to increase their share of wallet of the Millennial target market.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
The presentation has been prepared by the students of MFM(Master of Fashion Management), NIFT, Delhi as a part of the study on the Inventory Management of ZARA.
The project conducted both quantitative and qualitative research, developed a target audience and marketing message recommendation for rebranding The Gap.
Introduction to Wal-Mart
An American public corporation that runs a chain of large discount department stores & warehouse stores.
World's largest public corporation by revenue.
Largest private employer in the world.
Fourth largest utility or commercial employer.
Largest grocery retailer in the United States.
Largest toy seller in the United States.
World’s biggest retailer.
Merchandise Strategies: Macy's Case StudyQuinn Nevares
This case study examines Macy's current merchandising strategies and initiatives, their top competitors and suggested actionable points to increase their share of wallet of the Millennial target market.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
The presentation has been prepared by the students of MFM(Master of Fashion Management), NIFT, Delhi as a part of the study on the Inventory Management of ZARA.
The project conducted both quantitative and qualitative research, developed a target audience and marketing message recommendation for rebranding The Gap.
Introduction to Wal-Mart
An American public corporation that runs a chain of large discount department stores & warehouse stores.
World's largest public corporation by revenue.
Largest private employer in the world.
Fourth largest utility or commercial employer.
Largest grocery retailer in the United States.
Largest toy seller in the United States.
World’s biggest retailer.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
I was part of a six-person team that underwent primary research (performed brand association tests on and surveyed 52 respondents) and secondary research (analysed Zara's current and past branding communications) to assess Zara's current brand meaning in the Vancouver market. I led the process of narrowing down Zara's intended brand meaning into four succinct categories. I was in charge of categorizing associations as well as analysing "classy" and "good quality" associations, cross referencing them to demographic variables. I was additionally in charge of analysing Zara's brand strength, as well as designing the PowerPoint.
This report provides an analysis regarding the identification and evaluation of the strategies that H&M might adopt for increasing its investments and growth by utilizing BCG model and for prioritizing the investments by exploiting GE McKinsey, Ashridge model and the analysis from the strategic review. Moreover, for the growth of the company, among the available frameworks, the one of Blue Ocean Strategy was implemented because a free space of innovation was identified. Furthermore, H&M’s internationalization opportunities were found by assessing the attractiveness of the market through PESTEL analysis, CAGE framework and competitive characteristics. Finally, the report provides a detailed analysis for areas of internal improvements, what the company should plan for developing them and how is going to supervise the process.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
I was part of a six-person team that underwent primary research (performed brand association tests on and surveyed 52 respondents) and secondary research (analysed Zara's current and past branding communications) to assess Zara's current brand meaning in the Vancouver market. I led the process of narrowing down Zara's intended brand meaning into four succinct categories. I was in charge of categorizing associations as well as analysing "classy" and "good quality" associations, cross referencing them to demographic variables. I was additionally in charge of analysing Zara's brand strength, as well as designing the PowerPoint.
This report provides an analysis regarding the identification and evaluation of the strategies that H&M might adopt for increasing its investments and growth by utilizing BCG model and for prioritizing the investments by exploiting GE McKinsey, Ashridge model and the analysis from the strategic review. Moreover, for the growth of the company, among the available frameworks, the one of Blue Ocean Strategy was implemented because a free space of innovation was identified. Furthermore, H&M’s internationalization opportunities were found by assessing the attractiveness of the market through PESTEL analysis, CAGE framework and competitive characteristics. Finally, the report provides a detailed analysis for areas of internal improvements, what the company should plan for developing them and how is going to supervise the process.
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHIONJoseph Man
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION
Study on ASOS.com and the Fashion Industry, about the strategy behind the success of this UK online fashion retailer.
حل واجب b322 ** 00966597837185 <المهندس أحمد> حلول,واجبات,الجامعة,العربية,الم...حل واجبات عمل ابحاث
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حل واجب b322 - 00966597837185 - b322 حلول واجبات b322 الجامعة b322 العربية b322 المفتوحة
b322 00966597837185 TMA حل واجبات b322 المهندس أحمد @ الجامعة العربية المفتوحة
حل واجب b322 ** 00966597837185 <المهندس أحمد> حلول,واجبات,الجامعة,العربية,المفتوحة
#حل b322 واجب b322 00966597837185 حل واجبات b322 الجامعة العربية المفتوحة
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b322 TMA Answers ENG.Ahmed حل واجب b322 00966597837185
حل , b322 واجب , b322 00966597837185 < حلول واجبات الجامعـة العربية المفتوحة
حل واجب b322 & 00966597837185 @ مهندس أحمد حلول واجبات الجامعة العربية المفتوحة
حل واجب b322 b322 $ 00966597837185 حل واجب b322 حلول مهندس أحمد لواجبات الجامعة العربية المفتوحة
حل الواجب b322 00966597837185 حلول واجبات b322 الجامعة العربية المفتوحة ،، مهندس * أحمد
اسايمنت الكويت البحرين سلطنة عمان
حل واجب b322 مهندس احمد 00966597837185 حلول واجبات الجامعة العربية المفتوحةحل واجبات عمل ابحاث
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b322 حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب b322 حلول واجبات b322 حل الواجب b322 حلول الواجبات b322 TMA بدون تشابه حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب b322 حلول واجبات b322 حل الواجب b322 حلول الواجبات b322 TMA بدون تشابه
حل واجب b322 - 00966597837185 - b322 حلول واجبات b322 الجامعة b322 العربية b322 المفتوحة
b322 00966597837185 TMA حل واجبات b322 المهندس أحمد @ الجامعة العربية المفتوحة
حل واجب b322 ** 00966597837185 <المهندس أحمد> حلول,واجبات,الجامعة,العربية,المفتوحة
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b322 المهندس أحمد:00966597837185 حل واجب b322 , واجبات الجامعة العربية المفتوحة
b322 TMA Answers ENG.Ahmed حل واجب b322 00966597837185
حل , b322 واجب , b322 00966597837185 < حلول واجبات الجامعـة العربية المفتوحة
حل واجب b322 & 00966597837185 @ مهندس أحمد حلول واجبات الجامعة العربية المفتوحة
حل واجب b322 b322 $ 00966597837185 حل واجب b322 حلول مهندس أحمد لواجبات الجامعة العربية المفتوحة
حل الواجب b322 00966597837185 حلول واجبات b322 الجامعة العربية المفتوحة ،، مهندس * أحمد
اسايمنت الكويت البحرين سلطنة عمان
حل واجب BE322 ** 00966597837185 <المهندس أحمد> حلول,واجبات,الجامعة,العربية,ال...حل واجبات عمل ابحاث
ARAB OPEN UNIVERSITY
FACULTY OF BUSINESS STUDIES
B322 – INVESTIGATING ENTREPRENEURIAL OPPORTUNITIES
Fall - 1st 2018/2019
B322 - TMA (Fall 2018/2019)
Please use standard A4 size paper for submitting the hard copy of your TMA. Your name, personal identifier, course and assignment numbers must appear at the top of each sheet. A soft copy of your TMA must be uploaded to the university moodle before the indicated cut-off date. The hard & soft copies must be identical. Please leave wide margins and
Question 1 (30 marks)
As an entrepreneur, explain your business idea and describe it as a business proposition using the business competition chain as illustrated in sessions I and II. Word count: 500 words (+/-10%).
Question 2 (30 marks)
Based on the idea produced in Question 1, elaborate on the main barriers to innovation/creativity faced when starting a business using ‘the innovation uncertainty matrix’ to illustrate, and provide practical solutions to overcome them. Word count: 500 words (+/-10%)
Question 3 (40 marks)
Define the concept of marketing mix. Discuss in detail the promotion and price elements used in the case study. Support your answer with relevant examples from the case study. Word count: 700 words (+/-10%)
حل واجب BE322/4
حل واجب BE322 مع (المهندس أحمد : 00966597837185) حلول واجبات الجامعة العربية المفتوحة
BE322 حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب BE322 حلول واجبات BE322 حل الواجب BE322 حلول الواجبات BE322 TMA بدون تشابه حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب BE322 حلول واجبات BE322 حل الواجب BE322 حلول الواجبات BE322 TMA بدون تشابه
حل واجب BE322 - 00966597837185 - BE322 حلول واجبات BE322 الجامعة BE322 العربية BE322 المفتوحة
BE322 00966597837185 TMA حل واجبات BE322 المهندس أحمد @ الجامعة العربية المفتوحة
حل واجب BE322/4 المهندس احمد 00966597837185 حلول واجبات الجامعة العربية المفت...حل واجبات عمل ابحاث
ARAB OPEN UNIVERSITY
FACULTY OF BUSINESS STUDIES
B322 – INVESTIGATING ENTREPRENEURIAL OPPORTUNITIES
Fall - 1st 2018/2019
B322 - TMA (Fall 2018/2019)
Please use standard A4 size paper for submitting the hard copy of your TMA. Your name, personal identifier, course and assignment numbers must appear at the top of each sheet. A soft copy of your TMA must be uploaded to the university moodle before the indicated cut-off date. The hard & soft copies must be identical. Please leave wide margins and
Question 1 (30 marks)
As an entrepreneur, explain your business idea and describe it as a business proposition using the business competition chain as illustrated in sessions I and II. Word count: 500 words (+/-10%).
Question 2 (30 marks)
Based on the idea produced in Question 1, elaborate on the main barriers to innovation/creativity faced when starting a business using ‘the innovation uncertainty matrix’ to illustrate, and provide practical solutions to overcome them. Word count: 500 words (+/-10%)
Question 3 (40 marks)
Define the concept of marketing mix. Discuss in detail the promotion and price elements used in the case study. Support your answer with relevant examples from the case study. Word count: 700 words (+/-10%)
حل واجب BE322/4
حل واجب BE322 مع (المهندس أحمد : 00966597837185) حلول واجبات الجامعة العربية المفتوحة
BE322 حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب BE322 حلول واجبات BE322 حل الواجب BE322 حلول الواجبات BE322 TMA بدون تشابه حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب BE322 حلول واجبات BE322 حل الواجب BE322 حلول الواجبات BE322 TMA بدون تشابه
حل واجب BE322 - 00966597837185 - BE322 حلول واجبات BE322 الجامعة BE322 العربية BE322 المفتوحة
BE322 00966597837185 TMA حل واجبات BE322 المهندس أحمد @ الجامعة العربية المفتوحة
حل واجب b322 - 00966597837185 - b322 حلول واجبات b322 الجامعة b322 العربية ...حل واجبات عمل ابحاث
حل واجب b322 مع (المهندس أحمد : 00966597837185) حلول واجبات الجامعة العربية المفتوحة
b322 حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب b322 حلول واجبات b322 حل الواجب b322 حلول الواجبات b322 TMA بدون تشابه حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب b322 حلول واجبات b322 حل الواجب b322 حلول الواجبات b322 TMA بدون تشابه
حل واجب b322 - 00966597837185 - b322 حلول واجبات b322 الجامعة b322 العربية b322 المفتوحة
b322 00966597837185 TMA حل واجبات b322 المهندس أحمد @ الجامعة العربية المفتوحة
حل واجب b322 ** 00966597837185 <المهندس أحمد> حلول,واجبات,الجامعة,العربية,المفتوحة
#حل b322 واجب b322 00966597837185 حل واجبات b322 الجامعة العربية المفتوحة
b322 المهندس أحمد:00966597837185 حل واجب b322 , واجبات الجامعة العربية المفتوحة
b322 TMA Answers ENG.Ahmed حل واجب b322 00966597837185
حل , b322 واجب , b322 00966597837185 < حلول واجبات الجامعـة العربية المفتوحة
حل واجب b322 & 00966597837185 @ مهندس أحمد حلول واجبات الجامعة العربية المفتوحة
حل واجب b322 b322 $ 00966597837185 حل واجب b322 حلول مهندس أحمد لواجبات الجامعة العربية المفتوحة
حل الواجب b322 00966597837185 حلول واجبات b322 الجامعة العربية المفتوحة ،، مهندس * أحمد
اسايمنت الكويت البحرين سلطنة عمان
حل واجب BE322 مع (المهندس أحمد : 00966597837185) حلول واجبات الجامعة العربية ...حل واجبات عمل ابحاث
ARAB OPEN UNIVERSITY
FACULTY OF BUSINESS STUDIES
B322 – INVESTIGATING ENTREPRENEURIAL OPPORTUNITIES
Fall - 1st 2018/2019
B322 - TMA (Fall 2018/2019)
Please use standard A4 size paper for submitting the hard copy of your TMA. Your name, personal identifier, course and assignment numbers must appear at the top of each sheet. A soft copy of your TMA must be uploaded to the university moodle before the indicated cut-off date. The hard & soft copies must be identical. Please leave wide margins and
Question 1 (30 marks)
As an entrepreneur, explain your business idea and describe it as a business proposition using the business competition chain as illustrated in sessions I and II. Word count: 500 words (+/-10%).
Question 2 (30 marks)
Based on the idea produced in Question 1, elaborate on the main barriers to innovation/creativity faced when starting a business using ‘the innovation uncertainty matrix’ to illustrate, and provide practical solutions to overcome them. Word count: 500 words (+/-10%)
Question 3 (40 marks)
Define the concept of marketing mix. Discuss in detail the promotion and price elements used in the case study. Support your answer with relevant examples from the case study. Word count: 700 words (+/-10%)
حل واجب BE322/4
حل واجب BE322 مع (المهندس أحمد : 00966597837185) حلول واجبات الجامعة العربية المفتوحة
BE322 حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب BE322 حلول واجبات BE322 حل الواجب BE322 حلول الواجبات BE322 TMA بدون تشابه حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب BE322 حلول واجبات BE322 حل الواجب BE322 حلول الواجبات BE322 TMA بدون تشابه
حل واجب BE322 - 00966597837185 - BE322 حلول واجبات BE322 الجامعة BE322 العربية BE322 المفتوحة
BE322 00966597837185 TMA حل واجبات BE322 المهندس أحمد @ الجامعة العربية المفتوحة
b322 00966597837185 TMA حل واجبات b322 المهندس أحمد @ الجامعة العربية المفتوحةحل واجبات عمل ابحاث
حل واجب b322 مع (المهندس أحمد : 00966597837185) حلول واجبات الجامعة العربية المفتوحة
b322 حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب b322 حلول واجبات b322 حل الواجب b322 حلول الواجبات b322 TMA بدون تشابه حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب b322 حلول واجبات b322 حل الواجب b322 حلول الواجبات b322 TMA بدون تشابه
حل واجب b322 - 00966597837185 - b322 حلول واجبات b322 الجامعة b322 العربية b322 المفتوحة
b322 00966597837185 TMA حل واجبات b322 المهندس أحمد @ الجامعة العربية المفتوحة
حل واجب b322 ** 00966597837185 <المهندس أحمد> حلول,واجبات,الجامعة,العربية,المفتوحة
#حل b322 واجب b322 00966597837185 حل واجبات b322 الجامعة العربية المفتوحة
b322 المهندس أحمد:00966597837185 حل واجب b322 , واجبات الجامعة العربية المفتوحة
b322 TMA Answers ENG.Ahmed حل واجب b322 00966597837185
حل , b322 واجب , b322 00966597837185 < حلول واجبات الجامعـة العربية المفتوحة
حل واجب b322 & 00966597837185 @ مهندس أحمد حلول واجبات الجامعة العربية المفتوحة
حل واجب b322 b322 $ 00966597837185 حل واجب b322 حلول مهندس أحمد لواجبات الجامعة العربية المفتوحة
حل الواجب b322 00966597837185 حلول واجبات b322 الجامعة العربية المفتوحة ،، مهندس * أحمد
اسايمنت الكويت البحرين سلطنة عمان
حل,واجبات,الجامعة,العربية, 00966597837185 b222b ,المفتوحة, حل واجب b222b حلول...حل واجبات عمل ابحاث
حل واجب b322 مع (المهندس أحمد : 00966597837185) حلول واجبات الجامعة العربية المفتوحة
b322 حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب b322 حلول واجبات b322 حل الواجب b322 حلول الواجبات b322 TMA بدون تشابه حل واجبات الجامعة العربية المفتوحة 00966597837185 ,, حلو ل واجبات الجامعة العربية المفتوحة ,, جروب الإمتياز المهندس أحمد حل واجب b322 حلول واجبات b322 حل الواجب b322 حلول الواجبات b322 TMA بدون تشابه
حل واجب b322 - 00966597837185 - b322 حلول واجبات b322 الجامعة b322 العربية b322 المفتوحة
b322 00966597837185 TMA حل واجبات b322 المهندس أحمد @ الجامعة العربية المفتوحة
حل واجب b322 ** 00966597837185 <المهندس أحمد> حلول,واجبات,الجامعة,العربية,المفتوحة
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اسايمنت الكويت البحرين سلطنة عمان
Students in teams of 3 or 4 select a brand/product/service/organization they believe they are the target of and build an integrated communications plan from the brands’ point-of-view.
Other departments Dillard’s also offers includes:
Men’s clothing
Women’s clothing
Children’s clothing
Accessories
Home goods
Shoes
The lingerie department offers a range of classifications
including pajamas,shape wear, lingerie, bras, and panties. The main price points are $48, $58 and $88, depending on the brand and product.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
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Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
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exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Macy's Case Study - Merchandise Strategies FIDM 2013
1. A Case Study
Presented By: Taylor Urbany
Course:Merchandise Strategies – Spring 2013
Due:June 18, 2013
2. 2
Table of Contents
Introduction … 3
Macy‟s & The Millennial Customer … 3 – 4
Macy‟s For The Millennial: Mstylelab … 4 – 5
Evaluation & Analysis of Current Strategies & Suggestions … 6 – 11
Competitors … 11 – 13
Conclusion … 13 – 14
Sources … 15
3. 3
Introduction
Macy‟s is one of America‟s most well known, established retailers. The
department chain, offering mid-range to upscale goods including apparel, home décor
and appliances, cosmetics, and more, has been meeting customers‟ needs and wants since
the first flagship store opened in New York in 1858. Today, Macy‟s operates almost 800
stores within the United States, District of Columbia, Guam and Puerto Rico and
employees approximately 175,700 employees (Macy's, Inc. Annual Report 2012.).
Macy‟s has also been building its omnichannel presence via its website, macys.com.
Macy‟s website states the retailer achieved $27.7 billion in sales as of fiscal 2012
(Macy's, Inc. Annual Report 2012.). The retailer continues to succeed due to its wide
assortment of quality merchandise at affordable prices.
This case study aims to examine what factors contribute to Macy‟s success and
what factors the retailer could build upon in order to gain more attention and revenue
from the Millennial customer. More specifically, this case study will exam Macy‟s
Mstylelab department. This department includes girls and women‟s apparel, targeting
customers 13-22 years old. Macy‟s has many strong, successful merchandise strategies
that contribute to the retailer‟s success, however there are additional strategies that could
further Macy‟s success, and ultimately their sustainable competitive advantage in the
retail industry.
Macy’s & The Millennial Customer
Macy‟s annual report highlights the retailer‟s strategies to position the company
to attract more millennial customers. According to Macy‟s annual report, Macy‟s plans to
reach out to the Millennials, who spend more than $65 billion at Macy‟s, with an
approach that “is part My Macy‟s… part Omnichannel… and part Magic.” (Macy's, Inc.
Annual Report 2012.). Not only does Macy‟s plan to implement this strategy, but Macy‟s
has also “brought together the Millennial teams from various disciplines…into new open-
concept office space in New York City so they could work more collaboratively, create
new ideas, and move quickly on key projects,” (Macy's, Inc. Annual Report 2012.). The
result of this strategy was the creation and announcement of 13 new Millennial brands,
the expansion of 11 existing Millennial brands, and the revamping of fresh merchandise
4. 4
and new ideas for Macy‟s Millennial departments, Impulse and Mstylelab, both in store
and online (Macy's, Inc. Annual Report 2012.).
Macy‟s annual report states that Macy‟s marketing teams plan to reach out to the
Millennial customer via social media, knowing that social media is an important factor to
Millennials' way of life and communication. Overall, Macy‟s strategy to target their
existing Millennial consumer and gain new Millennials involves creating, revamping, and
positioning merchandise and brands in a way that is not only exciting and affordable, but
also easily visible for Millennials to familiarize themselves with. Macy‟s will also have to
take into consider its fast fashion competitors, such as Zara, H&M, and Forever 21, in
terms of the retailers‟ quick and efficient supply chain management as well as frequent
merchandise turnover and accelerated speed of trends to market.
The following sections analyze and evaluate one of Macy‟s Millennial
departments, Mstylelab. Categories involving product, communication and customer
service are analyzed. Suggestions/recommendations to better position Mstylelab to gain
more attention, and ultimately a higher percentage of the Millennials' wallet share are
also proposed.
Macy’s For The Millennials: Mstylelab
Macy‟s Mstylelab targets millennial girls and women ages 13-22. Mstylelab
consists of several brands, including several of Macy‟s private label brands. Mstylelab‟s
website offers 32 different brands for girls and women to shop from, the majority coming
from Macy‟s private label brand, American Rag (Macy's). Overall, the brands contribute
to Mstylelab‟s wide assortment of merchandise, ranging from dresses and tops, to graphic
t-shirts and tank tops, to trending American flag themed apparel, to bottoms and shorts.
While there is a wide selection of merchandise, several brands stand out over others in
terms of being most appealing to the Millennials.
5. 5
For example, Material Girl, American Rag, and Mstylelab‟s collection of graphic
t-shirts and tank tops stood out the most in terms of uniqueness, on trend, and affordable.
Material Girl targets the more mature girl, likely ages 18-22. American Rag offers
apparel for the entire target market of ages 13-22. And Mystylelab‟s t-shirt selection
offers options for all ages as well. The placement of these brands‟ collection throughout
the store could be reconsidered in order to draw more attention to Mystylelab‟s strongest
attributes. For example, Material Girl is placed in the middle of the department. It
captures the customer‟s attention immediately, offers hip, trendy outfits, and embodies
that “cool factor” all millennial girls are looking for. On the other hand, American Rag
and the Mstylelab graphic t-shirt collections are in opposite corners of the department.
The collections feel more cramped and are essentially less visible. Macy‟s would benefit
by positioning these appealing brands in the center of the department, essentially
removing Ked‟s and the Marilyn Monroe brands to the outside of the race track layout, as
opposed to the being in the center.
The following section further analyzes Mstylelab‟s current strategies in terms of
product, communication and customer service that contribute to Macy‟s competitive
advantage. Suggestions and recommendations are also proposed. Following the analysis
and recommendations, Macy‟s competitors will be evaluated to further determine what
strategies Macy‟s should focus on in order to maintain and improve their competitive
advantage in the retail industry.
Mstylelab’s Material Girl display at Macy’s Union Square
6. 6
Evaluation & Analysis of Current Strategies & Suggestions
Product
Product
Mix/Ratios
o Currently, increased number of tops to bottoms;
Approximately 65% tops, 35% bottoms
o Should increase % of bottoms slightly
o Very limited options for accessories; should increase
Private Label/New
Brand Ideas
o American Rag very appealing for people with a laid back,
hip, American sense of style
o Should consider placing American Rag in the middle of the
department (like Material Girl); this would increase
visibility
o New Brand Idea: I would suggest introducing a brand that
focuses on delivering fast fashion, trending items such as a
collection designers specifically for the festival fashion
season and place this collection in the center of the store
throughout Spring/Summer seasons; Mstylelab would
benefit from a festival fashion collection because
competitors (Zara, H&M, and Forever 21) all feature
festival fashion merchandise; other retailers that target the
Millennials focus specifically on festival fashion as well
Assortments
o Assortments range by brands; American Rag has more
„American‟, festival-fashion oriented merchandise.
o Material Girl is targeted more towards girls 18-22;
assortments include more dresses and tops
o Marilyn Monroe is less appealing; The clothes are very
revealing for girls ages 13-18, lacking quality, and not sure
Millennials identify with Marilyn Monroe as an icon
o Ked's assortment is also relatively boring; more casual and
conservative; successful to have an option for girls/women
seeking a more conservative look, but not a very exciting
7. 7
Assortments
brand
o Mstylelab graphic t-shirts, tank tops, and basics are strong
addition to Mstylelab‟s overall collection; the assortment is
mostly tops, but also a wide selection of bottoms for
affordable prices; this assortment collection should be
located in the middle of the department as opposed to
hidden in the back corner
Pricing
o Pricing matches target markets predicted income
o Prices range, on average, $10-$90 (prices vary by brand
within the department)
o Macy‟s aims to launch at least 13 new brands; Millennials
like “new”; more new brands will excite Millennials,
especially if they are appealing, easy to access via
MCommerce, social media/internet, and store fronts
o These prices are competitive to fast fashion competitors
such as Zara, H&M, and Forever 21; by having options that
are less expensive and better quality, Macy‟s Mstylelab has
a competitive advantage over fast fashion retailers
Supply Chain
Management
o Need to implement, practice, and perfect a speedy and
efficient supply chain management program to compete
with fast fashion retailers such as Zara, H&M, and Forever
21
Merchandise Flow
o Macy‟s Mstylelab needs to strive to have merchandise
turnover flow that is consistent and competitive with fast
fashion leaders/Millennial‟s favorite retailers such as Zara,
H&M, and Forever 21; Zara, specifically, is the leader in
bringing trends to market, in as little as 2 weeks
o Increased merchandise flow more often promotes a sense
of scarcity; this sense of scarcity will encourage Macy‟s
customers to purchase the items now
8. 8
Communication
Social Media
o High level of involvement in social media; strong strategy
due to Millennials constant, active involvement with
social media
o Connects with customers via Facebook, Twitter, Pinterest,
Instagram, YouTube & through Macy‟s blog (MBlog)
MCommerce
o High level of MCommerce; strong strategy because
Millenials are constantly on their phones; provides a sense
of convenience
o Connects with customers via Macy‟s App, Sign up for
texts to hear about sales and events, Macy‟s by
appointment includes Macy‟s team of free personal
stylists.], shop top-rated items, shipping
o Connects with customers via e-mail; notifies customers of
upcoming sales, exclusive discounts and events; when
signing up, customer receives a 15% off coupon
o Macy‟s in on Passbook; allows customers to store all of
their discounts in one place; Passbook is only available for
iPhone users; many Millennials have iPhones
o Mobile App offered specifically for Mstylelab
In Store Experience
o Overall, enjoyable and exciting
o Some brands offer more appealing styles, assortments, and
cleanliness/organization than others
o Unimpressed by Marilyn Monroe brand/selection; Does
the millennial really identify with Marilyn Monroe? I do
not think this is a strong, successful strategy to gain a
larger portion of Millennials attention and wallet share.
Celebrity
Collaboration
o Current/upcoming collaborations: Macy‟s 4th
of July
Fireworks with Usher, Mariah Carey & Tim McGraw;
Millennials like these musicians; good idea to collaborate
with musicians from different genres
9. 9
Celebrity
Collaboration
o Mstylelab should consider celebrity collaboration with
popular actresses/musicians that Millennials identify with;
suggestions: Lucy Hale from ABCFamily‟s Pretty Little
Liars
o Mstylelab offers merchandise from Jessica Simpson‟s
clothing line
Advertising
o Advertising via internet, TV ads, radio, and print; high
level of advertisements increases retailer‟s visibility and
awareness
o Should consider advertising/promoting Mstylelab via
social media sites such as Pinterest more; Example: Create
a Pin board with a select number of styles from Mstylelab
website and other photos to embody the customer‟s style,
then „Like” Macy‟s on Facebook and submit the Pinterest
board via Facebook to potentially win a gift card to
Mstylelab; this contest would increase awareness of
Mstylelab online and in the store and would excite
Millennials who are very social media-savvy; encourages
interaction
o Macy‟s annual report claims that the company allocated
$1,181 million for marketing and advertising in 2012
(Macy's, Inc. Annual Report 2012.)
Customer Service
In Store & Online
o Very successful; detailed website, easy to navigate, many
sources of information/assistance
o Ability to send „E-Gift Cards‟; customer need‟s
recipients e-mail to send e-card; strong strategy, easy and
convenient
Returns
o Easy returns; return in order or from home via shipping
o Certain merchandise categories have specific return
10. 10
Returns
policies; the website details the policies very clearly
o Easy returns attracts Millennials;
Free Shipping
o Macy‟s & Mstylelab‟s website offers free shipping on
purchases $99 or more (certain merchandise items are
excluded; offer is only valid in the U.S.)
o Macy‟s offers international shipping; not free
Stylists
o Access to free stylist via MCommerce, in store, or over
the phone to help customers find and create outfits for
events or find a new look; less likely this feature will
attract Millennials; Millennials are more likely to bring
their friends with them to help them find an outfit
Sales Training
o Macy‟s emphasizes MAGIC selling: “Meet and make a
connection … Ask questions and listen … Give options,
give advice … Inspire to buy … and Celebrate the
purchase,” (Macy's, Inc. Annual Report 2012.)
o Magic is about “treating people right, taking the extra
step with each customer, and bringing a new measure of
joy to shopping,” (Macy's, Inc. Annual Report 2012.)
o Macy‟s annual report claims that the company as a whole
will be “redoubling our efforts to encourage our
associates to sell form the heart and to take the extra step
to make every customer feel special,” (Macy's, Inc.
Annual Report 2012.)
o Magic selling is a successful guideline for training sales
associates
Store Layout/Design
o Race track layout with brands located within the center
of the race track, emphasizing importance on these
brands (Ex: Material Girls, Marilyn Monroe, Ked's);
should consider replacing Marilyn Monroe or Ked's with
American Rag and/or Mstylelab T-shirt & Tank selection
– these brands & assortment options are more appealing
11. 11
Store Layout/Design
o High level of light, upbeat music, wide aisles
o Register/Check Out located in back corner of
department; easily visible
o Its Sugar = impulse items; this display should be closer
to the register or in the center of the department to
increase visibility
Web Navigation
o Strong strategy; the millennial is very internet-savvy,
having an appealing, accessible website is beneficial
Competitors
According to Hoover‟s Database, two of Macy‟s main competitors, in terms of
targeting the Millennials, include Target and Nordstrom (Macy's, Inc.). Below is a
comparing Target‟s and Nordstrom‟s merchandise strategies in terms of targeting the
Millennials.
Target
Product
o Similar and competitive price points to Macys Mstylelab
o Styles are trendy for summer, also include casual for the
young professional, school appropriate clothing, and
basic apparel merchandise as well
o Offers more options in terms of accessories
Communication
o Similar to Macy‟s, Target has a very high level of
communication with its customers via its website and
social media connections
o Strong advertisements via commercials
Customer Service
o The website is much more cluttered (Target); more
difficult to navigate than Macy‟s Mstylelab
o In store experience: Clean, organized, well-light, music is
not as exciting, but overall good
Overall
o Similar experience to Macy‟s Mstylelab in terms of
atmosphere; more casual, laid back, yet exciting
12. 12
Overall
merchandise selection
o Similar and competitive price points
o Appealing styles and trends, potentially stronger than
some of Mstylelab‟s brands (i.e. Ked‟s, Marilyn Monroe)
Nordstrom
Product
o More expensive than Macy‟s Mstylelab, however the
quality of certain merchandise is likely to be better
o Top Shop attracts Millennials; essentially similar to
Material Girl, but more expensive
o Relatively proportionate ratio of tops to bottoms
o Products more appealing to older demographic;
however, there are options for Millennials, but not as
affordable or as wide as a selection as Macy‟s
Communication
o High level of communication via connections on social
network sites such as Facebook, Pinterest, Instagram,
Twitter, etc.
o Also very well-known for omnichannel presence and
success; high level than Macy‟s
o Offer exclusive deals and discounts; similar to Macy‟s
Customer Service
o Very high level of customer service, both in store and
online (Nordstrom).
o Free returns; similar to Macy‟s
o Special events; similar to Macy‟s
Overall
o Macy‟s Mstylelab‟s atmosphere is likely to attract more
Millennials vs. Nordstrom
o Prices are also more affordable
o However, there are more stylish brands/better quality at
Nordstrom, but it is more expensive
o Communication and customer service levels are both
13. 13
Overall
very high for Nordstrom and Macy‟s
o Macy‟s needs to improve their omnichannel presence
and efficiency to better compete with Nordstrom
Conclusion
Macy‟s has taken considerable efforts to gain more attention from their Millennial
target customers. The Millennials includes a younger demographic, specifically ages 13-
22 for Macy‟s Mstylelab department. As stated earlier, the retailer has exciting plans for
new brands, ideas to revamp existingbrands, and other strategies to grab the Millennials
attention and essentially a larger portion of their (or their parents‟) wallet share. While
Macy‟s marketing and merchandising teams have implemented many successful
merchandising strategies, such as an easy-to-use website, interaction via social media and
MCommerce, deals and discounts, and appealing merchandise assortments, there are
several strategies Macy‟s Mstylelab could benefit from.
For example, Macy‟s Mstylelab needs to take into consideration the appeal that
fast fashion leaders such as Zara, H&M, and Forever 21 have, and why those retailers are
so successful at gaining the Millennials attention. First, the fast fashion retailers
successfully create the idea of scarcity by having a quick, efficient supply chain in place
and frequent and consistent merchandise turnover rates. Zara, specifically, also has great
success due to their ability to quickly bring trends to market. While other retailers take
months to bring trends from the runways to customers, fast fashion leader, Zara, does this
in as little as two weeks. Macy‟s would greatly benefit by increasing the speed of
bringing trends to market via a more efficient supply chain management system. This
increased speed of trends to market will also create that sense of scarcity that attracts
Millennials.
The merchandising team at Macy‟s Mstylelab should also reconsider the
layout/placement of brand‟s assortment collections throughout the Mstylelab‟s
department layout. For example, the stronger, more appealing brands such as Material
Girl, American Rag, and the Mstylelab t-shirt and basic collection should be the main
features of the department. Rather than having less exciting brands such as Ked‟s and
14. 14
Marilyn Monroe as the center focus of the department, Macy‟s should feature the brands
that will attract the Millennials.
I would also suggest to the merchandising and buying teams to really consider
whether or not the Millennials, especially the younger demographic of Millennials
identify with the Marilyn Monroe brand. Not only are some of the styles inappropriate, I
would also question whether or not girls of Mstylelab are likely to identify with Marilyn
Monroe as an icon, and essentially as a brand.
I would also suggest that Mstylelab introduce a new brand that focuses solely on
the very popular, extremely popular Spring/Summer trend that is festival fashion. Festival
fashion essentially dominates more than half of the year, with the festival season
beginning in late February/early March and extending into October. Other retailers that
target Millennials, such as American Eagle, Free People, and Urban Outfitters offer
assortments that are greatly inspired by the macro trend that is festival fashion. Therefore,
in order to compete with other retailers targeting Millennials, Macy‟s should consider
implementing an exclusive, private label brand that features an assortment of festival
fashion merchandise. The Millennials, especially the Millennials ages 16-22 are likely to
attend music festivals and could likely turn to Mstylelab‟s festival fashion brand if it
existed.
Overall, Macy‟s initiatives and goals to target the Millennials could potentially
create great success for the established retailer. The retailer just has to make sure the new
brands, existing brands, marketing strategies, and communication strategies emphasize
that “cool factor” many fast fashion retailers are very successful at. The Millennials are
the future in many ways, but are definitely a force in determining trends in fashion that
influence every aspect of the retail industry, from supply chain management, to
assortment selections and trends, to marketing techniques. With a generation that is very
Internet and social media savvy, Macy‟s should take extra steps to allocate marketing
funds to ensure that all avenues of Internet and social media marketing are reached. By
reaching the Millenial customer via social media, offering hip, quality, and most of all
affordable clothes that help the Millennial girl feel cool, it is likely that Macy‟s will
continue to succeed and compete in the retail industry.
15. 15
Sources
"Macy's." Macys.com. Macys.com, Inc., 2013. Web. 17 June 2013.
"Macy's, Inc." Hoover's Online. ProQuest, 2013. Web. 17 June 2013.
"Macy's, Inc. Annual Report 2012." Macys.com. Macys.com, Inc., 2013. Web. 17 June
2013.
"Mstyle Lab." Macys.com. Macys.com, Inc., 2013. Web. 17 June 2013.
"Nordstrom." Shop.nordstrom.com. Nordstrom, Inc., 2013. Web. 17 June 2013.
"Target." Target.com. Target Brands, Inc., 2013. Web. 17 June 2013.