This document outlines the business plan for Men Cloth Box, a subscription-based online fashion delivery service. It describes the target market as men, and provides details about styling advice, cloth set delivery, and purchasing options. The operations process from order to delivery is summarized. Marketing strategies are outlined including social media, influencers, print ads, and promotions. Financial projections show expected revenue growth and profitability. An evaluation calculates the net present value, IRR, and payback period. An exit strategy of selling the business after 5 years is presented.

1. TARGET MARKET

2. TARGET MARKET

3. TARGET MARKET

4. Target Market

5. MEN CLOTH BOX | WHAT IS MEN CLOTH BOX?
Subscription-based fashion online delivery service
Customized Stylish Advice

6. MEN CLOTH BOX | WHAT IS MEN CLOTH BOX?
 Physical Information
 Styling Preference (If any)
 Cloth Set Delivery
(Suggested Combination Set)
 1-time purchasing
 Subscribed Membership

7. 6 - 7 PM
Place order
(1 hr.)
7 PM - 9 AM
Supply the cloth
(15 hr.)
9 - 12 AM
Assembly ClothBox
(3 hr.)
6 PM
Summarize Payment
Cycle of Service
12 – 1 PM
Decorate ClothBox
(1 hr.)
1 - 6 PM
Deliver ClothBox
(5 hr.)
6 PM
Summarize order

8. Operational scheduling
Market research
Product specification
Project Planing
Website development
Supplier contact
Marketing plan
Pilot website
reversion
Official launch
Marketing team Planning team
Developer team Financial team
DEC JAN FEB
Cloth Box GanttChart
SEP OCT NOV

9. MARKETING

10. ClothBox Facebook Fanpage
 2 ways communication / Build brand awareness
Reach 25.5 Millions
15-40 NTW

11. ClothBox Youtube Banner
Men Cloth Box
 Drive awareness & traffic to landing page
which is our website itself
Reach 7.4 Millions
15-40 NTW

12. ClothBox Brand Ambassadors
Female presenter to gain
awareness from target
customers

13. ClothBox Brand Ambassadors
Male presenter to
represent brand
characteristic

14. ClothBox Press Media
Selective lifestyle magazine to
create sense of fashion into the
brand

15. ClothBox | Support Activities (Booth)
Introduce ourselves to the target
customers in selective areas

16. ClothBox | Support Activities (leaflet)
Giving away leaflets
around selective target
market areas

17. ClothBox Press Media
Target office workers who use
bts/mrt as a main transportation >>
Gain awareness effectively
<200 points / <600K copies / Day

18. ClothBox | Content Ads

19. ClothBox | Content Ads

20. ClothBox | Promotion & Theme
Jan Feb Mar Apr May Jun
Grand Opening Valentine's Bitch on the Beach Songkarn Back to School Play to win
Couple sets / Red Tone Tank Top Collection FLOWERY Jean Jumper Smart Casual
20% Off 10% Off 10% Off
1F1 10% Off
10% off + Free Special
collection
10% Off
Jul Aug Sep Oct Nov Dec
Prince Charm Blue Jasmin New Season Halloween Loy kratong Christmas / New year
Elegrant Detail Navy Blue Dotted Mystery Plaid Gift Set
10% Off 20% Off
10% off + Free Special
collection
10% Off 2F1
Regular Promotion
Member Promotion
Regular Promotion
Member Promotion
2017
Theme
Special Collection
Promotion
Promotion
Theme
2017
Special Collection

21. ClothBox Marketing Calendar
2017
Media Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Facebook Fan Page
Youtube's Banner
Magazine | A Day
Newspaper | M2F
Booth Activities
Leftlets
Promotion support

22. Financial Planning
CEO, 30%
Founders, 30%
Suppliers, 40%
Initial investment = 2.4 MB.
CEO Founders Suppliers
31,124,184
43,846,510
57,438,929
70,894,882
82,102,528
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
2017 2018 2019 2020 2021
Revenue
COSG
47%
Gross Profit
25%
SG&A
22%
EBIT & EBT
3%
Tax
1%
Net income
2%
Income Statement 2017

23. Project Evaluation.
฿(2,400,000.00)
฿816,314.76
฿5,448,746.01
฿7,394,388.63
฿8,976,010.30
฿9,143,693.48
฿(4,000,000.00)
฿(2,000,000.00)
฿-
฿2,000,000.00
฿4,000,000.00
฿6,000,000.00
฿8,000,000.00
฿10,000,000.00
Start 2017 2018 2019 2020 2021
Net FCF
Net Present Value (NPV) 2,678,453.02฿
IRR 132%
Payback period 11.00 Months
*Discount rate @60%
Project evaluation

24. Exit Strategy
Sell business to others.
Company value @ Year 5 2,678,453
Terminal value@IRR60% 3,047,898
Expected sale value 5,726,351
Exit Strategy