Proficient Consultants assists Indian students in studying in Australia by providing guidance on universities, visa applications, and travel arrangements. They offer various services including free counseling, tuition payment assistance, and internship opportunities, ensuring a smooth transition for students. The consultancy emphasizes the benefits of studying in Australia, including quality education and work rights during studies, while also detailing their online marketing strategies to enhance visibility.

2. About us
 Profecs Consultants has been helping Indian
students to Study in Australia.
 We offer students the choice of Universities, TAFE
Colleges and private colleges throughout Australia.
Profecs Consultants are a member of The
Association of Australian Education
Representatives in India (AAERI), and our strong
reputation has been acknowledged by the
Australian Government making Profecs one of the
few agents in India with eVisa lodgement authority.

3. WHY CHOOSE US
 Highly Dedicated and Experienced Staff which value
Students’ talent and their parents’ hard earned money.
 Have association with Well Equipped Universities and
Working places.
 Throughout Guidance and Support from Board of
Directors.
 All In One Concept- i.e. We provide Free counseling,
Assessment, telephonic consultation, Case filing and
representation, Pre-departure briefings and Post-
landing services.
 We are not totally different from others but we have few
things those make us one of the best in market
 We have tied up with best govt. certified universities of
Australia which have reputed research center and
 Internship program for students.

4. 
Travel services
 At Profecs Consultants we can help you organise your travel arrangements to
begin your new student life in Australia. Air ticketing, insurance and foreign
exchange can all be arranged through us to make studying overseas easier!
 Visa outcome
 We will notify you as soon as we know the outcome of your visa application so
you can come in and collect your grant letter. In most cases this is a positive
response and it means you can also start planning your travel and
accommodation for Australia!
 Undertake Medicals
 Within 28 days of lodging your visa application, you will need to undertake a
medical examination by one of the doctors approved by the Australian
Government. A list of the approved panel doctors can be found by
visiting:http://www.immi.gov.au/contacts/overseas/i/india/panel-doctors.htm.
Once you have undertaken the medical examination, your doctor will forward the
medical reports and documents directly to the visa office.
 Pay tuition fee
 To accept your offer from an education provider, you must pay the tuition fee.
Most Australian institutions require you to pay the first semester fee only. You can
choose to pay this fee through either Telegraphic Transfer (TT) or Direct Debit
(DD). Our value added services department at profecs Consultants can help you
arrange either of these payment methods.
 Once the institutions have received and processed your tuition fee payment,the
documents you will need to provide when the time comes to apply for your visa .
 By submitting your application through us you will be able to track the progress of
your application as we send you automatic notifications of its progress. We also
take the hard work out of tracking the applications by keeping in contact with the
institution on your behalf.

5. MINIMUM REGISTRATION FEE ,NO HIDDEN
CHARGE

6. WHATS UNIQUE IN PROFECS STUDY CENTER-
ABOUT ITS FEATURES AND PRODUCTS
 We provide Internship opportunity in abroad to engg. college
students while they are studying in 3rd year and 4th year .
 We have tie up with various colleges and conducting seminar in
colleges about opportunity in abroad after graduation and
registering students on the spot while they are studying.
 Registered students provided various booklet and study material
for their preparation to study abroad ,so that they can plan with
us earliest.
 We provide mobile apps with unique login name and password
to each registered students. Through this apps we can track
daily activity of students like whether they are giving daily demo
test for IELTS /TOEFL and provide daily alert to student about
month left to fly abroad.

7. WHY STUDY IN AUSTRALIA
 STUDY IN AUSTRALIA
 With a peaceful and relaxed atmosphere, together with the cosmopolitan charisma of cities like Sydney and
Melbourne, Australia could be the ideal destination for you. Strong educational infrastructure, a high quality of life,
relatively lower expense and easy visa chances have made Australia, a preferred destination for courses in the
recent years . Though facing a heavy competition, Australian education is gaining increased acceptance in the
global arena.
 Students from all over the world come to Australia to take advantage of its world-class higher education, its
progressive vocational education , training, its excellent schools and its world leadership in English language
courses for international students.
 These students enjoy not only our high quality courses of study, but also our specialist's support services and our
safe and welcoming society. The internationalization of Australian education and training has been occurring at a
rapid rate. We have Links between Australian and overseas schools, universities and colleges. The method of
study in Australia may be very different to what you have experienced so far. Therefore it is important to give
yourself a head start. Keep up to date with Australian news and current affairs and become familiar with
Australia's education system and learning culture.
 Work rights during studies
 While on a student visa, students can work a maximum of 40 hours per fortnight when course is in session and
unlimited hours during vacations. International students studying master’s degree by research or PhD degrees
can work unlimited hours.
 Post study work rights
 Graduates who have completed a Bachelor degree or Masters by coursework degree in Australia will be eligible
to apply for a two year post-study work visa.
 Graduates who have completed a Masters by research degree or a Doctoral degree in Australia will be eligible to
apply for a post-study work visa for three or four years respectively.
 Other students may be eligible to apply for the Temporary Skilled Graduate [subclass 485] visa. The subclass
485 visa is a temporary visa that allows an 18 month stay to work in Australia.
 Research centre ,job visa ,settlement visa, industrial training or internship.

8.  As I am doing online marketing for profecs pvt.ltd so my goal
is to develop complete online marketing campaign to fulfill
company needs. So, firstly I will decide target group and
optimize the company website for better result and build
innovative campaign and communication via social networking
sites.
 Inorgnaic way to generate traffic on your website is google
adword to get faster result ,conversion and better visibility.
 I have to develop online campaign to promote our events and
study courses and arrange the display of appealing banner
advertisement.
 Modern design ,search engine optimized text ,user friendly
menus, interesting video and good cms style are the first basic
needs of website. so I have to work in these areas also.

9.  Objective of seo
 The objective of SEO is to achieve a certain ranking in the
search engine listing. This can be influenced by optimizing the
presentation of your website. The target is to be listed within
the first ten search engine results when particular keywords
are entered(organic search results)
 Relevance of on page optimization for your website
 Information on your website, study courses and event become easily
accessible followed by visible success. This is relevant when increasing
the number of visitor for your event and ultimately more applicants.
 our way of optimizing website
 Seo of already existing website is also an attractive option the results
from a keyword analysis are basis for creation of optional landing page
that perfectly match the relevant keyword .With this optimization of
content ,structure and url of website ,prospective students can quickly
access information on website via google and other search engine.

12. focused keyword
VISA QUERY BASED KEYWORD
 visa for study in Australia
 visa assistance
 student visa
 visa information
 visa application
 student visa- without IELTS
 student visa- cost
 student visa vs tourist visa
FINANCIAL QUERY RELATED KEYWORD
scholarship - study in Australia
loan -study in Australia
Cost calculator
Keyword to be focused on each page

13. MORE KEYWORD TO BE FOCUSED
 study abroad consultants in mumbai
 study abroad after 12th science
 study abroad agencies
 study abroad consultant
 study abroad experience
 study abroad Top university in Australia
 Research centre in Australian university
 Industrial training in Australian university
 Internship in Australia
 Australia FDI in Make in India
 Academic exchange program to Study in
Australia
 study abroad advisor
 MS in Australia
 PG in Australia
 TAFE college in Australia
 FAQ based KEYword
 study in australia cost
for indian students
 study in australia
without ielts
 study in australia after
graduation
 study in australia
Indian consultants
 study in australia after
10th
 study in australia with
part time job
 south asian
community in Australia

14. KEYWORD FOR BLOG PAGE
 Benefits of a study abroad
 study abroad essay sample
 study abroad benefits
 study abroad banner
 study abroad Delhi
 study abroad brochure
 study abroad blogs
 study abroad loan
 study abroad scholarships
 study abroad job opportunities
 study abroad hotel management
 study abroad business
 Study abroad computer science
 Study abroad latest technology
 Study abroad diploma
study abroad guide for indian
students
study abroad graduate programs
study abroad forums
study abroad financial aid
study abroad fees
study abroad fair in mumbai
study abroad education loan
study abroad expenses
study abroad education fair
study abroad NewZealand
study abroad eligibility
packing for a study abroad
guide to study abroad

15. SEGMENTING ADGROUP BY KEYWORD MATCH
TYPE

17. VISA PROCESS

18. NEWS AND EVENTS PAGE

19. PROFECS BLOG PAGE

20. WHY STUDY IN AUSTRALIA

21. PRODUCTS AND SERVICES

22. STUDY COST CALCULATOR PAGE

23. LIST OF INSTITUTION

24. SITE-LINK OF WEBSITE

25. BLOG POST PLAN FOR NEXT 1 MONTH
 1.Study Virtual Reality for an Exciting Future in
top Australian university.
 2.Make your right decision to study in Australia
to secure your future and enters into your
dream job .
 3.Internship program in Australia for
International student
 4.Moving from student visa to permanent
residency in Australia
 5.Visa process and document checklist
 Things you should know before you study in
Australia

26. INVITE GUEST BLOGGER FOR PROFECS BLOGGING
1.Profile -Leica Lucien doing blogging for studyabroad.com

27. 2.PROFILE- PROFESSOR JYOTI PAHWA

28. MAIL TO GUEST POSTING SITE REQUESTING LINK
FOR ARTICLE
1.Study Virtual Reality for an Exciting Future in top Australian university.

29. 1.STUDY VIRTUAL REALITY FOR AN EXCITING FUTURE
IN TOP AUSTRALIAN UNIVERSITY.
 The concept of computer simulated virtual reality has existed
since the 1970′s but has not yet revolutionised how we interact
with one another and the world around us in the way that science
fiction works such as The Lawnmower Man predicted. In
particular, previous attempts at bringing VR hardware to the
masses have thus far fallen short of commercial success, with
video gaming systems such as Nintendo’s Virtual Boy failing to
sell in meaningful numbers. Recent high profile forays into the
world of VR technology by industry giants such as Facebook,
with their recent purchase of VR hardware producer Oculus VR
and Google’s project Glass, point to a shift towards augmented
and virtual reality and have once again began to capture the
public’s imagination. Perhaps now, with seemingly the required
level of hardware power and software services available to
include in consumer devices, it is time for VR to make a splash in
the world of computing. If you are planning on studying for a
Degree in Information Science, now would be a good time to look
at the study options that include VR and how they could help you
to secure a role in this exciting and burgeoning sector.
ARTICLE FOR SITE DIGITAL INSPIRATION.COM

30. MAKE YOUR RIGHT DECISION TO STUDY IN
AUSTRALIA TO SECURE YOUR FUTURE AND
ENTERS INTO YOUR DREAM JOB
Article for Socialmediatoday.com
fig:-Students granted visas to study in Australia by passport. Source DIAC

31.  PM modi visit in Australia strengthen relation between both country in terms of
trade ,business ,education, visa policy. Australian firm are investing in Make in
India program which boost manufacturing sector in India and create enormous job.
So study in Australian university is favourable as Australian firm need to hire Indian
student for such investment and to grow business in India .Also student get
opportunity to startup new business in India in collaboration with Australian
investor.
 In 2013, Australian trade with India was worth $9.5 billion, including $1.3 billion in
education-related travel. Coal is nearly half total exports at $4.7bn. Services
exports are worth $1.9 billion.
 India ranks 4th behind the UK, NZ and China in terms of migrants to Australia, with
nearly 300,000 people, plus an additional 390,000 Australians identify as of Indian
heritage.
 Recently Finance Minister Arun Jaitley meet top Australian leaders and investors
and make a strong pitch for foreign investments in India from the country’s
cashrich sovereign funds. He added that the engagements would cover a wide
range of sectors, including manufacturing, technology, service,
 financial and superannuation funds, and the Finance Minister will meet business
leaders from different sectors.
 So planning to study abroad in Australia will secure your future and help you to get
dream job. Beside study you get opportunity to enhance your entrepreneurship
skill with top international expert at campus. There is compulsory internship and
industrial training in university course and curriculum which add up work
experience in your resume before you get your degree which is globally accepted
and maximize your option to work in any part of world. There are several Indian top
MNC company in Australia giving top priority to Indian student while they are
hiring in university campus. So enquire for top universities and Plan your study with
Profecs consultant which give you hassle free service and one stop solution.

32. EMAIL MARKETING INTRO
 Email marketing is the use of email in marketing
communications.
 In its broadest sense, the term covers every email
you ever send to a customer, potential customer or
public venue. In general, though, it's used to refer
to:
 Sending direct promotional emails to try and
acquire new customers or persuade existing
customers to buy again
 Sending emails designed to encourage customer
loyalty and enhance the customer relationship
 Placing your marketing messages or
advertisements in emails sent by other people

34.  Dear Gaurav,
Good news for Australia aspirants! If you are considering migration to Australia this is the
most favorable time to do so.
 Please read latest update on Australia PR-Skill Select and invitation numbers for January
2016:
 The overall number of invitations for general occupations has increased significantly in January, and this
has reduced waiting times for Skill Select invitations, even for pro-rata occupations such as Accountants, ICT
Business Analysts and Software and Applications Programmers.
 The overall number of invitations for Skilled Independent Subclass 189 visa has increased to 4,800 in January, from 1,400 in December 2015.
 The maximum waiting time for an invitation with 60 points was less than one week for the latest invitation round.
 Please read information on few pro-rata occupations as below:
 Accountants- The number of invitations for accountants has increased significantly in January 2016. 375 accountants received invitations in January,
as compared to 90 in December and 50 in October and November 2015.
 ICT Business and System Analysts- The number of invitations issued to ICT Business and System Analysts had remained steady at 128 per month until
January 2016 when 303 invitations were issued in the occupation. Waiting time has reduced significantly to 5 weeks in the latest round.
 Software and Applications Programmers- The number of invitations for increased significantly in January 2016 . 876 invitations were issued in January, up
from the usual rate of 436 invitations. Waiting time has reduced from 25 weeks to 18 weeks.
 With the above positive changes at immigration front, we anticipate many aspirants applying for Australian PR. So make a decision ASAP and apply while your
occupation quota is still open!
 We advise you to contact your consultant to check the scheme you qualify for, the states you are eligible to apply and why you should take a decision to start
your process immediately.
 Y-Axis offers special discount packages for this month. Register now to save up to Rs.25000 and more before while the discount offers lasts.
 Call your consultant on 04030545004 EXT - 304 or email at gaurav@profecsabroad.com
 Regards
Subhash Danduboina
Email: gaurav@profecsabroad.com
Tel: 04030545004 EXT - 304
Our Offices: www.Profecsabroad.com

35.  Australia Visa document Checklist
 Priya PSC <ch.7@profecsstudycentre.com>
 Dear Student,

Please find the attachments of Australia Visa Checklist and corresponding Templates and
Samples.
 provisional document and consolidated marksheet 10th and 12th marksheet,
 .Letter of Recommendation from head and professor ,2.English proficiency letter,
computer science course syllabus of university
 Statement of Purpose (SOP) - Guidelines
Letter of Recommendation (LOR) - Guidelines
 Kindly prepare the documents accordingly and send us the scanned copies.
--
Thank You & Best Regards PRIYA
Admission Dept.
Email: ch.7@profecstudycentre.com
Mob: +91 90876 0643

36.  Dear Student,
 Information regarding passport formalities .Visit your nearest
passport office for POLICE CLEARANCE CERTIFIACTE
(PCC):
 II.DOCUMENTS TO BE SUBMITTED BY PCC APPLICANTS
EMIGRATING
 TO NON-ECR COUNTRIES:
 1· Old passport in original with self-attested photocopy of its
first two and last two pages including
 ECR/Non-ECR page and page of observation (if any).
 2· Proof of Present Address (in case of change of address)
 3· Documentary proof of applying for Residential Status,
Employment (Copy of Employment contract)
or Long term visa or for immigration

37. PROMOTIONAL OFFER MAIL
Dear Gaurav,
Good news for Australia aspirants! If you are considering migration to
Australia this is the most favorable time to do so

38. Dear student,

39.  Adword is a tool by google used to manage and run
your ads on google and its partner site.
 Here I develop effective online campaign to
promote profecs event and study courses. I create
and arrange the display of appealing banner
advertisement and develop target group-
appropriate email marketing. This increases the
popularity of profecs among the prospective
students.
 Target group uses profecs to find information about
studying and to discuss this important topic.

40. STEP 1- ADWORD CAMPAIGN SETTING

41. STEP 2- CREATE AN AD GROUP

42. STEP 3- CREATE AD

43. GOOGLE ADWORD –DISPLAY CAMPAIGN
CREATE TEXT AD

44. AD GROUP NAME- “TEXT AD PROFEC” UNDER
CAMPAIGN “AD DEMO”

45. IMAGE AD

46. DISPLAY AD BUILDER-BANNER PREVIEW

47. IMAGE AD –CAMPAIGN – “STUDY ABROAD CAMP”-
AD GROUP NAME “GROUP AUSTRALIA”

48. SOCIAL ADVERTISING PLANS- SAMPLE FACEBOOK
AD & TARGETING

56. STUDY VIRTUAL REALITY FOR AN EXCITING
FUTURE IN TOP AUSTRALIAN UNIVERSITY.

57. INTERNSHIP WITH PROFECS

58. MAKE IN INDIA WITH PROFECS

59. ATTEND ADMISSION DAY FB AD

60. CHECK YOUR ELIGIBILITY AND GET
BROCHURE ENROLL NOW

61. PROFECS SEMINAR

62. SCREENSHOT OF LANDING PAGES
FORM FOR LANDING PAGE- DOWNLOAD GUIDE

63. LANDING PAGE – ABOUT UNIVERSITIES

64. LANDING PAGE – TALK TO ADVISOR –FREE
CONSULTANCY

65. COST CALCULATION FOR GOOGLE ADWORD
CAMPAIGN
Bid strategy Formulae Expected budget for 2
month campaign
CPC for (google search
ad and display ad)
Let cpc bid=rs 30
Total cost=CPC*total
click
Let get 100 click in 2
month
Total
cost=30*100=Rs3000
CPM cost per 1000
impression
Let cpm bid=rs 30
Total cost =
(Cpm* total impression
decided )/1000
Or
Total impression=(my
budget or
cost)*1000/cpm
Let decided 1lakh
impression then
Total
cost=100000*30/1000=
3000000/1000=
Rs3000

66. CPC for facebook ad
Cpc = rs 10
Total cost =cpc*click Let get 1000 click in 2
month
Cost =
10*1000=Rs10,000
Cost of outbound
telephonic call
Rs 2 per min
Total cost for 60 days
@2/min
Suppose total working
time in working days is 8
hour. Then total outbound
telephonic call done in a
day for 4 hour means 240
min.So,
Cost for 240 min= rs 480
or rs 500
For 60 days =500*60=Rs
30,000
CPL for 3 field form Rs
100
Make the leads hot and
get maximum conversion.
so, Prepare initial
appointment with
unqualified leads.
Let 50 students are leads
interested in our
products.
Rs 100 per lead *50
=Rs5000

67. CPM with CPA network
Rs 30 to 100
Let rs 50
Upto Rs 500 for
homepage impression
with minm buy of 1.5
lakh.
where
1.5 lakh is registration fee
of Profecs
CPA = (Cpm * TOTAL
impression )/(1000*click
or aquisiton)
Or cost of 1 CPA=Total
cost/expected aquisition
Let Cpm bid= Rs30
Aquisiton=100 expected
Total cost= impression
*(cpm/1000)
=1lakh*(30 /1000)=3000
Let 10 pay registration
fee online with homepage
impression then 10
*500=Rs5000
Cost of one SMS 5 paise
Cost of one SMS 12
paise for Dnd user
Let daily target SMS to
100 people
Daily cost of sms for 100
people =5 paisa * 100
=500 paisa =Rs 5 per dy
For 60 days budget =Rs
300
For 100 dnd user
=12*100=1200 paisa
Means 12 Rs per day
For 60 day =12 *60= 720
So total Rs1000 for sms

68. BUDGET FOR SEMINAR AND INITIAL
APPOINTMENT
Seminar budget and
pamphlet ,form,
brochure cost etc
For 2 month 3 to 4
seminar cost
Approx. Rs 1lakh
50,000
Overall budget Including google
Adword and seminars
and others
Rs 2 lakh 20,000
approx.
Expected lead and
conversion
Expected lead = 50
Expected
conversion=30

69.  My website for SEO
http://gauravexposervice.esy.es/
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