The document provides guidance for creating a three email marketing campaign project. It includes templates for planning the campaign including the marketing objective, KPIs, target persona, and content plans for three emails. It also includes a calendar template to map out the planning, testing, sending and analysis phases. Formulas are provided to calculate open rate, click-through rate and conversion rate based on sample results for the first email. Recommendations include not sending emails to those who unsubscribed and using A/B testing to improve future emails.
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
مشروع التسويق عبر البريد الالكتروني لبرنامج
Digital Marketing Nanodegery
المقدم من منصة يوداسيتي العالمية بالتعاون مع وزارة الاتصالات المصرية والذي تم تقديمة وتنفيذه اثناء الحصول علي شهادة
Digital Marketing Professional Track
المقدمة من منصة
Udacity
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
مشروع التسويق عبر البريد الالكتروني لبرنامج
Digital Marketing Nanodegery
المقدم من منصة يوداسيتي العالمية بالتعاون مع وزارة الاتصالات المصرية والذي تم تقديمة وتنفيذه اثناء الحصول علي شهادة
Digital Marketing Professional Track
المقدمة من منصة
Udacity
Email Marketing
Find a strategy that keeps up with email users
Create a plan to manage the advertising wholesale
Creating content in a storytelling way to motivate the client to take action
Take the A/B test
Checking/monitoring/measuring the use of tools for all of the above and picking up the measurements
Edit everything that is wrong and watch the audience's behavior to determine and direct the targets
Sign-Up.to - Transform your email marketing in 30mins or lesssignupoz
Slides from a presentation by Brenden Rawson from Sign-Up.to at the Brisbane Web Design Meetup - July 2012. The presentation covered subject lines, split testing, open rates and other mediums.
Find out more online at www.signupto.com.au or get in touch at enquires@sign-up.to
This action-oriented e-book will help you increase the success of fundraising communications through expert planning, professional presentation, donor-centric copy, and the metrics to help guide your growth.
Preparing a Facebook campaign to identify the target audience for the campaign and analyze
Evaluate the success of the campaign
Campaign Recommendations
Planned and prepared an email marketing campaign which included creating a customer list, crafting an email, using MailChimp to create the campaign, and evaluation of the email campaign results.
- Planned and prepared an email marketing campaign which included creating email marketing content, creating a campaign calendar, drafting an email, using MailChimp to create the campaign, A/B testing, and conducting an evaluation of the email campaign results.
grow a list by up to 10,000 subscribers in as little as 90 days. Email Mark...Arunk247
Have you ever wondered how to boost your email list? It had been my major concern in recent months until I came across the GetResponse List Building Program — a complete email marketing course. It helps me increase my email list every day, which has a direct impact on my sales.
I wouldn’t bother you if this weren’t the most effective list-building course I’ve ever tried. And believe me — I’ve tried many. I did my research to find out whether it was just another online tutorial, and I can truly say that GetResponse is the first email marketing company to provide real know-how about boosting email lists.
The course covers everything you need in order to grow a list by up to 10,000 subscribers in as little as 90 days. The best part is that the program is available free to GetResponse customers, even free-trial accounts that have less than 10,000 subscribers.
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
Learn why email marketing is so effective, the keys to successful email marketing campaigns and five misconceptions of email marketing.
Follow me @nteplow and reach out with any questions (contact info on last slide).
Email Marketing Best Practices: Tips to Improve Your Email CampaignseTargetMedia Reviews
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
Email Marketing
Find a strategy that keeps up with email users
Create a plan to manage the advertising wholesale
Creating content in a storytelling way to motivate the client to take action
Take the A/B test
Checking/monitoring/measuring the use of tools for all of the above and picking up the measurements
Edit everything that is wrong and watch the audience's behavior to determine and direct the targets
Sign-Up.to - Transform your email marketing in 30mins or lesssignupoz
Slides from a presentation by Brenden Rawson from Sign-Up.to at the Brisbane Web Design Meetup - July 2012. The presentation covered subject lines, split testing, open rates and other mediums.
Find out more online at www.signupto.com.au or get in touch at enquires@sign-up.to
This action-oriented e-book will help you increase the success of fundraising communications through expert planning, professional presentation, donor-centric copy, and the metrics to help guide your growth.
Preparing a Facebook campaign to identify the target audience for the campaign and analyze
Evaluate the success of the campaign
Campaign Recommendations
Planned and prepared an email marketing campaign which included creating a customer list, crafting an email, using MailChimp to create the campaign, and evaluation of the email campaign results.
- Planned and prepared an email marketing campaign which included creating email marketing content, creating a campaign calendar, drafting an email, using MailChimp to create the campaign, A/B testing, and conducting an evaluation of the email campaign results.
grow a list by up to 10,000 subscribers in as little as 90 days. Email Mark...Arunk247
Have you ever wondered how to boost your email list? It had been my major concern in recent months until I came across the GetResponse List Building Program — a complete email marketing course. It helps me increase my email list every day, which has a direct impact on my sales.
I wouldn’t bother you if this weren’t the most effective list-building course I’ve ever tried. And believe me — I’ve tried many. I did my research to find out whether it was just another online tutorial, and I can truly say that GetResponse is the first email marketing company to provide real know-how about boosting email lists.
The course covers everything you need in order to grow a list by up to 10,000 subscribers in as little as 90 days. The best part is that the program is available free to GetResponse customers, even free-trial accounts that have less than 10,000 subscribers.
On February 24th, Three Hats Marketing will host an Email Marketing Workshop. In this 2-1/2 hour workshop, we will demonstrate how a fictitious company goes through the entire process of email marketing from defining the strategy through the execution. We will walk you through, step-by-step addressing all of the issues your company should consider including:
* Strategy and Goals for your email marketing program
* Initial and on-going distribution list building techniques
* Designing and building engaging email templates
* Creating good content
* Creating landing pages to increase conversions
* List segmentation and results measurement
* and more!
Learn why email marketing is so effective, the keys to successful email marketing campaigns and five misconceptions of email marketing.
Follow me @nteplow and reach out with any questions (contact info on last slide).
Email Marketing Best Practices: Tips to Improve Your Email CampaignseTargetMedia Reviews
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
Similar to SA P7 - EMAIL_ Project Template Slides.pdf (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. How to use this Template
● Make a copy of this Google Slide deck (Google
Drive Directions).
● We have provided these slides as a guide to
ensure that you submit all the required
components to successfully complete your
project.
● When presenting your project, please only think of
this as a guide. We encouraged you to use creative
freedom when making changes as long as the
required information is present.
● Before submitting your project, don’t forget to:
○ Delete this and all of the other example slides
○ Convert your slide deck into a PDF
○ Confirm that all required screenshots are
added
Remove this slide
4. Email Content:
Before you begin your email marketing campaign,
you’ll want to make a plan.
1. Choose your Marketing Challenge (DMND or
Udacity Enterprise Corporate Training or your own
company) and plan a three touch email campaign.
2. Using the following slides, lay out your marketing
objective, KPI, and target persona
3. Identify three email titles/topics that align with
your marketing objective
4. In the next section, you’ll state the theme, subject
line, and KPI for each of the three emails in your
email marketing campaign.
5. Marketing Objective & KPI
● Marketing Objective –
● My objective is get 500 followers on
my I Store page until the end of
December 2021
● KPI - Number of new followers
6. Target Persona
Background and
Demographics
Target Persona
Name
Needs
Age: 25 year
Location: new Cairo
Education: bachelor
degree
Social class: b
Marital status: single
Salma Mohamed
Get a cool and
beautiful look with
an original and
comfortable product
Hobbies Goals Barriers
Shopping on line
reading novels
listening to music
Get a beautiful,
natural, attractive and
modern look
Being comfortable to
wear all day long
The material is bad
delayed receipt
not original
Customer service
7. Email Series
Email 1: Title who are we
Email 2: Title What do we provide for
you
Email 3: Title christmas campaign
9. Content Plan: Email 1
Overarching Theme: 3-5 Sentences
General
Get to know us through our page and what we offer you
Subject Line 1
Learn more about what I Store offers
Subject Line 2
(for A/B
testing)
who are we
Preview Text I Store is a page for selling original contact lenses and offers
you the best products
Body We are a page for the sale of cosmetic and optical contact
lenses. We constantly assure you of world-class original
products. We have enough experience to help you choose the
right color with you. I store aspires to provide world-class
products for everyone.
Outro CTA 1
more information
Outro CTA 2
(for A/B
testing)
join us
10. Content Plan: Email 2
Overarching Theme: 3-5 Sentences
General
With us, you will always find what you are looking for, original
products, wonderful colors and complete comfort
Subject Line 1
What does I Store offer you
Subject Line 2
Features that I Store offers you
Preview Text
With I store, you will always get an attractive and wonderful
look and complete comfort throughout the day
Body I Store offers you products from the best issues of lenses in the
market, as quality, price, and distinctive and natural colors. It
also provides you with cosmetic and optical lenses in clear
and natural colors for an attractive and modern look, suitable
for all occasions with complete comfort when wearing them
throughout the day.
Outro CTA
join now sign in
11. Content Plan: Email 3
Overarching Theme: 3-5 Sentences
General
A new year is approaching, and strange surprises are coming
with it
Subject Line 1
Christmas campaign
Subject Line 2 win 12 valuable gifts
Preview Text
Be one of the 12 lucky winners with I Store
Body
A new year is approaching, and strange surprises are coming
with it
Be one of the 12 lucky winners with I Store follow page and tag
as many friends as you can in the comments section to enter
the draw, the winners will be announced on December 31st
Outro CTA
start following
12. A/B Testing
In your email content plans, you have
space for two subject lines and CTAs for
each email. Imagine you are going to
set up an A/B test using this alternate
content. On the following slide, provide
a brief overview of your A/B test with
rationale for your decisions and what
you hope to achieve in your test.
13. A/B Test Overview
AB testing is very important in email
marketing campaigns, to understand
which version is best performing so we
try different versions of images and
A different CTA to see what will attract
our customers, and you can also
segment your list to send targeted
messages to your subscribers so that
they only receive relevant emails from
you.
14. Email Campaign Calendar
Now that you have made a content plan for your
three touch email campaign, you will want to map
that to a campaign calendar to help organize your
activities throughout the campaign.
Using the campaign calendar template below, plan
your email campaign calendar. Remember to set
aside time to plan each email in your sequence, some
time to A/B test that communication prior to the send
and ultimately denote your delivery date and when
you will analyze results.
15. Calendar & Plan
Email Name Planning
Phase
Testing
Phase
Send
Phase
Analyze
Phase
Email 1 Dec
13 / 14
Dec
15
Dec
16
Dec
17
Email 2 Dec
20 /21
Dec
22
Dec
23
Dec
24
Email 3 Dec
27 / 28
Dec
29
Dec
30
Dec
31
Week One Week Two Week Three
M T W T F M T W T F M T W T F
Color Key Planning
Phase
Testing Send Phase Analyze
Phase
Sample
17. Build your Email
1. Using your Email 1 Content Plan from the previous
section, build your email in MailChimp, making
sure to include all needed components.
2. Send yourself a test email. Make sure to take a
screenshot of the test to add to your project.
3. Revise your email to ensure that it looks exactly
the way your want it to.
4. Next send yourself another test message with the
final version of the email. Make sure to take a
screenshot of the email for your project
21. Calculation Formulas
Open Rate =
# of emails opened/(# of emails successfully delivered)
Click through Rate =
# of clicks on CTA /(# of emails successfully delivered)
Overall Conversion Rate =
# of actions taken/(# of emails successfully delivered)
22. Sending and Analyzing
Results
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results. Results can be monitored within the first 24
hours of an email send, or after a couple days or even
after a week.
Assume your results for Email #1 send are below.
Calculate the following:
1. Open Rate
2. Click through Rate
3. Conversion Rate
23. Results Email #1
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 22 % 225
24. Results Continued Email #1
Results can be monitored within the first 24 hours of
an email send, after a couple days or even after a
week.
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 8 % 75 3.33 % 30
25. Final Recommendations
Based on the work I did during this project, for
To the customer who unsubscribed from my list,
I will not send them emails again.
To improve 2/3 emails, it is necessary to use AB
testing, which is very important in email
marketing campaigns, to understand which
version is best performing, so we try different
versions of images and more suitable colors
A different CTA phrase to see what will attract our
customers