This document provides a beginner's guide to search engine optimization (SEO). It discusses how search engines work through crawling websites, indexing content, searching for relevant information, and ranking results. The document outlines important on-page optimization factors like keywords, links, architecture and social media. It explains the difference between good SEO like quality content and links, versus bad SEO such as manipulated links and spam. Finally, the document introduces inbound marketing principles for SEO including identifying an audience, listening to their needs, creating helpful content, and sharing it to build relationships.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Digital Discoveries: Strategies to End 2013 with Online Business SuccesstbkCreative
On September 20, 2013, tbk Creative led an educational workshop for the London Chamber of Commerce (London ON). The presenters from tbk Creative were Andrew Schiestel and Shockley Au. This is a copy of the Power Point presentation.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Seo how to climb the google ladder with seo april 2021 digital marketing europeJonny Ross
This document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses the importance of on-site optimization factors like keywords, content, technical aspects and usability. It also covers off-site optimization like building relevant links and reviews. Specific tactics are recommended for conversational search and voice assistants, like using interrogative words, setting up FAQ pages and structured data. The document encourages optimizing content for mobile and longer tail keywords, while also focusing on local SEO factors.
This document provides an evaluation of improvements that could be made to the Elias Group website. It analyzes the current site and identifies several issues, such as a lack of key information pages and proper navigation structure. The summary proposes adding additional pages like About Us, Contact Us, Projects, Health & Safety, and Training. It also recommends modernizing the design, optimizing images for faster loading, adding nested menus for improved navigation, and displaying more important information prominently on the homepage. The goal of the improvements is to make the site more functional, informative and competitive for its business services.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Digital Discoveries: Strategies to End 2013 with Online Business SuccesstbkCreative
On September 20, 2013, tbk Creative led an educational workshop for the London Chamber of Commerce (London ON). The presenters from tbk Creative were Andrew Schiestel and Shockley Au. This is a copy of the Power Point presentation.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Seo how to climb the google ladder with seo april 2021 digital marketing europeJonny Ross
This document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses the importance of on-site optimization factors like keywords, content, technical aspects and usability. It also covers off-site optimization like building relevant links and reviews. Specific tactics are recommended for conversational search and voice assistants, like using interrogative words, setting up FAQ pages and structured data. The document encourages optimizing content for mobile and longer tail keywords, while also focusing on local SEO factors.
This document provides an evaluation of improvements that could be made to the Elias Group website. It analyzes the current site and identifies several issues, such as a lack of key information pages and proper navigation structure. The summary proposes adding additional pages like About Us, Contact Us, Projects, Health & Safety, and Training. It also recommends modernizing the design, optimizing images for faster loading, adding nested menus for improved navigation, and displaying more important information prominently on the homepage. The goal of the improvements is to make the site more functional, informative and competitive for its business services.
This document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses how SEO can increase website traffic and conversions. Key tips include determining SEO objectives and keywords, optimizing page content with those keywords, and continually measuring results to improve rankings over time. Regularly creating optimized content that search engines value, like articles and reports, is also emphasized as important for SEO success.
MnSearch SS#1 Landing Page & CRO: The Past Present and Future of SEO Landing ...WebRanking.com
The document summarizes James Svoboda's presentation on the past, present, and future of search engine optimization (SEO) landing pages. It discusses how landing pages have evolved from simple HTML pages to utilizing tools to analyze user behavior and conversion points. It also outlines strategies for the future, like testing different page URLs and creating single pages that are optimized for all traffic sources and device types. The presentation emphasizes analyzing data to improve conversions across all stages of the user journey.
This document outlines SEO best practices for 2013. It recommends improving on-page factors like content quality to perform well under Google's Panda algorithm. Off-page factors like natural, unmanipulative links are also important due to the Penguin update. Utilizing social sharing, implementing a mobile strategy, and leveraging SEO and SEM together can help maximize organic search impact.
CF Search Marketing is a digital marketing agency founded in 2007 with two locations in Miami and Portsmouth. They have been a preferred vendor for Chrysler since 2013 providing SEO, social media, and reputation management services. The document discusses SEO best practices for 2014 including the importance of on-page optimization, off-page link building, generating local and social signals, implementing a mobile strategy, and leveraging SEO and paid search synergies. It also covers how Google's algorithm has changed in recent years to favor unique, high-quality content and more natural linking practices.
Competitive Seo Strategies | John Caldwell - CreatorSEOEnterprise Ireland
This document provides an overview of search engine optimization (SEO) strategies for international and local markets. It discusses topics such as using country-specific domains or subdirectories, understanding local audiences and competitors, optimizing for local search engines, and adding localized content and design elements. The document also compares paid search (PPC) to organic SEO and provides tips from Google on international SEO best practices.
The Beginners Guide to Small Business Digital MarketingPush Loyalty
The document is a presentation from www.pushloyalty.co that features photos from various Flickr users under Creative Commons licenses. It promotes www.pushloyalty.co as the world's first push notification and loyalty rewards program platform, with the presentation containing multiple photos to illustrate their product or service.
This document provides an introduction to inbound marketing. It discusses key concepts like buyer personas, the buyer's journey, and using content and SEO to attract potential customers at different stages of their journey. The document is from Doidea, an inbound marketing agency, and it serves as an eBook to teach beginners the basics of inbound marketing. It covers topics like understanding your audience, creating the right content for different stages, and optimizing content to rank higher in search engines. The overall goal of the document is to explain the core components of a successful inbound marketing strategy.
Inbound marketing and SEO consultant Daniel Lofaso of Digital Elevator provides a brief overview of the foundational elements of on-page SEO, discusses user experience, and explains content strategy in terms of an inbound marketing plan.
All tips and tricks are supported with links and actionable items so that the novice website owner can gain some traction with search engines and develop a plan to garner better rankings.
This document provides a beginner's guide to online marketing. It discusses setting up a website using WordPress, optimizing the site for search engines and mobile users, using analytics tools like Google Analytics to measure traffic and goals, and driving traffic through search engine optimization, social media marketing on platforms like Facebook, Twitter, Google+, Pinterest and LinkedIn, and email marketing. It emphasizes measuring strategies to understand what is working best. The guide recommends focusing traffic sources that are converting visitors into customers or achieving the goals that were set.
Content Marketing for the Beginner: A Guide to Getting StartedPercussion Software
Get the overview of content marketing foundations you've been looking for. Find out the advantages of content marketing, the key steps in the content marketing process, and how you can use it to drive business outcomes.
The document provides an overview of a presentation on digital marketing for beginners. It covers topics like what makes a great website, getting traffic from Google, winning on social media, and measuring success with Google Analytics. The presentation includes discussions on search engine optimization techniques like internal and external links, getting inbound links, and factors that determine relevance for Google. It also provides tips for social media platforms like Facebook, Twitter, Pinterest, and Google+ to engage audiences. The presenter demonstrates how to use Google Analytics to track metrics and dimensions and analyze acquisition sources and user behavior.
Social Media 101: A Practical Guide for BeginnersMegan Kilgore
The first in an upcoming series for Battleground Texas volunteers on getting started with social media. This training focuses on Facebook and Twitter and goes through the very basics of how these two networks function, privacy and security and basic tips for success.
This document provides an introduction to inbound marketing for beginners. It discusses driving customers to a site using marketing and social media tools more cheaply than traditional advertising to achieve greater ROI. Simple steps in inbound marketing include creating personas, using social media, developing a website and blog, focusing on SEO, and tracking sales leads. Content marketing is also introduced, with tips on coming up with great content regularly, keeping it engaging and relevant for the audience, and using multimedia when first starting a social media presence.
This document provides an introduction to mobile marketing. It defines key terms related to mobile marketing like mobile advertising, mobile search, in-app marketing, and location-based marketing. It also offers tips for getting started with mobile marketing, including allocating a budget, having a mobile-friendly website, optimizing mobile presence, developing a mobile app, and using mobile search and social media. The document aims to help readers understand mobile marketing and how to incorporate mobile strategies into their advertising.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
Emoji Marketing: Beginners’ Guide 😀 ❤️: http://tgcafe.it/emoji-marketing-guide
Emoji marketing? What the 😂 😜 😮 ?
All the cool kids are doing IT.
Emoji marketing's the hottest thing in marketing right now.
It's creative, informal, and effective and absolutely needs to play a role in your online marketing strategy moving forward.
Emoji marketing has arrived. But WHY are emoji so effective?
Why are some of the world's top brands leading the charge?
And, more importantly, what are some easy ways to use emoji in YOUR marketing?
This is Ana Hoffman with Traffic Generation Café - let’s find out!
👇
http://tgcafe.it/emoji-marketing-guide
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
The document provides guidance for social media beginners on how to get started effectively on social media platforms. It recommends starting slowly on one or two major platforms preferred by customers, such as Facebook, Twitter, LinkedIn, etc. It stresses the importance of creating a professional yet personable profile with a photo, monitoring competitors' activities to identify influential accounts, and consistently engaging with others by following, liking, sharing, and commenting on posts to build relationships. The document advises maintaining a helpful tone without overtly pitching products and services, in order to be embraced by the social media community.
The Beginner's Guide to Digital Content ManagementLaserfiche
Researching Digital Content Management? Get started with the "Beginners Guide to Digital Content Management" - check out www.laserfiche.com to learn more about paperless solutions for your organization.
LSA Bootcamp Charlotte: SEO Fundamentals for Business Owners (Command Partners)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
This document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses how SEO can increase website traffic and conversions. Key tips include determining SEO objectives and keywords, optimizing page content with those keywords, and continually measuring results to improve rankings over time. Regularly creating optimized content that search engines value, like articles and reports, is also emphasized as important for SEO success.
MnSearch SS#1 Landing Page & CRO: The Past Present and Future of SEO Landing ...WebRanking.com
The document summarizes James Svoboda's presentation on the past, present, and future of search engine optimization (SEO) landing pages. It discusses how landing pages have evolved from simple HTML pages to utilizing tools to analyze user behavior and conversion points. It also outlines strategies for the future, like testing different page URLs and creating single pages that are optimized for all traffic sources and device types. The presentation emphasizes analyzing data to improve conversions across all stages of the user journey.
This document outlines SEO best practices for 2013. It recommends improving on-page factors like content quality to perform well under Google's Panda algorithm. Off-page factors like natural, unmanipulative links are also important due to the Penguin update. Utilizing social sharing, implementing a mobile strategy, and leveraging SEO and SEM together can help maximize organic search impact.
CF Search Marketing is a digital marketing agency founded in 2007 with two locations in Miami and Portsmouth. They have been a preferred vendor for Chrysler since 2013 providing SEO, social media, and reputation management services. The document discusses SEO best practices for 2014 including the importance of on-page optimization, off-page link building, generating local and social signals, implementing a mobile strategy, and leveraging SEO and paid search synergies. It also covers how Google's algorithm has changed in recent years to favor unique, high-quality content and more natural linking practices.
Competitive Seo Strategies | John Caldwell - CreatorSEOEnterprise Ireland
This document provides an overview of search engine optimization (SEO) strategies for international and local markets. It discusses topics such as using country-specific domains or subdirectories, understanding local audiences and competitors, optimizing for local search engines, and adding localized content and design elements. The document also compares paid search (PPC) to organic SEO and provides tips from Google on international SEO best practices.
The Beginners Guide to Small Business Digital MarketingPush Loyalty
The document is a presentation from www.pushloyalty.co that features photos from various Flickr users under Creative Commons licenses. It promotes www.pushloyalty.co as the world's first push notification and loyalty rewards program platform, with the presentation containing multiple photos to illustrate their product or service.
This document provides an introduction to inbound marketing. It discusses key concepts like buyer personas, the buyer's journey, and using content and SEO to attract potential customers at different stages of their journey. The document is from Doidea, an inbound marketing agency, and it serves as an eBook to teach beginners the basics of inbound marketing. It covers topics like understanding your audience, creating the right content for different stages, and optimizing content to rank higher in search engines. The overall goal of the document is to explain the core components of a successful inbound marketing strategy.
Inbound marketing and SEO consultant Daniel Lofaso of Digital Elevator provides a brief overview of the foundational elements of on-page SEO, discusses user experience, and explains content strategy in terms of an inbound marketing plan.
All tips and tricks are supported with links and actionable items so that the novice website owner can gain some traction with search engines and develop a plan to garner better rankings.
This document provides a beginner's guide to online marketing. It discusses setting up a website using WordPress, optimizing the site for search engines and mobile users, using analytics tools like Google Analytics to measure traffic and goals, and driving traffic through search engine optimization, social media marketing on platforms like Facebook, Twitter, Google+, Pinterest and LinkedIn, and email marketing. It emphasizes measuring strategies to understand what is working best. The guide recommends focusing traffic sources that are converting visitors into customers or achieving the goals that were set.
Content Marketing for the Beginner: A Guide to Getting StartedPercussion Software
Get the overview of content marketing foundations you've been looking for. Find out the advantages of content marketing, the key steps in the content marketing process, and how you can use it to drive business outcomes.
The document provides an overview of a presentation on digital marketing for beginners. It covers topics like what makes a great website, getting traffic from Google, winning on social media, and measuring success with Google Analytics. The presentation includes discussions on search engine optimization techniques like internal and external links, getting inbound links, and factors that determine relevance for Google. It also provides tips for social media platforms like Facebook, Twitter, Pinterest, and Google+ to engage audiences. The presenter demonstrates how to use Google Analytics to track metrics and dimensions and analyze acquisition sources and user behavior.
Social Media 101: A Practical Guide for BeginnersMegan Kilgore
The first in an upcoming series for Battleground Texas volunteers on getting started with social media. This training focuses on Facebook and Twitter and goes through the very basics of how these two networks function, privacy and security and basic tips for success.
This document provides an introduction to inbound marketing for beginners. It discusses driving customers to a site using marketing and social media tools more cheaply than traditional advertising to achieve greater ROI. Simple steps in inbound marketing include creating personas, using social media, developing a website and blog, focusing on SEO, and tracking sales leads. Content marketing is also introduced, with tips on coming up with great content regularly, keeping it engaging and relevant for the audience, and using multimedia when first starting a social media presence.
This document provides an introduction to mobile marketing. It defines key terms related to mobile marketing like mobile advertising, mobile search, in-app marketing, and location-based marketing. It also offers tips for getting started with mobile marketing, including allocating a budget, having a mobile-friendly website, optimizing mobile presence, developing a mobile app, and using mobile search and social media. The document aims to help readers understand mobile marketing and how to incorporate mobile strategies into their advertising.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
Emoji Marketing: Beginners’ Guide 😀 ❤️: http://tgcafe.it/emoji-marketing-guide
Emoji marketing? What the 😂 😜 😮 ?
All the cool kids are doing IT.
Emoji marketing's the hottest thing in marketing right now.
It's creative, informal, and effective and absolutely needs to play a role in your online marketing strategy moving forward.
Emoji marketing has arrived. But WHY are emoji so effective?
Why are some of the world's top brands leading the charge?
And, more importantly, what are some easy ways to use emoji in YOUR marketing?
This is Ana Hoffman with Traffic Generation Café - let’s find out!
👇
http://tgcafe.it/emoji-marketing-guide
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
The document provides guidance for social media beginners on how to get started effectively on social media platforms. It recommends starting slowly on one or two major platforms preferred by customers, such as Facebook, Twitter, LinkedIn, etc. It stresses the importance of creating a professional yet personable profile with a photo, monitoring competitors' activities to identify influential accounts, and consistently engaging with others by following, liking, sharing, and commenting on posts to build relationships. The document advises maintaining a helpful tone without overtly pitching products and services, in order to be embraced by the social media community.
The Beginner's Guide to Digital Content ManagementLaserfiche
Researching Digital Content Management? Get started with the "Beginners Guide to Digital Content Management" - check out www.laserfiche.com to learn more about paperless solutions for your organization.
LSA Bootcamp Charlotte: SEO Fundamentals for Business Owners (Command Partners)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
The document discusses search engine optimization (SEO) strategies for websites. It explains that search engines aim to provide relevant results to users in order to attract return visitors and earn advertising revenue. To achieve high search rankings, a website needs relevant and easily readable content, inbound links from other sites, social media engagement, and mobile compatibility. The document provides tips for on-page SEO including keyword optimization, links, social media integration, and conversion rate optimization testing.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
This document discusses the history and evolution of search engine optimization (SEO) from 1991 to the present. It describes how SEO techniques have changed over time from early keyword stuffing approaches to a modern focus on quality content, user experience signals like dwell time, and structured data. The document also provides an overview of the top factors that search engines like Google consider in ranking websites, including on-page elements, backlinks, and user interaction metrics. Finally, it introduces several tools that can be used to audit a website's SEO performance and benchmark it against competitors.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The goal of SEO, according to the document, is to deliver the most relevant search results by optimizing websites to match searcher intent.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The overall goal of SEO, according to the document, is to deliver high-quality, relevant content to users in order to improve search engine rankings and drive more traffic to websites.
Ever wonder how a company gets to the top of Google search results? Know that successful search engine optimization (SEO) means more customers, but don’t know where to start?
You’re in luck. Simone Watson, iContact’s resident SEO expert and Loren Baker, Founder of Search Engine Journal/Co-Founder of Foundation Digital have teamed up to help you get started with your SEO aspirations.
You can view the recording here: https://icontact-videos.wistia.com/medias/98kel4ad6s
Simone and Loren cover:
• How to set up your online analytics
• How to use mobile to your advantage
• How to write winning on-page meta descriptions
• Why building quality links matters, and how to get started
• Several useful tools to help automate and track progress
Google continues to be the dominant search engine in the US and worldwide. Search is evolving rapidly with innovations like mobile search surpassing desktop, and local search growing exponentially. Social media is also influencing search through integration into search engine results pages. Social signals from sites like Facebook and Twitter now impact search rankings as search gets social. This represents a significant change for SEO, which must now optimize a brand's presence across social media channels in addition to on-site content and links.
Google continues to be the dominant search engine in the US and worldwide. Search engine result pages have evolved to include more types of content like images, videos and social media mentions. Mobile search queries are growing rapidly and will soon surpass desktop search queries. Local search and social search are also growing areas. Social media sites like Facebook and Twitter now have massive reach and influence how people find and share information online. Google recognizes this influence and now integrates social signals into its search algorithm and results pages. This changes how SEO must be approached to include optimizing assets and relationships across social media channels.
Yankee dental building effective dental pracitc websitesKathy Hennessy
Today's dental patient is more Internet savvy than ever. With millions of people making demands for information in search engines, are you confident you are showing up where you should be?
This document summarizes the top 7 ranking factors for SEO in 2015 according to SEO Inc., an award-winning SEO agency. The top factors are: 1) link quality, focusing on relevant, high-quality backlinks; 2) link metrics such as trust flow and outbounding linking; 3) thematic site architecture with an organized navigation; 4) high-quality website content in the form of long-form, valuable articles; 5) on-page keyword targeting through optimized title tags, descriptions, and H1 headings; 6) site health including speed, mobile usability, and technical aspects; and 7) social signals and engagement across social media platforms. The document provides details on each factor and emphasizes the
Social Media & Internet Marketing for ContractorsTony Loup
A brief overview of the basics of local listings and social media usage for contractors. Includes 11 free sites to list your business with and inexpensive ways to create a professional appearance on the internet.
- The document provides tips and best practices for search engine optimization (SEO) including focusing on content, keywords, HTML, usability, design, page speed, links, blogs, social media, web analytics, reporting, and contact information.
- Key aspects discussed are optimizing content, titles, meta descriptions, keywords, HTML elements, links, page speed, designing for usability and responsiveness, using blogs, social media, and web analytics to improve SEO.
- Tips provided for each area include choosing relevant keywords, optimizing elements like titles and descriptions, improving page speed, creating engaging content, and using analytics to measure performance.
An Introduction to Successful Search Engine Optimisation (SEO). Where robots meet humans.
Paul Raybould
paul.raybould@planonsoftware.com
www.planonsoftware.com
04 December 2013
2010 edu WEB: Kelly Cutler - Teaming up to Create a Winning Online Marketing ...Marcel Media
Marcel Media presented on how universities can benefit from teaming up with an online marketing agency. They discussed assumptions that online marketing is not necessary and summarized solutions like search engine optimization, social media, and Google Analytics. As a case study, they implemented strategies for DePaul University that increased organic traffic by 42% and first page rankings for key programs through on-page optimization and expanded keyword targeting.
The webinar provided an in-depth look at search engine optimization (SEO) trends in 2011. It discussed how SEO has changed significantly since 2001, with search engine results pages (SERPs) now featuring richer snippets, video results, and personalization based on search history and social networks. On-page optimization remains important, but social media has become a major factor in search as well, with metrics like Facebook shares highly correlated with search rankings. The webinar offered recommendations for SEO best practices in 2011, including content marketing, video, thought leadership blogging, social media engagement, and leveraging social influence.
Experimenting With Found Website Traffic to Drive More Marketing ConversionsJosh Braaten
Website traffic is a heady topic and consists of three separate parts: brand strategy, content strategy, and channel strategy. This talk looks at how to build a traffic machine that actually converts for any brand or website.
This talk was originally presented at the Converted Conference in October 2017 in Minneapolis, Minnesota.
A Brand Measurement Workshop for Marketing PioneersJosh Braaten
How do you measure your brand as easily as you measure your website? Find out the Brand Measurement Workshop, presented by Josh Braaten of Brandish Insights. You'll learn what metrics to focus on and how to use them to grow your brand (and your revenue).
How Data-Driven Colleges Improve Enrollments (and Outcomes)Josh Braaten
Technology and data can be powerful tools when leveraged properly in higher education. But what principles should colleges embrace to truly become more technology savvy in an effort to grow enrollments and improve outcomes for students? This presentation focuses on five habits higher education institutions can embrace to become data-driven.
Originally presented at the UBTech Conference on 6/15/15.
The Hedgehog's Guide to Content StrategyJosh Braaten
Getting started in content strategy is difficult. The industry is still relatively new, and so there's much debate about what the right blend of tactics are from multiple disciplines that make up the most effective content strategies.
This presentation explains content strategy for beginners through the lens of the Jim Collins book, Good to Great, by leveraging his "Hedgehog Concept" as a metaphor for developing a strategy for great content.
Originally presented May 22, 2014 at the Zenith Social Media Marketing Conference in Duluth, Minnesota.
The document provides 10 steps for building a data-driven company: 1) View business metrics through a data lens, 2) Create metrics for aspects without metrics, 3) Tie issues to revenue impact, 4) Structure and store data for analysis, 5) Use analytics for insights and continuous iteration, 6) Conduct controlled testing of hypotheses, 7) Empower action with data-backed decisions, 8) Hire people skilled in analyzing data, 9) Leverage data for marketing and growth, and 10) Provide data access to foster dependency on insights. Taking these steps can help companies make faster, better-informed decisions and outperform industry peers financially.
Consumers' buying journeys are more fragmented than ever before. Multiple devices, mediums and options to research and purchase make standard analytics approaches less predictable and reliable than in the past.
You need an Analytics Swiss Army Knife, a strategy that entails multiple analytics tools leveraged at the right time to produce better consumer insights than ever before. In this session you'll learn
Presented at ClickZ Live New York on Tuesday April 1, 2014.
Google Hummingbird in a Social Media WorldJosh Braaten
Google Hummingbird is the biggest algorithm change ever with 90% of all search queries affected. Search marketers are still trying to wrap their heads around Hummingbird's long-term implications, but there's enough known already to start developing strategies that work for both search and social media.
Twin Cities marketers Jeff Sauer and Josh Braaten presented "Google Hummingbird in a Social Media World" for the Twin Cities Social Media Breakfast on January 31, 2014.
Finding Insights Needles in the Data Hay StacksJosh Braaten
All aggregate data is crap, as Avinash Kaushik says. That's why Google Analytics advanced segments are so handy. This presentation covers profound new GA segmentation features and capabilities that unlock a world of new insights and opportunities.
Custom Event Strategies for the Web Analytics PioneerJosh Braaten
The document discusses how to use custom event tracking in Google Analytics to gain insights from analytics data. It recommends starting with key performance indicators to identify important metrics to track. Custom events can then track user behaviors and interactions to measure those metrics. Examples are provided for how to implement custom event tracking for various user behaviors and site elements like downloads, videos, and a tuition estimator. Qualitative data may still be needed in addition to custom events.
Turn New Marketing Strategies into New BusinessJosh Braaten
The document discusses how online marketing strategies like inbound marketing can help small businesses generate new customers. It outlines the decline of traditional media and rise of online strategies focused on gaining attention, trust, and permission. The core principles of inbound marketing are to identify your audience, listen to their needs, create engaging content for them, share that content to solve problems and measure your progress. Tactics may include blogging, social media, videos and more. When done right, inbound marketing allows small businesses to boost their customer base in a cost-effective way.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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2. Who is Josh Braaten?
Online Marketing Manager, Blogger & Founder Raised in the Great
Rasmussen College BigPictureWeb.com State of Minnesota
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3. SEO is Misunderstood
• “SEO is black magic and/or witch craft.”
• “SEO is a fraud. Everyone knows you just
buy Google ads and you’ll rank higher.”
• “Just take the rel canonical tag and point
the page to the permanent URI on your
root domain.”
• “Get hundreds of links and rank #1 in a
week!!!”
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4. The Truth About SEO
• Some aspects are technical, but it’s
mostly common sense and/or intuitive
• SEO isn’t evil, but it can be used that
way
• Mastering SEO takes time, resources,
and excellent content on your website
• Marketing investment, not advertising
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5. Objectives
• Learn how search engines operate
• Identify the key factors involved in SEO
• The difference between good and evil SEO
• A mental framework for using SEO and
inbound marketing
5
8/16/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
6. How Search Engines Work
• Crawling
• Indexing
• Search
• Relevancy
• Search Results
Crawl Index Search Relevance Results
8/16/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 6
7. Search Engines - Crawling
• Spiders visit websites and
“crawl” content they find
• Spiders note new links found
and crawl them too
• Spiders report all content
back to the index
Crawl Index Search Relevance Results
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8. Search Engines - Indexing
• The Index is a mirrored
copy of the entire web
• Spiders work hard to
keep the index fresh
• Low quality & duplicate
content don’t make it
into the index.
Crawl Index Search Relevance Results
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9. Search Engines – Relevancy
• How relevant is each page
for a given search query?
• Links, anchor text, site
speed, keyword prominence
& users drive algorithm
• 200+ factors, 600+ tweaks to
the main algorithm in 2009
Crawl Index Search Relevance Results
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10. Search Engine Results Page (SERPs)
• SERPs consist of query,
retrieval, rankings & results
• #1 result: ~18% of clicks
• #2 result: ~10% of clicks
• #3 results: ~7% of clicks
• <1% on page two
Crawl Index Search Relevance Results
Source: http://bit.ly/ql10f1
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11. How Search Engines Work
• Crawling
• Indexing
• Search
• Relevancy
• Search Results
Crawl Index Search Relevance Results
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12. What’s Important in SEO?
• Architecture
• On-Page
• Links
• Social Media
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13. SEO Architecture
• Organized, “flat” site
• Human-friendly URLs
• Pages that spiders can read
(i.e., not flash, iframes)
• Build on your own domain
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14. On-Page Keyword Research
• Google AdWords
Keyword Tool standard
• Cast a wide net
• Use the right words
• Balance volume and
competition
• Keyword mapping
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15. On-Page SEO Guidelines
• Each page should target 1 or 2 keyword phrases
• Small pages (<400 words): use keyword(s) 2-3x
• Large pages (>400 words): use keyword(s) 4-6x
• Page Titles should not exceed 65 characters
• Keywords should be used first and last 100 words
• Images, videos, and audio should be optimized, too
• Keyword synonyms, partials and deviations are good
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16. On-Page SEO Visualized
Source: http://mz.cm/rorHV7
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17. Links: Google’s Currency
• Links are the cornerstone
of the Google algorithm
• A link from one site to
another is a vote in the
eyes of Google
• Not all links are created
equal
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18. Links are Like Flight Patterns
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19. Links: Google’s Currency
• Authority: Is the linking
page/site authoritative?
(e.g., Wall Street Journal)
• Relevant: Is the linking
page/site relevant? (e.g.,
Regional/Industry sites)
• Trust: .gov/.edu sites
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20. Social Media and SEO
• Social media increases
reach of content
• Search engines index
much of social media
• Social media also has
relevance and authority
• Soon: Likes and Links
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21. What’s Important in SEO?
• Architecture
• On-Page
• Links
• Social Media
8/16/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 21
22. SEO Rankings Factors for 2011
2009 2011
Links decreased in importance by ~50% but still remain most important signal. On-page
factors still very important as well. 2011 introduced more factors than ever before.
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23. Good and Bad SEO
• Excellent Content • Manipulated Links
• Earned Links • “Spammy” Content
• Earned Social Media • Purchased links is a
gray area
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24. SEO through Inbound Marketing
Inbound Marketing: Earning new customers by gaining attention, trust and permission before
the sale through the creation and sharing of engaging, entertaining and/or educational content.
Graphic Source: SEOmoz - http://bit.ly/gM7OGb
24
8/16/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
25. The Principles of Inbound Marketing
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26. The Principles of Inbound Marketing
Identify – Find your online audience
Listen – Understand how you can help
Create – Publish what you know
Share – Share content to solve problems
Measure – Fine tune your progress
26
8/16/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
27. Identify Your Audience
• Who is your ideal customer?
• Search for resources,
influencers and
communities where your
customers gather
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28. Listen to Your Audience
• Be quiet and listen
• Understand what your
customers need
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29. Create Content Your Audience Loves
• Publish to educate, engage
and entertain
• Publish content to build
inbound equity
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30. Share Content with Your Audience
• Solving problems through
sharing
• Building relationships
through solving problems
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31. Measure Your Efforts
• Online media is
measurable
• Identify and work
towards goals
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32. Inbound Marketing in Action
Search social networks and the web for your audience and their needs
Monitor social conversations to determine content needs of your audience
Create optimized text, images, audio and video to solve problems
Share content with audience & influencers via blog and social networks
Measure impact of social media and blog content on business goals
32
8/16/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
34. The Relative Costs of Marketing
Source: Hubspot – http://bit.ly/fxzOLd
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35. Small Business Boosted by Inbound
“Social media helped consultant
Deborah Dolan, owner of Senior Life
Transitions, more than double her
business last year.
The key was using social media to
establish herself as a credible
resource -- a social authority -- on
aging issues, through a blog, a new
Advocate on Aging podcast and
other social and search marketing
efforts.”
Source: Star Tribune -
http://bit.ly/dR09bP 35
36. Additional Resources
Rasmussen.edu/student-life/online-community/
Facebook.com/RasmussenOcala
BigPictureWeb.com
@JLBraaten
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