Google continues to be the dominant search engine in the US and worldwide. Search is evolving rapidly with innovations like mobile search surpassing desktop, and local search growing exponentially. Social media is also influencing search through integration into search engine results pages. Social signals from sites like Facebook and Twitter now impact search rankings as search gets social. This represents a significant change for SEO, which must now optimize a brand's presence across social media channels in addition to on-site content and links.
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
This is the presentation that went along with the seminar that I gave on SEO. It showed you how to research your keywords, make your web site search engine friendly, optimize content for your target keywords, and other techniques to get your site noticed by Google and other search engines. It was presented on June 22, 2012 at the Iceberg in Fayetteville, AR.
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
This is the presentation that went along with the seminar that I gave on SEO. It showed you how to research your keywords, make your web site search engine friendly, optimize content for your target keywords, and other techniques to get your site noticed by Google and other search engines. It was presented on June 22, 2012 at the Iceberg in Fayetteville, AR.
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
Facebook Facts and Statistics compiled in anticipation of the Facebook IPO. Visit http://go.factbrowser.com/facebook-facts-IPO/
to download this presentation for free.
Social Media and New Media Workshop (FSI) PY363 - Day 3Eric Schwartzman
The first day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 15, 2009.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
This presentation was given at the 2012 National Apartment Association Education Conference & Expo in Boston on June 28, 2012.
Social media is fundamentally shaping the direction of the Web and propelling innovation faster than ever, especially in the multifamily housing space. It's changing the way consumers connect and communicate about products and services. In this session, you will hear strategies that individuals and businesses can employ to maximize the benefits of social media and social e-commerce, while reducing your risk of liability and damage to relationships and reputation. You'll hear from experts as they equip you with the tools you need to get your arms around the fast-changing online social realm, provide tips on how to instantly form credibility with consumers, and establish your company as the definitive source in the industry.
The Panel:
-Craig Donato, CEO & Co-Founder of Oodle and Marketplace on Facebook
-Erica Campbell, Director of Social Media, For Rent Media Solutions
-Steven Williams, Cohen Seglias Pallas Greenhall & Furman PC
-Moderator: Jim Kjolhede, President & Owner of Satteron Enterprises
Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
DDMA Search Engine Marketing guest lecture Erasmus University RotterdamEduard Blacquière
Guest lecture presentation slides from Wouter Theijsmeijer (eMatters) and Eduard Blacquière (OrangeValley) for the Information Technology Master students at the Erasmus University Rotterdam, Netherlands.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
Facebook Facts and Statistics compiled in anticipation of the Facebook IPO. Visit http://go.factbrowser.com/facebook-facts-IPO/
to download this presentation for free.
Social Media and New Media Workshop (FSI) PY363 - Day 3Eric Schwartzman
The first day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 15, 2009.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
This presentation was given at the 2012 National Apartment Association Education Conference & Expo in Boston on June 28, 2012.
Social media is fundamentally shaping the direction of the Web and propelling innovation faster than ever, especially in the multifamily housing space. It's changing the way consumers connect and communicate about products and services. In this session, you will hear strategies that individuals and businesses can employ to maximize the benefits of social media and social e-commerce, while reducing your risk of liability and damage to relationships and reputation. You'll hear from experts as they equip you with the tools you need to get your arms around the fast-changing online social realm, provide tips on how to instantly form credibility with consumers, and establish your company as the definitive source in the industry.
The Panel:
-Craig Donato, CEO & Co-Founder of Oodle and Marketplace on Facebook
-Erica Campbell, Director of Social Media, For Rent Media Solutions
-Steven Williams, Cohen Seglias Pallas Greenhall & Furman PC
-Moderator: Jim Kjolhede, President & Owner of Satteron Enterprises
Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
DDMA Search Engine Marketing guest lecture Erasmus University RotterdamEduard Blacquière
Guest lecture presentation slides from Wouter Theijsmeijer (eMatters) and Eduard Blacquière (OrangeValley) for the Information Technology Master students at the Erasmus University Rotterdam, Netherlands.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
Webinar - SEO for Beginners: Simple Steps for Nonprofits and Libraries - 2016...TechSoup
SEO – search engine optimization – is the practice of improving, and promoting a website in order to increase the number of visitors the site receives from search engines. The majority of traffic to your organization or library website may come from the three major search engines - Google, Yahoo, and Bing.
In this free webinar with Whole Whale, learn some basic SEO tips for beginners to help your organization's site and content rank higher and be found more consistently, helping you grow your reach and supporters.
There are over 200 factors that translate in the the Google Search algorithm that handles over 1 trillion searches each day. This session gives a simple history of how we got here and the basics of the algorithm. We cover the main topics and key terms you should know, as well as the guiding principles of the system. This overview will help your team start to decode the nice versus necessary elements of SEO your organization can use to increase organic traffic.
Takeaways:
-- Keyword research
-- Link-building basics to increase traffic
-- Understanding the on-page and off-page principles of the algorithm
Christy Belden, VP Media + Marketing for LeapFrog Interactive, presents on Social Search Optimization, SSO. SSO combines social media and search engine optimization to yield more effective results in driving traffic and leads from your marketing efforts.
Christian Tom of Google speaks to travel writers about how they can use Google tools to save time and reach new audiences. This was presented at the Society of American Travel Writers NE/AC Chapter Meeting in Pittsburgh in June 2011.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Combining recent observations about the big screen, little screen, and search, with the recent announcement of Facebook’s search tool, this slideshare post speculates about the power of search in the future of content.
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
8. Evolution of SEO
SEO 1.0 SEO 2.0 SEO 3.0
Golden Age of SEO Silver Age of SEO SEO Today
1998-2006 2007-2010 2010-????
• On-page content • On-page content • On-page content
• HTML mark-up • Reputable In-links • Fresh content
• Keyword density • Blended search • Social relevancy
results
• Mature domains • Real-time search
• HTML mark-up results
• Google “Sandbox”
• Mature domains • HTML mark-up
8
10. Google.com way back in 2007
SEO in 2007 focused on link building to achieve top placement in organic
results. Proper Snipet elements were also critical to success.
10
11. Google.com today
In 2011, Google SERP’s have evolved quite a bit: more color, blended results, more filtering
options, Site Links, Site Preview, Instant, Suggestions, personalization, and more.
11
13. Google continues to dominate, the U.S. and the world
Google Sites lead the U.S. search market in February 2010 with 65.6% market share,
followed by Yahoo! Sites at 16.1% and Microsoft sites, which includes Bing.com, at 13.6%.
Source: comScore
13
14. Search engine result pages have matured…
The composition of a search result page will vary by query. All major search engines provide
users with “Universal Search” results which typically include: Web pages, images, news results,
videos, local listings, and social media mentions (likes, tweets, etc.).
14
15. “Visibility” is all about page 1, above the fold
According to iCrossing data, roughly 95% of all non-branded natural search traffic comes from
page 1 of the SERPs. While visibility on page 2 or 3 may seem “visible” to many, the likelihood
that these results will drive traffic to your website is minimal. Source: iCrossing
15
18. The “Year of Mobile” is (finally) here
US Google Mobile Query Growth
Device Launches
July 2007 – June 2010
• 30X growth over the course of only three years
• Other “mobile” devices, such as tablets, are also gaining market share
Source: Google Internal Data, based on a basket of 10,000 keywords
18
19. Mobile to overtake desktop search
Mobile search queries will surpass desktop queries overall by 2014,
and among some populations – this is already the case
Source: Forrester
20. Local Search is exploding
1 BILLION LOCAL
/ month in 2009
SEARCHES
1.5 BILLION LOCAL SEARCHES / month in 2010
2.3 BILLION LOCAL SEARCHES / month in 2011
3.45 BILLION LOCAL SEARCHES / month in 2012
• Local search related queries growing roughly 50% annually
• The #1 access method for local information is the mobile browser
Source: Forrester
24. Why? Facebook, for one
• More than 500 million active users
• Average user has 130 friends
• People spend over 700 billion minutes per month on Facebook
• There are more than 250 million active users currently accessing Facebook
through their mobile devices.
• There are over 900 million objects that people interact with (pages, groups,
events and community pages)
• Average user is connected to 80 community pages, groups and events
• Average user creates 90 pieces of content each month
• More than 30 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each month.
Source: Facebook
24
25. Why? Twitter, for another
• 105,779,710 registered users.
• New users are signing up at the rate of 300,000 per day.
• 180 million unique visitors come to the site every month.
• 75% of Twitter traffic comes from outside Twitter.com (via 3rd party
applications.)
• Twitter gets a total of 3 billion requests a day via its API.
• Twitter users are, in total, tweeting an average of 55 million tweets a day.
• Twitter's search engine receives around 600 million search queries per day.
• Of Twitter's active users, 37 percent use their phone to tweet.
Source: Twitter
25
28. Social media integrated into natural search results
Social signals (such as retweets, Likes) are playing into the ranking mix, and having an impact
on the composition of the search result page itself.
28
29. How does this change our approach to SEO?
• SEO basics remain important
• SEO strategy now includes inter-relationships with
social media properties like Facebook, Twitter
• Optimize social media assets
• Adapt analytics to track cross-channel data
29
