After my most recent presentation on inbound marketing, I figured I would share the slides! This a broad overview of the basics of inbound marketing.

1. The Basics of
Inbound Marketing
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

2. WHAT IS INBOUND MARKETING?
• Permission-based
marketing that focuses on
driving traffic to your
website, converting that
traffic into leads and turning
those leads into sales.
• It’s marketing with a
magnet, not a
sledgehammer
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

3. “Inbound marketing is the philosophy of
creating and optimizing helpful content
that earns the attention, trust and
business of potential customers.”
WHAT IS INBOUND MARKETING?

5. WHY INBOUND MARKETING?
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Today’s consumers
search online for
providers and information
• Traditional outbound
marketing methods are
much less effective
than 5-10 years ago
• Companies that focus on
inbound marketing have a
62% lower cost-per-
lead

6. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

7. WEBSITE DESIGN
• A business’s website should be the hub of their
marketing efforts
• Clean, easy to navigate and visual
• Lead capture forms (lead generation is focus)
– Email newsletter sign up
– Free Resource Download
– Request a Free Consultation
• Responsive design for mobile (Statistics show that
more people will access the web via mobile than a
fixed computer in 2014)
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

8. BLOGGING
• Companies that blog get 55%
more website visitors
• Create content that is
informative, educational, helpful
or otherwise valued by your
potential customers
• Positions a business as an
industry expert and trusted
resource within their field
• Every blog post is a new page
that can be indexed in search
engines
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

9. SEARCH ENGINE OPTIMIZATION
• Consumers search online
to help with their buying
decisions
– (5,922,000,000 Google
searches every day)
• Position your website and
blog content around what
your customer is
searching for
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

10. SEARCH ENGINE OPTIMIZATION
• Consumers search for two
things:
– Resources
• Create your informative,
educational and helpful blog
content
• Target long-tail keywords
with blog titles and content
– Providers
• Targeting location-specific
keyword phrases in website
page titles, meta
descriptions and content
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

11. SOCIAL MEDIA
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
• Stay “Top of Mind”
• By building followers and
posting valuable content,
businesses gain attention,
traffic, trust and ultimately
sales!
• Facebook, Twitter, Pinterest,
LinkedIn, Instagram, Google+,
etc.
• Lots of industry-specific social
channels too!
• Facebook advertising allows
you to reach an untapped
market

12. QUESTIONS?
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

13. • Creative Inbound Marketing Agency
• Specialize in Website Design and Inbound
Marketing Services (SEO, social media, blogging
and email marketing)
• Strong Design Background (branding, business
cards, brochures and any form of print design)
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747