Google continues to be the dominant search engine in the US and worldwide. Search engine result pages have evolved to include more types of content like images, videos and social media mentions. Mobile search queries are growing rapidly and will soon surpass desktop search queries. Local search and social search are also growing areas. Social media sites like Facebook and Twitter now have massive reach and influence how people find and share information online. Google recognizes this influence and now integrates social signals into its search algorithm and results pages. This changes how SEO must be approached to include optimizing assets and relationships across social media channels.
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
This is the presentation that went along with the seminar that I gave on SEO. It showed you how to research your keywords, make your web site search engine friendly, optimize content for your target keywords, and other techniques to get your site noticed by Google and other search engines. It was presented on June 22, 2012 at the Iceberg in Fayetteville, AR.
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
March 6 building visibility for yr projectHack the Hood
Want to get more eyeballs on your project or site? Use the 5 best practices in SEO, social media marketing, using metrics and partnering to grow audience--with maximum impact, more minimal effort.
This is the presentation that went along with the seminar that I gave on SEO. It showed you how to research your keywords, make your web site search engine friendly, optimize content for your target keywords, and other techniques to get your site noticed by Google and other search engines. It was presented on June 22, 2012 at the Iceberg in Fayetteville, AR.
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
Facebook Facts and Statistics compiled in anticipation of the Facebook IPO. Visit http://go.factbrowser.com/facebook-facts-IPO/
to download this presentation for free.
Social Media and New Media Workshop (FSI) PY363 - Day 3Eric Schwartzman
The first day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 15, 2009.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
This presentation was given at the 2012 National Apartment Association Education Conference & Expo in Boston on June 28, 2012.
Social media is fundamentally shaping the direction of the Web and propelling innovation faster than ever, especially in the multifamily housing space. It's changing the way consumers connect and communicate about products and services. In this session, you will hear strategies that individuals and businesses can employ to maximize the benefits of social media and social e-commerce, while reducing your risk of liability and damage to relationships and reputation. You'll hear from experts as they equip you with the tools you need to get your arms around the fast-changing online social realm, provide tips on how to instantly form credibility with consumers, and establish your company as the definitive source in the industry.
The Panel:
-Craig Donato, CEO & Co-Founder of Oodle and Marketplace on Facebook
-Erica Campbell, Director of Social Media, For Rent Media Solutions
-Steven Williams, Cohen Seglias Pallas Greenhall & Furman PC
-Moderator: Jim Kjolhede, President & Owner of Satteron Enterprises
Facebook Facts and Statistics compiled in anticipation of the Facebook IPO. Visit http://go.factbrowser.com/facebook-facts-IPO/
to download this presentation for free.
Social Media and New Media Workshop (FSI) PY363 - Day 3Eric Schwartzman
The first day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 15, 2009.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
This presentation was given at the 2012 National Apartment Association Education Conference & Expo in Boston on June 28, 2012.
Social media is fundamentally shaping the direction of the Web and propelling innovation faster than ever, especially in the multifamily housing space. It's changing the way consumers connect and communicate about products and services. In this session, you will hear strategies that individuals and businesses can employ to maximize the benefits of social media and social e-commerce, while reducing your risk of liability and damage to relationships and reputation. You'll hear from experts as they equip you with the tools you need to get your arms around the fast-changing online social realm, provide tips on how to instantly form credibility with consumers, and establish your company as the definitive source in the industry.
The Panel:
-Craig Donato, CEO & Co-Founder of Oodle and Marketplace on Facebook
-Erica Campbell, Director of Social Media, For Rent Media Solutions
-Steven Williams, Cohen Seglias Pallas Greenhall & Furman PC
-Moderator: Jim Kjolhede, President & Owner of Satteron Enterprises
Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
DDMA Search Engine Marketing guest lecture Erasmus University RotterdamEduard Blacquière
Guest lecture presentation slides from Wouter Theijsmeijer (eMatters) and Eduard Blacquière (OrangeValley) for the Information Technology Master students at the Erasmus University Rotterdam, Netherlands.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
Webinar - SEO for Beginners: Simple Steps for Nonprofits and Libraries - 2016...TechSoup
SEO – search engine optimization – is the practice of improving, and promoting a website in order to increase the number of visitors the site receives from search engines. The majority of traffic to your organization or library website may come from the three major search engines - Google, Yahoo, and Bing.
In this free webinar with Whole Whale, learn some basic SEO tips for beginners to help your organization's site and content rank higher and be found more consistently, helping you grow your reach and supporters.
There are over 200 factors that translate in the the Google Search algorithm that handles over 1 trillion searches each day. This session gives a simple history of how we got here and the basics of the algorithm. We cover the main topics and key terms you should know, as well as the guiding principles of the system. This overview will help your team start to decode the nice versus necessary elements of SEO your organization can use to increase organic traffic.
Takeaways:
-- Keyword research
-- Link-building basics to increase traffic
-- Understanding the on-page and off-page principles of the algorithm
Christy Belden, VP Media + Marketing for LeapFrog Interactive, presents on Social Search Optimization, SSO. SSO combines social media and search engine optimization to yield more effective results in driving traffic and leads from your marketing efforts.
Christian Tom of Google speaks to travel writers about how they can use Google tools to save time and reach new audiences. This was presented at the Society of American Travel Writers NE/AC Chapter Meeting in Pittsburgh in June 2011.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Combining recent observations about the big screen, little screen, and search, with the recent announcement of Facebook’s search tool, this slideshare post speculates about the power of search in the future of content.
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
Опыт разработки SEO софта на примере FastTrust и ComparseRАлександр Алаев
Рассказываю про свой непростой опыт разработки десктопных программ на примере FastTurst и ComparseR. Всем, кто собирается заняться разработкой инди приложения или сервиса рекомендую.
All in Top 2016: ссылочное продвижение тренды и ошибкиАлександр Алаев
Конференция All in Top Conf, Москва, 16 февраля 2016. Александр Алаев.
Ссылочное продвижение в текущих реалиях, новые тренды, ошибки, фильтры и много еще чего.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
8. Evolution of SEO
SEO 1.0 SEO 2.0 SEO 3.0
Golden Age of SEO Silver Age of SEO SEO Today
1998-2006 2007-2010 2010-????
• On-page content • On-page content • On-page content
• HTML mark-up • Reputable In-links • Fresh content
• Keyword density • Blended search • Social relevancy
results
• Mature domains • Real-time search
• HTML mark-up results
• Google “Sandbox”
• Mature domains • HTML mark-up
8
10. Google.com way back in 2007
SEO in 2007 focused on link building to achieve top placement in organic
results. Proper Snipet elements were also critical to success.
10
11. Google.com today
In 2011, Google SERP’s have evolved quite a bit: more color, blended results, more filtering
options, Site Links, Site Preview, Instant, Suggestions, personalization, and more.
11
13. Google continues to dominate, the U.S. and the world
Google Sites lead the U.S. search market in February 2010 with 65.6% market share,
followed by Yahoo! Sites at 16.1% and Microsoft sites, which includes Bing.com, at 13.6%.
Source: comScore
13
14. Search engine result pages have matured…
The composition of a search result page will vary by query. All major search engines provide
users with “Universal Search” results which typically include: Web pages, images, news results,
videos, local listings, and social media mentions (likes, tweets, etc.).
14
15. “Visibility” is all about page 1, above the fold
According to iCrossing data, roughly 95% of all non-branded natural search traffic comes from
page 1 of the SERPs. While visibility on page 2 or 3 may seem “visible” to many, the likelihood
that these results will drive traffic to your website is minimal. Source: iCrossing
15
18. The “Year of Mobile” is (finally) here
US Google Mobile Query Growth
Device Launches
July 2007 – June 2010
• 30X growth over the course of only three years
• Other “mobile” devices, such as tablets, are also gaining market share
Source: Google Internal Data, based on a basket of 10,000 keywords
18
19. Mobile to overtake desktop search
Mobile search queries will surpass desktop queries overall by 2014,
and among some populations – this is already the case
Source: Forrester
20. Local Search is exploding
1 BILLION LOCAL
/ month in 2009
SEARCHES
1.5 BILLION LOCAL SEARCHES / month in 2010
2.3 BILLION LOCAL SEARCHES / month in 2011
3.45 BILLION LOCAL SEARCHES / month in 2012
• Local search related queries growing roughly 50% annually
• The #1 access method for local information is the mobile browser
Source: Forrester
24. Why? Facebook, for one
• More than 500 million active users
• Average user has 130 friends
• People spend over 700 billion minutes per month on Facebook
• There are more than 250 million active users currently accessing Facebook
through their mobile devices.
• There are over 900 million objects that people interact with (pages, groups,
events and community pages)
• Average user is connected to 80 community pages, groups and events
• Average user creates 90 pieces of content each month
• More than 30 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each month.
Source: Facebook
24
25. Why? Twitter, for another
• 105,779,710 registered users.
• New users are signing up at the rate of 300,000 per day.
• 180 million unique visitors come to the site every month.
• 75% of Twitter traffic comes from outside Twitter.com (via 3rd party
applications.)
• Twitter gets a total of 3 billion requests a day via its API.
• Twitter users are, in total, tweeting an average of 55 million tweets a day.
• Twitter's search engine receives around 600 million search queries per day.
• Of Twitter's active users, 37 percent use their phone to tweet.
Source: Twitter
25
28. Social media integrated into natural search results
Social signals (such as retweets, Likes) are playing into the ranking mix, and having an impact
on the composition of the search result page itself.
28
29. How does this change our approach to SEO?
• SEO basics remain important
• SEO strategy now includes inter-relationships with
social media properties like Facebook, Twitter
• Optimize social media assets
• Adapt analytics to track cross-channel data
29