¿tu empresa agraria esta preparada para dar respuestas por medio de redes sociales?
Es muy habitual que la persona que maneja las redes no esté calificada.
He escuchado muchas veces la frase "cualquier puede manejar las redes " y posteriormente ver como se elije a dedo el responsable o justo se designa la persona que estaba en el medio de la conversación. Reflexionen. Ahorro o crisis de reputación, es una cuestión de tiempo.
El Social Media Agropecuario debe gestionarse por profesionales. Es imprescindible la planificación, el entendimiento del sector, la congruencia de contenidos e imagen para abrir camino entre la competencia en base a los objetivos y segmentos.
Presentatie Social Media Club 073 over Storytelling. Onderwerp: waarom praten we zo raar? Maakt Social Media een einde aan Jargon? Door Dimitri Lambermont.
6 Daily Actions for Prosperity & ProductivityHonorée Corder
What daily actions can help boost your business and income? I share these 6 daily actions with my seminars and business bootcamps!
They'll definitely give your business and life the boost it needs!
Fear of failure in business can be crippling unless one defines itRay Garcia
(excerpt from StartUP Cards: a deck of visual cards to provoke the entrepreneur into action)
Failure is not the opposite or the absence of success, it has to be understood on its own terms so that it is useful to the business. Having a clear definition and way of recognizing failure is the first step toward mitigating it or converting it a useful process for innovation and learning.
StartUP Cards: A deck of visual cards to provoke the entrepreneur into action.
Link: http://amzn.com/B013XZTZKO
I want to do the things which I think I can realistically achieve, but will also continue to do. This is not going to be the same for everyone, so we built out a nice big list of ways to save money on groceries – pick the two or three things that work for you, no more. The simpler you keep it the better! Follow the link for the full blog article
¿tu empresa agraria esta preparada para dar respuestas por medio de redes sociales?
Es muy habitual que la persona que maneja las redes no esté calificada.
He escuchado muchas veces la frase "cualquier puede manejar las redes " y posteriormente ver como se elije a dedo el responsable o justo se designa la persona que estaba en el medio de la conversación. Reflexionen. Ahorro o crisis de reputación, es una cuestión de tiempo.
El Social Media Agropecuario debe gestionarse por profesionales. Es imprescindible la planificación, el entendimiento del sector, la congruencia de contenidos e imagen para abrir camino entre la competencia en base a los objetivos y segmentos.
Presentatie Social Media Club 073 over Storytelling. Onderwerp: waarom praten we zo raar? Maakt Social Media een einde aan Jargon? Door Dimitri Lambermont.
6 Daily Actions for Prosperity & ProductivityHonorée Corder
What daily actions can help boost your business and income? I share these 6 daily actions with my seminars and business bootcamps!
They'll definitely give your business and life the boost it needs!
Fear of failure in business can be crippling unless one defines itRay Garcia
(excerpt from StartUP Cards: a deck of visual cards to provoke the entrepreneur into action)
Failure is not the opposite or the absence of success, it has to be understood on its own terms so that it is useful to the business. Having a clear definition and way of recognizing failure is the first step toward mitigating it or converting it a useful process for innovation and learning.
StartUP Cards: A deck of visual cards to provoke the entrepreneur into action.
Link: http://amzn.com/B013XZTZKO
I want to do the things which I think I can realistically achieve, but will also continue to do. This is not going to be the same for everyone, so we built out a nice big list of ways to save money on groceries – pick the two or three things that work for you, no more. The simpler you keep it the better! Follow the link for the full blog article
5 great ways to mess up chairing a meetingPatrick McGhee
Have your meetings been too productive, too innovative lately? Are bright, innovative team players creating a real buzz in your company - but thereby creating extra work for you? Follow our step-by-step guide to suffocate debate and demoralise your team. Your welcome. A Slide Share by Professor Patrick McGhee
CHP 2014 yerel seçim kampanyasının başına geçmemde yardımcı olan 1 saat içinde hazırladığım sunum. O zaman mevzunun adı CHP dijitek'ti bir süre sonra CHP 2014 oldu.
Kendimi bir Chris Hughes bir Harper Reed gibi hissetmiştim. hahahahah good old times...
¯\_(ツ)_/¯
Communicating with the 5 Generations in the WorkplaceMary Erlain, CMS
5 Generations in the Workplace…
This is the root cause of many of the problems in business today that affects growth, productivity, and profitability on the business level, but more importantly erodes valuable relationships in the workplace. Our culture is diverse in age, heritage, gender, etc. This book was written to help bridge the gaps around generational diversity. Whether you are a solo business owner, large company, or any point in between, “Communicating with the 5 Generations in the Workplace” will change the way you view your business world (and maybe help you on the home front too).
There is a great generational divide that exists in our culture which began around 2011. This causes confusion, conflict, productivity challenges, customer issues, leadership and management gaps, and overall tension in the workplace and loss in revenue and profitability. How can we manage these gaps and even more importantly, use them to our advantage?
Develop the understanding and skills to work with ALL of your people in business
Understand the negative consequences of taking the “you are DIFFERENT; therefore WRONG” approach
Reap the rewards of viewing others as “you are NOT WRONG; just DIFFERENT“
This book will help you move from a place of mediocrity and conflict to a state of organizational excellence!
Currently available as an in-house workshop or development process for companies
Have you played this Symfony? Why Symfony is great choice for Web developmentMike Taylor
Symfony a top php framework to develop high performance, scalable websites. Here Brainvire a leading symfony development company shows you why one should use symfony for their web development needs. To Get a quick quote on Symfony expertise visit: http://www.brainvire.com/symfony-framework-expertise/
The Learning Professional In A Digital WorldDPG plc
What has changed and is changing for the modern day Learning Professional? In the digital world, what are the opportunities available and barriers to overcome. Slides from a short talk at the recent Training Journal networking lunch.
Presentación ITgallery en Summa Art Fair (Madrid)Abián R. Zaya
Presentación de ITgallery en Summa Art Fair, el 18 de Septiembre de 2014.
Repaso por las características del software de gestión de colecciones de arte, para Galerías, Museos, Coleccionistas privados y artistas
We know that digital marketing is a vital part of the 21st Century business world. Using VIMsocial's three step approach to media marketing, companies can increase the reach and effectiveness of their media marketing campaigns.
2014 Final Lecture, Michigan State University, Social Media Course Dave Linabury
This is the final lecture for the New Media Drivers License Course at MSU. The presentation was written, designed and was presented by instructor, Dave Linabury on April 12, 2014.
The presentation covers wearable technology, Bitcoin, health trackers, advances in social media and mobile-first Responsive Web Design (RWD).
The slides I used during a session at the Health & Wellbeing At Work conference (at the NEC in Birmingham on 3 March 2015) on using social media to engage your workforce.
The No.1 Action You Must Take After DivorceHonorée Corder
Check out my preview presentation of my monthly newsletter on divorce! In here you'll find tips, tools, and strategies to move forward into a more positive life.
Don't forget to subscribe! If you did miss it, here's the link again :)
http://honoreecorder.com/divorcenews
Slides to support a master class on making student thinking visible through practical hands-on activities and structured around the Dylan Wiliam's work on formative assessment and active learning.
All the resources for this master class are available online here:
http://dkworkshops.wikispaces.com/Making+Student+Thinking+Visible+at+ManACE+SAGE+2014
Content Marketing for the Beginner: A Guide to Getting StartedPercussion Software
Get the overview of content marketing foundations you've been looking for. Find out the advantages of content marketing, the key steps in the content marketing process, and how you can use it to drive business outcomes.
Inbound marketing and SEO consultant Daniel Lofaso of Digital Elevator provides a brief overview of the foundational elements of on-page SEO, discusses user experience, and explains content strategy in terms of an inbound marketing plan.
All tips and tricks are supported with links and actionable items so that the novice website owner can gain some traction with search engines and develop a plan to garner better rankings.
5 great ways to mess up chairing a meetingPatrick McGhee
Have your meetings been too productive, too innovative lately? Are bright, innovative team players creating a real buzz in your company - but thereby creating extra work for you? Follow our step-by-step guide to suffocate debate and demoralise your team. Your welcome. A Slide Share by Professor Patrick McGhee
CHP 2014 yerel seçim kampanyasının başına geçmemde yardımcı olan 1 saat içinde hazırladığım sunum. O zaman mevzunun adı CHP dijitek'ti bir süre sonra CHP 2014 oldu.
Kendimi bir Chris Hughes bir Harper Reed gibi hissetmiştim. hahahahah good old times...
¯\_(ツ)_/¯
Communicating with the 5 Generations in the WorkplaceMary Erlain, CMS
5 Generations in the Workplace…
This is the root cause of many of the problems in business today that affects growth, productivity, and profitability on the business level, but more importantly erodes valuable relationships in the workplace. Our culture is diverse in age, heritage, gender, etc. This book was written to help bridge the gaps around generational diversity. Whether you are a solo business owner, large company, or any point in between, “Communicating with the 5 Generations in the Workplace” will change the way you view your business world (and maybe help you on the home front too).
There is a great generational divide that exists in our culture which began around 2011. This causes confusion, conflict, productivity challenges, customer issues, leadership and management gaps, and overall tension in the workplace and loss in revenue and profitability. How can we manage these gaps and even more importantly, use them to our advantage?
Develop the understanding and skills to work with ALL of your people in business
Understand the negative consequences of taking the “you are DIFFERENT; therefore WRONG” approach
Reap the rewards of viewing others as “you are NOT WRONG; just DIFFERENT“
This book will help you move from a place of mediocrity and conflict to a state of organizational excellence!
Currently available as an in-house workshop or development process for companies
Have you played this Symfony? Why Symfony is great choice for Web developmentMike Taylor
Symfony a top php framework to develop high performance, scalable websites. Here Brainvire a leading symfony development company shows you why one should use symfony for their web development needs. To Get a quick quote on Symfony expertise visit: http://www.brainvire.com/symfony-framework-expertise/
The Learning Professional In A Digital WorldDPG plc
What has changed and is changing for the modern day Learning Professional? In the digital world, what are the opportunities available and barriers to overcome. Slides from a short talk at the recent Training Journal networking lunch.
Presentación ITgallery en Summa Art Fair (Madrid)Abián R. Zaya
Presentación de ITgallery en Summa Art Fair, el 18 de Septiembre de 2014.
Repaso por las características del software de gestión de colecciones de arte, para Galerías, Museos, Coleccionistas privados y artistas
We know that digital marketing is a vital part of the 21st Century business world. Using VIMsocial's three step approach to media marketing, companies can increase the reach and effectiveness of their media marketing campaigns.
2014 Final Lecture, Michigan State University, Social Media Course Dave Linabury
This is the final lecture for the New Media Drivers License Course at MSU. The presentation was written, designed and was presented by instructor, Dave Linabury on April 12, 2014.
The presentation covers wearable technology, Bitcoin, health trackers, advances in social media and mobile-first Responsive Web Design (RWD).
The slides I used during a session at the Health & Wellbeing At Work conference (at the NEC in Birmingham on 3 March 2015) on using social media to engage your workforce.
The No.1 Action You Must Take After DivorceHonorée Corder
Check out my preview presentation of my monthly newsletter on divorce! In here you'll find tips, tools, and strategies to move forward into a more positive life.
Don't forget to subscribe! If you did miss it, here's the link again :)
http://honoreecorder.com/divorcenews
Slides to support a master class on making student thinking visible through practical hands-on activities and structured around the Dylan Wiliam's work on formative assessment and active learning.
All the resources for this master class are available online here:
http://dkworkshops.wikispaces.com/Making+Student+Thinking+Visible+at+ManACE+SAGE+2014
Content Marketing for the Beginner: A Guide to Getting StartedPercussion Software
Get the overview of content marketing foundations you've been looking for. Find out the advantages of content marketing, the key steps in the content marketing process, and how you can use it to drive business outcomes.
Inbound marketing and SEO consultant Daniel Lofaso of Digital Elevator provides a brief overview of the foundational elements of on-page SEO, discusses user experience, and explains content strategy in terms of an inbound marketing plan.
All tips and tricks are supported with links and actionable items so that the novice website owner can gain some traction with search engines and develop a plan to garner better rankings.
In this webinar replay, Pawan Deshpande, CEO of Curata and Aaron Dun, VP of Marketing at Percussion, will walk you through real-world examples of organizations that have tackled the content "problem" and provide you with tactics you can implement today.
View webinar here: https://www.percussion.com/resources/videos-and-webinars/2013/content-marketing-make-it-work/index
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
How to build and use communities as a marketing tool and what's the difference between an audience and a community. Real world case studies of how community management changed the game...
Enterprise SEO & Content Strategy: STOP THE PAIN!Jonathon Colman
Why do SEOs and Content Strategists have such a hard time working together when they have so much in common? They don't have to suffer when they can both WIN!
Learn about tricks, tips, tools that content strategists can use to STOP THE PAIN when it comes to search engine optimization. This way, you can focus on the things that matter most: your users and customers!
Originally presented at the Intelligent Content Conference 2013 in San Francisco on February 7, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Content Marketing ROI: What's Your Content Formula?Michael Brenner
Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Need a vacation but also need to keep up with your workload? Welcome to the workation - part work, part vacation. These 10 tips, tools and tech help you always be prepared for working away from the office, whether you're on a beach, cruise, hike or mountain biking excursion.
For a complete workation packing list, please visit us at http://experts.pgi.com/workation.
Happy workation-ing!
Surprised? Prepare for investor questions!Alek Kowalczyk
Startup founders often are not well prepared for specific investor questions, while the questions are quite often very similar: how you calculated much money you really need; what is the margin; when BEP is expected? This presentation loosely gathers most common questions the founders are often unprepared for, and some suggestions.
First presented on Road to Wolves Summit, Poznan.
Considerations for a global healthcare patient engagement programmeKai Gait
Leading a global healthcare patient engagement programme can be one of the most rewarding activities however from the perspective of a pharmaceutical company, it can be fraught with issues. This presentation gives a few areas of consideration for those setting out down this path. Compliance, legal, regulations are all areas we typically know but how many people consider localisation, technologies, demographics and ultimately the patient need for support.
Es lo que nos diría Julio Iglesias a cualquiera de los que nos dedicamos a trabajar con WordPress. ¿Realmente sabemos transmitir el valor añadido de trabajar con este gestor de contenidos? Es más, cuando hablamos de estos, ¿nos entienden nuestros clientes, jefes, diseñadores, comerciales…? ¿Entiende tu abuela a qué te dedicas?
Investigaremos las causas y plantearemos posibles soluciones… Bueno, igual soluciones no encontramos muchas, pero ¿a quién lo le viene bien una terapia de grupo de WordPress?
Una recopilación de las distintas redes sociales que se pueden utilizar en la divulgación de trabajo científico como para la difusión de investigaciones sociales.
40 UK Local SEO Tips | JoannaVaiou.comJoanna Vaiou
Learn how you cab bring your local business online in front of your audience that looks for your service or product locally in UK, even if you don;t have a website. Google + Local seo resources for local seo mastery.
Building a list is one of the most important things you can do as a brand or a business. Developing relationships and staying connected is key to your success and including your social activity in the process is now becoming mandatory. How you manage your social stream and DJ your digital world will determine who sees your efforts.
This slideshare provides a brief history of the evolution of advertising evolving into internet and the impact of using a social stream to build relationships.
Keep Control of Your Firm with Private Equity ThinkingAndy Birol
How can private and family businesses take control and predetermine their future?
Owners of financially valuable and highly admired firms understand that creation of wealth comes from seizing and converting future opportunities into positive cash flow. This accomplishment comes from the synthesis of their business curiosity, original thinking, courageous leadership, and mastery of risk and return.
These owners run their businesses as if the firm is owned by outside investors. Yet, they never depend on such investors, keeping their firms to sell or run as they choose.
Webinar Objectives
1. Understand the private equity mindset and their evaluation of risk vs. reward
2. Understand the value of this mindset and how it applies to your 21st century growth
3. How to implement a private equity strategy and keep control of your firm
Over the years, I have made the statement “Grow of Be Sold” with extreme reactions, both positive and negative. Since the Great Recession, research has strengthened the statement “Grow or Be Sold”. Please join me on July 14th at 2:00pm EDT to find out how firms are taking advantage of 21st century profitable growth opportunities.
Who is Andy?
In 1997, Andy Birol founded Birol Growth Consulting to empower private business owners to create and sustain 21st Century Profitable Growth by focusing on their Best and Highest Use®. He has consulted with over than 500 business owners who have realized more than $500 million of profitable growth. Andy’s provocative consulting has helped private business owners everywhere to build their wealth and realize their legacies. His newest programs drive business leaders to embrace 21st Century strategic thinking and develop an 21st Century Mindset ℠ and are receiving rave reviews from audiences everywhere. For more information on Andy, visit www.andybirol.com.
The Self Storage business has been looking pretty good. But is this the time to sit back and collect revenue? I would argue that now is the time to get your marketing and your rate management re-tooled and fine-tuned. If you wait until the next wave of over-building comes, or for the next economic contraction, it may be too late to get it right.
We should all take notes from others and learn from their mistakes.
Here's what I learned during my week with strep. I hope you NEVER feel as sick as I did, and take action towards your health.
Your business, family, and life will be better for it.
¿Te consideras creativo?
Todos somos creativos… en potencia, solo que nuestro “musculo” de la creatividad está atrofiado por no usarlo.
Entendiendo como funciona nuestro cerebro, y con una sencilla rutina de ejercicios, veremos como rápidamente tonificamos y desarrollamos la capacidad de ver la realidad, y haces asociaciones originales que otros no ven o hacen . AH! Y nos divertiremos haciéndolo.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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