Dr. Rick explains the rules for reinventing your business and your life. Reinvention doesn’t mean starting from scratch. It means updating, refreshing, and sometimes retooling. For more information visit www.rickgoodman.com and http://advantagecontinuingeducationseminars.com/

1. Strategic Forum Retreat
Cheeca Lodge & Spa, Florida
May 5, 2012

2. My Story
The Long and Winding Road

3. Is Reinvention for Me?

4. Doesn’t Mean
Starting from Scratch.
It Means ,
and Sometimes

5. Seven Signs It’s Time to Reinvent
Your Business & Your Life
1. You’re Doing Things Exactly the Same Way You Were
Six Months Ago or Even Two Years and More!
2. What Your Customers Want to Buy from You Has
Changed, but Your Offerings Haven’t!
3. Your Business Model Isn’t a Viable Business Model.
4. Your Sales are Lagging.

6. 5. Your Niche is Declining or has Changed.
6. You Haven’t Grown as a Person and Neither has Your
Business!
7. You’ve Lost Passion/Interest in Your Business.

7. Things to Look At and
Evaluate for Improvement
• Poor Performing Products.
• Employees Who Lack Passion and Creativity.
• Market Segments that are Not Worthy of Continued
Resources.
• What’s Working and What Isn’t.
• Delivery Systems That Need to Be Trashed or Changed.

8. Things to Look At and
Evaluate for Improvement
• Your Fundamental Approach To People.
• Your Compensation Philosophy.
• Your New Product/Service Development Approach.
• Your Employee Development Philosophy and
Investment.

9. Four Business Models to Choose
From to Dominate Your Market
1. Operational Excellence
2. Product Leadership
3. Customer Intimacy
4. Distribution Dominance

10. Operational Excellence
These companies provide standard products with the
least inconvenience. They are defined by low prices
and hassle free service.

11. Operational Excellence
Main Features:
• Processes are optimized and streamline to minimize
cost and hassle.
• Operations are standardized leaving few decisions to
rank-and-file employees.
• Management systems and focus on integrated reliable
high speed transactions.
• A culture that abhors waste and rewards efficiency.

12. Product Leadership
These companies are product leaders and innovators
that are always pushing past the known. Their value
proposition is very simple to produce the best
products.

13. Product Leadership
Main Features:
• A focus on core processes of invention, product
development and market exploitation.
• A loosely knit business structure that is able to adjust
entrepreneurial initiatives.
• Results-driven management systems that measure and
reward new product success.
• A culture that encourages individual imagination
accomplishment and out-of-the-box thinking.

14. Customer Intimacy
Customer intimate companies are highly flexible
and in tune to the needs of specific companies.

15. Customer Intimacy
Main Features:
• Solution development, results management and
relational management.
• A business structure that delegates decision-making to
employees that are close to the customer.
• Management systems that are geared toward creating
results for carefully selected and nurtured clients.
• A culture that embraces specific solutions and lasting
client relationships.

16. Distribution Dominance
Distribution Dominant companies feature companies
that thrive by dominating distribution channels in the
category.

17. Distribution Dominance
Main Features:
These businesses thrive by being in the right place
at the right time.

18. Seven Simple Rules
for Reinvention

19. Rule #1
Do What You Love to Do.
Because You’re Not Coming Back!

20. Rule # 2
In Order to be Successful in
Business You Need to Have the
Ability to Fulfill a Need!

21. Rule # 3
Pick a Lane!
“Begin with the End in Mind.”

22. Rule # 4
“Work On Your Business Not In
Your Business”
- Michael Gerber
E-Myth Revisited

23. Rule #5
Satisfaction Stops Creativity

24. Rule #6
Keep Your Evaluation Simple Using the
Who, What and How Success Business Model
Who
How
What

25. Rule #7
“Don’t Just Talk About It.
Do It and Then Talk About It!”

26. John Leone: Heineken
St. Maarten

28. Yerucham
Entrepreneurs

30. Dr. Rick Goodman
7247 NW 22nd Drive
Pembroke Pines, FL 33024
888-267-6098
Rick@RickGoodman.com
www.DrRickGoodman.com