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Review of marketing fundamentals

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Twenty Minute Marketing Overview U.S. Department of Health and Human Services By: Vincent McCoy, Executive Director Inland Empire Small Business Development Center
Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start Well ,[object Object],[object Object],[object Object],[object Object]
Solutions not Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Environmental Scan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Four Ps of Marketing Target Customers Intended Positioning PRODUCT Product variety Quality Design Features Brand name Packaging Sizes Warranties Returns PRICE List price Discounts Allowances Payment period Credit terms PROMOTION Advertising Personal selling Sales promotion Public relations PLACE Channels Coverage Assortments Locations Inventory Transportation Logistics
Develop a Strategy ,[object Object],[object Object],[object Object],[object Object]
Monitor the Plan ,[object Object],[object Object],[object Object],[object Object]
Questions?
Contact Information ,[object Object],[object Object],[object Object],[object Object]

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Marketing Overview

  • 1. Twenty Minute Marketing Overview U.S. Department of Health and Human Services By: Vincent McCoy, Executive Director Inland Empire Small Business Development Center
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  • 8. The Four Ps of Marketing Target Customers Intended Positioning PRODUCT Product variety Quality Design Features Brand name Packaging Sizes Warranties Returns PRICE List price Discounts Allowances Payment period Credit terms PROMOTION Advertising Personal selling Sales promotion Public relations PLACE Channels Coverage Assortments Locations Inventory Transportation Logistics
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