Pizza Hut is an American restaurant chain known for pizza. It has over 15,000 restaurants worldwide. To appeal to younger audiences, Pizza Hut joined social media platforms like Twitter and Facebook. The company aims to utilize social media through a goofy, entertaining identity. Pizza Hut's social media managers create posts that users engage with through likes, shares and comments. Analysis shows Pizza Hut receives over 200,000 Twitter mentions monthly, demonstrating that its social media strategy has been successfully transitioning the brand and promoting sales online.

1. By Ignacio Gabriel P. Vargas

2. HUH? WHAT’S PIZZA HUT?
• Pizza Hut is an American restaurant chain,
mostly known for their pizzas and other side
dishes.
• Pizza Hut is an internationally recognized
brand, with over restaurants in more than 65
countries in the world
• They have recently joined the social media
scene, only making their official Facebook
page last July. Although they are not quite
active on their Facebook page, they seem to
be very active on other sites such as Twitter
and Instagram.
Click on the icons to
go to the official Pizza
Hut pages!

3. AS A PIZZA BRANCH
• As a pizza branch, or a food branch for that
matter, Pizza Hut is currently trying to appeal to
the younger audiences and compete with other
types of food including McDonald’s, Jollibee, or
other pizza branches such as Domino’s and
Papa John’s.
• With the coming of the age of technology, social
media has taken over the generation and it must
be utilized by companies such as Pizza Hut

4. GET ON THE SOCIAL MEDIA BUS…
The main approach that Pizza Hut has taken is to
get on social media (they joined Twitter in 2007)

5. AND ON THE SOCIAL MEDIA PLANE!
(DIFFERENT PLATFORMS!)

6. USING CLEVERNESS HELPS
On Halloween, Pizza Hut tweeted this:

7. FRIENDLINESS HELPS TOO

8. SOMETIMES MORE THAN A FRIEND…

9. EVEN THE PHILIPPINES PIZZA HUT HAS CAUGHT
THE SOCIAL MEDIA FEVER!

11. WHO WAS INVOLVED IN THEIR STRATEGY
In this case, the social media managers of Pizza Hut
and the customers or social media users play the
biggest roles in their strategy.
First of all, the managers have to create a Pizza Hut
identity for the social media sites for the users to
see. In this case, the managers have chosen to go
for a goofy and funny identity, which not only gets
the product name out there, but also entertains the
users.
The users then have to react to Pizza Hut’s social
media identity in terms of retweets, shares, likes
replies, favorites, etc. This then determines if social
media will help their sales.

12. RESULTS?
• According to Topsy, Pizza Hut has received
almost 200,000 mentions on Twitter on the past
30 days, and getting at least 5,000 mentions
every day for the past month.

13. THE THREE
METRICS ON
FACEBOOK
• According to a
research by
TrueSocialMetri
cs.com, Pizza
Hut is said to
be very
balanced in
regards to the
three metrics:
Conversation
Rate
(comments per
post),
Amplification
Rate (shares
per post), and
Applause rate
(likes per post).

14. RESULTS?
• In short, I believe that Pizza Hut has
successfully transitioned into the social media
world and using it not just to market their
product, but also to entertain their customers

15. INSIGHTS
I learned how success in social media can play an
important role in the success of a certain
product or company. It was nice to see that
many other companies, not just Pizza Hut, are
jumping on board and using social media not
just to sell and make money, but also to
entertain social media users.

16. SOURCES:
http://pizzahut.com
http://topsy.com/analytics?q1=Pizza%20Hut&via=
Topsy
https://www.truesocialmetrics.com/blog/top-5-
american-pizza-brands