BuzzFeed is a digital media company founded by Jonah Peretti in New York City. It has grown rapidly to become one of the largest news platforms online. BuzzFeed produces content for social media platforms and mobile apps in addition to its own website. It focuses on entertainment, lifestyle, and viral content including quizzes and videos. BuzzFeed gains high audience engagement through its use of humor and shareable formats across social networks where it has millions of followers.