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Secondary Research: BUZZFEED ONLINE
What is BuzzFeed?
BuzzFeed trademarked BUZZFEED is a multimillion internet media company
based in New York City. The firm is a social news and entertainment company
who stream in digital media and journalism. The proclaimed “first true social
news organisation” founder and CEO Jonah Peretti has started this digital media
company, which has said to be one of the fastest-growing news platform.
Who started BuzzFeed?
Huffington Postis another outstanding media platform co- founded by Jonah
Peretti along with Kenneth Lerer and Arianna Huffington in 2005, after 6 years
after the Huffington poststarted it was bought by AOL for a shocking $315
million; whilst BuzzFeed, after six years from when it was first launched it
managed to have a breath-taking net costof US$167 million (2015).
What is BuzzFeed about?
BuzzFeed has high representation as a global crossed-media platform network,
they use many social media sites and mobile apps, Snapchat, Facebook,
YouTube and many other digital streaming platforms. The company has gained
a high frequency audience from the time it has started it has gained 3.1 million
followers on Instagram, 11.3 million followers on Facebookand 13.2 million
followers on YouTube. Buzzfeed had launched many things to keep their
audience entertained, from taking dorky “What animal are you” quizzes on the
buzzfeed site to watching a YouTube shows and viewing some cute animal
pictures, and of course, the memes.
As a follower I find BuzzFeed is one of my go to news sites for Entertainment
News, Politic News, Fashion and Lifestyle News and any other news. Reasons
because this is becausethe written language used in the Editorial text is easy to
understand which helps the reasons or views soak in the information better
because it’s written in a very modern style with a variety of puns and sense of
humour.

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Buzz feed case study secondary research

  • 1. Secondary Research: BUZZFEED ONLINE What is BuzzFeed? BuzzFeed trademarked BUZZFEED is a multimillion internet media company based in New York City. The firm is a social news and entertainment company who stream in digital media and journalism. The proclaimed “first true social news organisation” founder and CEO Jonah Peretti has started this digital media company, which has said to be one of the fastest-growing news platform. Who started BuzzFeed? Huffington Postis another outstanding media platform co- founded by Jonah Peretti along with Kenneth Lerer and Arianna Huffington in 2005, after 6 years after the Huffington poststarted it was bought by AOL for a shocking $315 million; whilst BuzzFeed, after six years from when it was first launched it managed to have a breath-taking net costof US$167 million (2015). What is BuzzFeed about? BuzzFeed has high representation as a global crossed-media platform network, they use many social media sites and mobile apps, Snapchat, Facebook, YouTube and many other digital streaming platforms. The company has gained a high frequency audience from the time it has started it has gained 3.1 million followers on Instagram, 11.3 million followers on Facebookand 13.2 million followers on YouTube. Buzzfeed had launched many things to keep their audience entertained, from taking dorky “What animal are you” quizzes on the buzzfeed site to watching a YouTube shows and viewing some cute animal pictures, and of course, the memes. As a follower I find BuzzFeed is one of my go to news sites for Entertainment News, Politic News, Fashion and Lifestyle News and any other news. Reasons because this is becausethe written language used in the Editorial text is easy to understand which helps the reasons or views soak in the information better because it’s written in a very modern style with a variety of puns and sense of humour.