Final presentation for MKT9785 Digital Marketing Strategy at Zicklin School of Business Baruch College - Spring 2020
Research on seasonal trend, heavy-up strategy and recent social media priority models i.e. TikTok, Instagram, Facebook, and more.
A Guide to TikTok Influencer Marketing: A Brand and Influencer PerspectiveDash Hudson
As brands start to embrace TikTok, the app is seeing ad spend grow exponentially, jumping 75x from May to November. Video is a consistent topic of discussion among marketers this year, so it’s no surprise that brands are asking more questions about best practices for the relatively new social channel. Though TikTok does have an option to boost campaigns with various types of ads, it also serves as a greater avenue for creating brand awareness and community involvement.
We ran 2 surveys about the Creator Economy interviewing both content creators and users about things like tipping, social media, revenues and much more.
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
Tik tok (Overview of Business Model and analyzing the Business Strategy )Vaibhav Pardeshi
This Presentation is a detailed overview of the Business Plan adopted by the TikTok app makers. The presentation gives an idea about the money making strategies for the users and followers.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
A Guide to TikTok Influencer Marketing: A Brand and Influencer PerspectiveDash Hudson
As brands start to embrace TikTok, the app is seeing ad spend grow exponentially, jumping 75x from May to November. Video is a consistent topic of discussion among marketers this year, so it’s no surprise that brands are asking more questions about best practices for the relatively new social channel. Though TikTok does have an option to boost campaigns with various types of ads, it also serves as a greater avenue for creating brand awareness and community involvement.
We ran 2 surveys about the Creator Economy interviewing both content creators and users about things like tipping, social media, revenues and much more.
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
Tik tok (Overview of Business Model and analyzing the Business Strategy )Vaibhav Pardeshi
This Presentation is a detailed overview of the Business Plan adopted by the TikTok app makers. The presentation gives an idea about the money making strategies for the users and followers.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
TikTok is one of the most popular app in India currently. With more than 120 million MAU and more than 30 minutes avg time spent per day, TikTok advertising is in huge demand. This presentation talks about TikTok advertising, types of TokTok advertising, TikTok advertising rates and TikTok advertising targeting options. In case you would like to know more, send a mail to help@TheMediaAnt.com
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Tinuiti
In this webinar, our TikTok experts discuss advertising and creative strategies to help your brand leverage social media’s highest engagement channel. As the first independent agency to earn TikTok Accreditation, you won’t want to miss out.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Tik tok marketing training guide may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributor.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Discover he new YouTube Insights (Q2 2014): How passions drive purchases! Brands that engage consumers on their passions and interests influence purchases more strongly than others. In this issue, see how Unilever and other brands are leveraging this insight to drive results.
J'ai rédigé ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Février début Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation à déjà lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent à leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque préfèrée des américains ne cherchent pas être des acteurs du marché du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs à leurs produits, capter leur attention et peut être gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre écran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectés, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriée aux usages des americains qui passent 9 minutes par heure à se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement à augmenter leur couverture avec un coup de buzz, elles cherchent à obtenir des retombées sur leur marque et au premier rang desquelles l'incitation à recommander
comme le révèlle une étude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas à mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien accepté par les consommateurs, les annonceurs ont encore beaucoup de chemin à parcourir avec leurs agences pour arriver au niveau d'attractivité des contenus diffusés par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une émission diffusée à la TV, Absolut monte un partenariat éditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet à ces marques de prendre vie dans le quotidien de leurs consommateurs en étant vraiment fédèrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide à reproduire les looks vus à la TV ou IKEA qui donne accès à des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'à engager leurs consommateurs en temps réel, dans des moments forts en émotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expériences augmentées ou tout simplement comme COCA COLA qui ajoute le WIFI à ses fontaines à soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donné
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Taking a quick look at how consumers use technology... As technology evolves, it becomes increasingly entwined within everyday lives. To forge a deeper connection with their target audience, brands can capitalize on the power of technology by focusing on the digital landscape within their Marketing Mix.
TikTok is one of the most popular app in India currently. With more than 120 million MAU and more than 30 minutes avg time spent per day, TikTok advertising is in huge demand. This presentation talks about TikTok advertising, types of TokTok advertising, TikTok advertising rates and TikTok advertising targeting options. In case you would like to know more, send a mail to help@TheMediaAnt.com
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Tinuiti
In this webinar, our TikTok experts discuss advertising and creative strategies to help your brand leverage social media’s highest engagement channel. As the first independent agency to earn TikTok Accreditation, you won’t want to miss out.
#OgilvyCannes 2014 Social Impact Report at #CannesLionsOgilvy
MediaWeek:
"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."
"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."
Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”
Links:
MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter
BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Tik tok marketing training guide may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributor.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Discover he new YouTube Insights (Q2 2014): How passions drive purchases! Brands that engage consumers on their passions and interests influence purchases more strongly than others. In this issue, see how Unilever and other brands are leveraging this insight to drive results.
J'ai rédigé ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Février début Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation à déjà lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent à leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque préfèrée des américains ne cherchent pas être des acteurs du marché du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs à leurs produits, capter leur attention et peut être gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre écran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectés, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriée aux usages des americains qui passent 9 minutes par heure à se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement à augmenter leur couverture avec un coup de buzz, elles cherchent à obtenir des retombées sur leur marque et au premier rang desquelles l'incitation à recommander
comme le révèlle une étude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas à mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien accepté par les consommateurs, les annonceurs ont encore beaucoup de chemin à parcourir avec leurs agences pour arriver au niveau d'attractivité des contenus diffusés par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une émission diffusée à la TV, Absolut monte un partenariat éditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet à ces marques de prendre vie dans le quotidien de leurs consommateurs en étant vraiment fédèrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide à reproduire les looks vus à la TV ou IKEA qui donne accès à des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'à engager leurs consommateurs en temps réel, dans des moments forts en émotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expériences augmentées ou tout simplement comme COCA COLA qui ajoute le WIFI à ses fontaines à soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donné
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Taking a quick look at how consumers use technology... As technology evolves, it becomes increasingly entwined within everyday lives. To forge a deeper connection with their target audience, brands can capitalize on the power of technology by focusing on the digital landscape within their Marketing Mix.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
In this third session of Sage\'s Web Wise series, Dan Gonzalez, Web Manager at Sage Nonprofit Solutions, provides information on the explosion of social media and its application to nonprofit organizations.
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
More users all over the world are starting to upload their first TikTok videos, the Google searches like “How to make a tiktok video”? have been increasing since the beginning of March.
(Source: Google Trends)
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
SMART Objectives, Porter's Five Forces, BCG Metrics, SWOT Analysis, Maslow's Hierarchy, PEST(LE) External Analysis, Marketing Mix 4 P's, The Rogers Adoption Categories, Production Life Cycle Phases
Let me know what I missed!
For one of the Business courses (Managing People and Organizations) during my MBA program. Researched on Cognitive Dissonance - theory and case study based on the book, "How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else" by Michael G. Gill.
Created a basic stand-alone website and incorporated the course materials into updates every week to observe the general assessment in the digital presence. Included: performance report highlighting the reach, costs, revenue, & other key performance indicators (KPIs).
This is a presentation I created for my The Technology of Music Production class by Berklee Online on Coursera. I didn't know anything about musicology, sound-making devices or instruments but just started from "0" and I'm enjoying it! (presentation created using Canva, pictures are the free ones from there).
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. EXECUTIVE SUMMARY
Zuru is a disruptive and award-winning company that designs, manufactures
and markets innovative toys such as Mini Brands.
This presentation initially entails research on the social media platforms:
Facebook, Instagram, Twitter, TikTok, and YouTube. Subsequently, our team
dives further into the digital marketing strategy to widely increase the Mini
Brands brand awareness especially among young males who are not currently
in a strong segment of the products. Our target is to set forth a heavy-ups
campaign for holiday 2020 to conquest optimization to customers shopping
experience with Mini Brands that will help dynamics of the Zuru’s seasonal
sales as an agent, Team Six Ad Co.
The emerging customer experience with TikTok serves as one of our
strategic groundworks. The combination of our search marketing ads and the
wide exposure in mobile apps that appeal to Gen-Z will have the products
remain in the competitive toy market while further developing new segments
going forward.
3. MINI BRANDS
One of the hottest toys right now is a plastic capsule called 5 Surprise Mini Brands.
Children buy it for anywhere between $5 and $15 and peel it apart to reveal five tiny
replicas of branded supermarket products from corporate conglomerates such as
Unilever, Hormel and Kikkoman.
In 2019, Mini Brands listed the most searched products in eight
categories: tech, kitchen gear, toys and games, accessories and
apparel, gaming, sports and fitness, home goods and personal
care.
It is said that there are over 500 possible items currently
produced for the Mini Brands capsule with new surprises added
every four to six months. In turn, this sustains consumers who
are continuously exploring.
4. The target demographic market includes a wide range of consumers, from children
around the age of 4, and up to the young adult demographic. The younger children,
especially girls, love to include these miniaturized versions of household items in their
tea parties and other role playing activities. For others, the fun is in collecting the
growing selection of mini toys.
The typical consumer of 5 Surprise Mini Brands can be found on YouTube or TikTok,
two platforms which helped catapult the brand into stardom. Some of the most popular
videos on YouTube that feature unboxing have amassed more than 3 million views per
video, demonstrating just how popular these toys have become. Likewise, there are just
as many clips on TikTok featuring Mini Brands in various skits and reviews.
CONSUMER ATTRIBUTES
5. Jason Kwan
Age: 8
Occupation: Student at elementary school
Economic Status: Middle class
Education: Elementary school
Marital Status: Single
About: Jason is a 3rd grade student of
elementary school. He is a very active child. He
loves different kinds of sports, such as soccer,
baseball and tennis. He spends a lot of his time
to play online video games. He is a big fan of
different kind of toys and he loves to play with
his school friends and his older brother.
Melody Thornton
Age: 10
Occupation: Student at elementary school
Economic Status: Middle class
Education: Elementary school
Marital Status: Single
About: Melody is a 5th grade student of
elementary school. Her hobbies are dancing
and drawing. She spends a huge amount of her
spare time on social networks such as
Snapchat, TikTok and Instagram. Melody is a
big lover of dolls and plush toys, which she
collects. She loves to share her new playthings
on social media as well as to play with her
schoolmates and neighborhood friends.
TARGET PERSONAS
6. TARGET PERSONAS
Samantha Bradford
Age: 28
Occupation: Housewife/Blogger
Economic Status: Middle class
Education: Associate degree in Communications & Performing Arts
Marital Status: Married with two kids
About: Samantha is a stay-at-home mom of three kids, two boys and one girl, ages 5, 9 and 7.
She adores her kids and spends most of her time taking care of them and the house. She heavily
uses social media networks and actively participates in a variety of forums and blogs for moms.
She recently started her own family vlog on YouTube, where she actively involves her kids. She
loves to spoil her children with new toys and gadgets.
7. SOCIAL MEDIA PLATFORMS
According to the Global Digital 2019 report, Facebook and Instagram have the largest numbers of
potential reach of advertising. These facts are crucial in the process of making decisions of which
social networks to choose for a social media marketing campaign.
8. SOCIAL MEDIA PLATFORMS
In the picture above we can see the four most popular platforms in terms of potential reach of
advertising among teenagers, ages 13-17.
Since most of the platforms have a requirement for the user to be at least 13 years old, the data on
usage and potential reach of advertising amongst consumers younger than 13 years old is missing. We
use an assumption that ratio would be the same as the above graphic.
Since our largest target
segment are kids and
teenagers, the decision
on which social media
platform to choose
should be based on
more specific data.
9. SOCIAL MEDIA PLATFORMS
Furthermore, the number of monthly active users is a very important indicator to determine
whether to advertise on certain social media platforms. As we can see, Facebook, YouTube and
Instagram are the leaders. Thus, advertising through those platforms will likely expose our
campaign to more people.
10. WHERE WE EXAMINED THE CONSUMER AWARENESS: YouTube is a video-
sharing platform which was launched at 2005. In 2020, it is the second most visited website in
the world. YouTube allows users to upload, view, rate, share, add to playlists, report, comment
on videos and subscribe to other users. The total number of people who use YouTube amounts
to 1.3 billion people.
• About 300 hours of video are uploaded to YouTube every minute!
• Almost 5 billion videos are watched on YouTube every single day.
• YouTube gets over 30 million visitors per day.
• Videos with Zuru toy reviews and unboxing the Mini Brands product have obtained millions
of views with the largest count of views on a video being more than 66 million.
This is where we obtained the most information from. When the keyword, “mini brands” is
entered on YouTube, the result returns with 20.3 million results. Many videos populated of Mini
Brands buyers posting videos of their unboxing experience.
SOCIAL MEDIA PLATFORMS: YouTube
11. WHERE WE MEASURED THE DIGITAL PRESENCE: Facebook is one of the largest
social networking platforms around the world. Founded in 2004, Facebook’s mission is to give
people the power to build community and bring the world closer together. People use Facebook
to stay connected with friends and family, to discover what’s going on in the world, and to share
and express what matters to them.
• Facebook is the third most visited website around the world.
• Worldwide, there are over 2.6 billion monthly active users and about 1.73 billion people on
average log onto Facebook daily.
• Zuru’s page on Facebook has 74K followers, however, several videos with introductions of
new toys reached over 1 million views.
For our purpose to examine the holistic digital presence, our agency created a Facebook page
here >>> https://www.facebook.com/Team-Six-Ad-Co-112779077100783/
SOCIAL MEDIA PLATFORMS: Facebook
12. WHERE WE EXPLORED NEW SURPRISE ITEMS: Instagram is an online photo-sharing
application and social network platform that was acquired by Facebook in 2012. Users can add a
caption to each of their posts and use hashtags and location-based geotags to index these posts
and make them searchable by other users within the app. As with other social networking
platforms, Instagram users can like, comment on and bookmark posts. Photos can be shared on
one or several other social media sites with a single click.
• Instagram has over 1 billion monthly active users and about 500 million daily active users.
• 71% of monthly active users are younger than 35.
• It is estimated that 71% of US businesses use Instagram.
• Zuru’s page on Instagram has 33K followers.
For our purpose to examine the holistic digital presence, our agency created an Instagram page
here >>> https://www.instagram.com/team_six_ad_co/
SOCIAL MEDIA PLATFORMS: Instagram
13. WHERE WE WITNESSED HOW KIDS ACTUALLY RESPOND: TikTok is one of the
fastest growing social media platforms in the world which presents an alternative version of online
video-sharing. TikTok allows users to create short videos with music, filters, amongst several other
features. It was initially launched in China as the brand “Douyin” in September of 2016.
• TikTok has 800 million active users worldwide.
• TikTok’s app has been downloaded over 1.5 billion times on the App Store and Google play.
• TikTok is very popular among teenagers. Nearly 41% of all the users are younger than 24.
• TikTok is a perfect platform for Zuru to make quick unboxing videos or introduce a new toy.
For our purpose to examine the holistic digital presence, our agency created a TikTok account
here >>> https://www.tiktok.com/@team_six_ad_co
SOCIAL MEDIA PLATFORMS: TikTok
14. WHERE WE ASSEMBLED GENERAL INFORMATION: Twitter is an American
microblogging and social networking service on which users post and interact with messages known
as "tweets". Registered users can post, like, and retweet tweets, but unregistered users can only
read them.
• Twitter boasts 330 million monthly active users and 145 million use the service on a daily basis.
• Approximately 63% Twitter users worldwide are between 35 and 65 years old.
• 66 % of Twitter users worldwide are male compared to just 34 percent of females.
• Neither Zuru nor Mini Brands has a Twitter account as of today.
For our purpose to examine the holistic digital presence, our agency created a Twitter account
here >>> https://twitter.com/TeamSixAdCo1
SOCIAL MEDIA PLATFORMS: Twitter
15. Snapchat
There is one feature that makes Snapchat
different from other forms of texting and photo
sharing: the messages disappear from the
recipient’s phone after a few seconds.
•Snapchat has over 360 million monthly active
users and about 218 million daily active users.
•The are about 14 billion video views each day.
•90% of Snapchat users are 13-24 years old.
•41% of US teenagers say Snapchat is their
preferred social media platform.
Reddit
Registered members submit content to the site.
r/teenagers is the biggest community forum
run by teenagers for teenagers. This subreddit is
primarily for discussions and memes that an
average teenager would enjoy to discuss about.
It has 1.9 million active users. Zuru toys are
frequently discussed in this community.
There is also r/miniatures community which
has over 40K followers, mostly adults, who
adore the collectibles from 5 surprise Mini
Brands.
SOCIAL MEDIA PLATFORMS: Others
16. DIGITAL MARKETING STRATEGY
Our goal for holiday 2020 is to increase sales with the young male demographic, Mini Brands
for Holiday 2020. To construct our Mini Brands for Holiday 2020 strategy, we formed the
following action plan:
::Mini Brands for Holiday 2020::
1. Increase display advertising across highly targeted sites for brand awareness
- Gaming platforms & shopping websites to increase visibility
2. Make significant SEO improvements for findability
- 10x keywords in search engine ad groups for long-tail concept to improve conversion rate
3. Develop a content strategy for informativity
- Social media posts & visual contents to increase traffic
17. BANNER ADS: Kids Game Platforms
These mobile banner ads are set to be placed on the Minecraft
gaming platform. This advertisement will be shown on the platform
on 11/29/2020 and 11/30/2020. As Minecraft tends to attract the
young male audience, this advertisement was strategically placed
there to attract that similar demographic. Clicking this
advertisement will direct the user to target.com where they can
enter their Minecraft ID at checkout to receive the buy one get one
free deal.
18. This leaderboard banner ad is set to be placed on Game Stop’s website. Game Stop was
strategically chosen as a website to advertise this product due to the high amount of traffic from
the young male market. This advertisement will be strategically placed during the Black Friday
sale season. The advertisement reveals the dates that these teens can unwrap this deal.
BANNER ADS: Shopping Websites
19. 10 TOP KEYWORDS
To captivate important ranking factors in SEO, we focused on the existing search engine results
to create SEM ads. These are the keywords that we aim to create relevance based on long-tail
concept for effective budgeting and profitable conversion.
1. mini brands surprise ball
2. boy toys holiday gift
3. mini brands surprise ball
4. boy collectibles holiday gift
5. zuru toys holiday gift
6. 2020 surprise brands mini gift
7. surprise balls gift holiday
8. top holiday toys gift 2020
9. new teenager toys household
10.covid-19 popular toy holiday gift
20. SEARCH MARKETING ADS
Pattern 1, keywords #1 + Phrase Match
Pattern 2, keywords #6 + Broad Match
Pattern 3, keywords #10 + Broad Match Modifier
keyword search = [mini brands surprise ball]
Mini Brands for Holiday 2020
Have you seen the latest trend taking the nation by storm? This Mini Brands surprise ball
of fun is what every teenager is unwrapping this holiday season.
keyword search = [2020 surprise brands mini gift]
Mini Brands! for Christmas 2020
Among the hottest 2020 holiday gifts, Mini Brands is at the top of every teenagers Christmas list this
year!
keyword search = [covid-19 popular toy holiday gift]
Mini Brands for Holiday 2020 by Zuru
Throughout COVID-19, our most popular toy brought smiles to the faces of thousands of teenagers,
shop all Mini Brands products in our 2020 Zuru Holiday Gift Guide today!
21. ENGAGEMENT
As we discovered the impact of each social networking site in the previous “Social Media
Platform” section, Team Six Ad Co. decided to utilize the platforms; Facebook, Instagram,
TikTok and Twitter to engage our target segments by changing content for each purpose.
Facebook: Adults with children
Team Six Ad Co.: https://www.facebook.com/Team-Six-Ad-Co-112779077100783/
Instagram: Older children (13 - 18 years old)
@team_six_ad_co: https://www.instagram.com/team_six_ad_co/
TikTok: Children (8 - 18 years old)
@team_six_ad_co: https://www.tiktok.com/@team_six_ad_co
Twitter: Older children to adults (13 years old and over)
@TeamSixAdCo1: https://twitter.com/TeamSixAdCo1
22. ENGAGEMENT: Facebook Posts
We posted 10 YouTube videos and reposted 3 public posts by families with Mini Brands, along with
our comments. Ms. Shirley Wood from Savannah, GA reacted immediately and liked the page, and
also noticed our forgery ad. Her engagement made exposure within the Facebook algorithm.
23. ENGAGEMENT: Twitter
Unfortunately, Twitter posts do not allow us to
share visually appealing contents from outside
social media. While the impressions are a little
higher than Facebook’s similar post, the
engagements did not reach higher in volume.
24. ENGAGEMENT: TikTok
Video link >>> https://drive.google.com/file/d/163GQDY158RdzkG5eSu4ihVKsycA6IpBg/view?usp=sharing
For the Mini Brands for Holiday 2020 campaign, Team Six Ad Co.
created a Black Friday advertisement on TikTok. As a result, we found
that the TikTok platform generated the most impressions of all social
media platforms that we examined. This video on the left gained 605
impressions and 7 engagements in less than 6 hours.
While the page engagements are
36 for 6 total posts, similar to
other platforms, the average
plays of the 6 posts returned as
442 views which we found quite
impressive.
This high impression rate totally
relies on TikTok’s platform
integration made to drive high
user engagement (ease of use).
25. ENGAGEMENT: Instagram
We created a business account and posted some pictures of
Mini Brands products and auto-reposted videos from
TikTok. The most likes for one post we received were 3
while the impression was 7. On TikTok, the same video on
received 12 likes and 379 impressions. There is a significant
difference in responses, and some of the functions are not
working properly it seems.
Additionally, we followed
several influencers within
the toy industry. As the
time inches closer to
holiday season, we can
expect to observe the
influencers’ reactions to
Mini Brands.
26. RECOMMENDATIONS
After carefully reviewing social media platforms and search engine keyword results, one of our
social media followers shared her thoughts as a mother. She stated that while parents can’t take
their children to the grocery stores due to the pandemic, children are more inclined to explore
new surprises in this mystery ball. Team Six Ad Co. is confident that the campaign, Mini Brands
for Holiday 2020 will continuously satisfy Zuru’s brand recognition goal introduced by this
trend as well.
Our recommendation to optimize Mini Brands’ presence in the competitive market can be
broken down below:
1. Increase display advertising across highly targeted sites for brand awareness:
- Frequently review the used/unused factors for best practices:
- e.g. after Black Friday sale, switch the displays immediately
- Experiment with A/B testing:
- Even though we targeted the young male demographic, our choice of the standard
platform may be biased.
27. RECOMMENDATIONS (cont’d)
2. Make significant SEO improvements for findability
- Long-tail keywords are recommended as there is heavy competition.
- Find relevance each time a new campaign is launched.
3. Develop a content strategy for informativity
- Social media chooses which content the audience access.
- e.g. engage families on Facebook, post family event information and repost
families experience with Mini Brands for further exposure to other families.
- Keep posting TikTok videos once or twice a day to increase the chance of being
featured on the “For You Page (FYP)”
- Keep an eye out for the emerging social media trends and new platforms to get
familiarized in the early stages of development.