This document discusses working effectively with clinical publishers. It provides three key points: 1) Asking the publisher before submitting enables planning and early feedback but requires concrete information. 2) Going faster can be good for exciting papers but speed sometimes causes trouble and the impossible can't be achieved. Realism is key. 3) Enhanced article features benefit authors and readers but take coordination. Exploring options early is important. The document concludes by inviting the reader to contact the author to discuss further.