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What Journal
     Authors Want

Chris Graf, Associate Editorial Director,
 John Wiley & Sons, Wiley-Blackwell
         chris.graf@wiley.com
What’s this about?
• Different flavours of journal

• What do you want?

• When IJCP just won‟t do ;)
• Top tips
What’s your journal flavour?
Happy authors
• What Authors Want: The ALPSP research
  study on the motivations and concerns of
  contributors to learned journals

  – 10,970 authors contacted
  – 3218 responses (12.4% medical sciences)
  – 38 publishers contributed author contacts

• Swan A, Brown S, ALPSP, London
You want an audience
• Print and online
  – Print circulation = Good old readers
  – Society journals = Traditional route for authors
    to reach discrete audience
  – Online @ Wiley = ~25 million registered
  – Google, PubMed = plenty more readers

• Online is now!
You want ‘open access’?
• No barrier between readers and content

• e.g. top 20 downloads papers at IJCP are
  „open‟

• Only „open‟ = PLoS, BioMedCentral ,
  www.Archives of Drug Information.org

• Or partly „open‟ by hybrid scheme at
  Wiley or any major publisher
You want prestige?
• Prestige = Impact Factor?

• Is the paper really NEJM material?
   – NEJM: ~3% of papers submitted (IF 52)
   – BMJ: 6% of research papers submitted (IF 9.7)
   – BJU Int: ~14% of papers submitted (IF 2.8)
   – Arthritis & Rheumatism: ~25% of papers submitted
     (IF 7.7)
   – IJCP: ~33% of papers submitted (IF 1.6)
Psychiatry 2007, May http://www.psychiatrymmc.com




• [impact factor] no longer dominates choices
• Editors … need to focus on a fast and friendly
  submission and review … early online and speedy
  print publication
• internet permits anyone to find the author‟s work
You just need a citation?
• Alternative peer-reviewed journal models
• Rejection rates low … more a question of
  „sufficient quality‟ than „priority‟
• Routine, confirmatory, negative, null
• PLoS ONE
• www.Archives of Drug Information.org
IJCP is different www.IJCP.org
IJCP is different www.IJCP.org
• Fit with aims and scope
  – General medical
  – Specialist/secondary care and primary care
  – Clinical research, clinical reviews, clinical
    insight


• Happy authors
  – “Always a pleasant experience working with
    the IJCP team. They are efficient,
    professional and nice to deal with.”
IJCP is different www.IJCP.org
• Predictable, Able to plan
  – Accurate timelines and information, helpful
    communication, coordinated publication
    (congresses, events, PR)

• Speed
  – Rapid, robust peer review and publication
  – 2008 review times: mean 18 days
  – NEW EXPEDITED = 777
    7 days peer review, 7 days proof,
    7 days online
  – Reasonable (not terrifying) rejection rate: IJCP
    publishes around 33% of papers submitted
IJCP is different www.IJCP.org
• Indexing, Impact
  –   PubMed and everywhere you‟d expect
  –   Google „optimized‟ (like all @ Wiley)
  –   Impact Factor = 1.6
  –   2008 press coverage like Daily Mail and
      New York Times and BBC and Fox News
IJCP is different www.IJCP.org
• Readers
  – @ Wiley ~25,000 per month
  – @ Medscape ~25,000 per month
  – 10%UK, 30% USA, 30%EU, 30%ROW
    Print readers = <1000

• Extras
  –   Open access, via hybrid
  –   Article metrics? Special service!
  –   Additional material online? PPT, data/methods
  –   Enhancements? Video/audio author interviews
But… when IJCP won’t do ;)
• How can you choose?
How you can choose
• Publication planning database
  (PeerView, Pubs Hub, Datavision)

• PubMed

• Read!

• Call the publisher (or the editor)
Top tips
• Ask before you submit

• Go fast, faster, fastest…

• Get more for your authors
Ask before you submit
• Ups: Enables planning and
  efficiency, illuminates authorship,
  delivers early „no‟

• Downs: Need concrete information

• Key: Let‟s talk
Going faster
• Ups: Great papers warrant fast
  publication (exciting)

• Downs: Sometimes speed causes
  trouble, can‟t achieve
  the impossible

• Key: Be realistic
More for authors, readers
• Ups: Enhanced article features, like
  interviews, slide sets
 http://www.bjui.org/fa_sunrise/default.asp?j=1



• Downs: Takes a little coordination

• Key: Explore early
So…
• Let‟s talk

• Be realistic

• Explore early

• chris.graf@wiley.com
  +44 1865 476 393

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What Journal Authors Want

  • 1. What Journal Authors Want Chris Graf, Associate Editorial Director, John Wiley & Sons, Wiley-Blackwell chris.graf@wiley.com
  • 2. What’s this about? • Different flavours of journal • What do you want? • When IJCP just won‟t do ;) • Top tips
  • 4. Happy authors • What Authors Want: The ALPSP research study on the motivations and concerns of contributors to learned journals – 10,970 authors contacted – 3218 responses (12.4% medical sciences) – 38 publishers contributed author contacts • Swan A, Brown S, ALPSP, London
  • 5.
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  • 7. You want an audience • Print and online – Print circulation = Good old readers – Society journals = Traditional route for authors to reach discrete audience – Online @ Wiley = ~25 million registered – Google, PubMed = plenty more readers • Online is now!
  • 8. You want ‘open access’? • No barrier between readers and content • e.g. top 20 downloads papers at IJCP are „open‟ • Only „open‟ = PLoS, BioMedCentral , www.Archives of Drug Information.org • Or partly „open‟ by hybrid scheme at Wiley or any major publisher
  • 9. You want prestige? • Prestige = Impact Factor? • Is the paper really NEJM material? – NEJM: ~3% of papers submitted (IF 52) – BMJ: 6% of research papers submitted (IF 9.7) – BJU Int: ~14% of papers submitted (IF 2.8) – Arthritis & Rheumatism: ~25% of papers submitted (IF 7.7) – IJCP: ~33% of papers submitted (IF 1.6)
  • 10. Psychiatry 2007, May http://www.psychiatrymmc.com • [impact factor] no longer dominates choices • Editors … need to focus on a fast and friendly submission and review … early online and speedy print publication • internet permits anyone to find the author‟s work
  • 11. You just need a citation? • Alternative peer-reviewed journal models • Rejection rates low … more a question of „sufficient quality‟ than „priority‟ • Routine, confirmatory, negative, null • PLoS ONE • www.Archives of Drug Information.org
  • 12. IJCP is different www.IJCP.org
  • 13. IJCP is different www.IJCP.org • Fit with aims and scope – General medical – Specialist/secondary care and primary care – Clinical research, clinical reviews, clinical insight • Happy authors – “Always a pleasant experience working with the IJCP team. They are efficient, professional and nice to deal with.”
  • 14. IJCP is different www.IJCP.org • Predictable, Able to plan – Accurate timelines and information, helpful communication, coordinated publication (congresses, events, PR) • Speed – Rapid, robust peer review and publication – 2008 review times: mean 18 days – NEW EXPEDITED = 777 7 days peer review, 7 days proof, 7 days online – Reasonable (not terrifying) rejection rate: IJCP publishes around 33% of papers submitted
  • 15. IJCP is different www.IJCP.org • Indexing, Impact – PubMed and everywhere you‟d expect – Google „optimized‟ (like all @ Wiley) – Impact Factor = 1.6 – 2008 press coverage like Daily Mail and New York Times and BBC and Fox News
  • 16. IJCP is different www.IJCP.org • Readers – @ Wiley ~25,000 per month – @ Medscape ~25,000 per month – 10%UK, 30% USA, 30%EU, 30%ROW Print readers = <1000 • Extras – Open access, via hybrid – Article metrics? Special service! – Additional material online? PPT, data/methods – Enhancements? Video/audio author interviews
  • 17. But… when IJCP won’t do ;) • How can you choose?
  • 18. How you can choose • Publication planning database (PeerView, Pubs Hub, Datavision) • PubMed • Read! • Call the publisher (or the editor)
  • 19. Top tips • Ask before you submit • Go fast, faster, fastest… • Get more for your authors
  • 20. Ask before you submit • Ups: Enables planning and efficiency, illuminates authorship, delivers early „no‟ • Downs: Need concrete information • Key: Let‟s talk
  • 21. Going faster • Ups: Great papers warrant fast publication (exciting) • Downs: Sometimes speed causes trouble, can‟t achieve the impossible • Key: Be realistic
  • 22. More for authors, readers • Ups: Enhanced article features, like interviews, slide sets http://www.bjui.org/fa_sunrise/default.asp?j=1 • Downs: Takes a little coordination • Key: Explore early
  • 23. So… • Let‟s talk • Be realistic • Explore early • chris.graf@wiley.com +44 1865 476 393