Kate Lawrence
Personal Information
Organization / Workplace
EBSCO Information ServicesLocation
Greater Boston Area United StatesOccupation
Vice President, User Research at EBSCO Information ServicesIndustry
Technology / Software / Internet
About
Kate Lawrence is the Vice President of User Research at EBSCO Information Services, where she leads the team responsible for understanding user needs and pain points in the digital space to drive new products and features. She brings over 20 years of UX background, with 15 years of leadership guiding and growing user research teams, conducting user insight work, and optimizing product management within an agile environment. Kate has been recognized as a subject matter expert in leveraging data to craft unique stories around consumer behavior, and evidence-based product development practices. She is an active member of the User Experience Professionals Association (UXPA) and a sought-aft...