The document discusses a demand-driven reporting and supplier collaboration program developed by Edifice Information Management to facilitate data sharing and collaboration between retailers and suppliers in the sporting goods industry. The program aims to provide retailers with robust sales data analytics and reporting tools while also giving suppliers access to downstream point-of-sale and inventory data to help optimize ordering, pricing and inventory levels. Key benefits highlighted include increased sales, reduced costs, improved profitability and the ability to make more informed business decisions through collaborative data sharing.