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An eCommerce Cloud Implementation Primer

About the Author:
Adam Roozen comes from 20 years of eCommerce and technology experience, including leadership roles for Walmart’s Sam’s Club eCommerce division. His diverse background includes strategy, marketing, site experience, program management, and technology design and development.

With the increasing intersection of the eCommerce and cloud industries, Echidna has put significant capabilities and processes in place to implement a wide range of eCommerce websites quickly, safely, and with high quality due to our creation and use of a robust implementation methodology. Put simply, our abundant experience has created a process to ensure we can do great work for you. This presentation gives a high-level overview of the methodology that we've proven to be highly effective when implementing and deploying cloud-based eCommerce platforms.

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An eCommerce Cloud Implementation Primer

  1. 1. An eCommerce Cloud Implementation Primer
  2. 2. An eCommerce Cloud Implementation Primer If you’re a business with varied product lines operating at scale, you need something more robust than a cookie-cutter website store. At Echidna, we've synthesized our experience at implementing cloud-based eCommerce platforms into a simple, six-step methodology.
  3. 3. Step 1 Select Vendors Determine which companies you want to partner with.
  4. 4. Notice the “s” on the end of vendors. You will have multiple. At a minimum, you will have a technology platform vendor and an implementation vendor.
  5. 5. Technology Platform Vendor A company that has built a cloud-based eCommerce platform that has invested tens-of-millions of dollars into creating a platform that you can use for a tiny fraction of the cost. It will include both hardware and software, so you’re generally 95% of the way there already. Implementation Vendor Specializes in customizing and installing the software for you. We write new code to ensure your specific needs are addressed, and we use the technology platform to do it. Integrated Vendor Add capabilities, like connections to credit card payment systems or product reviews, to reduce the amount of custom code that needs to be written. Three Types of Vendors
  6. 6. Step 2 Define Project Specifications Take a full inventory of every little thing you want your system to do.
  7. 7. Consumer-facing webpages Internal business tools Partnership integrations Architecture diagrams Business requirement docs Functional requirement docs Much, much more Address everything: When we do this for our clients, we create…
  8. 8. Step 3 Plan the Project (The implementation vendor’s job)
  9. 9. Many projects require hundreds (or thousands) of line-items. The project plan ensures that the project will run on time, within budget, and to high standards.
  10. 10. Step 4 Hand Off But don't simply hand off the project to your vendor. You must have people engaged in every stage.
  11. 11. Excellent communication High morale Strong internal leadership Flexibility Commitment Projects turn out great when our clients demonstrate: Even the best-laid plans are changed due to unforeseeable events, whether you’re implementing an eCommerce platform or a skyscraper.
  12. 12. Step 5 Prepare for Launch Know what to expect and prepare accordingly.
  13. 13. People hate unexpected change. Expect complaints and a temporary dip in sales. Reduce this dip by building hype for the new website in advance. Done well, you might even get your best customers excited for the new change. Some of your processes will change. You will have a new way to add products, pro- cess orders, and handle customer service issues. External Prep Internal Prep
  14. 14. Step 6 Stick to It The launch isn’t the end. It’s the beginning.
  15. 15. Prepare your short-term and long-term strategy. Continue to work closely with your implementation vendor to ensure your investment was well-spent. a) fix or avoid issues, b) enhance the platform to stay ahead of your competition. Help your vendor to: A cloud-based eCommerce implementation is as difficult as it is profitable. But with the right experts in your corner, the world is yours to conquer!