How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Platform business model acts like an interface between consumer & producer. This model is used by many renowned & start-up companies. This helps in evolving the business by providing more value to customer. Industry have a strong incentive to evolve towards business model that enable them to gain access to additional data about their customers, data that’s not more broadly available to the platform owner. The result will be an increasing emphasis on the data dimension of business model evolution where participants can focus on persuading customers to share more of their data in return for providing more descriptive, predictive and prescriptive value to the customer. Now the data platform model will be able to focus tightly on the areas where they have the greatest differentiation to provide world class complementary products and services conveniently and reliable to their customer. In this paper differentiation between Linear & Platform business model is elaborated. LinkedIn have adapted the business platform strategy connecting organization & professional across nation to share their portfolio with other professional connected through LinkedIn.
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
Alex Rascanu delivered the "Growth Hacking with SEO" presentation on August 15, 2014 to an audience composed of students in Ryerson University’s Master of Digital Media class. More about Alex Rascanu: http://www.alexrascanu.com
A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
Top Social Media Marketing Trends to Follow in 2024Jomer Gregorio
Take a closer look at the top trends shaping the landscape in 2024 through our presentation! Assess strategies that speaks to your business and revolutionize your social media game. Keep your digital engagement ever-growing, click below and be in the know!
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2024-infographic/
Social Media Profit Blueprint: A Guide To Monetize Your Online PresenceRaviSingh296911
Dive into the dynamic world of social media monetization with 'Social Media Profit Blueprint: A Guide To Monetize Your Online Presence.' This comprehensive eBook unveils the strategies essential for transforming your online presence into a lucrative venture. From niche identification, personal brand building, and content creation to platform selection, audience growth, and diverse monetization methods, this guide covers it all. Filled with real-life case studies, actionable insights, and a friendly, conversational tone, it not only equips you with the tools for success but also encourages and inspires your journey. Whether you're a seasoned influencer or just starting, this eBook is your roadmap to navigating the evolving landscape of social media and turning your passion into profit.
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
1
Activity Analysis of Coloring
Mariah Stump
Therapeutic Recreation: Professional Practicum I
2
Activity Analysis: Coloring
Description:
Coloring is a leisure activity that involves creativity and imagination. Coloring can be an
individual or group activity. In order to color, the participant must have a coloring sheet, coloring
utensils, sharpener, and a hard surface. The coloring utensils can be crayons, colored pencils, or
markers. The goal of coloring is to bring color to the objects on the coloring sheets by shading
them with the coloring utensils. After choosing a coloring sheet, the participant must choose the
colors they feel will look best on the picture. If the coloring utensil is not sharp, they can use a
sharpener. Then the participant chooses a section to start and which color to use for that section.
They should start by coloring the inside edge of the section to help them stay in the lines. After
coloring the edge, they can color the center. They should continue to choose a section, choose a
color, shade the inside edge, and shade the center until the picture is fully colored (How).
Precautions/ Safety Issues:
Some people may want to take precaution if they are allergic to some of the chemicals in
crayons, colored pencils, or markers. They must avoid ingesting any of these coloring utensils.
Participants also need to avoid inhaling the smell of the markers. This could cause damage to the
brain, lungs, heart, liver, kidney, and peripheral nerves if it becomes a habit (Inhalants).
Special Considerations:
This activity is for people age 4 and up. Children younger than four have a hard time
staying in the lines, and may not benefit from the activity (Eye). Also, people that are blind may
be unable to do this activity unless adaptations are made.
Demands:
Although coloring is mainly a cognitive activity, it also has some physical, social, and
emotional demands. Some of the cognitive demands include deciding what picture to color and
which colors to use. Coloring is physically demanding, because the participant must have hand-
eye coordination in order to color in the lines. Sitting is the primary body position during
coloring, so the participant must also have sitting endurance. The dominant arm, wrist, hand, and
fingers are also involved, so the person must have the arm strength and stability needed to finish
the coloring page. Coloring is normally an individual activity, however, more than one person
3
can participate at one time. Coloring in a group could make the activity socially demanding, if
the people choose to interact with one another. Coloring could make a person feel joyful,
relaxed, or frustrated. Joy or happiness could come from completing the coloring page. Coloring
has been shown to relieve stress, so participants may feel relaxed or laid back while participating
in this activity. Coloring can als.
0 Choose one of the organizations described in the Four Case Studie.docxpoulterbarbara
0 Choose one of the organizations described in the “Four Case Studies on Corporate Social Responsibility” article; analyze the information about the organization; and write a 4-page case study paper (2 pages of content). Include in-text citations from at least 2 peer reviewed sources. The case study paper should include the following sections: A. Introduction B. Description of the organization’s original corporate social responsibility (CSR) policies and reporting C. Description of the conflicts D. Description of resultant changes in the CSR policies and reporting E. Conclusion
.
More Related Content
Similar to 9B17E009 TECH TALK CREATING A SOCIAL MEDIA STRATEGY .docx
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Platform business model acts like an interface between consumer & producer. This model is used by many renowned & start-up companies. This helps in evolving the business by providing more value to customer. Industry have a strong incentive to evolve towards business model that enable them to gain access to additional data about their customers, data that’s not more broadly available to the platform owner. The result will be an increasing emphasis on the data dimension of business model evolution where participants can focus on persuading customers to share more of their data in return for providing more descriptive, predictive and prescriptive value to the customer. Now the data platform model will be able to focus tightly on the areas where they have the greatest differentiation to provide world class complementary products and services conveniently and reliable to their customer. In this paper differentiation between Linear & Platform business model is elaborated. LinkedIn have adapted the business platform strategy connecting organization & professional across nation to share their portfolio with other professional connected through LinkedIn.
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
Alex Rascanu delivered the "Growth Hacking with SEO" presentation on August 15, 2014 to an audience composed of students in Ryerson University’s Master of Digital Media class. More about Alex Rascanu: http://www.alexrascanu.com
A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
Top Social Media Marketing Trends to Follow in 2024Jomer Gregorio
Take a closer look at the top trends shaping the landscape in 2024 through our presentation! Assess strategies that speaks to your business and revolutionize your social media game. Keep your digital engagement ever-growing, click below and be in the know!
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2024-infographic/
Social Media Profit Blueprint: A Guide To Monetize Your Online PresenceRaviSingh296911
Dive into the dynamic world of social media monetization with 'Social Media Profit Blueprint: A Guide To Monetize Your Online Presence.' This comprehensive eBook unveils the strategies essential for transforming your online presence into a lucrative venture. From niche identification, personal brand building, and content creation to platform selection, audience growth, and diverse monetization methods, this guide covers it all. Filled with real-life case studies, actionable insights, and a friendly, conversational tone, it not only equips you with the tools for success but also encourages and inspires your journey. Whether you're a seasoned influencer or just starting, this eBook is your roadmap to navigating the evolving landscape of social media and turning your passion into profit.
Social Media Strategy - Understanding the Need for One and the Consequences o...Expansion Plus
Sally Falkow, of Expansion Plus, who was recently named to the list of "25 Women Who Rock Social Media" and Chris Abraham of Abraham Harrison, who has been a top social media and technology strategist for over a decade, are going to be addressing the need for a strategy when diving into the waters for Social Media. Many people have already set up their Twitter and Facebook accounts and are now unsure of how to navigate the tidal wave that social media has become. Tune in to gain insights into the importance of strategy and how to be strategic in order to stay afloat.
1
Activity Analysis of Coloring
Mariah Stump
Therapeutic Recreation: Professional Practicum I
2
Activity Analysis: Coloring
Description:
Coloring is a leisure activity that involves creativity and imagination. Coloring can be an
individual or group activity. In order to color, the participant must have a coloring sheet, coloring
utensils, sharpener, and a hard surface. The coloring utensils can be crayons, colored pencils, or
markers. The goal of coloring is to bring color to the objects on the coloring sheets by shading
them with the coloring utensils. After choosing a coloring sheet, the participant must choose the
colors they feel will look best on the picture. If the coloring utensil is not sharp, they can use a
sharpener. Then the participant chooses a section to start and which color to use for that section.
They should start by coloring the inside edge of the section to help them stay in the lines. After
coloring the edge, they can color the center. They should continue to choose a section, choose a
color, shade the inside edge, and shade the center until the picture is fully colored (How).
Precautions/ Safety Issues:
Some people may want to take precaution if they are allergic to some of the chemicals in
crayons, colored pencils, or markers. They must avoid ingesting any of these coloring utensils.
Participants also need to avoid inhaling the smell of the markers. This could cause damage to the
brain, lungs, heart, liver, kidney, and peripheral nerves if it becomes a habit (Inhalants).
Special Considerations:
This activity is for people age 4 and up. Children younger than four have a hard time
staying in the lines, and may not benefit from the activity (Eye). Also, people that are blind may
be unable to do this activity unless adaptations are made.
Demands:
Although coloring is mainly a cognitive activity, it also has some physical, social, and
emotional demands. Some of the cognitive demands include deciding what picture to color and
which colors to use. Coloring is physically demanding, because the participant must have hand-
eye coordination in order to color in the lines. Sitting is the primary body position during
coloring, so the participant must also have sitting endurance. The dominant arm, wrist, hand, and
fingers are also involved, so the person must have the arm strength and stability needed to finish
the coloring page. Coloring is normally an individual activity, however, more than one person
3
can participate at one time. Coloring in a group could make the activity socially demanding, if
the people choose to interact with one another. Coloring could make a person feel joyful,
relaxed, or frustrated. Joy or happiness could come from completing the coloring page. Coloring
has been shown to relieve stress, so participants may feel relaxed or laid back while participating
in this activity. Coloring can als.
0 Choose one of the organizations described in the Four Case Studie.docxpoulterbarbara
0 Choose one of the organizations described in the “Four Case Studies on Corporate Social Responsibility” article; analyze the information about the organization; and write a 4-page case study paper (2 pages of content). Include in-text citations from at least 2 peer reviewed sources. The case study paper should include the following sections: A. Introduction B. Description of the organization’s original corporate social responsibility (CSR) policies and reporting C. Description of the conflicts D. Description of resultant changes in the CSR policies and reporting E. Conclusion
.
1 Case Study #23 Is Yahoo!’s Business Model .docxpoulterbarbara
1
Case Study #23:
Is Yahoo!’s Business Model
Working in 2011 and Today?
BUS 189 - Prof. Larry Gee
Team # 5 - The A+ Students
Aimee Gohil - # 7260
Sean Luis - # 0283
PM - Karin Proven - # 7884
Krysta Sumabat - # 2199
Friday, December 4 2015
2
Table of Contents
Appendix 1: History, Development, and Growth ……….………………………………………. 3
Appendix 2: Internal Strengths and Weakness ….………………………………………………. 8
Appendix 3: Nature of External Environment …..……………………………………………... 11
Appendix 4: SWOT Analysis…………….………….…………………………………………. 12
Appendix 5: Corporate-Level Strategy ...………………………………………………………. 18
Appendix 6: Business- Level Strategy …………………………………………………………. 20
Appendix 7: Company Structure and Control Systems………...………………………………. 22
Appendix 8: Recommendations...………………………………………………………………. 24
Case Question 1 ……….………………………………………………………….…….……… 25
Case Question 2 ……….………………………………………………………………..……… 29
Case Question 3 ………………………………………………………………………..………. 32
Case Question 4 ……………………………………………………………………….….……. 36
Conclusion …………………………………………………………………………….….……. 38
Bibliography………………………………….………………….……………………….….…. 40
3
Appendix 1: The History, Development, and Growth
Yahoo! is a global technology company best known and recognized for their search
engine, web portals, email services, and similar technologies. Yahoo! is currently working hard
to stand out from competitors by executing several strategies, including corporate level strategies
such as acquisitions, horizontal and vertical integration. It is clear with the struggles Yahoo! has
faced over the past 7 years that they need to regain market share, expand their demographics,
improve innovation, and build brand loyalty to be profitable. The company’s past strategy of
acquisitions has been costly and has not produced the desired result.
Yahoo! was founded by David Filo and Jerry Yang and the company is based in the heart
of the Silicon Valley in Sunnyvale, California. (McCullough) In 1994, David and Jerry were
graduate students at Stanford University, studying to obtain their Ph.D. in Electrical
Engineering. The World Wide Web was a tool they used, but the user experience left them
extremely frustrated. Thousands of pages would appear which were random and unorganized,
making the tool overly cumbersome and difficult to use effectively. Realizing there was a better
way to organize the information, the pair found a way to manage all these websites by specific
content. What David and Jerry provided was a hierarchically organized index compared to an
index of pages. They named this organized hierarchy “David and Jerry’s Guide to The World
Wide Web” and published it in 1994.
Initially their site was used mainly by their friends and for their own personal
use. However, over time, more and more people came across the time saving website, spreading
the word about “David and .
06identifying exceptions and RECOGNIZING WINSWe can .docxpoulterbarbara
|06|identifying exceptions and
RECOGNIZING WINS
“We can always choose to
perceive things differently.
We can focus on what’s
wrong in our life, or we can
focus on what’s right.”
Marianne Williamson
RECOGNIZING WINS | 98
Where We Have Been
In the previous chapter, you learned the concept of neuroplasticity, the brain’s ability to be “plastic” or “changeable”
in nature by actually growing new neural pathways when tasked with creating new thinking patterns. You also
discovered that you cannot always trust your thoughts as they can get stuck in the habit of delivering faulty
information based on self-limiting and self-sabotaging beliefs. You were also introduced to the concept of cognitive
reframing, which highlights your ability to view the same information or experience through a different and more
productive frame of reference. And finally, we shared the narrative concept of externalizing problems; the concept
invited you to examine whether your self-concept was too closely defined by common problems like procrastination,
anxiety, or overwhelm. We further examined what steps to take to start to have a constructive relationship with
externalized problems by dialoguing with them as a way of escaping their impact.
Where We Are Going
In this chapter, we will dive deeply into the concept of finding exceptions to problem-saturated stories. Returning
again to Angela, we will use her story as a teaching tool as we bring into focus exactly how the narrative process is
engineered to discover these exceptions to problems. Highlighting her process will set the stage for you to highlight
your own as you begin inquiring into your own personal narrative in a way that draws on actual evidence from your
own life story thus far.
In this chapter, you will come to find that you, like us all, have unexamined exceptions to the problem-laden beliefs
that may be hard to abandon. Because of this, you will be taught how to explore the creative process of finding
exceptions—those times when despite all odds and the many neural pathways that have already been carved so
deeply to support the dominance of problems, something exceptional still occurred (Figure 1).
Gearing Up
» To develop a new relationship to your problem(s), now that you have learned to
externalize them
» To expand your non-cognitive vernacular (generate more words to convey the Big 7)
» To take cognitive reframing to the next level by learning how to find exceptions to your
problems (times the problem wasn’t in control)
» To understand the neuroscience behind asking the right questions and visualizing
yourself as successful in combating the effects of your problem(s)
» To see the importance of recognizing wins in your life
» To recognize that your wins are not context dependent, but “you” dependent
Figure 1. Exceptions can be found
anywhere, even in something as
simple as paying a bill on time
rather than letting the problem of
procrastination t.
08creating YOUR GAME PLANNothing will work unle.docxpoulterbarbara
|08|creating
YOUR GAME PLAN
“Nothing will work
unless you do.”
Maya Angelou
YOUR GAME PLAN | 135
Where Have We Been
In the previous chapter, we focused on the importance of cultivating courage as a necessary component in creating a
life that is aligned with your greatest gifts, values, and, of course, engaging in the exploratory process of uncovering
your personal “why.” You were encouraged to discover your “courage compass” and to use it as often as is helpful
and enjoyable, but particularly when fear comes knocking. You were also taught about the astonishing power of your
imagination and its ability to activate your unconscious mind’s internal GPS in helping you to move in the direction of
your desired future. Lastly, you learned how neuroscience relates to visualization, feeling and experiencing yourself
embody real or imagined moments in a sequence of events that aids the brain in believing them.
Where We Are Going
Well, you’ve made it to the end. This final chapter of the re:MIND methodology culminates into a process of
synthesizing all that you have learned in the previous chapters into very personalized “game plan” (Figure 1). We say
personalized because as we lead you through this process of creating a trustworthy game plan that can weather all the
storms of your life, we will focus on proactively anticipating and forecasting any challenges that might arise, so that they
do not derail your progress. You see, you will want to be at-the-ready and prepared when problems surface because, as
you learned in Chapter 7, your life and your legacy are too important to leave in the hands of self-doubt, or problems
like fear, guilt, or anxiety. But first, we’re going to look back on your journey. Without further ado, let’s get started.
Gearing Up
» To review all that you’ve learned in order to prepare you for the final step
» To re-visit the structure of positive self-talk
» To create your personal game plan
» To help you plan against multiple mindset problems
» To prepare you for future mindset problems outside your plan
Figure 1. Your game plan will prepare
you for what is to come.
YOUR GAME PLAN | 136
Remembering Your Journey
Every step of this process has been leading you to this final outcome. The opportunity here lies in combining the
material in a way that makes the most sense for you given the challenges that you currently face, or that you anticipate
facing in the near future. By having a game plan, you will be armed with a coping strategy that is comprehensive,
reliable, and fully committed to your success. Before we dive into the game plan, let’s take a brief journey and review
what you’ve learned as a way of refreshing your mind and preparing you for this final step.
Self-Talk, Self-Doubt, and Your Personal Narrative
When you first started, you may not have had a clear sense as to where this journey was taking you. The process
started with three students tripping over both a l.
1 2Week 4 Evidence and Standards ACC49142020Week .docxpoulterbarbara
1
2
Week 4 Evidence and Standards ACC/491
4/20/20Week 4 Evidence and Standards
Comparison of Audit, Scientific and Legal Evidence Standards.
According to "Investopedia" (2020), generally accepted auditing standards (GAAS) are a set of systematic guidelines used by auditors when conducting audits on companies' financial records. GAAS helps to ensure the accuracy, consistency, and verifiability of auditors' actions and reports. The Auditing Standards Board (ASB) of the American Institute of Certified Public Accountants (AICPA) created GAAS. (para 1).
Scientific evidence is information gathered from scientific research, which takes a lot of time to conduct. But there are a few things that all this research needs to have in common to make it possible for businesses to accept it as "evidence" ("The Conversation," 2020).
Legal evidence is represented by what is lawful to be proven by law to be valid or invalid, true or untrue.
Consideration of Sample Sizes and Methods (random, haphazard, monetary unit sample, judgmental) and how sampling affects evidence.
Evidence gathered should be representative of the population. The chances that the sample taken is not representative of the population is sampling risk, which should be controlled by using proper sample size and appropriate selection. (Arens, Elder, & Beasley, 2014, p. 476)
The selection of a sample is made using the following methods: random, haphazard, monetary unit, and judgmental.
Random sample selection is made by giving all items in a population the same chance of being selected. Sample selection is used when there is no need to emphasize some items in the population. (Arens, Elder, & Beasley, 2014, p. 478)
Haphazard sample selection is made without any distinguishing characteristics such as size or source. (Arens, Elder, & Beasley, 2014, p. 480)
Monetary unit sampling is a statistical method used for testing details of balances. Samples are selected based on the probability proportional to size sample selection. (Arens, Elder, & Beasley, 2014, pp. 566-567)
Judgmental sampling is based on the auditor's decision on which items from the population to review. It's based on auditor's knowledge of the business and industry, as well as their experience in auditing.
Relevance, Reliability and Sufficiency of Evidence.
Our company's control over financial reporting is a process that's designed to assure the reliability of financial reporting and the preparation of financial statements for external purposes under generally accepted accounting principles. Management is responsible for establishing and maintaining internal control over financial reporting (as defined in Rule 13a-15(f) under the Exchange Act). They assess the effectiveness of the internal control over financial reporting based on the criteria that were set forth in the Internal Control-Integrated Framework that was issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework). Managem.
.,Discuss power, authority, and violenceDifferentiate between .docxpoulterbarbara
.,Discuss power, authority, and violence
Differentiate between the different types of governments around the world
A response to the initial question(s) below
Responses to at least two other students' posts
Step 1
Conduct research on the Internet.
Pick three countries from around the world that have different political systems than the United States. Explore their characteristics in terms of power and authority.
Step 2
Write a post answering following questions.
How does the political system work in each of these countries?
Who are the power holders? Are they elected?
Do they have governments?
Answer the questions in paragraphs and please add sociology references to each paragraph.
.
. Why is understanding the fundamentals of persuasion and argume.docxpoulterbarbara
. Why is understanding the fundamentals of persuasion and argumentation necessary in technical writing?
2. In analyzing the audience for a persuasive document, what broader goals is the write hoping to achieve?
3. In planning a persuasive document, what constraints must the writer consider? Please be precise.
4. What are the elements of a persuasive argument? Briefly explain each.
5. A successful persuasive document must avoid logical fallacies, name them.
6. What is persona? What characteristics would help a writer to demonstrate, as well as establish, an attractive persona to his or her audience when preparing a persuasive document?
7. What are the elements of a coherent paragraph?
.
09-15 PRACTICAL EXERCISE PE 4-04-1 TITL.docxpoulterbarbara
09-15
PRACTICAL EXERCISE: PE 4-04-1
TITLE: Project PRT
INTRODUCTION:
Many situations will occur during your tours, which test your ability to solve complex problems.
When we are faced with solving a problem the first and most critical step is identifying the
problem. Often times we try to fix symptoms of the problem instead of the problem itself.
INFORMATION:
Upon graduating the SEA, you report to your new squadron. During your check-in brief with the
Command Master Chief, you discover the collateral duty of Command Fitness Leader (CFL) is
vacant. You have the training and interest in this program and willingly volunteer. Your
Commanding Officer’s welcome aboard interview goes well and he appears very satisfied of
your eagerness to accept duties as CFL. During the interview he mentions the number one
complaint from the crew is their inability to perform PT during the workday. His concern is the
high number of failures among the younger members of the crew during the previous PFA cycle
(13 percent of Sailors fewer than 24 years old failed the run portion and seven percent of the
command failed the body composition portion of the previous cycle’s PFA). The current
command instruction requires personnel to PT after normal working hours. The Captain wants
to make the PT program a part of the workday and asks you to develop a schedule where
everyone will have an opportunity to meet the CNO’s directives (one hour per day/three times
per week).
When you meet the Maintenance Master Chief, you mention the concern of the Captain over the
Command PT program. The Master Chief is aware of the crew’s complaints regarding the
requirement to PT after normal working hours. He doesn’t see the importance of the program
when weighed against the amount of daily mission-essential maintenance required on “his”
aircraft. Three of the six department heads seem satisfied with the current program and do not
see a need for change. You find the CPOs are not happy with the current program (because of
the high failure rate on the previous PFA) and fully support a change. They are unwilling to defy
the Maintenance Master Chief. The Command Master Chief pledges his full support of any
reasonable plan you and the Chiefs develop as long as each department maintains no less than a
supervisor, collateral duty inspector (supervisor can dual hat as CDI), and three workers. Your
plan must have PT for everyone.
ASSIGNMENT- Post your answer on the discussion board:
1. Identify the problem.
2. Write a problem statement.
3. Explain why you believe the problem you identified is the root cause and not a symptom.
Assignment 3: Project Proposal – Execution, Control, and Closure
Due Week 10 and worth 150 points
Note: This is the third of three assignments which, as a whole, will cover all aspects of the project life cycle relevant to your selected project. THIS ASSIGNMENT IS BASED .
0Running Head NON-VERBAL COMMUNICATIONS 10NON-VERBAL C.docxpoulterbarbara
0
Running Head: NON-VERBAL COMMUNICATIONS 1
0
NON-VERBAL COMMUNICATION
Contributor, N. T. (2019, December 23). Communication skills 3: non-verbal communication. Retrieved from https://www.nursingtimes.net/clinical-archive/assessment-skills/communication-skills-3-non-verbal-communication-15-01-2018/
Non-verbal communication is primarily about body language, but other factors such as the layout or decoration of a room, or someone’s clothing or appearance, can also communicate messages. Non-verbal communication can be a supplemental for verbal communication and can reinforce or substitute a spoken message. The non-verbal communication can be different in each situation and each encounter. It is affected by the patient’s sensitivities, how one is regarded and the situation itself. it is very important to facilitate the positive non-verbal interactions in the health care settings. Body language can be crucial as it aids in communication and also helps to decode and react appropriately to other people’s visual and cues. Also, the cultural differences can affect the non-verbal communication as some non-verbal communication can be considered appropriate in some cultures. Thus, it is required to have some knowledge regarding cultural differences and cultural competence.
Liu, Calvo, A., R., Lim, & Renee. (2016, June 7). Improving Medical Students' Awareness of Their Non-Verbal Communication through Automated Non-Verbal Behavior Feedback. Retrieved from https://www.frontiersin.org/articles/10.3389/fict.2016.00011/full
The non-verbal communication of clinicians has an impact on patients’ satisfaction and health outcomes. Yet medical students are not receiving enough training on the appropriate non-verbal behaviors in clinical consultations. Computer vision techniques have been used for detecting different kinds of non-verbal behaviors, and they can be incorporated in educational systems that help medical students to develop communication skills. We describe EQClinic, a system that combines a tele-health platform with automated non-verbal behavior recognition. The system aims to help medical students improve their communication skills through a combination of human and automatically generated feedback. EQClinic provides fully automated calendaring and video conferencing features for doctors or medical students to interview patients. We describe a pilot (18 dyadic interactions) in which standardized patients (SPs) (i.e., someone acting as a real patient) were interviewed by medical students and provided assessments and comments about their performance. After the interview, computer vision and audio processing algorithms were used to recognize students’ non-verbal behaviors known to influence the quality of a medical consultation: including turn taking, speaking ratio, sound volume, sound pitch, smiling, frowning, head leaning, head tilting, nodding, shaking, face-touch gestures and overall body movements. The results showed that students’ awareness.
... all men are created equal ... they are endowed by their Cre.docxpoulterbarbara
"... all men are created equal ... they are endowed by their Creator with certain unalienable Rights, ... among these are Life, Liberty, and the pursuit of Happiness." – Preamble to the Declaration of Independence (National Archives, 2020)
Imagine that you are Thomas Jefferson during the eventful days of 1776 (the year the Declaration of Independence was signed), when protest and revolt energized the air.
If Thomas Jefferson looked into the future, he might not have realized just how important and revered the Declaration of Independence would become. The Declaration is studied and admired all over the world, and its importance continues to grow.
Read more about the Declaration and its importance in this article
.
For your Discussion Board post complete the following:
Explain why you think the Declaration has become the revered document that it is.
Discuss whether you think the Declaration of Independence is relevant in your life today and why
.
-Extended definition of AI and contextual overview.-Detailed d.docxpoulterbarbara
-Extended definition of AI and contextual overview.
-Detailed discussion of two or three uses of AI – what it can do and reasons why it is likely to be beneficial.
-Analysis of any problems arising from these uses of AI.
Harvard references style
.
1 CDU APA 6th Referencing Style Guide (Febru.docxpoulterbarbara
1
CDU APA 6th
Referencing Style Guide
(February 2019 version)
2
Contents
APA Fundamentals .......................................................................................... 3
Reference List ................................................................................................... 3
Citing in the text ............................................................................................... 5
Paraphrase ................................................................................................... 5
Direct quotes................................................................................................. 5
Secondary source .......................................................................................... 6
Personal communications............................................................................. 6
Examples .......................................................................................................... 7
Book .............................................................................................................. 7
eBook ............................................................................................................ 7
Journal article with doi ................................................................................ 7
Journal article without doi ........................................................................... 7
Web page ...................................................................................................... 7
Books - print and online ................................................................................... 8
Single author ................................................................................................ 8
eBook/electronic book ................................................................................ 11
Journal articles, Conference papers and Newspaper articles ........................ 13
Multimedia ..................................................................................................... 16
YouTube or Streaming video ..................................................................... 16
Online images ................................................................................................. 17
Web sources and online documents ................................................................ 20
Web page .................................................................................................... 20
Document from a website ........................................................................... 21
Legislation and cases ...................................................................................... 23
Common abbreviations .................................................................................. 24
Appendix 1: How to write an APA reference when information is missing .. 25
Appendix 2: Author layout.
1 How to Overcome Public Perception Issues on Potable R.docxpoulterbarbara
1
How to Overcome Public Perception Issues on Potable Reuse Projects
Michael R. Markus, P.E., Orange County Water District, Fountain Valley, CA
Eleanor Torres, Orange County Water District, Fountain Valley, CA
Abstract
The purpose of this paper is to provide an overview of how the Orange County Water District
(the District; OCWD) was able to insulate itself from public opposition to its potable reuse
project, the Groundwater Replenishment System (GWRS).
To understand what challenges the District would be facing it is important to first understand
what was happening with other projects that were being developed at the same time in
Southern California. Second, it is important to understand the process by which the outreach
program was developed and how it was executed. That program was ongoing and changed
with the project to help anticipate and react to various issues that developed. Finally, it will be
shown how important it is to continue the outreach efforts and outline the various steps the
District has taken to educate people on the benefits of reuse.
Introduction
The Orange County Water District manages a very large groundwater basin (basin) in central
and north Orange County in the state of California, U.S.A. It was created by the State
Legislature in 1933 for that purpose and is governed by a 10-member Board of Directors that
sets policy, establishes the amount of pumping out of the basin and sets tariffs. The District
currently has set the amount of groundwater that can be pumped out of the basin at 77% of the
total water demands for its 19 retail agencies which serve 2.5 million people. The remaining
23% of its water supply is dependent on water that is imported into the region.
The Southern California region has a semi-arid climate, which receives approximately 355 mm
of rainfall per year. Most of its water is imported from two primary outside sources, the
Colorado River and the Sacramento-San Joaquin Delta (the Delta) in Northern California. The
Metropolitan Water District of Southern California (MWD) built a 320 km aqueduct in the
1930’s bringing water from the Colorado River into Southern California and then participated in
the building of a 640 km aqueduct in the 1960’s from Northern California to bring water from
the Delta to Southern California. These supplies are enough to meet the water demands in
most years, but they are variable and the amount of water through these systems is dependent
on hydrology and certainly in the future, climate change.
Groundwater basins provide an important source of supplemental supply to the imported water
provided by MWD. A sustainably managed basin can provide a reliable source of low-cost
water, with groundwater costing half as much as imported water. The Orange County Water
District relies on rainfall, stormwater capture, Santa Ana River flows, untreated imported water
and recycled water for refilling its basin. This amount of water.
. Thoroughly complete each part of the prewriting process.. .docxpoulterbarbara
. Thoroughly complete each part of the prewriting process.
. Create a strong thesis statement.
. Analyze quotations and supporting evidence.
Remember that the purpose of researched information is to prove your own point--not to make that point for
Include strong supporting evidence, if required.
Once you've done some research, you'll probablAll essays must have a main ide
) Is my name clearly on the assignment EXACTLY the way it is documented in StraighterLine’s system? (E.g., if your middle initial is in the system, is it on your paper?)
2.) If applicable, have I used one of the required topics for the paper?
3.) Am I uploading the correct assignment?
4.) Have I met the minimum word requirement?
5.) Have I submitted
my own work
? Plagiarized essays WILL BE FLAGGED and you will need to resubmit a revised version.
6.) Have I used both in-text
and
bibliographic citations as appropriate?
7.) Have I saved my paper in a format Turn It In can open?
8.) Have I removed any previous comments I got from tutors?
DRAF1): Descriptive Paragraph (Optional)
7(2)
FINAL: Descriptive Paragraph (Required)
d
(3)Annotated Bibliograph
y (Required
, 8(4)
DRAFT: Compare/Contrast
(Optional)
(5)
FINAL: Compare/Contrast (Required
(6)
DRAFT: Personal Narrative (Optional)
(7)
FINAL: Personal Narrative (Required)
0
D(8)RAFT: Persuasive (Optional
0(9)
FINAL: Persuasive (Required)
12/13/18, 1:051
0
5
(Required)
1
REQUIRED DRAFT: Researc
0
1(12)4
FINAL: Research (Required)
(12)
d)
1
Descriptive Paragraph (Optional)
Descriptive Paragraph
(
(1)
Annotated Bibliography
(
: (3)Compare/Contrast (Optional)
L: C ompare/Contrast (Required)
,
T: Personal Narrative (Optional
L: Personal Narrative
Persuas
:
Persuasive (Required)
T: Argumentative (Optional)
,
L: Argumentative (Required
0
11
REQUIRED DRAFT: Research
: Research (Required)
.
. Research Paper Give a behaviorists response to the charge t.docxpoulterbarbara
. Research Paper
Give a behaviorist's response to the charge that:
a. Behavior therapists ignore the past.
b. Behavior therapy is coercive.
c. Rewarding behavior causes children to refuse to do anything unless a reward follows.
d. If one child is reinforced, another child might increase his negative behavior to get a reward.
Address each one of these charges separately, and give research evidence to support your statements and arguments. the doc must have 5 minimum page length.
.
-QuestionsDiscuss how Adam vision was formedHow did he deve.docxpoulterbarbara
-Questions:
Discuss how Adam vision was formed
How did he develop compassion for the outsider and marginalized?
Is compassion inborn or learned?
How does humor fit into health care delivery?
Why aren’t there more people like Adams?
Explain how Sr Adams fits into either an opt group or in group
Format:
3-5 pages
times new roman 12
1 inch margins
double spaced
.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
2. In late 2016, Dr. Aditya Khare was trying to decide how he
should promote Tech Talk, the content
publishing portal he had co-founded in 2012. As of December 1,
2016, the portal was slightly over five
years old and had a relatively small social media presence.
Khare wanted to change that. He understood
that it was impossible to ignore social media in his growth
strategy. He wanted Tech Talk to get ample
traffic directly through platforms such as Facebook and Twitter.
He also wanted it to have a strong presence
among special interest groups on social media so that
discussions could be initiated and carried forward to
enrich the body of knowledge on the web. However, coming up
with a strategy that could be implemented
by his small team was turning out to be more daunting than he
had initially thought. Khare needed to find
an answer within the next week, when he would have to present
the portal’s annual progress to other
governing stakeholders.
One of Khare’s agenda items for the future was fast growth,
which needed to be fuelled by capital inflow
from investors. A successful social media strategy would play a
key role in that initiative. However, Khare
did not want to experiment too much. Instead, he wanted to use
established strategies for developing a
strong presence on social media. How should he strategize the
interaction with readers on social media?
Which platforms should he focus on? How should he invest in
building a presence on these platforms?
ELECTRONIC CONTENT PUBLISHING INDUSTRY
The electronic content publishing industry (often called the
3. electronic publishing industry, or knowledge
blogs) was one of the faster growing industries in the digital
economy based on year-on-year growth.1 In
October 2016, there were approximately one billion Web 2.0
websites, with approximately 319.8 million
content publishing blogs available. Web 2.0-based industries
witnessed a number of innovative revenue-
generating business models, which targeted a focused yet
narrow customer segment but created a lot of
returns, especially in the shorter run. This success inspired new
entrepreneurs to join and take up new
initiatives in the industry. Some of these emerging business
models attempted to provide their target
customers with unique niche content, while many other business
models were repetitive and thus failed to
1 Rüdiger Wischenbart, “The Global Ranking of the Publishing
Industry 2015,” 3-4, accessed May 10, 2017,
www.wischenbart.com/upload/Wischenbart_Ranking2015_analy
sis_final.pdf.
A
ut
ho
riz
ed
fo
r u
se
o
nl
7. c
op
yr
ig
ht
v
io
la
tio
n.
Page 2 9B17E009
make any significant business impact. In the long run, many of
these initiatives failed to sustain their growth
and died.
The electronic publishing industry was highly fragmented.
Thousands of content publishing websites
posted news and content that could be considered generic and
that crossed all domains or interest areas,
while specialized content publishing companies focused on a
niche market. As an alternative, some popular
yet small teams of bloggers shared niche, yet highly focused,
content with their readers. Added to this mix
were content providers who mechanically churned content from
existing websites, using article spinning
systems. These websites created new content, and kept adding it
8. to the repository of posts and articles. Such
spun articles, if checked for similarity, showed original results.
However, if the websites were checked for
unique contribution, originality of thought, or even synergy of
meaning within articles that were published,
they failed, since articles were randomly generated using mix
and match techniques from synonym-based
dictionaries.
All in all, one billion websites provided trillions of pages of
digital content, often with little differentiation
for the not so well-versed consumer.2 These websites faced a
major challenge in creating a niche to attract
readers, retain them, and generate revenue effectively.
Innovative business models and pricing schemes
were therefore required for sustenance and growth.
Search Engine Optimization
The electronic content publishing industry depended highly on
two sources of traffic: search engines and
social media. To gain visibility in search engines, portals
focused on search engine optimization (SEO)—
the adoption of a set of practices and strategies affecting the
visibility of a web domain in the unpaid results
of search engines (like Google, Bing, or Yahoo) to gain organic
traffic. In general, the higher the number
of rankings and appearance a web page had in the search
results, the greater would be the traffic it received
from the search engine when similar themes were searched by
users.3 SEO could target different types of
organic traffic, including picture and video search, location
search, academic research article search, news
and latest update search, and industry-specific vertical aligned
search engines.
9. There were two types of SEO strategies—black hat and white
hat—and websites often used them both.
Black hat SEO referred to strategies that focused on tricking
search engines and mostly bypassed the
guidelines defined by search engines. It included strategies like
keyword stuffing, using hard-to-detect text
that had the same colour for text and background, false
automated redirects from other domains, and adding
unrelated keywords to the page content that would attract search
traffic. White hat SEO, on the other hand,
used techniques and strategies that were mainly focused on a
human audience and completely followed
search-engine-defined guidelines for webmasters and web
developers. Some examples of white hat SEO
techniques were using correct keywords in text after a proper
keyword analysis, backlinking to relevant
documents inside the domain and to other websites, using link-
building techniques to enhance link
popularity through listing and submissions, and writing high-
quality content for authentic human readers,
which promoted social sharing and citations.
2 John Sutter, “How Many Pages Are on the Internet?” CNN,
September 12, 2011, accessed February 27, 2017,
http://edition.cnn.com/2011/TECH/web/09/12/web.index/.
3 Harold Davis, Search Engine Optimization: Building Traffic
and Making Money with SEO, (Newton, MA: O’Reilly Media,
2006), 11-12.
A
ut
ho
13. ra
m
et
er
s
is
a
c
op
yr
ig
ht
v
io
la
tio
n.
Page 3 9B17E009
Research papers highlighted how these approaches were used.4
In addition, website development best
practices (which facilitated faster page loading), minimal use of
iframes, minimal usage of JavaScript, and
the use of sitemaps resulted in better structured websites, which
14. enabled search engine spiders to crawl
websites better. Some of the outcome of these approaches was
dependent on the website hosting service
provider; thus, having a high-quality hosting service played a
critical role in SEO.
A strong social media presence also had a positive impact on
the SEO process and, therefore, on the organic
traffic generated by any web page. In fact, the content
publishing industry had been radically changed with
the emergence of search engines and social media (see Exhibit
1).
Social Media
Having a strong social media presence was increasingly gaining
importance, but understanding its scope
was still at a nascent stage. In the early days of Web 2.0
(around 2002 to 2008), having a social media
presence was critical for increasing online presence and
improving the visibility of a web page in organic
search. However, social media presence was increasingly being
recognized as not only an SEO booster but
also an important source of referral traffic. A huge population
was sharing content on social media, and
social groups were getting regular updates on the newest
content pertaining to specific areas and themes.
Social media presence was popularly interpreted as presence on
social networking and content-sharing
websites such as Twitter, LinkedIn, Facebook, YouTube,
Instagram, and Google+.
However, a deeper look into social media revealed the presence
of more diverse websites5 in many
categories: social networking websites; creativity works sharing
15. sites for videos and photos, user-sponsored
blogs, company-sponsored cause sites, company-sponsored
blogs and websites, business networking sites,
collaborative websites, virtual worlds, e-commerce portals,
podcasts, news-producing websites, educational
materials sharing, invitation-only social networks, open source
websites and social bookmarking sites that
allowed users to suggest news and music (see Exhibit 2).6
According to Shareaholic,7 on average, 31.2 per cent of the
traffic received by websites was from social
media. Top social media referrals, according to this report, were
Facebook, Twitter, StumbleUpon,
Pinterest, YouTube, Reddit, Google+, and LinkedIn. According
to a published report by Fortune magazine,
Facebook itself drove 25 per cent of the total traffic on average
for many websites, and was followed closely
by Pinterest.8 In fact, there was a transition of focus from text-
based content to image-based and video-
based content in social communications, as indicated by the
growing popularity of platforms like Pinterest
and Snapchat. Traffic analytics indicated that Facebook (with
43 per cent) accounted for greater referral
traffic to news sites than Google (with 38 per cent) for the top
400 digital news publishers. As reported by
Business Fundas,9 webmasters felt that social media marketing
provided better returns on investment than
4 Aaron Vegh, “Chapter 9: Search Engine Optimization,” in
Web Development with the Mac (Indianapolis, IN: Wiley
Publishing
Inc, 2010), 221–239; Amy Van Looy, “Chapter 6: Search
Engine Optimization,” in Social Media Management (Cham:
Springer
International Publishing, 2016), 113–132.
16. 5 W. Glynn Mangold and David J. Faulds, “Social Media: The
New Hybrid Element of the Promotion Mix,” Business Horizons
52, no. 4 (July 2009): 357–365.
6 Arpan Kumar Kar, “Integrating Websites with Social Media—
An Approach for Group Decision Support,” Journal of Decision
Systems 24, no. 3 (November 2015): 339–353.
7 Danny Wong, “In Q4, Social Media Drove 31.24% of Overall
Traffic to Sites,” Shareaholic Reports, Social Media (blog),
January 26, 2015, accessed February 27, 2017,
https://blog.shareaholic.com/social-media-traffic-trends-01-
2015.
8 Mathew Ingram, “Facebook Has Taken over from Google as a
Traffic Source for News,” Fortune, August 18, 2015,
http://fortune.com/2015/08/18/facebook-google.
9 Arpan Kumar Kar, “Benefits of Social Media Marketing,”
Business Fundas, 2015, accessed April 10, 2017, www.business-
fundas.com/2015/benefits-of-social-media-marketing.
A
ut
ho
riz
ed
fo
r u
se
o
nl
y
by
20. yr
ig
ht
v
io
la
tio
n.
Page 4 9B17E009
traditional marketing efforts; generated better leads for
business; and improved sales conversion, website
visibility, brand association, and service and product awareness.
However, interestingly, not every website
was able to ride this wave of social media, which often was
making the already popular websites more
popular and phasing out the niche websites. The main reasons
attributed to failing in social media were
inconsistency of communication with the company’s value
proposition, a general misunderstanding of how
social media really worked, lack of differentiation, and a lack of
measuring and monitoring key performance
indicators.10
To further build their social media presence, webmasters were
using different strategies. Some strategies
followed the ethical guidelines of social media use while others
did not. Social media strategies that adhered
to ethical guidelines were focused on high-quality content,
21. natural votes from viewers, natural sharing
among viewers, organic growth of subscribers through social
media, and so on. As part of such strategies,
social media expert consultants engaged with opinion leaders
and reputed bloggers to create high-quality
visibility on the web. Best practices and social media
transformation were the focus, and often such
campaigns ran at a very high cost.
There were also many e-markets such as SocialLinkMart.com
and SEOClerks.com, where people could
buy subscribers (i.e., fans and followers) for social accounts on
Facebook and Twitter. People could also
buy social votes for content on such platforms. On sites such as
Like4Like.org and EasyHits4u.com,
webmasters could artificially exchange votes, comments, and
social shares to boost the visibility of a
website on platforms such as Twitter, Facebook, and Google+.
Such purchase or exchange of social sharing
and votes was not supported by the ethical use of social media
websites. However, social media websites
actively promoted advertisement schemes to facilitate greater
reach of specific content or organizational
profile pages to potential interested user groups; such
advertisements were the main sources of revenue for
these websites.
TECH TALK BACKGROUND
Founded in 2012 by Dr. Aditya Khare and Dr. Arshiya Chak,
Tech Talk was a premium technology and
business knowledge portal focused on promoting knowledge in
the domain areas of information technology
and systems. The portal provided systems for enabling business
processes and social commitments. Articles
22. encompassed specialized areas such as business analytics, e-
governance, e-commerce, Internet
technologies, information technology, big data analytics, project
management, telecommunication
technologies and management, general business management
frameworks, service science, e-payments,
digital marketing, smart cities, and other related themes.11
These articles were mostly theoretical and
provided deeper insights into the different domains of how
emerging information technology affected firms
and societies. The objective was that for anyone exploring a
specific topic covered in an article, the website
became a ready point of reference to read and comprehend, like
any chapter of a textbook. Tech Talk also
published focused case studies, which could be used as
“minicases” or “caselets” for a particular discussion
in classrooms and workshops.
According to Khare, Tech Talk content was differentiated from
“boring textbooks” in the way it was
represented pictorially and graphically. Infographics were
liberally used throughout the website and drew
a lot of views and reviews from visitors. Tech Talk formed a
part of the already highly fragmented and
competitive electronic information publishing industry. Its
performance was ranked against some of the
10 John Rampton, “Why Most Social Media Strategies Fail,”
Forbes, April 22, 2014, accessed February 27, 2017,
www.forbes.com/sites/johnrampton/2014/04/22/why-most-
social-media-strategies-fail.
11 “About Us,” Tech Talk, accessed February 17, 2016,
http://tech-talk.org/about/.
A
27. performance of Tech Talk from 2013 to 2016 was fairly good,
due to its high focus on quality content (see
Exhibit 4).
Khare was a professor of information systems, and he initiated
the Tech Talk portal in 2012 as a platform
for disseminating knowledge and topics that he taught in class.
He had a rich background in academic
research, and used the portal for different experiments and
knowledge transfer with his students. Chak was
a professor in electronics and computer science. She also used
the portal to publish articles that could be
used for classroom discussion. Both Khare and Chak were based
out of New Delhi, the capital city of India.
Khare handled the overall management of the portal as well as
partner relations, while Chak was more
inclined toward editing content and managing the team of
content writers. Soon, the co-founders realized
that many people were following their articles, and the content
was getting reused in different platforms.
These platforms were discussing topics such as Internet-based
technologies, networking technologies,
e-commerce, social media, business analytics, gadgets, mobile
commerce, big data, emerging smart
technologies, and cloud computing. The discussions fuelled the
start of Tech Talk as a knowledge base for
technology discussions.
TECH TALK GROWTH
Once Khare and Chak started evaluating the type of traffic that
Tech Talk received—based on web
analytics, which were built into the portal—they found that
most of the traffic came from search engines
only. In fact, 84 per cent of the traffic came from search
28. engines, and most of the organic search traffic
came from India and the United States. Most of the remaining
traffic was from direct visits by subscribers,
and only about four per cent of the total traffic was from social
media. However, they noticed that most
other websites got a lot more traffic from social media sites.
Khare wondered why and if there was
something he was missing to not be able to get the referral
traffic from social media websites. Apparently,
people enjoyed the Tech Talk articles since they visited the
website on a regular basis from the web. While
Khare wanted to explore how to take Tech Talk to the next level
using social media, Chak was less bothered
by this. She felt that creating high-quality content should be
their sole focus and the rest would automatically
follow. However, Khare was not convinced, since he had seen
great content often fail to get ample attention.
Tech Talk was deployed on the WordPress content management
system, and each page of the website was
integrated with social sharing tools. Sharing facilities were
sometimes used by web page visitors, but not
as frequently as Khare wanted. Users often emailed the articles
to their webmail or bookmarked it.
However, social sharing on Pinterest and Facebook was not
picking up pace.
Khare knew the importance and impact of social media on the
masses. He understood the countless ways
that the dynamics of social media marketing affected individual
users as well as communities.12 He was
aware of success stories surrounding the use of social media
that illustrated a shift in value creation.
Therefore, every article that was published on Tech Talk
automatically got shared and distributed on all of
Tech Talk’s social media platforms, including the Facebook
29. page of the website, Twitter handles, and
LinkedIn profile. Khare also attempted to make posting and
sharing on Twitter and Facebook as automated
as possible. For example, on Twitter, a tool called Twitter feed
was used, which not only automatically
published Tech Talk’s articles and posts on Twitter, but also
could be customized to use selective feeds
from other much larger and popular news websites. Twitter feed
enabled the selection of topic-specific
articles from the rich site summary (RSS) feeds of these popular
websites and automatically tweeted them
12 Pierre R. Berthon, Leyland F. Pitt, Kirk Plangger, and Daniel
Shapiro, “Marketing Meets Web 2.0, Social Media, and Creative
Consumers: Implications for International Marketing Strategy,”
Business Horizons 55, no. 3 (February 2012): 261–271.
A
ut
ho
riz
ed
fo
r u
se
o
nl
y
by
33. yr
ig
ht
v
io
la
tio
n.
Page 6 9B17E009
around the clock, without any manual intervention. This tool
helped Tech Talk reach a global Twitter
audience.
By using Twitter feed and Twitter Trends, Tech Talk acquired a
lot of followers. Khare then ran a social
campaign on Twitter about the management of a natural
calamity using smart technologies, which also
increased his follower count significantly. As of December
2016, Tech Talk had over 60,000 Twitter
followers. However, while there was a huge base of followers, it
was not generating a significant amount
of referral traffic, which could be expected from such a large
base. Khare wondered why the Twitter
followers were not converted into traffic.
SOCIA MEDIA ANALYTICS FOR TECH TALK
34. An overview of Twitter analytics reported that in January 2016
there were 323 tweets, which created 34,500
impressions, which further created 1,824 profile visits and 394
mentions and retweets. Of the Twitter
followers, 69 per cent were male and 31 per cent were female.
Also, 53 per cent were single, while 47 per
cent were married. The devices used by these followers were
mostly desktop and laptop computers (83 per
cent), followed by android (18 per cent) and iOS devices (9 per
cent). Tech Talk’s Twitter page was rarely
accessed using Blackberry phones and tablets (less than 1 per
cent) or using the mobile web on other devices
(2 per cent). A deeper look into the profiles of followers
showed that most Tech Talk followers had
completed high school (54 per cent), followed by people who
had completed college (32 per cent) and
graduate school (13 per cent). A more elaborate overview of
Tech Talk followers was also compiled (see
Exhibits 5–9).
A deeper look into analytics for social media platforms showed
that there were analytical frameworks
surrounding research methods for mining useful information
from Twitter data. There were three main
types of analytical approaches with relevant metrics: descriptive
analytics, content analytics, and network
analytics (see Exhibit 10).13 These metrics gave insight into
what users discussed about specific topics and
hashtags, and the dynamics of user groups.14 They also showed
the major topics being discussed on Tech
Talk (see Exhibit 11). To discover these abstract “topics” from
the collection of Talk Tech tweets, Khare
used topic modelling—a type of statistical tool used in text
mining and machine learning to discover hidden
semantics in text.
35. Furthermore, sentiment analysis or opinion mining could be
used to gain insight into opinions about the
content on Tech Talk (as well as the discussions mentioning
Tech Talk) in general. Sentiment analysis
mainly comprised classifying the polarity of the given text. That
is, it tried to identify whether the attitude
toward a topic was positive, negative, or neutral. The analysis
illustrated the polarity of tweets posted on
Tech Talk and discussions surrounding which major “topics”
fell into the positive, negative, and neutral
categories (see Exhibit 12). Beyond polarity, sentiment analysis
classified content based on emotions such
as joy, sadness, anger, disgust, surprise and fear. A similar
analysis of emotions surrounding different topics
on Tech Talk was captured from the tweets on the blog (see
Exhibit 13). This analysis gave a holistic view
about the main discussion topics on Tech Talk and their
sentiment.
13 Bongsug (Kevin) Chae, “Insights from Hashtag #Supplychain
and Twitter Analytics: Considering Twitter and Twitter Data
for Supply Chain Practice and Research,” International Journal
of Production Economics 165 (July 2015): 247–259.
14 Nimish Joseph, Arpan Kumar Kar, Vigneswara Ilavarasan,
and S. Ganesh, “Review of Discussions on Internet of Things
(IoT): Insights from Twitter Analytics,” Journal of Global
Information Management 25, no. 2 (April 2017): 37–60; Akshat
Lakhiwal and Arpan Kumar Kar, “Insights from Twitter
Analytics: Modeling Social Media Personality Dimensions and
Impact
of Breakthrough Events,” in Social Media: The Good, the Bad,
and the Ugly (Cham: Springer International Publishing, 2016),
533–544.
40. specifically network analysis, gave insights about
the follower and friend networks of Tech Talk on Twitter.
Network topologies uncovered useful patterns
among users based on their interactions with each other, such as
following, re-tweeting, and @mentions.
Various network metrics could be used to obtain a detailed
description of Tech Talk’s network. One such
metric could be obtained by analyzing the network of Tech
Talk’s top followers and their interactions with
each other (see Exhibit 14). This analysis helped identify what
kind of users followed Tech Talk and the
clusters that might form among followers based on their
interactions.
Compared to Twitter, Tech Talk’s Facebook page had only
about 1,400 subscribers (fans). In December
2016, Facebook analytics for the page indicated that 348 people
had been reached by the page, with 38 post
engagements and around 57 new page likes. Month on month,
Facebook fan page likes increased by an
average 8 to 10 per cent without running any campaign. The
total number of people who viewed the page
after seeing a post compared to the total views on any post was
around 65 per cent. In the last six months
from June to December 2016, each month had over 18 posts and
had a reach of over 52 people and over 32
clicks per post. Of the fans, 22 per cent were women while 78
per cent were men. The most popular five
countries that followed the page were Ethiopia (26 per cent),
India (27 per cent), United States (11 per cent),
United Kingdom (11 per cent), and Canada (9 per cent). English
was the primary language for 78 per cent
of the fans, followed by Arabic and Spanish. Mobile devices
were preferred more by the fans (88 per cent)
than desktops (8 per cent).
41. Detailed analysis of the Facebook fan page highlighted that
Tech Talk attracted a young crowd, with 58 per
cent of fans in their 20s, followed by people in their 30s (24 per
cent) and teenagers (12 per cent). Also,
most fans were male (67 per cent). Only 3 per cent of the total
fan base belonged to the 40–50 age group.
Details of the key performance indicators from the Facebook
page were also captured (see Exhibit 15).
However, because of the Twitter experience, Khare was in a
dilemma over whether to advertise on
Facebook. If Facebook advertising should be used, how should
it be customized to ensure higher conversion
of fans and subsequent engagement?
Khare wondered whether he was using the correct key
performance indicators to capture data on his
Facebook and Twitter subscribers. If not, what other indicators
should he follow and use? Should he identify
potential influencers to promote his content? If yes, then how
could he identify such influencers from among
his subscriber base? Another dilemma was whether to hire
resources in-house or outsource social media
management to experts. An in-house social media marketing
team could have …
Running head: SOCIAL MEDIA STRATEGY 1
SOCIAL MEDIA STRATEGY 14
Table of Contents
Letter 3
Introduction 4
42. Present Company Situation 4
Problem Definition 5
Project Purpose and Scope 7
Approach and Methodology 8
Project Schedule and Time Frame 10
Potential Benefits 11
Contact Information 12
Appendix 13
References 15
The Proposal for Social Media Strategy
07 May, 2020
Dear Mr. Khare,
Subject: Strategic Plan for Developing Social Media Presence
for Tech Talk
We are pleased to explore anticipated consulting project
ideas with Tech Talk company. We are honoured to discuss
information about Tech Talk company's current performance
and plans. We have gained insights into how this company is
struggling to attract referral traffic from social media platforms.
Our team has been following careful consideration of
our discussions and meeting minutes to analyze prospects for
your company by building a strong presence among special
interest groups on social media. We are pleased to submit the
attached proposal to offer to various technological and
strategically well-planned solutions to help you address your
challenges. The plan will provide an overview of the purpose,
scope, objectives, time frame, methodology, and potential
43. benefits of the services we are offering. As one of the leading
Digital Marketing firm, we qualify in providing a successful
social media strategy and developing key performance
indicators for effective implementation of strategic ideas.
We appreciate your time in considering this proposal.
We are looking forward to another meeting to discuss further
details and address your queries and concerns. If you agree to
the terms and conditions, please sign the agreement attached to
the proposal.
We are looking forward to your positive response.
Sincerely,
Creative Shell
Introduction
Tech Talk is a premium tech-based business knowledge portal
founded by Dr. Aditya Khare and Dr. Arshiya Chak in 2012.
The company specializes in promoting knowledge in the domain
of information systems and technology. It operates in many
different domains enabling the business processes. The articles
published are diversified with various topics such as IT-
governance, business analytics, information technology,
decision behaviour, project management, e-payment
methodology, business management frameworks, as well as
digital marketing. The company covers comprehensive
telecommunication and management technologies.
The objective of the company is to provide a ready point
reference for anyone exploring the website. The company
performed exceptionally well from 2013 to 2016 due to high-
quality content. Soon the founders noticed that most of the
company's traffic was coming from the search engines contrary
to meagre traffic from social media. Tech talk publishes case
studies that could be used by the businesses as "caselets" for
discussing pressing matters. The senior management team is
continuously looking for new methods to attract traffics in order
to maintain a stronger market position. In the past, the users of
Tech Talk enjoyed articles and visited the web portal regularly.
44. PRESENT COMPANY SITUATION
The company has made huge profits due to its rich web content,
which was differentiated from other portals in competition.
· The company differentiated its web portal through graphs and
pictures. Infographics were used in the articles and web portals
in order to attract a larger group of people. This drew a lot of
reviews and views from the website visitors. Tech Talk becomes
one of the major competitors of the fragmented electronic
publishing industry. However, 84% of the significant traffic
came from search engines, while only 4 % of the social media
platforms.
· Due to high-quality content, Tech Talk managed to generate
revenues and performed reasonably well from since 2013. The
portal is a platform to disseminate knowledge, academic
research, and experimental methodologies. Tech talk deployed
many tools such as social sharing tools on each web page in
order to gain attention for valuable content.
· The company was more inclined towards managing partner
relations, editing content, and maintaining a diverse workforce
of content writers. Soon the founders realized that their articles
were followed by many business-oriented people, and their
content was shared on different forums. The forums discussed
diverse topics such as e-commerce, big data, social media, and
the latest technological trends. These changing industry
requirements paved the way for founders to think about Tech
Talk as a knowledge base for smart technology discussions.
Problem Definition
A competitive analysis reveals the threats which the company
can face in the coming years
External Factors
· Competitors are continuously improving social media
presence.
Internal Factors
Financial
· Profits cut down
· The increased cost of marketing
45. · Declining market share
Marketing
· Less than 20% of visits from countries outside the USA
· Visitors losing interest due to monotonous content
· Target audience demanding differentiated content
Operations
· In-house marketing
· Functional blocks for social media platforms
· Out-sourcing low-cost vendor
Human Resource
· Compliance with ethical standards to avoid legal claims and
litigations.
Technology
· Increase traffic from platforms such as Facebook, Twitter
· Lack of performance indicators of technology
Project Purpose and Scope
Purpose
The purpose of this proposed project is to devise a strategy that
amplifies the social media presence of the company. The plan
aims to increase the traffic from social media platforms in order
to seek more considerable attention for great content. The
project will provide a narrative description of how the strategy
will influence the referral traffic and increase viewership
simultaneously. The projects will provide recommendations for
improvement and metrics to evaluate performance. This project
will be carried out through a research-based methodology.
Significant elements include investigating on-going business
activities, research about appropriate methods, gap analysis, and
recommendations for improvement.
Scope
As currently proposed the project will cover the following areas
· Devise strategy to achieve a more extensive user base and
traffic from social media platforms in order to sustain growth in
the long run.
· Implement software and analytical tools to analyze social
networking websites, user groups, interactions, virtual worlds,
46. e-commerce portals, and podcasts.
· Identify key performance indicators to monitor success.
APPROACH and METHODOLOGY
Approach
The project will be carried out by carefully planning each step
of the process
1. Project set up:
· Detailed research about devising a strategy
2. Develop a model
· A preliminary model will help define the process
3. SWOT Analysis
· SWOT analysis will help identify the strengths and
weaknesses of the company and will help analyze opportunities
and threats arising in the market.
4. Best Practices Research
· Look for companies who follow the same format in order to
benchmark
· The research will be focused on technological solutions with
minimum capital required
5. Internal Organizational Research
· Develop a prototype model which complies with ethical
standards of using social media platforms
· Identify metrics to measure the performance of the on-going
business activities
6. Internal Data Gathering and Review
· Data will be gathered and analyzed in order to a=gauge
performance of past practices of the company
7. Analysis
· Use tools such as statistical analysis in order to draw
necessary conclusions
· Run network analytics to observe network density, layout, and
eigenvectors.
· Deploy descriptive analysis such as URL Metrics in order to
obtain useful information about top domains followed by the
users
· Find the gaps between communication and the company's
47. value proposition.
· Find out how past practices can be improved and adopt
performance-based best practices
8. Recommendations and Implementation Plan
· Develop recommendations to make a continuous improvement
that can suffice to long term needs of the company
· Identify core competencies in order to capitalize on them to
stay in the competition
9. Presentation of Results
· Develop a detailed draft and discuss with the management of
the company followed by presenting the final document
Methodology Details
Develop a strategic plan
· Analyze the need for gathering data relevant to facilitate the
greater reach of content and organizational profile pages
Primary research
· Deploy tools to analyze social media market trends and
practical approaches.
· Obtain a holistic overview of the company's main discussion
topics
Secondary research
· Identify practices of companies that have a more substantial
social media presence.
· Find technological solutions which require minimum resources
and perform exceptionally well.
Project Schedule and Time Frame
We will begin our project as soon as a positive response is
received from your end. We intend to complete the project and
give the final deliverable not later than August 23, 2017. If we
receive your acceptance within three days of receiving this
proposal, the project will be completed within the given time
frame.
48. A month from December 2016 to March 2017
Project Phase
D
J
F
M
Completion date
Project Set up
A
A
A
A
May-20
Develop a model
A
A
A
A
Jun-15
SWOT Analysis
A
A
A
A
Jun-20
Best Practice Research
A
A
A
A
Jun-22
Internal Organizational Research
49. A
A
A
A
Jul-01
Internal Data Gathering and Review
A
A
A
A
Jul-10
Analysis
A
A
A
A
Jul-28
Draft Report and presentation
A
A
A
A
Aug-07
Final Revision
A
A
A
A
Aug -15
Implementation
A
A
A
A
Aug -17
Improvement
50. A
A
A
A
Aug -20
Submit Final Report (End of Project)
A
A
A
A
Aug -23
Time Estimate
The project will be completed within a period of four-month.
The project will require a minimum of six hours daily on each
working day. After the implementation of strategy, the Creative
Shell will be open to feedback and suggestions. The company
will place the necessary control in order to mitigate potential
risks. Consultation services can be provided throughout the
period of project implementation.
Cost Estimate
The project will require acquiring various optimization software
such as linear programming solver and statistical tools, which
will constitute most of the expenses apart from office supplies
and equipment. Some of the costs may incur in acquiring
subscriptions for an increasing base of followers. Creative Shell
estimates the value of this project to be $80,000 based on the
high technology scope and time frame.
Potential Benefits of the Project
The project will devise a strategy to allow Tech Talk to build a
strong social media presence across the globe and will aid the
company in
· Developing consistent communication with the company's
value proposition so that Tech Talk can achieve organizational
goals and objectives
· Generating a keen understanding of how social media
51. platforms work and aligning technological solutions with
strategies in order to conduct business activities effectively.
· They are differentiating their content by capitalizing on their
core competencies. This will create value for the company as a
whole.
· Define key metric for measuring the performance over a
certain period
· Develop plans to fulfill the future needs of Tech Talk and stay
in the competition.
· Deploy software and analytical tools such as opinion mining,
content analytics, and sentiment analysis to analyze the
dynamics of user groups.
· Identify top followers of Tech Talk and cluster them according
to their interactions.
Details of Project Deliverables
1. One printed copy of a detailed plan of strategies (100-120
pages approximately), including a prototype model with risks
and controls along with recommendations for improvement.
2. PowerPoint Presentation containing summarized findings
3. Dataset of all the processes of Data Analytics carried out
during the project
4. Details of the software and tools to be used to improve
performance
Consultant Credentials
Creative Shell is one of the most prominent digital marketing
firms across the country, helping giant business tycoons
establish a more comprehensive market base for their products.
The company continuously develops and supports e-commerce
merchants. The company offers a blend of technical knowledge,
domain skills, and effective methodology to its clients. The
project for Tech Talk will be headed by Mr. Philip Jones, who
is a senior specialist in data-driven marketing.
He obtained an MBA degree in Marketing from the University
of Michigan in 2001 and has 15 years of experience working in
this field. He has done several projects related to supply-chain
management, e-commerce, business analytics, and project
52. management. The MBA courses which relate to this particular
project include data-driven marketing, supply-chain,
optimization methods, Qualitative and quantitative analysis, and
business research methods. He believes in building a strong
client relationship in order to effectively carry out processes
that are mutually devised and fulfill organizational needs.
Contact Information
Office: Building 456, Valencia street, Upper Cantt, Beijing
Number: +52 045212546
Email:[email protected]
Fax: 200516
Appendix
References
53. Kumar, A., & Aswami, R. (2017). TECH TALK: CREATING A
SOCIAL MEDIA STRATEGY . IVEY Publishing .
Key indicators for twitter performance
Number of tweets No. of Impressions Profile visits
Mentions and retweets Likes Link clicks 348
34750 1848 394 317 248
Key Interests
Music Percentage 87 Movies and Television
Percentage 86 Hobbies and Interests Percentage
79 Music and News Percentage 78 Photography
Percentage 66 Technology Percentage 65
Tech News Percentage 61 Politics Percentage
60 Business and News Percentage 60 Management
Percentage 58
Page Visitors United States Russia United Kingdom
Canada Ukraine India Turkey Spain
Germany Philipines 29 17 5 4 4 3 3 2
2 2