The document brainstorms distribution, conversion, and retention tactics for marketing. It suggests distributing content through blogs, guest posts, social media, PR events, and SEO. For conversions, it recommends testing layouts and merchandising, using multi-touch interactions across sites and emails, and personalizing based on interests. For retention, it advises timing messages to avoid fatigue, understanding funnel drop-off points, soliciting feedback, and addressing weaknesses.

10. Distribution Brainstorm
Blogroll
Crosspromote,Guest blogging,content sharing
PR–Speakingevents,TV,etc
SEO
Mediaspend–Tight funnel
Brandextensions–Facebook,Twitter,Pinterest
Stickycontent ratings,rankingsguide,portablereusable
evergreenbrandedcontent
Conversion Brainstorm
Layout optimizationtesting
Merchandisingoptimization
Multi-touchconversion,site,social,email
Personalizationbasedoninterest
Historical conversionguidancetoupstreampartners
Contests–Not directlyincentivizingaconversion
Actionorientatedsitedesign...Step1,Step2...
Retention Brainstorm
Timingof messagestoavoidfatigue
Saveasalestrategytopeoplefallingoff thewagon
Understandsitefunnel andfall off pages
Capturingkeymarketinginformationtodrivepeopleback
Solicit feedback(onsiteof surveys)qualitativeinformation
for youtoimproveyourself
Seekthenegativeinformationandfixit
Available in the
Downloadable Presentation
APPENDIX 1
The Pillars and Tactics

18. NATIVE EXAMPLES
Bobbi Brown
MyHabit - Amazon