This document provides an overview of online marketing strategies for small and medium businesses, focusing on social media, search engine optimization (SEO), and blogging. It discusses engaging with platforms like Facebook, Twitter, and LinkedIn for social media, optimizing websites for search engines through keyword research and analytics, and using blogging to establish industry expertise and promote products or services. Resources for further information will be available on the speaker's website after the presentation.

1. ONLINE MARKETING
ONLINE MARKETING
for small and medium business
SOCIAL MEDIA, SEO and BLOGGING EXPLAINED
Twitter: @emilydoig
email: emily@cookieonlinemarketing.com
www.thesocialmediaproject.com.au
www.cookieonlinemarketing.com

2. AGENDA
SOCIAL MEDIA
SEARCH ENGINE OPTIMISATION (SEO)
BLOGGING FOR BUSINESS
RESOURCES
QUESTIONS

3. SOCIAL MEDIA

4. SOCIAL MEDIA EXPLAINED

5. Social Media
Marketing is changing
As business owners we need to adapt
It's about sharing, communicating and engaging
Each social media platform has a different proposition
Think that social media isn't for the finance industry?

6. Social Media
Chartered Accountants of Australia
Budgets are sexy
ATO
Warren Buffet
CPA Australia
Ernts and Young
The Budget Dude
All use social media

7. Social Networks
There are hundreds of Social Networks
Today, we'll look at 3...
facebook
Twitter
Linkedin

8. Social Media Do's
Research tools that suit you business
Completely set up your profile before you start interacting
Find your voice
Join a conversation
Promote your social media profile Be helpful
Be transparent

9. Social Media Dont's
Ignore feedback
Be defensive
Do things by halves... be committed
Trash Talk
Be spammy

10. SEO
SEARCH ENGINE OPTIMISATION

11. "Search Engine
Optimsation is the
process of improving the
volume or quality of
traffic
to a webiste or web
page"
-
wikipedia
5th Ave. Manhattan. August 2009.

12. Search Engine Optimisation
What is SEO?
Why is it so important?
What can you do to improve your site?
Dark promises

13. Search Engine Optimisation
Research terms
Dynamic content
Be relevant and contextual
ANALYTICS, ANALYTICS, ANALYTICS
Avoid excessive amounts of flash
Tags Links competitors

14. BLOGGING
FOR BUSINESS

15. Your blog
is like
a puppy
Charlie- Aged 4 Months. April 10

16. What is your Niche?
You gotta have one
Stay true to it
Dont be afraid
Show expertise
Virgin Racing Launch March 2010

17. Get blogging
review a new product
review an event
interview clients, management teams or thought leaders
tips and tricks for your industry
helpful links
Invite guests bloggers to write on industry
Content isn't always just text... get creative
Have a clear call to action

18. Resources
A copy of today's presentation
along with some useful links will be available on Monday at
www.cookieonlinemarketing.com/polaris
WWW.COOKIEONLINEMARKETING/POLARIS