SlideShare a Scribd company logo
On Education Inc.
by
Shiyang Feng
“
The company is dedicated to providing “Learners”
with efficient, affordable, and highly available online
education tools to help “Learners” learn what they are
interested in
Introductions
• Online education sector
• Headquarter in Lyndhurst, NJ
• Mobile applications and web-based services
• “G Searcher” is ready to launch
1.
Where to Expand?
“Where there is a market, and where we can draw attention”
238,356
This is the number of GMAT tests taken worldwide in 2013
Percentage of Graduate International Students in Each Region
Asia-Pacific Europe United States
East &
Southeast Asia
58% 13% 20%
Central &
South Asia
28% 24% 22%
United States 3% 8% 42%
Data from mba.com annual application trends survey
39%
China
28%
India
33%
Others
Total American Graduate Applications Received in 2015=
676,484
So Let’s fly to India and China!
USA
India
China
China
✘ My home country
✘ We are “born” with math programmed
in our brains
✘ We are used to solving problems with
formulas
How is it like in India and China in terms of cultural Challenges?
India
✘ Invite Indian students to conduct focus
group
✘ Find benchmark
✘ Cooperation with local institution
India
✘ Curry
✘ Bollywood
✘ Aamir Khan
✘ ????
Legal Challenges
✘ Comply with the local
governmental laws and
regulations
✘ Hire a local attorney as
legal consultant
NO
“आप गिरफ़्तार किए जाते हैं”
“你被捕了”
“You are under arrest”
“você está preso“
“estas bajo arresto”
“wewe ni chini ya kukamatwa”
NO
NO
NONO
NO
NO
Cultural Differences
“India is an extremely diverse
country, just like China. Cultural
differences between them lie in
almost everything”
---- Shiyang
Oranizational Differences
India
Micro-
management
China
Confucian
Philosophy
Maps
our office
our office
our office
Oversea Office Establishment
Organizational Structure
✘ PR Department
✘ Marketing Department
✘ Customer Service Center
✘ IT Department
Personnel
✘ 5 in PR
✘ 5 in Marketing
✘ Outsource
✘ 3 in IT
✘ 1 regional manager
Costs
✘ License
✘ Office Rent
✘ Office Supplies
✘ Marketing Expenditure
✘ Server Maintenance
✘ Salary
✘ Business/Health Insurance
✘ Taxes
✘ Legal/Accounting fees
Competitive Advantages
✘Brand Positioning: Tool
We do not dictate how you
learn, we help you learn. And
we are the most effective tool
that knows you better.
✘Strong Brand:
providing “Learners” with
efficient, affordable, and highly
available online education
tools
✘High User Viscosity:
Enable users to participate in
the design of the product,
giving “Learners” the identity.
Place your screenshot
here
iPhone project
Show and explain your web, app or software
projects using these gadget templates.
thanks!
Any questions?

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Develop a Global Strategy - Presentation

  • 2. “ The company is dedicated to providing “Learners” with efficient, affordable, and highly available online education tools to help “Learners” learn what they are interested in
  • 3. Introductions • Online education sector • Headquarter in Lyndhurst, NJ • Mobile applications and web-based services • “G Searcher” is ready to launch
  • 4. 1. Where to Expand? “Where there is a market, and where we can draw attention”
  • 5. 238,356 This is the number of GMAT tests taken worldwide in 2013
  • 6. Percentage of Graduate International Students in Each Region Asia-Pacific Europe United States East & Southeast Asia 58% 13% 20% Central & South Asia 28% 24% 22% United States 3% 8% 42% Data from mba.com annual application trends survey
  • 7. 39% China 28% India 33% Others Total American Graduate Applications Received in 2015= 676,484
  • 8. So Let’s fly to India and China! USA India China
  • 9. China ✘ My home country ✘ We are “born” with math programmed in our brains ✘ We are used to solving problems with formulas How is it like in India and China in terms of cultural Challenges? India ✘ Invite Indian students to conduct focus group ✘ Find benchmark ✘ Cooperation with local institution India ✘ Curry ✘ Bollywood ✘ Aamir Khan ✘ ????
  • 10. Legal Challenges ✘ Comply with the local governmental laws and regulations ✘ Hire a local attorney as legal consultant NO “आप गिरफ़्तार किए जाते हैं” “你被捕了” “You are under arrest” “você está preso“ “estas bajo arresto” “wewe ni chini ya kukamatwa” NO NO NONO NO NO
  • 11. Cultural Differences “India is an extremely diverse country, just like China. Cultural differences between them lie in almost everything” ---- Shiyang
  • 14. Oversea Office Establishment Organizational Structure ✘ PR Department ✘ Marketing Department ✘ Customer Service Center ✘ IT Department Personnel ✘ 5 in PR ✘ 5 in Marketing ✘ Outsource ✘ 3 in IT ✘ 1 regional manager Costs ✘ License ✘ Office Rent ✘ Office Supplies ✘ Marketing Expenditure ✘ Server Maintenance ✘ Salary ✘ Business/Health Insurance ✘ Taxes ✘ Legal/Accounting fees
  • 15. Competitive Advantages ✘Brand Positioning: Tool We do not dictate how you learn, we help you learn. And we are the most effective tool that knows you better. ✘Strong Brand: providing “Learners” with efficient, affordable, and highly available online education tools ✘High User Viscosity: Enable users to participate in the design of the product, giving “Learners” the identity.
  • 16. Place your screenshot here iPhone project Show and explain your web, app or software projects using these gadget templates.