Why The 'Customer Journey' Shouldn't Be Your First Priority

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Tim McCue, Senior Director of eCommerce for Jockey, presented at eTail East in Boston recently on the evolving nature of Jockey's marketing communications. They identified a pain point that existed across of their digital marketing channels, and began to solve it by starting with their email marketing program. What follows are snippets from his presentation including his own point-of-view.

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Why The ‘Customer Journey’
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Incremental Revenue
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B
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