1. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
LivingSocial Australia
Talent Brand Index – October 2014
Prepared for James Michael– Director, People & Culture
20th October 2014

2. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We first assess two important elements of your talent
brand: Reach and Engagement
Talent
52,948
members
members
10,534
Talent Brand Reach
Talent that’s familiar with you as an employer
Talent Brand Engagement
Talent that is interested in you as an employer
Viewing employee profiles
Connecting with your employees
Researching company and career pages
Following your company
Viewing jobs and applying
2

3. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Talent Brand Index can measure your talent brand
What percent of people who know about you show an interest?
Talent Brand
Index
=
Talent Brand Engagement
Talent Brand Reach
Talent Brand Reach
Talent Brand Engagement
Talent
52,948
members
members
10,534
LivingSocial Australia
20%
3

4. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We can compare your Talent Brand Index vs peers
Employer of
choice
Weaker talent
brand
Peers:
72 of
4
• Cudo
• Groupon Asia
Pacific
• Ouffer
• ReachLocal
Australia & New
Zealand
• Scoopon
Sensis

5. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We can see how many members have engaged with
your company vs your peers
Peers:
5
• Cudo
• Groupon Asia
Pacific
• Ouffer
• ReachLocal
Australia & New
Zealand
• Scoopon
Sensis

6. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your Talent Brand Index varies across the functions
you are looking to hire…
TalentBrandIndex
Talent easiest
to engage
Talent hardest
to engage
6

7. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
We can track how engagement with your brand has
evolved over time
7
Talent Brand Engagement
Talent that is interested in you as an employer
Talent Brand Engagement over time