8NE Lesson 7 plan
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This lesson plan is for a mixed ability Year 8 class studying Romeo and Juliet. The learning goal is for students to understand how Romeo's lovesickness is portrayed in Act One, Scene One. All students will complete a binary opposites table to analyze words that show love and its opposites. They will also work collaboratively to understand what is happening in the scene. The lesson utilizes collaborative learning and cognitive challenges, and key terminology includes Romeo and Juliet, William Shakespeare, and tragedy. Resources include a PowerPoint presentation.
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8NE Lesson 14 plan
This lesson plan is for a mixed ability 8th grade class studying Romeo and Juliet. The learning goals are for students to understand different levels of PEE (point, evidence, explanation) analysis and improve their own PEE paragraph writing. Students will analyze Romeo's speech upon first seeing Juliet and then write their own PEE paragraph on it. Formative assessment includes teacher questioning, an activation quiz, paragraph analysis, and peer assessment. Cognitive challenges include writing independent PEE paragraphs with support. Strategies include collaborative learning, cognitive challenges, and peer review. Key terms are Romeo & Juliet, William Shakespeare, and tragedy. Resources include a PowerPoint and sample PEE paragraphs. The homework is a spelling test
8NE Act Four Scene One 13.5.2016
This lesson plan is for a mixed ability 8th grade class studying Romeo and Juliet. The learning objectives are to infer Juliet's feelings in Act 4 Scene 1 and understand the events of the scene. Students will read extracts and discuss quotes that reveal Juliet's character. They will predict flaws in the Friar's plan and write a PEE paragraph analyzing Juliet's character using evidence from the text. The lesson incorporates various strategies like collaborative work, independent learning, and feedback to engage students at different levels and challenge them cognitively. Homework is to write another PEE paragraph analyzing Juliet's character in Act 4 Scene 1.
8NE Lesson 9 plan
This lesson plan is for a Year 8 mixed ability class about Romeo and Juliet. The learning goals are for students to understand Shakespearean society compared to modern society and to produce a script modernizing a conversation from the play. Students will watch a video clip, answer questions, and work in pairs to rewrite the conversation in a modern context. They will perform their scripts for peers and receive feedback. The lesson incorporates different activities like questioning, collaboration, and formative assessment to engage students at different levels.
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8NE Lesson 13
Romeo and Juliet meet at the Capulet's ball. During their first conversation, they use religious language to describe one another and their growing affection. Romeo sees Juliet as a holy saint, referring to himself as a pilgrim who has traveled far to reach his sacred destination - Juliet. The romantic, physical language builds upon religious terms and imagery, with rhyming couplets that build towards a climactic kiss. The document provides context for understanding Romeo and Juliet's thoughts and feelings during this pivotal first meeting.
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8NE Lesson 14 plan
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This lesson plan is for a mixed ability 8th grade class studying Romeo and Juliet. The learning objectives are to infer Juliet's feelings in Act 4 Scene 1 and understand the events of the scene. Students will read extracts and discuss quotes that reveal Juliet's character. They will predict flaws in the Friar's plan and write a PEE paragraph analyzing Juliet's character using evidence from the text. The lesson incorporates various strategies like collaborative work, independent learning, and feedback to engage students at different levels and challenge them cognitively. Homework is to write another PEE paragraph analyzing Juliet's character in Act 4 Scene 1.
8NE Lesson 9 plan
This lesson plan is for a Year 8 mixed ability class about Romeo and Juliet. The learning goals are for students to understand Shakespearean society compared to modern society and to produce a script modernizing a conversation from the play. Students will watch a video clip, answer questions, and work in pairs to rewrite the conversation in a modern context. They will perform their scripts for peers and receive feedback. The lesson incorporates different activities like questioning, collaboration, and formative assessment to engage students at different levels.
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The document provides homework instructions for a script writing assignment on William Shakespeare's Romeo and Juliet. Students are asked to write a script for a fictional episode of "The Jeremy Kyle Show" featuring a feud between the servants of the Capulet and Montague families, with one family using modern insults and the other using Shakespearean insults. The assignment is due on March 3rd and students are also asked to analyze a speech by Prince Escalus and Romeo's imagery of love using PEE (Point, Evidence, Explanation) analysis.
8NE Lesson 13
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Advertising effectiveness
- Advertising effectiveness measures whether time, talents and resources invested in ads achieved profit and customer satisfaction goals.
- It is difficult to directly measure ad effectiveness, as many other factors influence sales and profits besides ads. However, ads are an important tool to increase sales due to large investments.
- Ad effectiveness can be tested at various stages and in various ways, including pre-testing ads using checklist, opinion, dummy magazine, and inquiry methods prior to campaigns to select best copy, headlines, media, and post-testing campaigns' success in reaching targets.
Advertising Ppt
It is an Introduction to advertising wher importance of advertising can be found with lots of pictures.
8NE Lesson 12 plan
This lesson plan is for a mixed ability Year 8 class studying Romeo and Juliet. The learning objective is for students to understand how Shakespeare uses literary devices to show Romeo's lust for Juliet. Students will analyze Romeo's speech when he first sees Juliet and write their own PEE paragraph on it. Formative assessments include teacher questioning, reading strategies, prior knowledge activation, analysis of paragraphs, and peer assessment of PEE paragraphs. The lesson employs strategies such as collaborative learning, cognitive challenges, and building subject knowledge through discussion of key terminology and analysis of Romeo's imagery in Act 1 Scene 5.
8NE Lesson 5 plan
This lesson plan is for a mixed ability Year 8 class studying Romeo and Juliet. The learning goal is for students to understand the effect of the prologue by identifying the themes of love and conflict. Students will analyze the prologue in detail with the teacher, annotating their copies to identify relevant words and phrases. They will then complete a table listing words related to love and conflict found in the prologue. Formative assessment includes the table and student responses in the plenary discussion identifying the most striking word or phrase.
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This document provides guidance and materials for writing a radio advertisement. It includes examples of effective persuasive techniques used in radio ads such as rhetorical questions, testimonials, and slogans. Students are instructed to analyze examples of existing radio ads by noting the persuasive devices and speaking elements. They are then tasked with writing their own radio ad, with requirements to include persuasive techniques, explain the product, consider the target audience, and include a slogan and price. Students are provided sentence starters and questions to help structure their ad in paragraphs addressing the product benefits, opinions of others, and a call to action.
A2 coursework Radio Advert
The document provides analysis of different types of radio advertisements, including ads for newspapers. It discusses ads used by The News of the World that advertise celebrity scandals and exclusive stories. It also analyzes ads for promotional CDs used by club promoters. The plan is to create a radio ad for a fictional newspaper called La Dolce Vita using a similar style to promotional CDs - including upbeat background music and a local voiceover to make the newspaper seem more relatable. The ad will use the word "exclusive" and promote the brand rather than just describing the paper.
Audience profiling
This document profiles the target audience for a documentary. The primary audience is people aged 24-35 in income bracket B of any race, gender or sexuality who have liberal opinions. The secondary audience is students aged 16-19 in income bracket E. These audiences are targeted because they are curious, educated individuals interested in new ideas who discover and share documentaries through social media and word of mouth.
Textual analysis of radio advert (we buy any car)
This radio advert uses persuasive language and an entertaining voiceover to target an unsophisticated audience and reassure them that Anycar.com will give them a quick and easy car selling experience. The voiceover impersonates the company as helpful yet comical, and emphasizes that Anycar.com will buy any car, making it the best and obvious choice. Rhythmic music and sound effects build the hype throughout the advert until its climax, aiming to convince listeners to use Anycar.com's services.
Conventions of radio adverts
This document discusses conventions for radio advertisements. It notes that radio ads are typically 30 seconds, inform listeners about product qualities and include slogans. The language and address are tailored to the target audience. Too much information causes overload. Successful ads have an upbeat jingle and voiceover that do not overpower each other. The voiceover guides listeners and sets the tone. Details of broadcasts are stated at the end. Sound effects and facts provide context without overwhelming listeners. The document also discusses sticking to these conventions and targeting institutions for their radio advertisement.
Advertisement research
This document discusses research methods for a Coca Cola advertising project. It explains that primary research involves collecting original data through questionnaires and focus groups to learn about brand perceptions directly from consumers. The author plans to conduct an online questionnaire and focus group about Coca Cola brand and ads. Secondary research reviews existing data from other studies to quickly gather information on the brand's history, target markets, and advertising styles. The author will use secondary research and marketing materials to inform their new ad design. Both primary and secondary research have advantages and limitations for qualitative and quantitative insights.
Radio Ad
The document discusses techniques for creating effective radio advertisements. It covers the production process from pre-production to post-production. It emphasizes that radio ads need to be catchy, interesting, and unforgettable to engage listeners within 5-8 seconds. The document outlines common ad formats and provides tips for writing ads, such as using descriptive language, conversational tone, and familiar sounds to paint a picture for listeners.
Advertising Effectiveness
1) The document discusses how maintaining or increasing marketing spend during an economic recession can provide opportunities for gaining market share from competitors who cut back.
2) It presents evidence that companies who increased marketing during recessions saw higher sales growth in subsequent years compared to those who cut back. Maintaining share of voice can directly impact maintaining market share.
3) The document warns that cutting marketing now can cause long-term damage due to loss of market share and profits in future years after the recession ends.
Advertising research
Advertising research became relevant in the early 1900s to objectively assess the effectiveness of advertisements. There are two main types: pre-market research which tests ads before use through techniques like copy testing, and post-testing which tracks brand awareness and usage over time after ad campaigns. Copy testing techniques measure things like recall, persuasion, and consumer reactions to help optimize ads prior to release and evaluate ad effectiveness. The results of advertising research help inform management decisions around refining budgets, determining optimal ad exposure levels, and correlating ad spending to sales and market metrics.
Copy Testing
This document summarizes advertising effectiveness testing. It discusses:
- Advertising effectiveness testing determines how well ads achieve objectives based on consumer response.
- Testing occurs before (pretesting) and after (posttesting) campaigns to select ad executions, improve ads, and evaluate strategy effectiveness.
- Methods include laboratory tests which lack realism but allow control, and field tests under natural conditions which lack control.
- Specific techniques covered include concept testing, rough tests, portfolio tests, on-air tests, recall tests, and recognition tests.
Advertising research
This document provides resources for researching traditional and digital advertising media. It lists sources for finding information on consumer magazines, newspapers, outdoor, direct mail, and digital websites. It includes the Standard Rate & Data Service (SRDS) for media rates and demographics. Other resources listed provide data on radio audiences, TV viewership, and digital metrics. The document also recommends sources for researching industry ad spending benchmarks and directories of major advertisers.
Introduction To Radio Advertising
This is an introduction to how radio works, comparisons with other forms of media and how to buy radio in the Palm Springs Market
Advertising & marketing research
This document discusses advertising research and how it is used to improve advertising effectiveness. It defines advertising research as a specialized form of marketing research used to enhance advertising efficiency. The summary then discusses three key aspects of advertising research:
1) Understanding the target audience through research into demographics, psychographics, and purchase motivations.
2) Researching factors that motivate purchase behavior for the product.
3) Learning the unique characteristics and positioning of the brand through research.
Advertisement effectiveness.
The document discusses various methods for measuring the effectiveness of promotional programs, including:
1) Pretesting methods like laboratory tests, field tests, and consumer juries to test concepts, rough ads, and finished ads.
2) Posttesting methods like recall tests, tracking studies, recognition tests, and inquiry tests to evaluate the impact of advertising.
3) It is important to establish communication objectives, use multiple measures, and follow models of consumer response when testing effectiveness.
Advertising Testing Techniques
This document discusses techniques for testing advertisements, including concept testing and copy testing. Concept testing uses qualitative methods like focus groups early in the creative process to explore advertising concepts. Copy testing uses quantitative methods like surveys later in the process to evaluate specific ad executions and make final decisions. Some common testing methods include focus groups, surveys measuring recall and persuasion, and pre-air tests of finished ads off-air for greater control. Both qualitative and quantitative methods each have strengths and weaknesses for different testing purposes.
Advertising research
Advertising research is a form of marketing research conducted to improve advertising efficiency by systematically gathering and analyzing information to develop, evaluate, and test strategies, ads, and campaigns using various methods like pre-testing ads through consumer juries, rating scales, and post-market research to assess brand awareness and preference. Key challenges include selecting the right media and measuring audience sizes given variations across geography, composition and accumulation rates within different media vehicles.
9 major types of advertising
There are 9 major types of advertising: 1) Brand advertising aims to establish long-term brand identity, 2) Retail advertising encourages customers to visit local stores, 3) Political advertising promotes politicians, 4) Directory advertising provides listings of companies and services, 5) Direct-response advertising stimulates direct responses like sales through contact methods, 6) Business-to-business advertising focuses on business niches, 7) Institutional advertising establishes a company's look and identity, 8) Public service advertising communicates messages for good causes, and 9) Interactive advertising runs through webpages and digital media.
Types of advertisement
Types of advertisements include print (newspaper, magazine), broadcast (television, radio), outdoor (billboards), online, mobile, direct mail and more. Advertisements can target different territories (local, national, international) and have different purposes like brand awareness, product promotion, reminder ads and public service announcements. The history of advertising includes the first newspaper ad in 1704 and early radio and television commercials.
Advertising effectiveness
- Advertising effectiveness measures whether time, talents and resources invested in ads achieved profit and customer satisfaction goals.
- It is difficult to directly measure ad effectiveness, as many other factors influence sales and profits besides ads. However, ads are an important tool to increase sales due to large investments.
- Ad effectiveness can be tested at various stages and in various ways, including pre-testing ads using checklist, opinion, dummy magazine, and inquiry methods prior to campaigns to select best copy, headlines, media, and post-testing campaigns' success in reaching targets.
Advertising Ppt
It is an Introduction to advertising wher importance of advertising can be found with lots of pictures.
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This lesson plan is for a mixed ability Year 8 class studying Romeo and Juliet. The learning objective is for students to understand how Shakespeare uses literary devices to show Romeo's lust for Juliet. Students will analyze Romeo's speech when he first sees Juliet and write their own PEE paragraph on it. Formative assessments include teacher questioning, reading strategies, prior knowledge activation, analysis of paragraphs, and peer assessment of PEE paragraphs. The lesson employs strategies such as collaborative learning, cognitive challenges, and building subject knowledge through discussion of key terminology and analysis of Romeo's imagery in Act 1 Scene 5.
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8NE Lesson 10 plan
This lesson plan is for a mixed ability Year 8 class studying Romeo and Juliet. The learning objectives are for students to understand Romeo's lovesickness and Mercutio's speech about Queen Mab in Act 1 Scene 4. Students will work on reading strategies to analyze lines 1-32 and discuss why Shakespeare included Queen Mab. Formative assessment includes questioning, a reading strategy activity on a target student, and a mind map of Queen Mab. Students will be challenged to focus on key parts of the scene. Homework involves drawing and annotating their depiction of Queen Mab and answering why Shakespeare included her in the play.
8NE Newspaper Article Feedback 19.5.2016
This lesson plan is for a mixed ability 8th grade class focusing on Romeo and Juliet. The learning objectives are to provide feedback on student newspaper article assessments and teach formal letter layout. All students will understand how to improve their assessments and learn formal letter structure and language. Formative assessments include the teacher providing feedback, a picture description activity to distinguish formal and informal writing, identifying errors in sample letters, and working in groups to label the parts of a formal letter layout. Students will use collaborative learning to determine letter components. Resources include the student newspaper articles and formal letter templates.
Comparison of poetry Part two 12.5.2016 plan
This lesson plan is for a GCSE poetry class comparing two poems. The key learning goals are for students to be able to compare two poems using a language structure and write a comparison paragraph using that structure. All students will understand the language structure and be able to write a comparison paragraph using it. Formative assessment includes class feedback on a comparison table and model paragraphs. Students will work in pairs to fill in the comparison table and cognitively think about each sentence in the structure. Resources include the Eduqas Anthology and comparison sheets.
Comparison of poetry 11.5.2016 plan
This lesson plan is for a 10th grade English class with 34 students. The learning goal is for students to be able to compare two poems using language structure. Students will fill out a comparison table about the poems "A Wife in London" and "Dulce et Decorum Est" focusing on content, structure, sentence structure, lexis, phonology, and orthography. Formative assessment includes teacher questioning, discussing the comparison table, and giving tips on transitional words and paragraph structure. Students will work in pairs to fill out the table with teacher support and feedback.
8NE Newspaper article 5.5.2016
This lesson plan is for an 8th grade mixed ability English class on Romeo and Juliet. The learning objective is for students to write a draft of their newspaper article assessment on Romeo and Juliet. During the lesson, students will be given a sample article to analyze, asked questions to scaffold their understanding, and time to write a draft of their own assessment. The teacher will formatively assess students during these activities and provide feedback to support writing their drafts.
8NE Lesson 13 plan
This lesson plan is for a Year 8 mixed ability class on Romeo and Juliet. The learning objective is for students to understand Romeo and Juliet's thoughts and feelings during their first conversation. Students will analyze the religious imagery and body references in the sonnet they share. They will then write a diary entry from Romeo or Juliet's perspective using terms from the sonnet. The lesson involves analyzing the sonnet through questions, images, and watching a clip to understand the characters' emotions. Students will identify religious references, body parts, repetition, and rhyme scheme in the text.
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- Lessons for Year 7 focused on comparing life in District 12 and the Capitol from the book being read and students were able to extract evidence and discuss differences.
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This lesson plan is for a 7th grade mixed-ability English class about The Hunger Games. The learning goals are for students to select relevant evidence from the text and analyze the text by comparing District 12 and the Capitol. Students will engage in starter, formative, and summative assessments including drawing a mockingjay, filling in a comparison table, and discussing similarities between the Capitol and modern society. The teacher provides scaffolding like a differentiated worksheet and plans for collaborative work. Students are expected to finish designing their own tribute for homework.
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8NE Lesson 7 plan
- 1. Lesson Plan pro forma Class: 8NE (mixed ability sets) indicate levels of attainment Date: 22/2/2016 Time: 09:45 – 10:50 No. of pupils: 28 Unit /SoW: Romeo & Juliet Shakespeare Unit Key Learning Goals: ref. to exam board criteria/NC as appropriate … in pupil-friendly format: LO: To understand Romeo’s lovesickness and how it is portrayed Expected Learning Outcomes: all pupils? some pupils? a few pupils? All pupils will be able to understand Romeo’s lovesickness and howthat is portrayed Opportunities for Assessment: Formative & summative Formative Binary opposites table Cognitive challenges: Desirable difficulties for all abilities; how will students progress? To be able to understand what is going on in Act One, Scene One – T will ask Ss to find words which show love and the opposites of love. EBT strategies: e.g. APK, reciprocal teaching, collaborative learning, advance & visual organisers, similarities and differences, goals, repetition and practice, meta-cognition, feedback, cognitive challenge, subject knowledge, summaries and note-taking Collaborative learning Cognitive challenge Key Terminology: Romeo & Juliet William Shakespeare Tragedy Resources: PPT Homework and practice: N/A