This document provides guidance and materials for writing a radio advertisement. It includes examples of effective persuasive techniques used in radio ads such as rhetorical questions, testimonials, and slogans. Students are instructed to analyze examples of existing radio ads by noting the persuasive devices and speaking elements. They are then tasked with writing their own radio ad, with requirements to include persuasive techniques, explain the product, consider the target audience, and include a slogan and price. Students are provided sentence starters and questions to help structure their ad in paragraphs addressing the product benefits, opinions of others, and a call to action.