Radio advertisements for documentaries typically last 20-30 seconds. They mention the air date and time of the documentary and use an upbeat voiceover, often female, to convey key facts from the documentary in an intriguing way meant to persuade listeners to watch. Background music is usually included to be catchy and memorable while voice clips may also be extracted from the documentary to further pique interest. The goal is to entice the audience to make a special effort to view the documentary.

1. CODES AND CONVENTIONS
OF RADIO ADVERTS

2. Radio
adverts
Lasts 20-30 seconds.
Tagline mentioned.
Says the date and
time documentary
will be on TV.
The voice over
mentions key facts,
some that are
mentioned in the
documentary, this is to
intrigue the audience,
to make them want to
go out their way to
watch it.Usually has music in the
background,
something catchy and
memorable.
Might include
audio clips from
voice overs
extracted from
the documentary
Persuasive
language and up
beat voice to
persuade more
people to watch
the documentary.
Usually the voice over
is by a female, but can
also be male.