2. Introduction
• Ethics can be defined as ‘science of character
of a person expressed as right or wrong
conduct of action.’
• Objective is to establish moral standards and
behavioural norms.
3. Ethics and communication
• Ethical communication involves all the
relevant information.
• It is true and accurate.
• It avoids the language that manipulates,
discriminates or exaggerates.
4. Some examples of unethical
communication
Plagiarism Stealing someone else’s work and
claiming it as your own.
Selective misquoting Deliberately omitting damaging or
unflattering comments to paint a
better (but untruthful picture ) of you
or your company
Misrepresenting numbers Increasing or decreasing numbers ,
altering statistics or omitting
numerical data.
Distorting visuals Making a product look bigger or
changing the scale of graphs and
charts to exaggerate or conceal the
differences.
5. • Selective Misquote : I’ve enjoyed.......our
firm’s association with Technology Inc.
The quality of service was
..........excellent.
• Full quotation: I’ve enjoyed at times our
firms’ association with Technology Inc,
although I was troubled by the uneven
quality of their service. At times it was
excellent while at others it was far less
so.
6. Communicating ethically
• Conveying the point without offending the
audience
• Maintain a relationship with the audience
• Avoid withholding crucial information
• Accuracy of information
