.

2. FORMS OF VERBAL
COMMUNICATION
ORAL WRITTEN

3. What is Oral Communication
 Interchange of verbal message between sender and
receiver.
 Quick and immediate than written communication
 Ability to communicate through speech

4. Elements of Good Oral Communication
 Voice quality : speech delivery, speed and volume
 Style : blending of pitch and tone
 Choice of words : appropriate words to convey the
intended message.
 Adaptation : fitting messages to intended listeners.

5. Methods of Oral Communication
Among Individuals
Face-to-face conversation
Interview
Telephone Conversation
Grapevine
Among Groups
Negotiations
Meetings
Lecture / speech
Presentations

6. Merits of Oral Communication
 More personal and informal
 Makes immediate impact
 Provides opportunity for interaction and
feedback
 Gives an opportunity to correct oneself.
 Better for conveying feelings and emotions.

7. Limitations of Oral Communication
 Demands ability to think coherently as you
speak.
 A word once uttered cannot be taken back
 Hard to control voice pitch and tone,
especially under stress, excitement or anger.
 No legal validity
 Unsuitable for long messages.
 Distortion in passing the message.

8. CASE 1
Mr. Aggarwal of ABC company ltd. called up Mr. Naryanamurthy of
Narayan power projects Ltd. to place an order of Five 100 KW motors for
his company.
The conversation was as follows :
 Mr. Aggarwal: “Good Morning Mr. Naryanamurthy”
 Mr. Naryanamurthy: “Very good morning Sir.”
 Mr. Aggarwal:“ I want to place an order of Five 100 KW motors. I want
them at the earliest. Can you send them by tomorrow ?”
 Mr. Naryanamurthy:“How many motors Sir?”
 Mr. Aggarwal:“five”
 Mr. Naryanamurthy:“O.K. Fine”
 Mr. Aggarwal:“Thank you. Have a nice day.”
When the order was received the next day Mr. Aggarwal received a
consignment of 5 motors of 500 KW each.

9. CASE 1
Mr. Aggarwal of ABC company ltd. called up Mr. Naryanamurthy of
Narayan power projects Ltd. to place an order of Five 100 KW motors for
his company.
The conversation was as follows :
 Mr. Aggarwal: “Good Morning Mr. Naryanamurthy”
 Mr. Naryanamurthy: “Very good morning Sir.”
 Mr. Aggarwal:“ I want to place an order of Five 100 KW motors. I want
them at the earliest. Can you send them by tomorrow ?”
 Mr. Naryanamurthy:“How many motors Sir?”
 Mr. Aggarwal:“five”
 Mr. Naryanamurthy:“O.K. Fine”
 Mr. Aggarwal:“Thank you. Have a nice day.”
When the order was received the next day Mr. Aggarwal received a
consignment of 5 motors of 500 KW each.

11. Features
 Creative Activity
 Time factor
 Fewer cycles
 Essential for organisational communication.

12. Methods
of
Written
communi-
cation
Letters
Memoranda
Notices
Circulars
ReportsManuals
Quotations
Forms
Minutes

13. Purpose of Writing
Writing to Inform/Informative
Writing
• Focus on subject under
discussion
• Provides information and not
persuasion
• Offers complete and exact
information
• Information must be
presented logically and
clearly.
• e.g. account of facts ,
statistics, scientific data,
`technical and business
reports.
Writing to persuade/Persuasive
Writing
• Focuses on reader
• Seeks to convince
• Supports viewpoint by giving
information and valid reasons
• Invokes intended response of
the reader.
• e.g. a publishing company
sending a brochure of their
latest edition to different
institutions.

14. Merits of Written Communication
 Ready reference
 Legal defense
 Promotes uniformity
 Mass access
 Suitable for distance communication
 Accurate and unambiguous
 Permanent in nature
 Permits revision

15. Limitations of Written Communication
 Impersonal and remote
 Time consuming
 Lack of immediate feedback
 Costly
 No immediate clarification
 Reader is not helped by non verbal cues that
contribute to total message.