This document discusses the use of quantifiers and measure words in spoken and written English. It provides examples of informal and formal quantifiers used in conversations versus academic writing. In speaking, quantifiers like "a lot", "a few", and informal measure words like "tons" and "bunch" are used. In academic writing, more precise quantifiers such as "many", "some", and formal measure words like "a great deal of" are preferred to avoid overly broad generalizations. The document also notes we sometimes use imprecise language in conversations due to time constraints, whereas writing allows for more accurate quantification.