802b_Lesson_4_Developing Webinars & Podcasts for Maximum Profit.pptx
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This document provides information on developing webinars and podcasts for profit, including tips for structuring, recording, marketing, and monetizing webinars and podcasts. It discusses choosing a webinar platform, the difference between webinars and podcasts, interview tips, making recordings accessible, and legal and ethical considerations for program development and marketing.
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802b_Lesson_4_Developing Webinars & Podcasts for Maximum Profit.pptx
- 1. Developing Webinars & Podcasts for Maximum Profit Marlene M. Maheu, PhD Founder & CEO LESSON # 4
- 2. © 1994-2023 Telehealth.org, LLC All rights reserved. • WHO WE ARE: We are licensed healthcare professionals, attorneys and other consultants. • TELEHEALTH GOAL: Our goal is educational only. No warranty, guarantee, or representation is made as to the accuracy or sufficiency of the information contained in our training for your specific circumstance. • YOUR PART: You are encouraged to seek practice-specific advice from your own legal, regulatory, ethical and liability authorities before offering any telehealth services or programs to consumers/clients/patients. Obtain all such opinions in writing, and have your informed, trusted, local, legal counsel review those written responses for their full significance. Disclaimer
- 3. © 1994-2023 Telehealth.org, LLC All rights reserved. 3 Homework Review – Business Plans • Did you include a section for your website particulars (tone, theme, colors, fonts, features, products and services) in your business plan after last week? • What are the major sections in your plan? • What did you learn in writing your plan? • Which questions do you have about the planning process? • When will your plan be complete?
- 4. What’s the difference between a podcast and webinar? Does it matter?
- 5. © 1994-2023 Telehealth.org, LLC All rights reserved. • 5 Webinar vs. Podcast • Can be live or recorded • Usually used for promotion • Can be hosted and stored in many places, including your own website • Amazon S3 • Has an intro Webinar Podcast • Usually recorded • Often has sponsorship, much like a radio show • Stored on large MP3 sites like iTunes • License & Markup language • Has a jingle, often pre-recorded
- 6. How do you structure and develop your podcast or webinar?
- 7. © 1994-2023 Telehealth.org, LLC All rights reserved. Interview an Expert – Podcasts & Webinars 7 • Interview on telephone or video • Have some one ask you questions, or you ask them questions related to your topic • Record (always have back-up recording) • Make it a webinar or Podcast (live or recorded) • Transcribe / PDF • eBook Cover • Sell from website • Email list
- 8. © 1994-2023 Telehealth.org, LLC All rights reserved. 8 Process Tips for Interviews, Webinars and Podcasts • Content • Outline + Q&A • Technology • Zoom, WebEx, GotToMeeting, lnstantTeleseminar • Transcripts • Pay an expert - roughly $.50 a page • Guests, Editors or Readers • Friends or family for 1st few times • Ask for feedback
- 13. © 1994-2023 Telehealth.org, LLC All rights reserved. Webinar / Podcast Formulas 13 • Music clips • It is pirating to just take a clip from any album • Must buy a commercial use license or have original music made for your purpose • Some record labels allow you to obtain free music for non-commercial podcasts (educational) • Use music that is royalty-free • Used to Break Show into Segments
- 14. © 1994-2023 Telehealth.org, LLC All rights reserved. Webinar / Podcast Formulas 14 • Equipment Issues: Audio Clarity & Continuity • Equipment Quality • Type of Microphone • Headsets vs. Free Standing • Microphone Placement • Speaker Location
- 15. © 1994-2023 Telehealth.org, LLC All rights reserved. 15 • Jing.com • Camtasia (PC) ($200??) • Screenflow (Mac) ($100) • Save to USB or Digital Download Create PowerPoint Presentation with Voiceover
- 16. © 1994-2023 Telehealth.org, LLC All rights reserved. 16 Online Video Accessibility • Required in 2013 • Captioning • Enables audiences with different abilities • Consider multiple languages • Kaltura 508 Compliance Player • Features: Audio narration, controlling everything from keyboard
- 17. © 1994-2023 Telehealth.org, LLC All rights reserved. 17 • Closed captions • Accurate and complete • Synched with speech • Describe any sound effects in your video • Transcript Making Online Video More Accessible Hearing Problems:
- 18. © 1994-2023 Telehealth.org, LLC All rights reserved. 18 Visual difficulties: • Audio description and transcript Source: https://www.w3.org/2008/06/video-notes More information: The Americans with Disabilities Act | ADA.gov Making Online Video More Accessible
- 19. What are the five best functions of webinars?
- 20. © 1994-2023 Telehealth.org, LLC All rights reserved. 20 5 Functions of Webinars Name recognition • allow others to find you Establish your audience / grow your list Develop your skills for online presentations Product promotion • “Why'‘’ and not “How''‘’ • Series of three Create add-on “bonuses'' for your products 1 2 3 4 5
- 21. Which online vendor should you choose and why?
- 22. © 1994-2023 Telehealth.org, LLC All rights reserved. 22 Vendors • Meetingburner • Meistroconference • GotoWebinar / GotoMeeting • StealthWebinar • Adobe Connect • Webinar Jam • ZOOM
- 23. Which webinar platform features are needed? Which are preferred?
- 24. © 1994-2023 Telehealth.org, LLC All rights reserved. 24 Needed vs. Preferred Platform Features Needed Preferred • Send reminders • Sales mechanism • Give you copy of attendees for you to email afterwards • External camera? • Screen capture? • Show your desktop? • High resolution (HD?) • Live Tech Support • Easy to configure • Recording capacity • Video/audio access
- 25. How much content vs. promotion should be presented?
- 26. © 1994-2023 Telehealth.org, LLC All rights reserved. 26 Content vs. Promotion? Content Promotion • Jingle • Intros • Hints • Product pitch with discount • Discount Reminder • Presentations • Q&A (15 minutes is optimal) • Have people start submitting questions immediately
- 27. What are some ways a professional can monetize a webinar?
- 28. © 1994-2023 Telehealth.org, LLC All rights reserved. 28 Ways to Monetize a Webinar • Free webinar / paid offer • Affiliate marketing • Pay-per-view webinars • Related products / services • Paid Webinars • Sponsorship • Offer a coaching call or membership site
- 29. © 1994-2023 Telehealth.org, LLC All rights reserved. 29 Ways to Monetize Your Webinars 1. Charge for the recording 2. Make your bonus extra appealing 3. Offer a discount for webinar attendees 4. Set a time limit for paid webinar bonuses and discounts 5. Time your "special offer” period carefully 6. Throw in a high value unannounced bonus 7. Get other people to give a bonus or discount
- 30. © 1994-2023 Telehealth.org, LLC All rights reserved. 30 Ways to Monetize Your Webinars 8. Ask successful niche peers to donate a bonus 9. Stay on the line 10. Bundle your webinars 11. Make your webinar Pay Per View 12. Monetize the back end of your webinar 13. Repurpose your webinar 14. Offer webinars as part of your membership site
- 31. © 1994-2023 Telehealth.org, LLC All rights reserved. 31 Ways to Monetize Your Webinars 15. Focus on attracting repeat customers 16. Sell high-end programs 17. Create a contest for your affiliates 18. Review your results 19. Finish your posts with questions 20. Offer access to a private Facebook group 21. Include calls to action
- 32. What are the legal and ethical codes that rule such program development and marketing?
- 33. © 1994-2023 Telehealth.org, LLC All rights reserved. 33 Legal Issues Speak with an attorney familiar with laws in your state for direction related to you and your business
- 34. © 1994-2023 Telehealth.org, LLC All rights reserved. 34 Federal Trade Commission (FTC) • FTC Powers to Regulate Deception & Unfairness • FTC/ AG Enforcement Priorities • Adi Substantiation • Clear & Conspicuous Disclosure/Negative Option • FTC Endorsement Guidelines ♦ Merchant-Advertiser Responsibility & Liability ♦ Affiliate/Network Responsibility & Liability ♦ Merchant-Advertiser/Affiliate Best Practice-Compliance Tips ♦ Mobile Marketing ♦ Privacy
- 35. © 1994-2023 Telehealth.org, LLC All rights reserved. 35 Revised FTC Endorsement Guides (cont.) ♦ Disclosure of material connections between advertisers and lay (non-expert) endorsers must be made ♦ This now applies to bloggers endorsing products, who also can be held liable for making false claims, and to celebrities endorsing products in unconventional formats (i.e., talk shows) or social media where consumer may not think celebrity is being paid. Advertiser principally liable for failure to disclose
- 36. © 1994-2023 Telehealth.org, LLC All rights reserved. 36 Legal Issues • Other groups may also be involved: • Copyright - Intellectual property • Taxation • Privacy (HIPAA, PIPEDA, etc.)
- 37. What are the legal and ethical codes that rule such program development and marketing?
- 38. Microphone Tips Recording Quality Audio Videos Marismith.com
- 40. © 1994-2023 Telehealth.org, LLC All rights reserved. 40 Royalty-free, Paid Images • Unsplash.com • Pond5.com • iStockphoto.com • Getty.com • Dreamstime.com • Many more
- 43. Where do you market your webinars or podcasts?
- 44. © 1994-2023 Telehealth.org, LLC All rights reserved. 44 Marketing • Build mailing list • Webinars • Set up SM accounts, post regularly • Send press releases • Be careful w/ “social proof”
- 45. © 1994-2023 Telehealth.org, LLC All rights reserved. 45 Marketing • Collaborate with colleague who have complimentary products • Research internet marketing • Find master-mind groups • Avoid falling for the get-rich quick sales pitches that promise to do it all for you
- 46. © 1994-2023 Telehealth.org, LLC All rights reserved. 46 Social Media & Bookmarking Sites • Facebook • YouTube • LinkedIn • Twitter • Instagram • TikTok • Pinterest • Google+ • DeviantArt • Livejournal • Tagged • Orkut • REDDIT • Stumble • Buzzfeed • Delicious • Digg • Fark • Friendfeed • Clipmarks • Newsvine
- 53. Lesson #4: Homework Assignments 1. Please complete sections 5-6 of your business plan and discreetly share with the group in the Private Discussion Forum titled Business Plans under the post titled LESSON #4: DEVELOPING WEBINARS & PODCAST FOR MAXIMUM PROFIT. 2. Visit the Brandon Gaille Podcast and pick and listen to at least one topic of interest: Write a 2-3 paragraph summary of the things you learn and share with the group in Private Discussion Forum titled Summaries of Marketing Topic under the post titled LESSON #4: DEVELOPING WEBINARS & PODCAST FOR MAXIMUM PROFIT. Bullet point lists are acceptable. Check the Private Discussion Forum titled, "LESSON #4: DEVELOPING WEBINARS & PODCAST FOR MAXIMUM PROFIT". Respond to at least two posts created by your colleagues. 3. Create a YouTube recording as a voiceover with at least 3 slides addressing your preferred topic. Post your recording in the Private Discussion Forum titled LESSON #4: DEVELOPING WEBINARS & PODCAST FOR MAXIMUM PROFIT.
- 54. • Keep the discussion going! • Listen to some of the free podcasts and webinars available on the internet • Take a closer look at some of the webinar platforms we discussed and share what you learn with the group