You can learn a lot by studying your product data, but the real magic happens when product managers blend different types of data from different sources. If you want to blend data and intuition to make bold decisions that move your product forward, you'll need to open yourself up to new data sources - but where do you get this new information?
Rene Kolga, Senior Director of Product and Marketing at Nyotron, knows the answer: from other teams in your organization! Join us as Rene goes through the different teams you'll find in a B2B organization, how to build a strong relationship with those teams, and what kinds of insights you can get that will benefit your product.
Lucent Mobile - The Mobile Enterprise Productivity CompanyBill Martin
Lucent Mobile is Mobile Enterprise Productivity (MEP) company, residing at the intersection of mobile app development and cloud-based, server-side mobile services to make app development quicker and easier to deploy for individual developers, enterprise developers and agency partners.
Software Pricing Demystified (The Basics)Rich Mironov
Software is intangible: it doesn't have weight or size or per-unit manufacturing costs. But if we're in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out pricing strategy before we start development, not the day before product launch. This talk touched: computing (estimating) customer value; pricing units; scale-up; segmentation; and pricing/value tiers.
PulseCheck 2016 | How we integrate customer success in our product planning p...Brian David Brannon
PulseCheck is the largest live streaming event in the Customer Success community, delivered right to your screen -- free of charge. We’ll cut out everything but the most actionable real-world applications for you and your entire customer-facing team. What’s left are eight 40-minute sessions from some of the most elite minds in Customer Success.
Big Data is changing business and at a fast pace. Rolta gives a complete answer for quicken end-to-end BI and Big Data Analytics development adventure to transform information into business results and development.
Daryl Dominique, Josh Martin, and Jorden Colwell of CMD Prototyping return to ENT101 to discuss what to look out for when hiring a firm to manufacture a product for your company.
David Peres and Rob Patterson of Minalytix discuss what the typical product development process looks like, what development model options are there, and their experiences as entrepreneurs.
Lucent Mobile - The Mobile Enterprise Productivity CompanyBill Martin
Lucent Mobile is Mobile Enterprise Productivity (MEP) company, residing at the intersection of mobile app development and cloud-based, server-side mobile services to make app development quicker and easier to deploy for individual developers, enterprise developers and agency partners.
Software Pricing Demystified (The Basics)Rich Mironov
Software is intangible: it doesn't have weight or size or per-unit manufacturing costs. But if we're in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out pricing strategy before we start development, not the day before product launch. This talk touched: computing (estimating) customer value; pricing units; scale-up; segmentation; and pricing/value tiers.
PulseCheck 2016 | How we integrate customer success in our product planning p...Brian David Brannon
PulseCheck is the largest live streaming event in the Customer Success community, delivered right to your screen -- free of charge. We’ll cut out everything but the most actionable real-world applications for you and your entire customer-facing team. What’s left are eight 40-minute sessions from some of the most elite minds in Customer Success.
Big Data is changing business and at a fast pace. Rolta gives a complete answer for quicken end-to-end BI and Big Data Analytics development adventure to transform information into business results and development.
Daryl Dominique, Josh Martin, and Jorden Colwell of CMD Prototyping return to ENT101 to discuss what to look out for when hiring a firm to manufacture a product for your company.
David Peres and Rob Patterson of Minalytix discuss what the typical product development process looks like, what development model options are there, and their experiences as entrepreneurs.
How We Drive High Touch success with Strategic Customers Gainsight webinar-v_fGainsight
Deep-dive into Gainsight's approach for Strategic customer relationships. Strategic customers play a remarkable role in guiding philosophy, problem-solving and innovation within Gainsight.
Hudson's Bay - Optimizing the Checkout ProcessOptimizely
Hudson’s Bay, a large retailer, has used experimentation to help optimize their checkout experience. As consumer’s expectations rise, it becomes even more important to ensure that the checkout experience is as seamless as possible, regardless of channel or device. Hudson’s Bay has built a data-driven culture focused around creating quality omnichannel experiences for their customers and testing throughout that experience.
In this webinar, Joanna Narbuntowicz, Senior Product Manager at Hudson’s Bay, shares how they have created consistent customer experiences throughout the conversion funnel.
You’ll learn:
How to approach testing across the checkout funnel
How Hudson’s Bay prioritizes tests and earns stakeholder buy-in
Why Hudson’s Bay emphasises testing throughout the omnichannel experience
How FinancialForce Leverages Labs to Accelerate InnovationCodeScience
Leveraging Labs is an R&D technique that Salesforce ISVs can use to capture ACV for a subset of their end customers without disrupting longer term product roadmaps. It’s also a great way for Product teams to experiment, innovate, and validate ideas within their roadmap.
In this webinar, CodeScience CRO, Sean Hogan, is joined by Stephen Willcock, Chief Architect of FinancialForce, to discuss how Stephen and team are leveraging Labs at FinancialForce. Sean and Stephen explain how Chief Product Officers, Product Managers, Sales leaders and Customer Success leaders can take advantage of a Labs framework to address short term product development constraints.
Connecting Your Strategic Roadmap to the BacklogProductPlan
Product teams often struggle to prioritize the right features that give customers the most value. The backlog is essential to your process, but treating your backlog as your roadmap has several pitfalls. In this webinar, Jim Semick from ProductPlan and Michael Lauricella from Atlassian explain how your backlog and strategic roadmap can work better together.
TheVentureCity framework to analyze tech investments (Patricia de Loro, Produ...Product Hackers
Presentación de la ponencia "claves para evaluar un producto o servicio digital desde el punto de vista de un inversor" de Patricia de Loro en el Product Hackers Day 2019.
The 4 + 1 Keys to Successful Software AdoptionAmity
Faster adoption is the most direct path to renewing and expanding your customers. Today’s Customer Success teams all want to see rapid adoption and help their customers realize the business value they're paying for.
Customer Success begins with Software Adoption, and successful Software Adoption begins with a well-designed adoption plan. Machines don’t adopt software, people do.
Old Products, New Tricks: Add Value with a Dashboard Refresh: What You Need t...Aggregage
Dashboards and analytics can really set your application apart, but that doesn't mean you can implement them and forget about them. Are they adding value to your product? Do your users benefit from them anymore? What should be improved, and what do we have the resources to improve?
Join Miles Robinson, former UX and Design Manager, as he explains the different ways to refresh your dashboards - and how to determine what's the best path to product dashboard success. You'll leave with an understanding of how to figure out the best next steps specifically for you and your application.
Old Products, New Tricks: Add Value with a Dashboard Refresh: What You Need t...Hannah Flynn
Dashboards and analytics can really set your application apart, but that doesn't mean you can implement them and forget about them. Are they adding value to your product? Do your users benefit from them anymore? What should be improved, and what do we have the resources to improve?
Join Miles Robinson, former UX and Design Manager, as he explains the different ways to refresh your dashboards - and how to determine what's the best path to product dashboard success. You'll leave with an understanding of how to figure out the best next steps specifically for you and your application.
Empowering Product Teams: Build Delightful Products with Customer ValidationAggregage
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
Empowering Product Teams: Build Delightful Products with Customer ValidationHannah Flynn
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
Using the power of OpenAI with your own data: what's possible and how to start?Maxim Salnikov
The top questions we get about ChatGPT-powered enterprise scenarios are all about using the company's own data as the basis for the responses. In this session, we'll explore various options starting from simply injecting data into the prompt to the advanced architectures with multiple Cognitive Services chained together and fine-tuning models - all for you to choose the flexible, scalable, and cost-efficient solution that works the best for you.
Start With Why: Get Growth with Partner IntegrationsAggregage
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market.
Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.
Start With Why: Get Growth with Partner IntegrationsHannah Flynn
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market.
Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.
Modern Product Data Workflows: Products for Product People - Best Practices i...Hannah Flynn
Who builds products for the product people? As a product manager, you know how helpful custom tailored data solutions can be to doing your job well. But proper data analytics solutions take work to deliver - it's not as simple as just building a dashboard.
Learn product analytics best practices from Andrew Wynn, Product Manager at Looker. He will give the "meta" perspective from a practitioner who is building products that anybody, including product managers, can use to access, analyze, and act on data to make important decisions.
Building Better Products: Creating the "Right" Product Roadmap with DataShelley Reece
Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?
How We Drive High Touch success with Strategic Customers Gainsight webinar-v_fGainsight
Deep-dive into Gainsight's approach for Strategic customer relationships. Strategic customers play a remarkable role in guiding philosophy, problem-solving and innovation within Gainsight.
Hudson's Bay - Optimizing the Checkout ProcessOptimizely
Hudson’s Bay, a large retailer, has used experimentation to help optimize their checkout experience. As consumer’s expectations rise, it becomes even more important to ensure that the checkout experience is as seamless as possible, regardless of channel or device. Hudson’s Bay has built a data-driven culture focused around creating quality omnichannel experiences for their customers and testing throughout that experience.
In this webinar, Joanna Narbuntowicz, Senior Product Manager at Hudson’s Bay, shares how they have created consistent customer experiences throughout the conversion funnel.
You’ll learn:
How to approach testing across the checkout funnel
How Hudson’s Bay prioritizes tests and earns stakeholder buy-in
Why Hudson’s Bay emphasises testing throughout the omnichannel experience
How FinancialForce Leverages Labs to Accelerate InnovationCodeScience
Leveraging Labs is an R&D technique that Salesforce ISVs can use to capture ACV for a subset of their end customers without disrupting longer term product roadmaps. It’s also a great way for Product teams to experiment, innovate, and validate ideas within their roadmap.
In this webinar, CodeScience CRO, Sean Hogan, is joined by Stephen Willcock, Chief Architect of FinancialForce, to discuss how Stephen and team are leveraging Labs at FinancialForce. Sean and Stephen explain how Chief Product Officers, Product Managers, Sales leaders and Customer Success leaders can take advantage of a Labs framework to address short term product development constraints.
Connecting Your Strategic Roadmap to the BacklogProductPlan
Product teams often struggle to prioritize the right features that give customers the most value. The backlog is essential to your process, but treating your backlog as your roadmap has several pitfalls. In this webinar, Jim Semick from ProductPlan and Michael Lauricella from Atlassian explain how your backlog and strategic roadmap can work better together.
TheVentureCity framework to analyze tech investments (Patricia de Loro, Produ...Product Hackers
Presentación de la ponencia "claves para evaluar un producto o servicio digital desde el punto de vista de un inversor" de Patricia de Loro en el Product Hackers Day 2019.
The 4 + 1 Keys to Successful Software AdoptionAmity
Faster adoption is the most direct path to renewing and expanding your customers. Today’s Customer Success teams all want to see rapid adoption and help their customers realize the business value they're paying for.
Customer Success begins with Software Adoption, and successful Software Adoption begins with a well-designed adoption plan. Machines don’t adopt software, people do.
Old Products, New Tricks: Add Value with a Dashboard Refresh: What You Need t...Aggregage
Dashboards and analytics can really set your application apart, but that doesn't mean you can implement them and forget about them. Are they adding value to your product? Do your users benefit from them anymore? What should be improved, and what do we have the resources to improve?
Join Miles Robinson, former UX and Design Manager, as he explains the different ways to refresh your dashboards - and how to determine what's the best path to product dashboard success. You'll leave with an understanding of how to figure out the best next steps specifically for you and your application.
Old Products, New Tricks: Add Value with a Dashboard Refresh: What You Need t...Hannah Flynn
Dashboards and analytics can really set your application apart, but that doesn't mean you can implement them and forget about them. Are they adding value to your product? Do your users benefit from them anymore? What should be improved, and what do we have the resources to improve?
Join Miles Robinson, former UX and Design Manager, as he explains the different ways to refresh your dashboards - and how to determine what's the best path to product dashboard success. You'll leave with an understanding of how to figure out the best next steps specifically for you and your application.
Empowering Product Teams: Build Delightful Products with Customer ValidationAggregage
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
Empowering Product Teams: Build Delightful Products with Customer ValidationHannah Flynn
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
Using the power of OpenAI with your own data: what's possible and how to start?Maxim Salnikov
The top questions we get about ChatGPT-powered enterprise scenarios are all about using the company's own data as the basis for the responses. In this session, we'll explore various options starting from simply injecting data into the prompt to the advanced architectures with multiple Cognitive Services chained together and fine-tuning models - all for you to choose the flexible, scalable, and cost-efficient solution that works the best for you.
Start With Why: Get Growth with Partner IntegrationsAggregage
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market.
Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.
Start With Why: Get Growth with Partner IntegrationsHannah Flynn
Once your SaaS product hits a certain level of revenue, you'll need to change things up to move past the plateau. One of the ways to do this is to move past your core product and introduce new business streams. If you're strategic about your integrations, you can strengthen your ties to your target market.
Join Mandy Howard, Product Manager at ServiceTitan, as she takes you through the three key questions that you need to answer to grow your product with the right partner integrations. Whether you're a start-up, or working on a new product in an enterprise environment, you'll learn how to push through to a new level of growth.
Modern Product Data Workflows: Products for Product People - Best Practices i...Hannah Flynn
Who builds products for the product people? As a product manager, you know how helpful custom tailored data solutions can be to doing your job well. But proper data analytics solutions take work to deliver - it's not as simple as just building a dashboard.
Learn product analytics best practices from Andrew Wynn, Product Manager at Looker. He will give the "meta" perspective from a practitioner who is building products that anybody, including product managers, can use to access, analyze, and act on data to make important decisions.
Building Better Products: Creating the "Right" Product Roadmap with DataShelley Reece
Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?
Building a Culture of Experimentation at HPOptimizely
Today’s leading digital businesses, such as Amazon, Google and Facebook, cite experimentation as the key to constantly improving their digital experiences. Yet many companies are still in the early stages of adopting a test and learn mindset when it comes to innovating on their own experiences.
In this webinar, hear how HP has built a global center of excellence, structured their experimentation teams and meetings, and focused on technology, governance, and strategy on their way to building a culture of experimentation.
You'll learn:
- How we structured our Center Of Excellence, and why it's working for us at a global scale
- Our emphasis on Data and Strategy, ensuring we make effective business decisions
- How we’ve interlocked our technologies to give us insights and the edge on our Experiments
- Our Partnership and Growth Story, on our way to grow experiments by 3x worldwide YoY
This interactive and collaborative session will explore how some innovative organizations are engaging with and training the channel faster and with more impact. You will learn how two technology companies and the leading single-cup coffee system maker used analytics to understand learning behavior to adjust and improve their training efforts practically in real time. Hear how these same organizations created a 2-D learning community to allow easy access to content, subject matter experts and peers. You will also get input from the audience to hear other best practices used in other industries.
Best Practices #5: Your first application is in production! Now what?Bonitasoft
Here you are! Your Bonita application is in production. Well done, you have successfully completed the development-to-production part of the application life cycle.
So what’s next? You might add a process to the application, improve what you have implemented, optimize your application further, or industrialize your application development and launch process.
So much more can be done. Do you know how?
video link: https://youtu.be/3vcBpsdRMP8
CRM in eresource NFRA (http://nfra.eresourceerp.com/) provides better customer service, cross-sell and up-sell more effectively, close deals, retain current customers and better understand who your customer are. Organizations frequently look for ways to personalize online experiences with tools that are provided with the CRM module. The CRM module enables interactions with customers. The module organizes, automates and synchronizes sales, marketing, customer service, and technical support.
Eresource nfra is an ERP system that has been integrated with an efficient Customer Relationship Management (CRM) module that can be wisely used to enhance your business strategies.For details:http://nfra.eresourceerp.com/Project-Based-Industry-CRM.html
CRM module in eresource nfra ERP helps you to streamline customer communication which can establish long time relationship. For Details:http://nfra.eresourceerp.com/CRM.html
Roundtable: Best Practices - Quality Assurance & AnalyticsSheri Greenhaus
Top 5 quality assurance and optimization and best practices roundtable discussion with VPI, Genesys, inContact and CallFInder. Discussing virtual call agents, speech and data analytics, quality assurance, workforce management, performance management and more.
Visit CRMXchange.com and join the premiere CRM community.
Manufacturing, a slow-adopter of Analytics, is now catching up in leaps and bounds. Across all business domains, applying analytics is providing answers to the most critical questions of the business.With exponential expansion of data, data driven insights have become a strategic necessity.
This booklet explores a few use cases of Big Data for manufacturing and how it can be leveraged.
For more info visit: https://www.teamcomputers.com/businessanalytics/Manufacturing/Booklet-Manufacturing-Digital.pdf
Using Email To Engage Users & Drive Product Innovation - A Ziff Davis Enterpr...WhatCounts, Inc.
The marketing and advertising industries are changing dramatically. One trend you will notice is how content marketing is evolving and becoming more and more engagement based. In this webinar, learn from leading IT-related magazine publisher, Ziff Davis Enterprise, on how their email program is changing engagement marketing. Peter Westerman, Ziff Davis Enterprise's SVP of Audience Marketing, will take you through all the best practices and steps they took to create quality content for their highly engaging and successful email programs.
Similar to Empowering Product Teams: Leverage Your Organization for Best Product Decisions (20)
Trends in B2B Marketing: A Crash Course in B2B Email CreativeHannah Flynn
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox.
Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Prove ROI and Make the Business Case for Industrial Content MarketingHannah Flynn
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content...who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different... and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing?
Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing... and win (or keep!) buy-in from your higher-ups.
Prove ROI and Make the Business Case for Industrial Content MarketingHannah Flynn
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content...who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different... and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing?
Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing... and win (or keep!) buy-in from your higher-ups.
Trends in B2B Marketing: Customer-Centric Websites: Successful Strategies to ...Hannah Flynn
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Empowering Product Teams: Measure the Immeasurable: Beyond Vanity MetricsHannah Flynn
As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent.
Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.
Start With Why: Meet Your Goals with a Practical Product StrategyHannah Flynn
Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics.
If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you! Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.
How to Use Video Throughout the Buyer's JourneyHannah Flynn
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations?
For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.
So the question is: Will you choose to be an educator in your industry?
Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads.
Old Products, New Tricks: Embedding Operational Reports: Everything Product M...Hannah Flynn
Businesses are run with analytics—but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters.
Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.
Trends in B2B Marketing: Building your Demand Gen Team for ABMHannah Flynn
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen?
Join Jessica Cross, Manager of Demand Generation at Rollworks, as explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team has 3 people!
Old Products, New Tricks: Potholes in your Roadmap and How to Fill ThemHannah Flynn
As a Product Manager, prioritizing work on your roadmap is an important part of your role. To answer roadmap questions, you're probably familiar with frameworks like RICE and Cost of Delay. But products are built by people, and people are messy - unlike these frameworks.
Hope Gurion, Product Coach and Advisor, has identified potholes in your roadmap that are preventing you from planning as best as you can. She'll take you through all the opportunities to improve your organization's relationship to its roadmap that you may have missed along the way.
Product Managers of the Future: Art and Science in the Product LifecycleHannah Flynn
As a product manager, you have a lot of decisions to make - but how do you know when you know enough to make them? In an ideal world, you'd collect all the data you absolutely could - but nobody's got time for that! To make the best decisions for the future of your product - and make the most of your experimentation - you need to understand how to combine your data with intuition.
To make decisions, Lauren Chan Lee, Senior Director of Product Management at Care.com, has a three-step approach. Follow her steps, and you'll be masterfully embracing data and intuition and making faster, better decisions.
Supply Chain Network Design: Key Questions for a Successful Distribution NetworkHannah Flynn
As we plan for the world of eCommerce and the customer expectation of quick, free shipping, our ability to forecast is turned on its head. How many distribution centers do we even need, and is that number feasible? Can we use historical data to plan for demand and design our networks, or is there a better way?
If we're going to offer the speed of shipping and variety of inventory that today's customers have come to expect, there are a lot of different questions that need to be asked. Join Irina Rosca, Director of Supply Chain Operations at Helix and an experienced global supply chain strategist, as she walks through the key questions to a successful and efficient distribution network. You'll leave knowing what data you can start collecting today to answer these questions.
Trends in B2B Marketing: Why Marketers Must Shift Conversations from Replacin...Hannah Flynn
It's 2019. Business models have shifted. More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models.
Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies. She’ll show how the focus has moved from funnel to lifecycle, and the new battleground that is lifetime value and retention. However, that shift brings new challenges in having product and marketing working together to think through habits, stickiness, messaging, and more.
Dashboards That Set Your App Apart: Build Actionable Dashboards to Drive Your...Hannah Flynn
Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. When your operations dashboard is well-aligned with your business's goals and access to data is decentralized, that empowers teams at all levels of the organization to make decisions that drive the business.
Join Jim O'Leary and Brian Elmi of NTENT as they share exactly what they've done to build successful dashboards. Using their methodology, you'll be able to plan out dashboards that are tailored to your business needs.
Dashboards that Set Your App Apart: The Complete Predictive Analytics Lifecyc...Hannah Flynn
Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications?
In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.
Trends in B2B Marketing: Lead Gen and Engagement: Find your Marketing Sweet SpotHannah Flynn
A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.
But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.
Analytics in Action: How to Build Data-Informed ProductsHannah Flynn
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers?
Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.
Trends in B2B Marketing: Your Recipe to Inbound SuccessHannah Flynn
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.
And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.
Dashboards that Set Your App Apart: 5 Key Considerations for Top-Notch Produc...Hannah Flynn
So you want to set your product apart with the latest analytics, but you’re not sure where to start. How do you know what your customers want? And how can you make sure that you’re solving their problems? And wait a second, is it even feasible for your team to take this on right now?
Join Miles Robinson, Agile and Management Consultant, as he covers five key considerations for you to keep in mind when you’re updating your software or app to offer the latest in embedded dashboards. You’ll leave with a better understanding of where to begin on creating actionable, insightful dashboards.
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Hannah Flynn
Usage data allows PMs, the product team, and the whole organization to make better decisions. Good usage intelligence gives you the ability to be smarter, more active, more decisive, nimbler, and to minimize risk. But what if you don't have that data - such as before you have users? Or, what if the right decision seems to fly in the face of the data you have? Or, what if your product offers more than just the standard features?
To get deeper into these questions, Nils Davis asks, "What is the most interesting thing about Instagram?" (Because who doesn't like a product that Facebook paid $1 billion for when it had fewer than 50 employees and no revenue?) Nils will use the example of Instagram’s Filters to talk about how putting prebuilt knowledge in your product can change the way your product is used for the better - putting you in the company of most market-leading products. Finally, he’ll tie it all together by explaining how the way you interpret and use usage data can impact the way your tell your product’s story, and ultimately, how your users use your product.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Empowering Product Teams: Leverage Your Organization for Best Product Decisions
1. Leveraging Your Organization for Best Product
Decisions
Rene Kolga Hannah Flynn
With: Moderated by:
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Empowering Product Teams
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2. Revulytics gives any software producers deep and actionable insight into
who is using their software products and how they are being used, and the
out-of-box analytics that enable them to grow incremental revenue, convert
and retain customers, and make decisions about licensing and cloud
transformation strategies.
3. Empowering Product Teams
Webinar Series
Click on the Questions panel to
interact with the presenters
www.productmanagementtoday.com/webinar-series/empowering-product-teams
4. About Rene Kolga
Rene Kolga has 15 years of product management experience in the B2B space, with ownership over 40 enterprise
products and annual revenue up to $300m. He run Product teams at multiple Fortune 500 companies and Silicon
Valley startups, including Symantec, Citrix, Altiris, ThinAir and Nyotron. Prior to his PM career, Rene led global QA
and Support teams. Rene earned his Computer Science degree from Tallinn University of Technology and
received an MBA from University of Utah. Rene frequently writes and speaks on cybersecurity and product
management topics.
About Hannah Flynn
Hannah went to The University of Chicago, where she majored in Environmental Studies with a concentration in
Economics and Policy. She now works with Aggregage on social media strategy and webinar production for Product
Management Today and B2B Marketing Zone.
Empowering Product Teams
Webinar Series
6. 6
Empowering Product Teams
Webinar Series
Agenda
• What is data?
• PM decision making
• Sources of data
• 10 internal teams to leverage
• Wrap-up
7. 7
Empowering Product Teams
Webinar Series
What Is Data?
Data / Information != Knowledge
Data (definition):
• Factual information (such as measurements or
statistics) used as a basis for reasoning,
discussion, or calculation.
• Information … that includes both useful and
irrelevant or redundant information and must be
processed to be meaningful
8. 8
Empowering Product Teams
Webinar Series
Reliance on Data
Data != Future
• Data [models], by their nature, are based on the past,
and on the assumption that patterns will repeat.
• Big data processes codify the past. They do not
invent the future.
9. 9
Empowering Product Teams
Webinar Series
PM Decision Making
Awesome product decisions
Intuition/experience
Qualitative data
Quantitative data
10. 10
Empowering Product Teams
Webinar Series
Sources of Data Internal:
• Product analytics/telemetry
• Marketing
• Sales
• Sales Engineering (SE)
• Technical Support
• Customer Success
• QA
• Engineering
• Finance
• Legal
• Execs
External:
• Customers
• Competitors
• Analysts
Our focus today
11. 11
Empowering Product Teams
Webinar Series
Marketing
What can we learn from Marketing?
• Market trends
• Competitors’ moves
• What resonates and what doesn’t
(messaging)?
Source:
• Meetings
• Analyst reports
• Online stats
Frequency:
• Weekly
12. 12
Empowering Product Teams
Webinar Series
Sales
What can we learn from Sales?
• What prospects are asking for*
• Pricing
• Customer profile(s)
Source:
• Win-loss reports
• Ride-alongs
Frequency:
• Bi-weekly
• Ad hoc * Thread carefully
13. 13
Empowering Product Teams
Webinar Series
Sales Engineering
What can we learn from SEs?
• Feature gaps
• Product rough spots (e.g. POC killers)
Source:
• POC notes
• Ride-alongs (on-site)
Frequency:
• Bi-weekly
14. 14
Empowering Product Teams
Webinar Series
Technical Support
What can we learn from Support?
• Product rough spots and dissatisfaction factors
• Typical feature requests
• Product version distribution
Source:
• Ticket tracking system
• Top 10 issue list
• Tech support for a day
Frequency:
• Monthly
15. 15
Empowering Product Teams
Webinar Series
Customer Success
What can we learn from Customer Success?
• Adoption hurdles
• Churn factors
Source:
• CRM
• Hot customers list
• Ride-alongs
Frequency:
• Bi-weekly
16. 16
Empowering Product Teams
Webinar Series
Quality Assurance/Test
What can we learn from QA?
• Adoption bottlenecks/product rough spots
• Performance issues
Source:
• Bug tracking
system
Frequency:
• Every sprint
• Ad hoc
17. 17
Empowering Product Teams
Webinar Series
Engineering/Dev
What can we learn from Engineering?
• Technology trends
• New features
• Better ways of doing things
• Tech debt
Source:
• Retrospective
• 1-on-1s
Frequency:
• Every sprint
• Every opportunity
18. 18
Empowering Product Teams
Webinar Series
Finance
What can we learn from Finance?
• Revenue & costs
• LTV
Source:
• Financial
system
Frequency:
• Monthly/
Quarterly
19. 19
Empowering Product Teams
Webinar Series
Legal
What can we learn from Legal?
• Legal risks (viability questions?)
• Privacy and certification requirements
Source:
• Face to face
meeting
Frequency:
• Quarterly
• New regulation
• New partnership
/integration
20. 20
Empowering Product Teams
Webinar Series
Executives
What can we learn from Execs?
• Company strategy and priorities
• Hot topics
Source:
• Face to face meeting
• All hands
• Earnings call
Frequency:
• Quarterly
• Ad hoc
21. 21
Empowering Product Teams
Webinar Series
PM Decision Making
Awesome product decisions
Intuition/experience
Qualitative data
Quantitative data
23. 23
Empowering Product Teams
Webinar Series
Wrap-Up
1. Don’t blindly believe one source of data (especially quantitative)
2. Quant data doesn’t predict the future
3. Broaden the aperture for information intake
4. Blend quant and qual data
5. Leverage your entire organization
• Other teams - UX/CX, pricing&licensing, DevOps, Security, internal
IT
• Make friends along the way
24. Empowering Product Teams
Webinar Series
Q&A
Hannah Flynn
With: Moderated by:
Sr. Director of Product, Nyotron
Linkedin page: /in/renekolga/
Twitter ID: @nyotron
Website: nyotron.com
Rene Kolga
Site editor, Product Management Today
Linkedin page: /in/hannahmflynn
Twitter ID: @prodmgmttoday
Email: hannah@aggregage.com
Website: productmanagementtoday.com
www.productmanagementtoday.com/webinar-series/empowering-product-teams
