The document offers strategies for making presentations engaging, emphasizing that the presentation style is more important than the subject matter itself. Key tips include being authentic, creating enticing headlines, engaging the audience, simplifying complex information, and using humor. Ultimately, it stresses that effective communication is about how information is conveyed rather than just what is said.

1. ways to make
any presentation
interesting8 By: Big Fish Presentations

2. For as long as we have been
doing this, if weʼve learned
one thing, itʼs that boring
presentations have absolutely
nothing to do with the topic.

3. Famous ad man, George
Lois, could sell you a pen by
saying it was the best pen in
the world. It was the pen
you needed. It was the pen.

4. So, if Lois can make a living
selling pens, then you can
make your audience care
about the message.

5. The point is, you donʼt have
to make the topic interesting;
you have to make the way
you present it interesting.

6. But how

7. Donʼt act rigid or
sterile, just be yourself.
“If people like you, theyʼll listen
to anything you have to say.”
- Gary Vaynerchuk
1

8. There isnʼt a fourth wall
between you and your audience,
so thereʼs no need to separate
yourself from them

9. Create a headline
that makes people
want to learn more.
Think about it: Would you rather see a
presentation called “2015 Data Report”
or “Going from $500,000 to $1 Million:
How We Grew 100% in 2015”
2

10. Engage with
the audience.
3

11. Involve your audience in
the conversation by asking
how much they know
about the subject.
This will help you gain their
attention and participation.

12. Use creative means to
connect and engage with
the audience more deeply.

13. Go analog.4 If your topic is complex and would be better
explained without a slideshow, go ahead!
This will let the audience focus on you.

14. A presentation doesnʼt
necessarily mean a slideshow.

15. Focus on
body language.
The audience will believe, listen, and
trust you if your body language shows
your passion for the subject.
5

16. Simplify.
Deliver your message inshort, memorable lines.
The more complex, the more forgettable.
6

17. Use humor.
Jokes keeps the crowd
engaged for tough subjects.
7

18. Dense, yet critical topics are
made interesting when the
audience knows how it relates
and affects their daily lives.

19. Become the audience.
Jokes keep the crowd
engaged for tough subjects.
8

20. The audience isnʼt a vicious
group of critics, theyʼre
people like you.

21. By getting in the mindset
that the crowd isnʼt there to
judge you, your personality
can shine through.

22. The key to all of this is
not what you say but
how you say it.

23. George Lois canʼt tell his
audience that itʼs just a pen,
because then they wonʼt want it.
Itʼs just a pen.

24. Itʼs not about the pen; itʼs
about what someone can do
with the pen.

25. Tell the audience not what it
is, but how they can benefit.

26. Sell the sizzle, not the steak.

27. If you found these tips
helpful, donʼt forget to
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