Frank is frank about being social and using a strategy along with it. We are too! Look through for the wisest advices you can find. #underwood2015 #HouseOfCards

1. lessons about
social media strategy
From Frank Underwood

2. “There’s no better
way to overpower a
trickle of doubt than
with a flood of
naked truth”
BE HONEST, BE TRUTHFUL, BE AUTHENTIC!
Build a meaningful relationship with your audience

3. - Be Confident about:
what you have,
what you do,
who you are!

4. “If you don’t like
how the table is set,
turn over the table”
Monitor online conversations and actively engage in them.
Don’t try to dismiss negative comments, ignore them or
silence them-- Instead, join the conversation and try to
shape it.
Be transparent, knowledgeable, open and responsive.
Demonstrate the impact of your brand’s efforts and create
new, positive experiences for your audience.

5. “After all,
we are nothing more
or less than what we choose to reveal”
You need to carefully think about your content
strategy on social media,
Use your content and channels attentively to
build a community around your brand and
create awareness.
"Think twice, share once!"

6. “Generosity is
its own form of
power”
Be generous!
Give your audience what they are looking for,
Engage with them.

7. “Even
Achilles
was
only
as
strong
as
his
heel”
Know your brand’s
strengths & weaknesses;
Identify your focus;
Turn your weaknesses into strengths.

8. Treat social media as an integral part of your marketing strategy;
Set your action plan;
Define your SMART goals
(Specific, Measurable, Attainable, Relevant and Time-Bound);
Come up with your key performance indicators (KPIs) of success.

9. “Read the fine print”
Frank is a man of detail.
Keep a close eye to your social media analytics
&
make reporting on your social media activity a habit.