HOW TO NURTURE AND
GROW YOUR
COMMUNITY
SHANE DALLAS AND NATALIE
DISCALA
1 CONTENT
Quality content is the foundation of any website or
blog. If you want readers to keep coming back,
provide them ...
2 BUILD TRUST
There are so many places to find information on
the Internet. Make your site a destination where
people know...
3 GO WHERE YOUR
READERS ARE
Harness the power of social networks. Make sure
that your brand has a presence on the social
n...
4 COMMIT TO
SOCIAL NETWORKS
Social networks are feeds that run 24 hours a day,
7 days a week. If you establish a following...
5 REACT & RESPOND
It can be tempting to use social networks to
constantly push out your content but you’ll never
build a c...
6 SOLICIT FEEDBACK
Ask your readers for their opinions. Find out what
they like, what they don’t like and what they’re
loo...
7 BE AUTHENTIC
Speak, tweet and post in your own voice. Don’t
auto-tweet out replies, rather craft thoughtful
responses. A...
8 READ YOUR ANALYTICS
Stats from Google Analytics and Facebook
Insights can help you determine what content your
readershi...
9 BE INSPIRING
Be a positive voice that readers turn to to be
inspired, motivated and encouraged. Connect with
your reader...
10 BE RELEVANT AND
ENTERTAINING
Don’t just tweet and post your own content. Share
information that’s relevant (even if fro...
THANK YOU!
Twitter: @nataliediscala | @styleathome
Pinterest: NatalieDiScala | Style at Home
Facebook: OhTravelissima | St...
Click to Add Title
Bloggers (Flowers)
•
•
•
•

Encouragement
Interaction
Diversity
Social
Bloggers (Flowers)
•
•
•
•

Encouragement
Diversity
Interaction
Social
Trolls and Spammers (Weeds)
•
•
•
•

Constant Monitoring
Terms of Service
Model Behaviour
Integrity
Community Managers (Gardeners)
• Respect
• Information
• Specialise
Click to Add Title
Click to Add Title
How to Nurture and Grow Your Community - Shane Dallas and Natalie Discala
How to Nurture and Grow Your Community - Shane Dallas and Natalie Discala
How to Nurture and Grow Your Community - Shane Dallas and Natalie Discala
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How to Nurture and Grow Your Community - Shane Dallas and Natalie Discala

  1. 1. HOW TO NURTURE AND GROW YOUR COMMUNITY SHANE DALLAS AND NATALIE DISCALA
  2. 2. 1 CONTENT Quality content is the foundation of any website or blog. If you want readers to keep coming back, provide them with quality information they can’t find anywhere else.
  3. 3. 2 BUILD TRUST There are so many places to find information on the Internet. Make your site a destination where people know they can find reliable, authoritative information, delivered in a friendly voice. Don’t be afraid to tell the truth about an experience or destination. Honest reporting will earn reader trust.
  4. 4. 3 GO WHERE YOUR READERS ARE Harness the power of social networks. Make sure that your brand has a presence on the social networks that make sense for you. -Facebook -Twitter -Instagram -Pinterest -Vine -Google+ -LinkedIn -Tumblr
  5. 5. 4 COMMIT TO SOCIAL NETWORKS Social networks are feeds that run 24 hours a day, 7 days a week. If you establish a following on Facebook or Twitter, it’s incumbent upon you to be present on those networks, update regularly and participate in the conversations that are happening there.
  6. 6. 5 REACT & RESPOND It can be tempting to use social networks to constantly push out your content but you’ll never build a community that way. It’s all about relationships. Be sure to respond to comments and questions on your social networks and your blog. Think: Dialogue, not monologue.
  7. 7. 6 SOLICIT FEEDBACK Ask your readers for their opinions. Find out what they like, what they don’t like and what they’re looking for more of. Social networks provide a direct line of communication to your readers. Find out what they want, then act accordingly!
  8. 8. 7 BE AUTHENTIC Speak, tweet and post in your own voice. Don’t auto-tweet out replies, rather craft thoughtful responses. Avoid scheduling tweets and Facebook posts in advance. Your presence on social media should mean that you’re actually present.
  9. 9. 8 READ YOUR ANALYTICS Stats from Google Analytics and Facebook Insights can help you determine what content your readership finds most engaging. Use this information to better serve your community.
  10. 10. 9 BE INSPIRING Be a positive voice that readers turn to to be inspired, motivated and encouraged. Connect with your readers on an emotional level.
  11. 11. 10 BE RELEVANT AND ENTERTAINING Don’t just tweet and post your own content. Share information that’s relevant (even if from competitor sources), newsworthy and just plain entertaining. Not everything you say has to be ‘on brand message’.
  12. 12. THANK YOU! Twitter: @nataliediscala | @styleathome Pinterest: NatalieDiScala | Style at Home Facebook: OhTravelissima | Style at Home
  13. 13. Click to Add Title
  14. 14. Bloggers (Flowers) • • • • Encouragement Interaction Diversity Social
  15. 15. Bloggers (Flowers) • • • • Encouragement Diversity Interaction Social
  16. 16. Trolls and Spammers (Weeds) • • • • Constant Monitoring Terms of Service Model Behaviour Integrity
  17. 17. Community Managers (Gardeners) • Respect • Information • Specialise
  18. 18. Click to Add Title
  19. 19. Click to Add Title

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