Viral Advertising 2015
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This document discusses viral content and how brands can capitalize on it. It defines viral content as any media that suddenly becomes an online sensation. It explains that content which evokes strong emotions like anger, happiness or surprise has more potential to spread widely. The document contrasts organic viral content, which spreads naturally, with manufactured content created by brands, and discusses the risks and rewards of each approach. It provides examples of both organic and hijacked hashtag campaigns to promote content or products. The key lessons are to capitalize on existing trends, create dialogue genuinely, and that viral content cannot be forced.
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- Treatment for rotation includes resolving etiological factors, using removable or fixed appliances to apply forces for derotation, and providing long-term retention to prevent relapse due to overstretched fibers. Forces between 35-100 grams are typically used for derot
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The Science Behind Viral Content: Reaching the Empowered Consumer
Kristin Tynski discusses how today's empowered consumers are bombarded with marketing and avoid push tactics, instead wanting to engage with brands through shareable content. She explains that to succeed, brands must create great content that provides value and encourages sharing by activating emotions like surprise, curiosity and amazement. Upworthy, Buzzfeed and others are exemplified as creating highly viral content through focusing on emotional storytelling around themes of love, perseverance and human moments. The key to true virality is improving factors like shared audience, conversion rate and shares per viewer by seeding content to influencers and leveraging human interest angles.
Content Marketing Strategies Conference: Simon Kelly_keynote
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Strawberry Frog Cannes Workshop 2011
Olé Pedersen, Patricia De Luca and Heather LeFevre presented this content at Cannes on June 21, 2011. The workshop was one of 20, selected from hundreds of entries as part of the festival conference. Participants learned the philosophy behind and practiced making cultural movements.
My Pitch
This document outlines a campaign to promote identity and self-confidence among young females aged 15-21. It discusses how identity is formed by factors like race, ethnicity, and gender. It proposes TV, radio, and poster ads celebrating individuality and telling viewers it's okay to be who they are. The message is that people shouldn't hide their identity, as that only affects themselves, not society. Loving oneself is important so others can feel the same.
My pitch
This document outlines a campaign to promote identity and self-confidence among young females aged 15-21. It discusses how identity is formed by factors like race, ethnicity, and gender. It proposes TV, radio, and poster ads celebrating individuality and telling viewers it's okay to be who they are. The message is that people shouldn't hide their identity, as that only affects themselves, not society. Loving oneself is important so others can feel the same.
Is new advertising really new?
The environment in which marketing and advertising operates has certainly changed over the last decade. The consumer's media habits have also changed dramatically. Yet the fundamentals of marketing communication, which were applicable to 'old advertising' are relevant for 'new advertising' too.
FameUs AnonymUs
This document summarizes key insights from a brand anthropology workshop on marketing to celebrities and fame in today's culture. Some of the main points discussed are: 1) 26% of millennials expect to become famous in the future; 2) marketing is increasingly focused on celebrities and their endorsements; 3) there are signs of a countertrend away from "FameUs" where people feel overexposed to marketing and celebrity worship.
Identifying & Engaging influencers
Influencer marketing can be one of the valuable tools in your marketing arsenal. If done correctly, it can help drive positive word of mouth recommendations for your business.
This deck includes engagement tips and statistics on recommendation relay rates.
Similar to Viral Advertising 2015 (20)
The power of co-creation | Video for charities | Conference | 25 April 2019
The power of co-creation | Video for charities | Conference | 25 April 2019
Influencing the Influencer (Influencer Marketing Done Right)
Influencing the Influencer (Influencer Marketing Done Right)
Organic+Engagement+%28Collaborative+Co-Creation%29+Part2+pdf.compressed
Organic+Engagement+%28Collaborative+Co-Creation%29+Part2+pdf.compressed
The Science Behind Viral Content: Reaching the Empowered Consumer
The Science Behind Viral Content: Reaching the Empowered Consumer
Content Marketing Strategies Conference: Simon Kelly_keynote
Content Marketing Strategies Conference: Simon Kelly_keynote
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
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4. Best combo offers on website Hosting,design along with digital marketing services
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.How to Make Your Trade Show Booth Stand Out
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Pillar-Based Marketing - Ryan Brock, DemandJump
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
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Viral Advertising 2015
- 1. This is gonna be dope.
- 2. VIRAL CONTENT Austin Munson, Nikki Nguyen, Jinny Nordquist 2015 (AND HOW BRANDS CAN CAPITALIZE)
- 3. WHAT IS IT Viral content is described as any piece of media that suddenly becomes an online sensation. The open forum nature of the Internet has allowed for this type of media to flourish.
- 6. THE EMOTIONS Content that evoked more ‘high-arousal’ emotions (like anger, frustration, happiness, or surprise) had the potential to be more viral, regardless of whether the emotions were negative or positive. //JOURNAL OF MARKETING RESEARCH
- 7. a Use strong emotional drivers to make people care and share.
- 8. // SOCIAL CURRENCY “Your ability to pass it on and riff on it shows that you understand. It’s the ultimate, subtle insider signal: I know without yelling that I know.”
- 9. RISK AND REWARD ASSESSMENT OF VIRAL ADVERTISING
- 10. ORGANIC MANUFACTURED An existing trend that was created naturally by audiences and social interaction. A brand’s attempt at creating their own viral phenomenon through self-created content. CHARACTERISTICS: High audience engagement Low control over generated content Potential for higher authenticity High risk CHARACTERISTICS: High control Lower audience engagement Less authenticity Lower risk
- 11. USER LED A viral advertisement or interaction in which the outcome is controlled by the participating audience members. CHARACTERISTICS: Evolving Unpredictable Potential for high engagement High risk BRAND HANDLED A viral advertisement or interaction designed with strict rules regarding audience interaction. CHARACTERISTICS: Structured Predictable Low audience engagement Low risk
- 16. “Women’s unique differences should be celebrated, rather than ignored, and that physical appearance should be transformed from a source of anxiety to a source of confidence”
- 20. vv “My team knows we can’t just try and sell people burgers, pancakes and eggs so we try to feed them in other ways. Give them a smile, a laugh or just a small memorable moment.” // Kevin Purcer
- 22. EXAMPLES
- 23. #HIJACKED
- 24. #susanalbumparty THE PURPOSE to promote Susan Boyle’s new album release THE OUTCOME Su’s Anal Bum Party THE LESSON proofread everything
- 25. #CLitFest THE PURPOSE to promote the Chester Literary Festival THE OUTCOME people get the wrong idea about the festival THE LESSON abbreviations aren’t always ideal
- 26. #AskThicke THE PURPOSE for VH1’s Q and A with Robin Thicke to promote his new album THE OUTCOME hashtag was bombarded with questions about his treatment of women THE LESSON people can be unpredictable
- 27. sdflk Captialize on what already exists. sdflk Create a dialogue with genuine intentions. sdflk Viral content can’t be forced.
- 28. That Was Dope Also, thank you.