Olé Pedersen, Patricia De Luca and Heather LeFevre presented this content at Cannes on June 21, 2011. The workshop was one of 20, selected from hundreds of entries as part of the festival conference. Participants learned the philosophy behind and practiced making cultural movements.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
The Boom Boom! Revolution Media Kit showcases the BB!R brand and everything it stands for. A social innovation company, BB!R creates positive consumer products that 'do good' around the world and advocate treating each other well.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
The Boom Boom! Revolution Media Kit showcases the BB!R brand and everything it stands for. A social innovation company, BB!R creates positive consumer products that 'do good' around the world and advocate treating each other well.
Sydney's first Bootcamp for Account PlannersLaura Brown
This portfolio is an overview of four separate case studies from the Account Planning Bootcamp at the Miami Ad School in Sydney, Australia.
We worked in teams of account planners and creatives, and each week we were given a client brief to crack. My role as the planner was to write the creative brief, direct the strategy and ideate executions.
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Western Region Conference - Social Media and Social Networking; How to Use it...HARDI
Keynote speker, Dave Nelson, of the Dialogue Consulting Group covers Social Media and Networking strategies at the 2011 HARDI Western Region Conference
Ultra Light Startups had it's first Novemberfest to celebrate the over 600 startups that have pitched at the event over the past three years. Check out some of the amazing companies in the slide show.
A 7-minute presentation given by Laura Seargeant Richardson, Principal Designer, frog design at ToyCon 2009, on the topic: "We Are All Designers of Play." Introduces the core attributes of: Reinvent, Rejuvenate, Reflect for toy companies to consider when designing next generation products.
Reclaimism: Aspirational Consumers and Emerging TrendsSustainable Brands
The rise of localism, the DIY movement and collaborative consumption business models are corollaries to the trend BBMG calls reclaimism, part of an emerging ecosystem of products, services and experiences that make it easier to live well and do good. Big brands are taking notice, too, recognizing the trend as a key signifier of Aspirational consumers, a fast-growing segment that refuses to compromise and wants to unite style and status with social purpose. This snapshot brings the trend to life by articulating its key themes, providing related brand examples, consumer stories and clear takeaways for today’s forward-thinking brands.
How might we create brands of enduring value that are relevant to a new generation and resilient for a new world? Like never before, brands are navigating an era of constant change. In virtually every industry and category, incumbents are being challenged by upstarts as the marketplace moves faster than ever before. This report details a fundamental shift in the marketplace towards authenticity, wellbeing, sustainability and social purpose. It reveals how the deepest hopes, needs and aspirations of a rising generation of consumers will define our future. By understanding the Aspirationals - who they are, what they care about and why they matter - brand leaders will be inspired to think more creatively, design more holistically and act more purposefully for a world where we can thrive in change together.
TABS is a biannual report produced by Canvas8. TABS is an acronym of Trends, Anthropology, Behaviour and Strategy - the four components necessary in understanding global societal developments. The project identifies and highlights the latest cultural influences on people’s behaviour, setting them in the context of what they’re doing, and how and where they’re doing it. We’ve highlighted the interplay between different trends and their impact on one another - the TABS do not operate in isolation. By way of example we’ve identified people’s Rising Social Conscience (increasing moral responsibility), which is directly, impacting Sustainable Capitalism (brands needing to offer more than just products or services but to do so in a responsible way) and being a reflection of Brand Me (people curating their online personality - brands they associate with and photos they edit). Prod it, explore it, use it, share it and please tell us what you think.
[NOTES] When Your Community Does the Blogging | MuseumNext IndyLori Byrd-McDevitt
Notes for the presentation "When Your Community Does the Blogging: What, Why, and How," at MuseumNext Indianapolis, September 2015. This talk discusses the Community Blogging programs at The Children's Museum of Indianapolis.
Sydney's first Bootcamp for Account PlannersLaura Brown
This portfolio is an overview of four separate case studies from the Account Planning Bootcamp at the Miami Ad School in Sydney, Australia.
We worked in teams of account planners and creatives, and each week we were given a client brief to crack. My role as the planner was to write the creative brief, direct the strategy and ideate executions.
Employee Communities: Community Centric ChangeJoyce Hostyn
Customer Experience starts with the employee experience, but changing the employee experience can be very difficult. Most change methods are still based on an outdated top-down rational view of organizational change. How can we rewire organizational DNA to create great customer experiences? How can we shift the hearts, minds and behaviors of every employee? These are the questions we're wresting with as we rethink our approach to employee experience. Our new strategy is centered on an employee community of peers that we are promoting through internal content marketing. It might be working. Presented at CXPA Members Insight Exchange.
Western Region Conference - Social Media and Social Networking; How to Use it...HARDI
Keynote speker, Dave Nelson, of the Dialogue Consulting Group covers Social Media and Networking strategies at the 2011 HARDI Western Region Conference
Ultra Light Startups had it's first Novemberfest to celebrate the over 600 startups that have pitched at the event over the past three years. Check out some of the amazing companies in the slide show.
A 7-minute presentation given by Laura Seargeant Richardson, Principal Designer, frog design at ToyCon 2009, on the topic: "We Are All Designers of Play." Introduces the core attributes of: Reinvent, Rejuvenate, Reflect for toy companies to consider when designing next generation products.
Reclaimism: Aspirational Consumers and Emerging TrendsSustainable Brands
The rise of localism, the DIY movement and collaborative consumption business models are corollaries to the trend BBMG calls reclaimism, part of an emerging ecosystem of products, services and experiences that make it easier to live well and do good. Big brands are taking notice, too, recognizing the trend as a key signifier of Aspirational consumers, a fast-growing segment that refuses to compromise and wants to unite style and status with social purpose. This snapshot brings the trend to life by articulating its key themes, providing related brand examples, consumer stories and clear takeaways for today’s forward-thinking brands.
How might we create brands of enduring value that are relevant to a new generation and resilient for a new world? Like never before, brands are navigating an era of constant change. In virtually every industry and category, incumbents are being challenged by upstarts as the marketplace moves faster than ever before. This report details a fundamental shift in the marketplace towards authenticity, wellbeing, sustainability and social purpose. It reveals how the deepest hopes, needs and aspirations of a rising generation of consumers will define our future. By understanding the Aspirationals - who they are, what they care about and why they matter - brand leaders will be inspired to think more creatively, design more holistically and act more purposefully for a world where we can thrive in change together.
TABS is a biannual report produced by Canvas8. TABS is an acronym of Trends, Anthropology, Behaviour and Strategy - the four components necessary in understanding global societal developments. The project identifies and highlights the latest cultural influences on people’s behaviour, setting them in the context of what they’re doing, and how and where they’re doing it. We’ve highlighted the interplay between different trends and their impact on one another - the TABS do not operate in isolation. By way of example we’ve identified people’s Rising Social Conscience (increasing moral responsibility), which is directly, impacting Sustainable Capitalism (brands needing to offer more than just products or services but to do so in a responsible way) and being a reflection of Brand Me (people curating their online personality - brands they associate with and photos they edit). Prod it, explore it, use it, share it and please tell us what you think.
[NOTES] When Your Community Does the Blogging | MuseumNext IndyLori Byrd-McDevitt
Notes for the presentation "When Your Community Does the Blogging: What, Why, and How," at MuseumNext Indianapolis, September 2015. This talk discusses the Community Blogging programs at The Children's Museum of Indianapolis.
Designed for kids to learn about frogs and their life cycles, as well as their habitats, characteristics, diet, etc.
Special mention of a few native New Zealand Frogs is made.
INFORMATICA FORENSICS HIGH LEVEL ON DEBUGGER.
What is COFEE?
COFEE consists of three major components: the GUI interface for the investigator, the command]line
application to be executed on the target machine, and the individual tools which are managed by COFEE
and the command]line application.
There are two major types of live forensics investigation tools . Live Information Acquisition tools and
Remote Online Acquisition tools. Computer Online Forensic Evidence Extractor (COFEE) is a live
information and volatile data forensics acquisition system.
The GUI interface was developed for managing the tool selection, generating scripts, loading programs
onto a USB device, and creating a report from the collected data. The command]line application was
developed for controlling and executing a set of selected tools on the target machine.
Digital Forensics Attributes and Principles
In any digital forensics investigation, digital forensics
specialists and legal advisors should ensure the balance
between the three main attributes: Reconnaissance,
Relevancy and Reliability of the digital evidence. In any digital
forensics investigation, the investigator should always attempt
to achieve the maximum amount of data acquisition while
having
Coffee and Caffeine's Health Effects and BenefitsMaeveMcNeilage
This goes over some of coffee and caffeine's health effects and benefits, some positive and negative. It also briefly talks about other things related to coffee
TOPIC: CAFFEINE IN COFFEE AND ITS EFFECT TO OUR BODYRoudhahtul Isa
Halifah Husaini (08D0013), Roudhahtul Isa (08D0008), Aisah Lamit (08D0047).
TOPIC: CAFFEINE IN COFFEE AND ITS EFFECTS TO OUR BODY, Science presentation during 5th Semester (2nd year) Diploma in Primary Education, 2010. All rights reserved.
setiap buah memiliki manfaat yang berbeda - beda salah satunya adalah Buah strawberry. Lewat PPT aku pengin share ilmu or all about Strawberry :D enjoy
Cultural Movement - Cannes workshop - Strategic PlanningPatricia De Luca
Cultural Movement Workshop presented @ the Cannes Festival of Creativity 2011.
Aprsentação sobre Movimentos Culturais durante o Cannes Lions 2011.
Patricia De Luca Pereira Lima - Strategic Planning - Planejamento Estratégico.
The Three C's - Culture, Collaboration & Creative LeadershipAdam Stone
This presentation (I delivered at UNSW Art & Design) provides students with an insight into how successful creative agencies and experience design studios apply culture, collaboration and creative leadership to their work.
Either you are working on your company’s organizational culture or growing your customer’s database, you need a community. Part I: Guiding Principles: Why Communities? Why Now?. The impact of the loneliness epidemic. Technology enables us to belong anywhere. We must leverage no tech to reinvent belonging.Defining: Community. Core Values of Communities. Finding your core, telling your story, feeling at home and creating a home for others.
Part II: Practical Guide: Crafting Stories. How Communities Grow. Engineering Serendipity. Building Closeness. Growing trust through interactions. Bringing people together, building relationships and intimacy at a collective level.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
Each month we publish a Discussion Paper delving deep into the world of meaningful brands. This month we explored the topic 'Why Meaning Matters for Business and Business Matters for Meaning'
There are many courses about “how’ to do Social Media.
This is facilitated 'show and tell' for adults is all about "why".
This excerpt from Paperclip Ideas' Show, Tell, Share learning experience explores two of the four topic areas:
1. How hard-wired human behaviour interacts in the new environment of Social Media
2. Choice, democracy and socially-curated content
The presentation features links to thought-provoking videos and ideas from Adam Ferrier, Sherry Turkle and Derek Sivers.
Get a group together and enjoy adding your own wisdom and perspective with the conversation topics and games.
Play with ideas, have fun, and learn!
How does your organization stand out and demonstrate your unique value? How do you raise more funds, engage more supporters and volunteers and promote your important cause? With over 2 million organizations in North America competing for shrinking dollars and consumer share-of-mind, it’s vital that nonprofits have a compelling and focused brand.
A strategically built and managed brand is one of the most overlooked and cost-effective ways a nonprofit can create value, improve its effectiveness, and rise above the crowd in a complex and competitive marketplace. Learn how you can turn your brand into a strategic competitive advantage that will transform your organization and the way people view and support it.
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
At the first meeting of the newly formed APG Netherlands, presenters shared how our personal interests outside of work have influenced strategies we have developed for work. This example is work I did for the launch of Gucci Guilty at Tribal DDB.
Open-ended responses of planning directors on what it takes to move from assistant planner to planner, from planner to senior planner, and from senior planner to group director.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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7. WE ARE SLAVES TO OUR EMOTIONS
“Reason is and ought only be the slave of the
passions, and can never pretend to any other office
than to serve and obey them”
David Hume, Philosopher
8. WE ARE SOCIAL ANIMALS
“The most powerful motivator of our personal behavior is our
longing for connection with one another”
Tina Rosenberg
“Man is by nature a social animal”
Aristotle
38. 1. START WITH YOUR BRAND TRUTH AND IDENTIFY AN IDEA ON THE
RISE
Why does your brand exist today?
What is going on today in consumer culture that makes your
brand more or less culturally relevant?
What role does it or could it play in culture?
What idea in culture could it champion?
39. 2. CATALYZE THIS INTO A SHARED CULTURAL GOAL OR ETHOS
To bond parents, children and teachers through character-building creativity
To make Americans rethink dumb, mindless consumption
To turn male bonding moments into community improving initiatives
40. 3. ACTIVATE THE BRAND IDEA, NOT JUST
BROADCAST IT
Movements are more than messages.
What do you want people to DO as a result of your idea?
What assets can you create that:
i. Allow your community to participate in this idea?
ii. Demonstrate that your brand is doing something, not just talking about
it?
41. 3. ACTIVATE THE BRAND IDEA, NOT JUST BROADCAST IT
To bond parents, children and teachers through character-building creativity
Action: participate in school’s lives
To make Americans rethink dumb, mindless consumption
Action: send pictures of dumb things
To turn male bonding moments into community improving initiatives
Action: donate beer caps
43. 4. USE BROADCAST AS A MEGAPHONE FOR YOUR MOVEMENT
AFP Pritt volta as aulas 252x11B.indd 1 1/5/10 6:32:39 PM
44. 5. PROVOKE / IGNITE A SENSE OF COMMUNITY AND CAUSE
How can you create or leverage existing communities?
What powerful symbols and iconography can you you create to
catalyze your efforts and make people feel part of the
community?
How can these members see their tangible actions in the
movement?
49. THE BRIEF
THE CRUX OF THE CHALLENGE
What is the real problem – the key question we have to answer?
50. THE BRIEF
THE INCITERS WHO FAN THE FLAMES
Who will stir, encourage, urge on, stimulate, arouse or prompt action? Pithy and evocative title description of our
inciter target.
A rising cultural tension – aspiration vs villain – and the key insight into why it matters so much to our target.
The cultural arena where they play, congregate, debate, share, opinionate, where conversations around this
cultural trend are taking place.
51. THE BRIEF
SPARK
What experience/idea will kindle their passion; surprise them, challenge them, fuel interest and conversation?
TALK VALUE
What is remarkable about our brand – why will they talk about this idea/experience?
61. Life is movement. Movement is a basic characteristic of all life. Movement nourishes the body, activating and
strengthening it, inside and out. HÅG understands the art of creating movement as you sit.
62. THE BRIEF
THE CRUX OF THE CHALLENGE
How can HÅG create a movement movement that starts at your desk?
63. THE BRIEF
THE INCITERS WHO FAN THE FLAME
Free-spirited desk dwellers.
The office is not a gym.
Procrastination places: Twitter, Facebook, Email, Blackberry, Toilet, Kitchen.
64. SPARK THE BRIEF
Sitting is killing you.
TALK VALUE
How can a chair make you move? We spend more time sitting at a desk than lying in
Honesty: making good chairs isn’t enough. bed, 9.3 hours compared to 7.7 hours.
HÅG’s philosophy: a passion for movement. Do you spend more on your bed than your chair?
Sitting increases risk of death, obesity, disease.
The 30 minutes of recommended activity a day is not
enough.
70. hair
length Idea on the rise:
Doomed to have Mom hair
age
VS.
71. THE BRIEF
THE CRUX OF THE CHALLENGE
How can John Frieda convince women to stop giving in to ‘mom-hair’?
72. THE BRIEF
THE INCITERS WHO FAN THE FLAME
Tress Revolutionaries.
Long hair is not appropriate for grown-ups.
Hair salons, girlfriend trips, book club, Facebook, among daughters and mothers.
73. SPARK THE BRIEF
Wear your hair long.
TALK VALUE
Those aged over 65: 60% of them feel younger than John Frieda’s products protect long hair.
their age. Product line for hair repair and frizzy hair.
Short hair is the new mum jeans.
Older women are feeling pressure to cut their hair
short.
75. 70% of users outside
the United States
44,798,032
people like this
700 billion minutes per 500 million
month on Facebook active users
“Giving people the power to share and make the world more open and connected.”
83. Idea on the rise:
Keep your friends close
#4 I wish I had stayed
in touch with friends
84. THE BRIEF
THE CRUX OF THE CHALLENGE
How can we get friends to view Facebook as the path to deeper relationships?
85. THE BRIEF
THE INCITERS WHO FAN THE FLAME
Connection seekers.
Facebook is all pokes from strangers.
Real-world meet-up places: Bars, restaurants, gyms. Encourage connection on Facebook itself.
86. SPARK THE BRIEF
Don’t die old and lonely.
TALK VALUE
Positive psychology findings: relationships are key to Friends don’t make themselves.
a happy life. Focus on three relationships a week.
Real moments combined with digital moments can
strengthen relationships.
Top regret on a death bed: not staying close with
friends.