This document discusses how nonprofits can use social media, storytelling, and crowdsourcing to better connect with audiences and achieve their goals. It emphasizes the importance of understanding audiences, building relationships over transactions, and using digital tools to converse, share content, and influence change through a community of engaged supporters. Rather than just broadcasting messages, nonprofits are encouraged to listen to existing conversations, advocate for their communities, and focus on their donors, supporters and missions over themselves.

1. Social Media, Storytelling and Crowdsourcing for Nonprofits

2. INTRODUCTIONS Hi, I’m Sheena. I help nonprofits tell their powerful stories and connect with key audiences through public relations & photography.

3. What do you want people to think about your org? What do you want them to do? In reality, how do people perceive your organization? What do they think you do? What words would they use to describe you? #1

4. Stop walking around like Clark Kent. Show your true superhero colors.

5. Uncovering hidden networks.

6. Web 1.0 vs. Web 2.0 VS.

7. THE NEW LANDSCAPE Democratization.

8. Generosity. Knowledge-sharing. Real-time responsiveness. Informality. Humanity. Authenticity. Trust. Relationships over transactions. Transparency. The iceberg. Content-creation. Audience-focus. Collaborate with donors. LISTEN. LEARN. PARTICIPATE.

10. Flier VS. Community of active users and storytellers.

11. We are using digital tools to converse, share content, help each other and influence change. SOCIAL NETWORKING SOCIAL BOOKMARKING WIDGETS FORUMS PODCASTS VIDEOS PHOTOS BLOGS MICROBLOGS

12. WHY? Know your audience. What are their hopes, fear, motivations? Align your needs and theirs. Make the right connections. Show off how remarkable you are. (Don’t be a tree falling in a deserted forest.) Manage your digital footprint. Find hidden networks. Put a face to your organization. Tap into the emotional magnetism of storytelling.

13. THE BOTTOM LINE RELATIONSHIPS = Relatively low cost Skills at tactician level quick to learn Engage the skills of volunteers Increase donor loyalty Watch emotional investment increase Leverage word of mouth

14. When you’re ready to take the dive…here’s one approach Listen & follow Respond to existing conversations Advocate for the community Talk about donors And MOST importantly…

15. Iit’s not about you. But your donors,, supporters and city rock.

16. What are you or your organization’s social media fears? #2

17. HESITATIONS Source: Beth Kanter

20. IMPLICATIONS FOR COMPANY CULTURE Has to fit to your goals and culture, and sometimes vice versa. -Fortress vs. Free agent - Say no to “cease and desist” letters -Map out relationships. How can you engage and deliver better? Nonprofit needs a social media policy. -Staff must be trained. Best to embrace a learning culture, culture of evaluation, culture of empowering everyone. -AdmittingFailure.org

22. What social media strategy or tools would you use to address these nonprofit scenarios? #3

23. A nonprofit social media strategist’s best friends Alltop. Steve Rubel. Beth Kanter. Deirdre Breakenridge. Rosetta Thurman. Problogger. Copyblogger. AvinashKaushik. Dan Pallotta. Mashable. UIE Brain Sparks. Dan Ariely. Rosabeth Moss Kanter.

24. Whatis your No. 1 takeaway today? What do you wish you had learned? #4

25. Image CreditsProtesters: http://www.flickr.com/photos/jsgraphicdesign/1469692712Light bulb: http://www.flickr.com/photos/kimncris/2397524922/Superman cover: http://en.wikipedia.org/wiki/File:Superman_296.jpgCoffee cup: http://www.flickr.com/photos/monkeymuff/125297497Dance: http://www.flickr.com/photos/joshbousel/147937721/Field game: http://www.flickr.com/photos/campusrecreation_ucdavis/Mother Teresa: http://www.flickr.com/photos/petitzozio/5121506352/sizes/m/in/photostream/Money: http://www.flickr.com/photos/refractedmoments/223052548Bill White: http://www.flickr.com/photos/davidortez/4164145425/Lisa Foronda: http://www.flickr.com/photos/adgiant/2522313117/Puppy: http://www.flickr.com/photos/31760999@N05/4023809500/Dive: http://www.flickr.com/photos/nielssienaert/2713509715/Godzilla: http://www.flickr.com/photos/imphotography/4078350401/Kermit: http://www.flickr.com/photos/afagen/3153786796Tupac: http://www.flickr.com/photos/manny/3215700946/Maya Angelou: http://www.flickr.com/photos/pennstatelive/5187945223/Sarah McLachlan: http://www.flickr.com/photos/sfupamr/5515529096/

26. Thanks for participating! Sheena T Abraham sheena.t.abraham@gmail.com @SheenaTAbraham http://sheenatabraham.wordpress.com Affiliations http://www.genjuice.com http://www.secondmile.org http://www.tenaciousabe.com Find this presentation at http://slideshare.net/sheenatabraham